Rural Marketing – Question Bank (Question Paper)

1.      “Perception act as barrier to try in rural marketing”. Discuss

2.      Communicating with rural consumer is a big challenge for marketers. How would you
design an effective communication and media strategy to reach rural consumers?
3.      Discuss on pricing strategy while marketing rural products.
4.      Discuss the determinants of consumptions in rural markets
5.      Explain the 4ps strategies by relating it to rural market.
6.      Explain the brand building process for any two rural brands.
7.      Explain the characteristics of socio-cultural environment of the rural markets in India. How
does it influence buying?
8.      How do factors like social class, reference groups and lifestyle vary between urban and
rural markets? What implications do these differences have for a marketer of herbal
cosmetics? Explain.
9.      How do factors like social class, reference groups and lifestyle vary between urban and
rural markets? What implications do these differences have for a marketer of electronic
goods? Explain.
10.  How do factors like social class, reference groups and lifestyle vary between urban and
rural markets? What implications do these differences have for a marketer of FMCG?
Explain.
11.  How do factors like social class, reference groups and lifestyle vary between urban and
rural markets? What implications do these differences have for a marketer of insurance
services? Explain.
12.   Is rural market different from urban market in the current scenario? Comment
13.  List out the challenges in Rural Distribution? How to overcome the challenges?
14.  Looking at the profile of the rural consumers in India today, what are the key challenges
posed for Indian marketers in the rural market segments? Discuss with reference to an
FMCG product and a consumer durable product of your choice.
15.  'Marketing is marketing everywhere', yet rural markets need different emphasis. Why?
Explain.
16.  Pick up a product suitable to rural market, choose the promotional mix elements relevant
to the product and explain.
17.  What are the challenges companies faces in rural distribution? 
18.  What are the challenges of rural distribution? How to overcome those challenges?
19.  What are the factors that affect the product adoption process? How would these factors
determine the rate of adoption in the rural markets for the product like a)Easy-to-handle
razors and b)battery operated TV sets
20.  What are the factors that affect the product adoption process? How would these factors
determine the rate of adoption in the rural markets for the product like a) Mobile Phones
and b) Automobiles
21.  What are the products which can be introduced in rural market? Prepare a marketing plan
and write.
22.  What are the sales promotion tools most likely to succeed in rural markets? Explain.
23.   What is the reason rural marketing is emphasized with marketing mix. Illustrate with
concrete examples.
24.  What is the role of product strategies in rural marketing? Explain
25.  What type of channel behavior you anticipate in rural marketing. Discuss
26.  What, in your view, are the sales promotion tools most likely to succeed in rural markets?
Justify your answer. Give examples.
27.  Write the importance of infrastructural facilities in rural marketing.
28.  Write the importance of rural marketing research. Write a research plan to identify the
awareness and perception of cosmetics in rural market.
29.  Write the importance of rural marketing research. Write a research plan for agricultural
implements (products).
30.  Write the role of word of mouth communication in rural market.