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Bachelor thesis topics

Academic year 2015/2016

Mgr. Hana ATCHESON

1. Business Texts in Business English Textbooks


2. International Exams on Business English
3. Business English Idioms in Business English Textbooks

Gregory Jason BELL, B.A., M.B.A., M.A., Ph.D.

1. Socioeconomic Factors Influencing the Holocaust in the Zlin Region


2. Any topic related to Florida history
3. An appraisal of Turner's Frontier Thesis
4. Missouri and Regional Identity
5. The Cuban Embargo
6. Any other American Studies topic (subject to approval by the thesis supervisor)

Mgr. Barbora BLAŽKOVÁ, Ph.D.

1. Marketing neziskových organizací (zadané)


2. Marketing na sociálních sítích (zadané)
3. Podnikatelský záměr – kavárna (zadané)
4. Marketing – cestovní kancelář (zadané)
5. Taktiky maloobchodníků pro zvýšení prodeje (zadané)
6. Marketingový projekt firmy (zadané)

Mgr. Hana ČECHOVÁ

1. Power in Gender and Discourse


2. Morality in Gender and Discourse
3. Men Talk to Do and Women Talk to Talk: Communicative Goals in Discourse
4. The Truth and Evidence in Gender and Discourse
5. Status in Gender and Discourse

Mgr. Lenka DRÁBKOVÁ, Ph.D.

1. Promoting European Travel Destinations on British and American Online Travel Websites:
Similarities and Differences from the Linguistic Point of View
2. Linguistic Analysis of Online Job Advertisements in Serious British and American Press
3. Situation in the Middle East (possibly Ukraine) in the British and American Press, Linguistic
Point of View
4. A topic suggested by a student (subject to approval by the thesis supervisor)
Bachelor thesis topics 2015/2016

Mgr. Vladimíra FONFÁROVÁ

1. Gothic Features in Henry James´s Ghost Stories


2. Importance of Pagan Rituals in William Shakespeare´s Selected Plays
3. The Grotesque in Flannery O´Connor´s Selected Short Stories
4. Features of Modernism in T. S. Eliot´s Poetry
5. Major Themes in John Fowles´s The Magus

Mgr. Eva CHMELAŘOVÁ

1. Discourse Analysis of Memes in Advertising


2. Analysis of Narrative Techniques in a Novel by a Contemporary British Author
3. Automated Scoring and Natural Language Processing

Mgr. Barbora KAŠPÁRKOVÁ

1. The Phenomenon of Teenage Mothers in the UK (taken)


2. Scottish Independence Referendum (taken)
3. Henry VII: The Renaissance Ruler? (taken)
4. Religion in the UK (taken)
5. One topic from British literature (taken - subject to approval by the thesis supervisor)

Mgr. Marcela KRUMPOLCOVÁ

1. Cambridge English Certificates: Gateway to Better Jobs


2. Writing Skills of English for Business Administration Students

Mgr. Bohumil KUNC; bob.kunc@plachteni.cz

1. New Commercial Corporations Act: Has the Business Become Easier in the Czech Republic?
2. Liability of Company Managers
3. Unfair Business Practices Banned by Law
4. A topic related to legal matters (subject to approval by the thesis supervisor)

doc. Ing. Anežka LENGÁLOVÁ, Ph.D.

1. Specific Linguistic Problems in Writing Research Papers in Technology: The Analysis of


Mistakes
2. The Use of Modal Verbs to Express Strength of Claim in Selected Research Papers in
Technology
3. Specific Language Features of Posters in Humanities
Bachelor thesis topics 2015/2016

Mgr. Jana LUKÁŠOVÁ

1. Social - economic Issues in a Contemporary Anglo-American Novel


(Analysis of a literary work according to the student´s choice)
2. Multicultural Issues in a Contemporary Anglo-American Novel
(Analysis of a literary work according to the student´s choice)
3. Intercultural Clashes in a Contemporary Anglo-American Novel
(Analysis of a literary work according to the student´s choice)

Mgr. Dagmar MACHOVÁ

1. Sentence Structure in the Language of Newspapers


2. Non-finite VPs as Verb Complements
3. Grammar of Subordinate Clauses
4. Morphosyntactic Differences between Standard and African-American English
5. A topic related to morphology or syntax (subject to approval by the thesis supervisor)

PhDr. Katarína NEMČOKOVÁ, Ph.D.

