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Topic Name: Develop my own clothing brand and roll it out locally
Submitted To Submitted By
Contents:
Executive Summary
Introduction
Objectives
Brand Nmae
Meaning of Brand
Logo and Slogan
Our Mission
Our Vision
Prime Goal
Trade License
Registration of Brand
Business Rollout plan under brand name
Business work plan for local market
Swot Analysis
Marketing Strategies
4p Strategy
Creating a long term customer satisfaction
Conclusion
Executive Summary: This section covers the elevator pitch for your unique idea as
well as a one sentence mission statement. Summarising my brand and explain what
differentiates it. Also, quickly outline my target market, target revenue goals and
timeframe. The executive summary will fucus last after all the numbers of ideas and plan
which related with business to run. “Rowshan”s Fashion House “ is established to
intrigue our clients with our fashion pieces while also identifying with the uniqueness in
each of our clients. My aim is to become a worldwide brand name in the 2023 here in
Chattogram, Bangladesh. I therefore are in business in order to generate revenue, make
profit whilst also favorably competing with other leading brands in the fashion design
industry. Our location in Chattogram, Bangladesh is a very strategic one as we are
located in the hub of the fashion industry and with the right strategies and plans that we
have in place, we are sure of meeting, achieving and exceeding our desired goals and
intentions. My publicity strategies are top notch as I have hired the services of a brand
consultant to help us draft the strategies that will make us stand out from similar fashion
design businesses in the industry. My intention of achieving this vision is in going the
extra mile to hire the right management team that understands our core vision and
principles as a business and willing to ensure that these values are clearly communicated
and implemented by the non-management staff in the organization. I intend to build a
solid business structure by ensuring that we hire professional and competent employees
that understand the business and industry thoroughly and also committed to seeing that I
will achieve my intended goal through increased productivity. Seeing as technology has
come to stay, I will be deploying the right technology that will help us become efficient
in producing the right designs, while also getting the right and recent equipment are
procured for use in increasing productivity.
Introduction: A business plan with a solid brand name is used as a base for future
action of the business venture. Researchers business or brand name as a document that
provides entrepreneur’s road map for successful enterprise. The person who takes risk for
establishing new venture or who has the capability of taking moderate risk is an
entrepreneur. My vision is to provide the best quality services in reasonable price under
friendly environment with the consumers. My main business policy is to satisfy
customers. My Slogan is “Clothes that will talk on your behalf.” Now a days, people
very much conscious about their fashion. A person with good fashion sense will give you
a proper idea about his/her choice. People are interested to look himself/herself with
proper style in front of mirror. Considering this point of view, I are going to establish the
brand name for my future business. Today increasing demand of exclusive fashion idea
expands into the market to fulfill the customers demand. My target customers are the
people, specially studying in Collages and Universities or aged from 18 to 45 years,
because they can feel the importance of building for good collaboration and my selected
brand name is “Rowshan's Fashion House”
Objectives: Rowshan”s Fashion House is a business that hopes to be a contending
leader in the fashion industry by 2023 by offering unique quality designs to its customers
here in Chottagram as well as all around the Bangladesh. I intend to offer only the best to
target market by conducting a research to know what are my existing and intending
clients wants and ensure that not only meet but surpass their expectation. I intend to
ensure that I hire professionals and competent employees who do not only understand the
industry but are also committed to our organizational cores and values and are committed
to ensuring that I reach my desired goals and objectives. I will also pay our employees
very well as we would ensure that their welfare packages are the best that can be gotten
amongst similar fashion design businesses both here in my city as well as all over the
Bangladesh. Lastly, I intend to offer the best customer care for my various customers and
ensure that all my customer care executives have updated knowledge about industry
trends so as to use this knowledge to better serve and ensure that my customers get what
they want.
Brand Name: For fashion startups with resource constraints, a solid plan with good
brand name (Rowshan’s Fashion House) helps crystallise what, how and to whom I am
selling; establishes what makes my business unique; identifying my competitors; and
most importantly, shows that I can make money with quality product to achieve perfect
good will.
Meaning of Brand Name: When choosing my brand name, think about the words that
we are using in everyday life. People can pick out my new brand name name with ease.
On this reason I points out and focused on the words that we are associating with specific
sensory experiences and I select the name : “Rowshan”s Fashion House” . Now I am
telling my story to select the name towards my business. First thing first, my mothers
name is Rowshan Ana Begum. So, I have choosed this name to run my business. This
name has a emotional attachment to me and as well as my products. I believe it will give
me a proper courage on present and also in future . I closely feel from the bottom of heart
that it’s a lucky name for me and its quite easy to call as a brand name.
Logo and Slogan: When I build up a powerful marketing phrase it gives a precise
picture of what my business is about and the motto turns into an essential piece of my
fashion house. That’s why I choosed the logo with a attractive slogan. The role of a good
slogan is to point towards the benefits of a product. Slogans are supposed to highlight
your brand image and be memorable. My slogan is “Clothes that will talk on your
behalf”
Prime Goal: The pursuit of our entrepreneurial goals is usually met with resistance on
many fronts. Some of the obstacles are fundamental, including: Acquiring enough
experience; enough education; enough training; and enough capital. Then there are the
mind-game challenges that are laid on us by others: "That's not how it's done." "That
won't work." "No one's ever done that before." Or, "I can do that?" Sadly, sometimes we
even tie these millstones around our own necks. When I feel like my dream is being
swept away by strong current in a river of obstacles, here's my little motivational
thought: Swimming upstream can be tough, but remember, even a dead fish can float
downstream. Prime goal from my mind to run business in below:
Application Form
National ID Card of the Entrepreneur
Holding Tax Payment receipt
Recent Passport Size Picture of the Entrepreneur
Declaration of non –Judicial stamp to abide by the rules & regulation of City
Corporation & Municipal Corporation
A certified copy of the memorandum and articles of association
A copy of the certificate of incorporation
Agreement of Partnership
Tax Identification Number certificate
A copy of the lease agreement of the registered office
Work Permit from Bangladesh Investment Development Authority
Statement of Bank Solvency.
