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Introduction.
 Tata Motors Limited is India’s largest automobile company, with
revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the
leader in commercial vehicles in each segment, and among the top three
in passenger vehicles with winning products in the compact, midsize car
and utility vehicle segments. The company is the world’s fourth largest
truck manufacturer, and the world’s second largest bus manufacturer.
 The company’s 23,000 employees are guided by the vision to be
“best in the manner in which we operate, best in the products we deliver,
and best in our value system and ethics.”
 Established in 1945, Tata Motors’ presence indeed cuts across the
length and breadth of India. Over 4 million Tata vehicles ply on Indian
roads, since the first rolled out in 1954. The company’s manufacturing
base in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand).
Following a strategic alliance with Fiat in 2005, it has set up an industrial
joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra)
to produce both Fiat and Tata cars and Fiat powertrains. The company is
establishing two new plants at Dharwad (Karnataka) and Sanand
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(Gujarat). The company’s dealership, sales, services and spare parts

network comprises over 3500 touch points; Tata Motors also distributes
and markets Fiat branded cars in India.
 Tata Motors, the first company from India’s engineering sector to
be listed in the New York Stock Exchange (September 2004), has also
emerged as an international automobile company. Through subsidiaries
and associate

companies, Tata Motors has operations in the UK, South Korea, Thailand and
Spain. Among them is Jaguar Land Rover, a business comprising the two
iconic British brands that was acquired in 2008. In 2004, it acquired the
Daewoo Commercial Vehicles Company, South Korea’s second largest truck
maker. The rechristened Tata Daewoo Commercial Vehicles Company has
launched several new products in the Korean market, while also exporting
these products to several international markets. Today two-thirds of heavy
commercial vehicle exports out of South Korea are from Tata Daewoo. In
2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed
Spanish bus and coach manufacturer, with an option to acquire the remaining
stake as well. Hispano’s presence is being expanded in other markets. In 2006,
it formed a joint venture with the Brazil-based Marcopolo, a global leader in
body-building for buses and coaches to manufacture fully-built buses and
coaches for India and select international markets. In 2006, Tata
Motors entered into joint venture with Thonburi Automotive Assembly Plant
Company of Thailand to manufacture and market the company’s pickup
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vehicles in Thailand. The new plant of Tata Motors (Thailand) has

begun production of the Xenon pickup truck, with the Xenon having
been launched in Thailand at the Bangkok Motor Show 2008.

Green Matters:

Tata Motors, a Company that cares about the future...

True to the tradition of the Tata Group, Tata Motors is committed in letter and
spirit to Corporate Social Responsibility. It is a signatory to the United Nations
Global Compact, and is engaged in community and social initiatives on labour
and environment standards in compliance with the principles of the Global
Compact. In accordance with this, it plays an active role in community
development, serving rural communities around its manufacturing locations.

Tata Motors believes in technology for tomorrow. Our products stand

testimony to this.Our annual expenditure on R&D is approximately 2% of our
turnover. We have also set up two in-house Engineering Research Centres that
house India's only Certified Crash Test Facility. We ensure that our products
are environmentally sound in a variety of ways. These include reducing
hazardous materials in vehicle components, developing extended life
lubricants, fluids and Tata Motors is constantly working towards developing
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alternative fuel engine technologies. It has manufactured CNG version of

buses and followed it up with a CNG version of its passenger car, the Indica.

Restoring Ecological Balance:......................................................................

Tata Motors has set up effluent treatment facilities in its plants, to avoid

release of polluted water into the ecosystem. In Pune, the treated water is

conserved in lakes attracting various species of birds from around the world

thus turning the space into a green belt.

Tree plantation programmes involving villagers and Tata Motors

employees, have turned acres of barren village green. Tata Motors has

planted as many as 80,000 trees in the works and the township and more

than 2.4 million trees have been planted in Jamshedpur region. Over half a

million trees have been planted in the Poona region. Tata Motors has

directed all its suppliers to package their products in alternate material

instead of wood.
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Reducing Pollution:

Tata Motors has been at the forefront of the Indian automobile industry's anti-
pollution efforts by introducing cleaner engines. It is the first Indian Company
to introduce vehicles with Euro norms well ahead of the mandated dates.
Tata Motors' joint venture with Cummins Engine Company, USA, in 1992,
was a pioneering effort to introduce emission control technology for India.
Over the years, Tata Motors has also made investments in setting up of an
advanced emission-testing laboratory.

With the intention of protecting the environment, Tata Motors has upgraded the
performance of its entire range of four and six cylinder engines to meet
international emission standards. This has been accomplished with the help of
world-renowned engine consultants like Ricardo and AVL. These engines are
used in Tata Motors vehicles in the Indian market, as well as in over 70 export
markets.
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Research&Development:
Research provides the much-needed inspiration for the birth of
new ideas, which in turn breathes new life into products.
World-class automotive research and development are key
factors that contribute to the leadership of the Company.