1. Destination Advertising: Depicting Places


2. Global Companies in the Czech Republic: Localized advertising?
3. Identity of a Woman in Ads for Men

Mgr. Tereza OUTĚŘICKÁ

1. Neologisms in English Technical Magazines


2. The Study of Czech and English Idioms from the Semantic Field of Colour
3. Collocations in Business and Technical English Texts

Ing. Přemysl PÁLKA, Ph.D.

1. Financial Analysis of a Chosen Company


2. Analysis of an Economic Situation of a Chosen Company
3. Evaluation of Economic Efficiency of a Chosen Investment Plan

Ing. Bc. Šárka PAPADAKI Ph.D.

1. Competitiveness Analysis of a Selected Company


2. Business Plan
3. Cost Analysis in the Selected Company
4. A topic suggested by a student (subject to approval by the thesis supervisor)
Bachelor thesis topics 2015/2016

Prof. PaedDr. Silvia POKRIVČÁKOVÁ, PhD.

1. Ancient Archetypes in Modern Anglophone Literature (The Hunger Games)


2. Intertextual Threads in Modern Versions of Fairy Tales (Little Red Riding Hood & Karcoolka)
3. English-Czech Code-switching in Professional Communication at UTB

Mgr. Alena ROSÍKOVÁ, Ph.D.

1. Lexicographical Processing of Abbreviations in Specialized Dictionaries of the English


Language
2. President V. V. Putin in the Mirror of English-language Printed Media: Image Evolution
(2012 - 2015)
3. Pragmatics of Formal Communication (on the Material of TED Presentations)

PhDr. Jana SEMOTAMOVÁ

1. Monarchy in Great Britain from the point of view of a foreigner: Pros and cons
2. Cambridge exams in the Zlin region companies: Benefits and downsides

Ing. Dagmar SVOBODOVÁ, M.Sc.

1. An Analysis of Differences and Errors in Punctuation in Technical Literature (in chosen


articles of one scientific journal)
2. Use of Formal Style in Technical/Specialist Literature Following the Guidelines for
Vocabulary and Grammar (in chosen articles of one scientific journal)
3. Comparison of Chapters in Articles in Two Scientific Journals, for Example One Being from IT
and the Other One from Humanities
4. Announcing the Discrepancies or Limits in Scientific Articles, their Absence vs. Occurrence,
Strategic Placement, Used Expressions (in chosen articles of one scientific journal)
5. An Analysis of Theory and Practice of Using the CARS (Create a Research Space) Model in
Academic Writing (in chosen articles of one scientific journal)

Mgr. Simona ŠMAJDLEROVÁ

1. Anglicisms in Contemporary Czech Language


2. Internet Slang and its Impact on Contemporary English Language
3. The Usage of Formal and Informal English in Writing
Bachelor thesis topics 2015/2016

Mgr. Dita TRČKOVÁ, Ph.D.

1. The Construction of Ideal Beauty in Cosmetic Advertising


2. The Representation of Sexual Minorities in the Media
3. The Construction of Gender Identity in Personal Advertisements
4. A Linguistic Analysis of Blogs
5. A topic related to linguistic analysis (subject to approval by the thesis supervisor)

Mgr. Roman TRUŠNÍK, Ph.D.

1. Any topic in American literature proposed by the student and approved by the supervisor

Ing. Jiří VANĚK, Ph.D.

1. CSR Analysis of a Chosen Company


2. Competitiveness Analysis of a Chosen Company
3. Marketing Communications Mix of a Chosen Company

Mgr. Petr VINKLÁREK

1. Cultural Translation: A Translation Analysis of Profanities in a Selected TV Show/Film


2. Issues of Translating Life and Institutions: Czech-English Translation of Selected Proper
Names
3. Software Localization: Video Game Industry
4. Adapting Articles from English Written Media: “Translation Mistakes” Made by Czech
Journalists
5. Any topic related to comics, linguistics or translation studies proposed by the student and
approved by the supervisor

Ing. Zuzana VIRGLEROVÁ, Ph.D.

1. An Analysis for Cost Management in the Selected Company


2. Business Environment of SME’s Companies in the Czech Republic
3. Risk Management in the Selected Company
4. A Business Plan for a New Company