Lehenga
Western
dress
Saree
Koti
Western
dress
Swot Analysis: If my brand isn’t successfully communicating who your business is,
what you do, and what you stand for, then you’re losing business without even realizing it.
To get my brand back on track and create a brand plan that stands any chance of success I
will need to take a step back to look at the bigger picture. You have got to develop a
higher level understanding of your business and the context in which it operates. A SWOT
analysis is a strategic planning framework used to take a big-picture look at the internal
and external factors impacting your brand and business. This kind of holistic, high-level
thinking is valuable and necessary to ensure that you don’t get lost chasing after details
that don’t deliver the return on investment your business needs to survive. This makes
SWOT analysis a vitally useful tool. That’s where a SWOT analysis can help. By
examining your business’s strengths, weaknesses, opportunities, and threats you may find
a path to new growth that you never suspected.
Marketing Strategies:
Get a Website: The internet. Shopping habits have changed and consumers are
increasingly preferring to shop online rather than visiting a physical location. This
means getting a website if you don’t already have one; this means going from a
fashion brand to a fashion eCommerce brand.
Have a mobile presence: Now that you (hopefully) have a website, I move to
digital marketing for the fashion industry. Similar to my propensity for online
shopping, substituting keyboards for screens and opting to browse the web with
my smartphones rather than desktops. As a fashion brand, this means getting a
responsive website that resizes content according to the screen it resides in. Not
doing so will lead to subpar experience for your mobile users, which will deter
them from further interactions with your brand. This is especially important in the
fashion industry because many consumers see things they like as they go about on
their day, and if they happen to see something you offer but can’t load it on your
site, you can be they’ll go to a competitor.
Start a blog: For starters, every blog post creates a new landing page for my
audience to find me with. Moreover, I can use a blog to disseminate any news or
updates I have, introduce new styles with a couple of HD images to show them
off, or help my audience with some style guides as the seasons change.
Have a contest or giveaway: Finally, the last fashion brand marketing strategy
we’ll cover today is to start a contest or giveaway. Whether it’s to promote a new
product, celebrate a holiday, or simply just because, contests and giveaways are
excellent ways of acquiring new customers and engaging with existing ones. I can
have participants enter the promotion by signing up for an email newsletter, liking
or sharing a social page, and so on, which can give you valuable consumer data
you can use to tailor your marketing strategy down the line.
4p Strategy:
Price: This is linked to what the perceived value of the product is to my customer
rather than an objective costing of the product on offer. If a product is priced
higher or lower than its perceived value, then it will not sell. This is why it is
imperative to understand how a customer sees what you are selling. If there is a
positive customer value, than a product may be successfully priced higher than its
objective monetary value. Conversely, if a product has little value in the eyes of
the consumer, then it may need to be underpriced to sell.
Place: How the product will be provided to the customer. Distribution is a key
element of placement. The placement strategy will help assess what channel is the
most suited to a product. How a product is accessed by the end user also needs to
compliment the rest of the product strategy.
Creating a long term Customer Satisfaction: Many businesses rely on their ability
to keep customers satisfied and wanting to come back for more. This is true in all
industries, but especially in the customer service and support-oriented segments where
the most successful organizations are those that are able to generate high levels of repeat
business from their existing base of customers. The most advanced companies are using
customer service communities to generate product ideas and test new products. Seventy-
two percent of respondents are using communities to get feedback on how existing
products are used; 67 percent use them to collect ideas for new products or features from
customers; and 46 percent rely on them for feedback on prototypes or beta products.
There is a lot of most important points on customer satisfaction for long term business in
below:
Conclusion: First of all, I have to admit that before starting this project, I had very
limited knowledge of what the fashion is all about and to be honest, although I had
always been wanted to study film, art, or design, I had never wanted to study fashion in
university. To be honest, I was debating myself whether I should take this module or not
just before the term started, first because there was another module that sounded more
attractive, second because I wasn’t sure if this module was suitable for me, even though
the module description excited me. However, I ended up taking this module because I
couldn’t take the one that I wanted to take instead and there was no other module that
attracted me more than this project. Doing this intense project without limited knowledge
and the limited language skill was not easy and I had to invest a lot of time and effort, but
now that I look back, I think I’ve made a right choice to take this module and although
my knowledge of fashion is much more limited than those who enter the university to
study fashion, and though I still don’t think I would like to get a job in the fashion
industry, my interests in fashion has definitely grown throughout the course of this
project and I would like to further my research on it in my spare time. As for a marketing
strategy, I enjoyed thinking about what kinds of contents to post. However, this does not
disappoint me and there are so many people who has provided me with the wider
information than the one that I can acquire through my mother language, and this will
motivate me to keep studying and thinking. At the end I sure and confident that I can put
up my fashion house to all with great quality and achieve a remarkable response to do
well in future.