EngineeringResearchCentre(ERC):
The Research Centre at Jamshedpur regularly upgrades
components and aggregates. A well-equipped torture track
enables rigorous and exhaustive testing of modifications
before they are used as regular fitments

The Engineering Research Centre in Pune was setup in 1966

and is among the finest in the country. It has been honoured
with two prestigious awards - 'The DSIR National Award for
R&D Effort in Industry - 1999' and 'National Award for
Successful Commercialisation of Indigenous Technology by
an Industrial Concern - 2000.'
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Awards win by Tata motors

1)Tata Motors wins award at the Bangkok International Motor

Expo...
2) Tata Motors - Investor Relations ranked first in India...
3) Nirmal Gram Puraskar awarded to Potka panchayat...
4)Tata Motors bags the NDTV Profit Business Leadership
Award 2008...
5)Tata Motors awarded the Top Exporter Trophy by EEPC...
6) CVBU Pune wins Rajiv Gandhi National Quality Award for
2007...
7) PCBU bags Handa Golden Key Award...
8)Tata Motors receives Uptime Champion Award 2007...
9)Aggregates Business, CVBU, bags 'Best Supplier Award' from
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ECEL...
10)'NDTV Profit' Business Leadership Award...

Board of directors

Mr Ratan N tata (Chairman)

Company Secretary
Mr. N A Soonawala
Mr.Sethna
Dr. Dr J J Irani
Mr. R Gopalakrishnan
Mr. Nusli N Wadia
Mr. S M Palia
Dr. R A Mashelkar
Mr. Nasser Munjee
Mr. Subodh Bhargava
Mr. Ravi Kant
Mr. P M Telang
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Corporate Communications
Mr.Debasis Head of department
TATA’S GOAL:-

Tata Motors is India’s largest automobile company, with

revenues of INR331, 525 million (approximately $7,346.6
million). The company’s goal is to strengthen its position in the
Indian market, maintain operational excellence, and expand its
international business in select countries through organic as
well as inorganic growth initiatives.

-TATA’S SCOPE:-

-Contains corporate strategy, value chain presence and SWOT

Analysis

- Provides detailed business description, segment analysis, 5-

year financial trends, key products and key competitors

-TATA’S MARKETING MIXES:-

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Marketing is the process by which a product or service

originates and is then priced, promoted, and distributed to
consumers. The principal marketing functions involve market
research and product development, design, and testing. It is the
business activity of presenting products or services in such a
way as to make them desirable.

TATA’S VISION:-

The company has defined its concept as sporting, a dynamic

package that combines lifestyle and sporty usage with the
practical functionality. It is meant to showcase TATA
MOTORS VISION of how a utility vehicle could evolve in the
future by offering multiple usage and multiple terrain
capabilities

-TATA’S MISSION:-

True to the tradition of the Tata Group, Tata Motors is

committed in letter and spirit to Corporate Social
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Responsibility. It is a signatory to the United Nations Global

Compact, and is engaged in community and social initiatives on
labour and environment standards in compliance with the
principles of the Global Compact. In accordance with this, it
plays an active role in community development, serving rural
communities around its manufacturing locations.

Overview :

The introduction of the Nano received media attention due to its targeted low
price. The car is expected to boost the Indian Economy, create
entrepreneurial-opportunities across India, as well as expand the Indian car
market by 65% The car was envisioned by, Ratan Tata, Chairman of the Tata
Group and Tata Motors, who has described it as an eco-friendly "people's
car". Nano has been greatly appreciated by many sources and the media for
its low-cost and eco-friendly initiatives which include using compressed-air
as fuel[16] and an electric-version (E-Nano) Tata Group is expected to mass-
manufacture the Nano, particularly the electric-version, and, besides selling
them in India, to also export them worldwide
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The car was scheduled to release in "B" Segments cities first, followed by
other cities.

Critics of the car have questioned its safety in India (where reportedly
90,000 people are killed in road-accidents every year), and have also
criticised the pollution that it would cause (including criticism by Nobel
Peace Prize-winning scientist, Rajendra Pachauri). However, Tata Motors
has promised that it would definitely release Nano's eco-friendly variants
alongside the gasoline-variant

Due to opposition to Tata's Singur car-factory by Mamta Banerjee, Tata

Motors decided to cease operations in Singur on 2 October 2008 and started
manufacturing Tata Nano at its Pantnagar plant. On her protests and the
consequent pullout, the media heavily criticised her and The Telegraph even
said[27]: "India is being raped by those who profess to be her soldiers, the
guardians of peace." Financial Times reported: "If ever there were a symbol
of India’s ambitions to become a modern nation, it would surely be the
Nano, the tiny car with the even tinier price-tag. A triumph of homegrown
engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of
millions of Indians groping for a shot at urban prosperity. That process has
stalled...No big economy has prospered without undergoing a huge, often
brutal, shift of labour from the countryside to cities and from farms to
factories...There is a yawning gap with China. India’s information
technology and service sector, no matter how dynamic, simply cannot absorb
enough labour. To truly shine, India will need millions, perhaps tens of
millions, more manufacturing jobs. Why has it not created them?"

