BEAT THE ODDS

Introduction :

TOI in partnership with Azri will develop a web application to engage it's readers during the Cricket
World Cup that will commence on 19 Feb 2011. The application will be designed and developed to
cater to the audience at Hyderabad and will be focussed on driving relationship with the reader
audience.

Indians in general and the citizens of Hyderabad in particular love the game of cricket and and
known to spend immense time following the game. However, with increase in employment and lack
of availability of quality time, cricket fans are unable to participate in the game as actively as in
earlier times. However, in the recent times, the availability of last mile connectivity, large
deployment of telecom infrastructure and the convergence of telecom and IT have brought in new
possibilities of reaching out to the audience and in creating new user experiences.

TOI intends to capitalise on these developments and the love of cricket to launch an online betting
game using SMS and the web as an interface. The game is not based on money and hence within the
legal framework of India. The game will have the ability to register a user through SMS and then
enable the user to place bets and know status of bets through SMS as well.

SMS provider:
Cost of out going SMS :
Cost of SMS gateway :
Cost of Administrator :
Cost of hosting :
Cost of new bets : ( How many in package ?)

The following will be the users of the web application

Super Administrator :

A person who will administer the site and will continuously monitor the system

Admin:

Should be able to give reports to the Client.

Should be able to send bulk SMS promotions
Should be able to manage advertisements
User :

A user is a citizen of Hyderabad.

User Stories :

1. Registration :A User should be able to register himself to the gaming site by SMS through a
short code.

For Example: User will send the following message :

WC[space]Register [obama]

On reception of registration details, the system shoud be able to send out a confirmation SMS to the
user confirming registration and issuing a PIN number which can be used to log into the web
application.

On registration, the user should be able to visit the web site and log in. On first log in the system
should prompt for a change of pin number. Consequetive logs in should be with mobile number and
pin number.

A forgot pin number function should be provided which will be sent by SMS to the User as well,

2. Bets : The user should be able to place the following bets.

a. Bet on winner of Toss ( This bet will be available only till the result is
declared and should be made inaccesible after that ). This should be enabled through SMS

Example : WC[space]Toss[space]Ind

b. Choose match winner : ( This bet should be available only till the completion
of first 25 overs.

Example : WC[space]winner[space]Ind

c. Choose Man of the match : ( till 25 overs)

Example : WC[space]MOM[sachin]

d. Additional Bets: The system should enable flexibility to provide additional

bets from time to time and send a promotional SMS to all the users.
 3. User Account : The user should have an account which will show a list of transactions
from the date of registration along with his account balance.

5. Discussion Forums : The web site should a page where users can join in forums and
discussions on various topics concerning the world cup. Only registered users will be provided
access to participate in the forums.

a. The forums must hae ability to be shared on facebook and twitter.

6. Top Winners : The web site must have a page which should highlight the names of the top
10 winners.

7. UI and UX : The website should have the latest web 3.0 UI and UX

8. Account details by SMS: The user should be able to access his account balance by SMS

Example :

User sends SMS : WC[space]BAL

User should get SMS: your account balance is ............

9. Bet status : The user should get an SMS after the end of the bet timing informing him of
teh status of the bet and balance points

Example: Congrats ! You have won the bet. Your current account balance is ............... points

10. Promotions: The system should have the ability to send promotional messages to all the
users

Example : If the account balance is empty, we should be able to send a message :

“ Your account balance if zero. Visit Mc Donalds today to get free points and play... etc”

For this the admin should have the ability to pull reports based on filters and then choose to send out
a promotional SMS.

11. Space for Advertisement: The website should have space hoolder for driving
advertisements of the sponsors. There will be gifts for each level.
12. Social Sharing features : A user should be able share his bets on facebook and twitter
accounts. In essence, whenever a user places a bet, the same should be automatically posted on FB
and twitter.

13. Information : The information of all matches must be uploaded and should be available for
the user to place bets.

14. Weightage of Bets: The admin should have the ability to change the quantum of bet for
each match and each type of bet.

For Example : If the number of points that are on bet for match one ( toss ) is 5 points, the number
of betting points should have the ability to be increased ot reduced for (toss) for the consequetive
matches.

15. Generation of Coupon Numbers: The administrator should have the ability to generate
coupon numbers with ser numbers with different values. These will be printed and distributed to
retail outlets for promotions.

A registered user, should be able to sent the coupon number and add points to his account.

For Example :

User goes to KFC and gets a free coupon for 50 points. The user sends an SMS to 58888 as under :

WC[space]ADD[space] 12345678

On reception of this SMS, the application will add the points to the user account and send back an
SMS confirmation along with balance points in account.

16. Threshold Levels for each level: The game will have a treshold level for the players. Only
those who achieve a particular level will be allowed access to go to the next level.

17. Weightage of Bet by User: A bet will have minimum points. However a user should have
teh ability to go all in for any bet.
18. A player can place a bet in a maximum of ten games in the leagues.
19. Addition of Points: The administrator should have the ability to add points to the users
from tha back end and communicate the same to all users by SMS
20 Winner: Winners shall be chosen by calculating the points won and not the base points

21. Partner Accounts: The coupon numbers generated will have the ability to be alloted to the
retail partners. As and when the coupons are redeemed by a user, these points should be debited
from a partner account and added to the user account. The partners should get a report on number of
coupons redeemed.

22. Call Centre: To handle queries.