Currently, Tata Motors is reportedly manufacturing Nano at its existing

Pantnagar (Uttarakhand) plant and a mother plant has been proposed for
Sanand Gujarat.[2] The company is hoping to produce 50 Nanos per day in
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Pantnagar by January – March 2009. Ratan Tata has said that Nano will be
brought within set timelines Not many dealers will be appointed till March
2009. The company will bank on existing dealer network for Nano initially.
The new Nano Plant could have a capacity of 5,00,000 units, compared to
3,00,000 for Singur. Gujarat has also agreed to match all the incentives
offered by West Bengal government.

Pricing strategy

Tata initially targeted the vehicle as "the least expensive production car in the
world" aiming for a starting price of 100,000 rupees or approximately $2050 US
despite rapidly rising material prices.

As of August 2008, material costs have risen from 13% to 23% over the car’s
development, and Tata now faces the choice of:

 introducing the car with an artificially low price through govt-subsidies

and tax-breaks, or
 foregoing profit on the car, or
 using vertical-integration, or
 partially using inexpensive polymers or biodegradable plastics instead of
a full metal-body, or
 raising the price of the car

An increased price on the Nano will likely decrease demand.

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As of 18 February 2009, Tata Motors has not yet announced the release date
for the Nano and the future of the car remains uncertain, with some sources
expect it to be released in 2009 Currently, no orders for the car are being taken
but it has been announced that Nano will be manufactured in Sanand and
Pantnagar.

Tata Nano’s launch could expand the Indian car market by 65%,
according to rating agency CRISIL. The low price makes the car
affordable for families with incomes of Rs 1 lakh per annum, the agency
said. The increase in the market is expected to push up car sales by 20% over
the previous year. “The unveiling of Tata Nano, the cheapest car in the
world, triggers an important event in the car market. Based on the statement
by company officials, CRISIL Research estimates the consumer price of the
car at around Rs 1.3 lakh. This brings down the cost of ownership of an entry
level car in India by 30%,” the company said in a report.
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Thus, the Indian Economy is expected to remain strong and grow in 2008 and
beyond, despite the temporary financial turmoil in the US, because the car will
also lead to a boost in other sectors of the Indian Economy besides the auto-
market.

However, due to the current Singur land dispute, the "Stalled Car Factory" is
"Costing Jobs, Splitting Neighbors in West Bengal"[47]

Features of Tata nano

Engine: 2 cylinder petrol with Bosch multi-point fuel injection

(single injector) all aluminium 33 horsepower (25 kW)
624 cc (38 cu in)
Value Motronic engine management platform from Bosch
2 valves per cylinder overhead camshaft
Compression ratio: 9.5:1
bore × stroke: 73.5 mm (2.9 in) × 73.5 mm (2.9 in)
Power: 33 PS (33 hp/24 kW) @ 5500 rpm[61]
Torque: 48 N·m (35 ft·lbf) @ 2500 rpm

Layout and Rear wheel drive

Transmission 4-speed manual transmission
Steering mechanical rack and pinion
Performance Acceleration: 0-70 km/h (43 mph): 14 seconds
Maximum speed: 120 km/h (75 mph)
Fuel efficiency (overall): 20 kilometres per litre (5 litres
per 100 kilometres (56 mpg-imp; 47 mpg-US))
Body and Seat belt: 4
dimensions Trunk capacity: 15 L (0.53 cu ft)
Suspension, Front brake: disc[63]
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Tires & Brakes Rear brake: drum

Front track: 1,325 mm (52.2 in)
Rear track: 1,315 mm (51.8 in)
Ground clearance: 180 mm (7.1 in)
Front suspension: McPherson strut with lower A arm
Rear suspension: Independent coil spring
12-inch wheels

ROBOTICS
THE use of robotic production techniques in the Indian automotive
industry is growing rapidly as the nation’s industry begins to match
international competition.
Tata Motors are assembling the largest automated line in India at a
facility in Pune. The local branch of Kuka Robotics and Automation
Equipment is helping to develop the project, which will consist of 326
robots on a single line. Previously, the highest number of robots in
one setup was less than 200.
Tata is modelling this on Mercedes’ German facilities. It is capable of
producing 900 cars a day. The Indian branches of Honda, Hyundai,
Volkswagen, Sumo and Safari are all following suit. Kuka is
providing most of the technology.
Industry analysts in India say the massive increase in demand for
robotic lines is having a flow-on effect for employment. The
automotive industry is one of the largest employers in India
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