Treston International College

32nd St Corner University Parkway District, Taguig, Metro Manila

Business Plan

(12 –Innovation)
Alvarez,Joyce
Camba,Jechielle
Maon,Marry Elordy M.
Motol,Elena H.
Nombrado,Sean Lester

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EXECUTIVE SUMMARY
“Mojeesticks” was derived from two products which is Mojos and cheesesticks, with
these, we come up with a business where this two can be together with an amazing taste.
Mojeesticks is a start-up business that was built by Foodtastic group from grade 12-Innovation.
The business is a stall with interesting and attracting concept and design and it aims to promote
an innovative product or original product made by the students. One of the goals of this business
is to lessen the hunger of the students while they are inside of the school. Our group noticed that
most of the students are looking for the food that isn’t available on the school canteen. The
product design will be simply attracting which will represent the magical taste of our product.

Concept Description

Foodtastic is a company that aims to position itself in the market and also to be able to
compete with the top-tier companies in the industry. The company would then expand its
operations in the future through building physical shops and through franchising. The owners
developed its portfolio in a way that it would create a new trend in the industry or to instill itself
in the minds of its consumers; for being able to produce products at a lower price but with
superior features.
Opportunity

Foodtastic has innovated its product through encompassing its affordability and
convenience and as time goes by, different investors may be interested to invest on this
innovation and the company could use this opportunity to further improve the product. Basing
from the previous accounts of how some of our products are needed by the market, the company
could confidently say that focusing on the taste and affordability of the product would pique the
interest of its target market. Continuous growth may lead the company to the scenario wherein it
could have both a franchise and a big online shop and eventually leading to the starting of a
physical store.
Products/Features
Foodtastic innovates existing products in the market in a way that those products could be
more delicious and more convenient to eat. The main highlight of its product development is
customizing its parts to bring out affordability. Also, the products of the company have
extensive forms meaning each product does not solely depend on one purpose but rather it can
also be used for other purposes. In making the products the company makes use of the initial
investments made by the owners. In the development stage the company decided to think of an
existing product in the market and to improve its existing capabilities

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Mission
Foodtastic aims to provide delicious, affordable, satisfying product to the students, create
the best product and most of all to make profit for the business to grow.

Vision
Foodtastic is created to inspire younger entrepreneurs to be innovative and to showcase
every student’s creativity. Foodtastic will deliver outstanding products that will be one of the
most distinguished creations in Taguig and fulfill each customers taste in terms of creativity and
we will provide new and innovative product that will reach expectations and standards of our
dear customers
Location
Although the company’s main site of operation is on online platform, Modernitives is
also situated at Treston International College with the address of 32nd St. Corner University
Parkway District, Taguig, Metro Manila.
Company Objectives
1) The company aims to get a full scope on the profile of its target market through introspection;
being aware of the tendencies and behaviors of its customers since one of its goals is to produce
user-friendly innovations that suit the preferences of its market.
2) Make a portfolio of the company’s inventions in order to have a basis on pointing out the
unique features of its product and to establish concrete differentiation among the inventions of
other companies.
3) Utilize different platforms, for instance the social media platforms, in order to spread
awareness on the company’s product. The firm aims to spread the features of its inventions to its
target market to achieve its ultimate goal; let them realize that our products take an important
part in their daily necessities.
4) The company aims to customize its products in a way that it would create differentiation and
to break into the minds of its consumers by introducing a new trend in the industry.
Market Demographic

The company will target children and teenagers in Treston International College, with
each student having a budget of 100-150 pesos, the company’s product will be lower than that of
the company’s price range. An approximation of 150 students per batch.

AGE 5-19 years old (students in Treston

International College Building)
GENDER Males and Females
DAILY BUDGET 100-150 pesos

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GEOGRAPHIC AREA Treston International College (local)

Psychographics

CONVENIENCE Food that is something new and they can’t

buy at the school canteen, so we plan to sell
Mojos which is made of potatoes and cheese
sticks with different flavors to boost their
appetite and for them to eat on time because
they can easily buy it to our stall.
LIFESTYLE Products that are new and offer variety are
the main factors that attract the consumers.
The company will introduce a new line of
variations when it comes to flavors and
presentation. With the new line of flavors the
company offers, it is possible that it could be
able to create profitable market for the
company’s chosen product. Also the
company offers healthy food for its customer,
the company will make sure that the products
will be appealing to the customers.

Organizational Plan

Management comprises planning, organizing, staffing, leading or directing and

controlling an organization or effort for the purpose of accomplishing a goal. It is a process of
designing and maintaining an internal environment in which people working together in groups
can perform effectively and efficiently towards the attainment of group goals. (Rodriguez and
Echanis, 2001).
After establishing the market and designing the technical aspect of the firm, the
management aspect must be properly planned and implemented. A feasible business is not
enough. The success of the business also depends on how the day to day operations are managed.
Through an effective management, the firm will be able to create a competitive advantage
against its competitors.

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 Organizational Chart

Chief Executive Officer

Marry Elordy Maon

General Manager
Sean Lester Nombrado

Secretary
Joyce Alvarez

Sales and Marketing Administrative

Production Manager Finance Manager
Manager Manager
Elena Motol Marry Elordy Maon
Jechielle Camba Sean Lester Nombrado

JOB DESCRIPTION OF PERSONNEL

EXECUTIVE OFFICERS
CHIEF EXECUTIVE OFFICER
Duties and Responsibilities

• Highest position in the company and responsible for decision-making of several business
opportunities and overlooks the business venture as a whole
• Develops the mission, vision and company’s objectives which will serve as the guide of
the company to know where are they heading.
• Prepares strategic plans to be served as the game plan of the company.

GENERAL MANAGER
Duties and Responsibilities

• Reports directly to the Chief Executive Officer

• Provides effective leadership to the management and the employees of the Corporation
and establishes an effective means of control and coordination for all operations and
activities.

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 • Keeps the team fully informed on all aspects of the company’s operational and financial
affairs, and on all matters of significant relevance to the Corporation.
• Develops and maintains a sound, effective organization structure, and ensures capable
management succession, progressive employee training and development programs, and
reports regularly to the Board on these matters and officer’s performance.
• Ensures that effective communications and appropriate relationships are maintained with
the executive and members of the company.
• Develops annual capital commitment and capital expenditure budgets for approval by the
Board.

SECRETARY
Duties and Responsibilities:

• Assist the General Manager

• Organize the General Manager’s schedules
• Handles the paper works of the General Manager.
• Engaged in all administrative activities of the Manager

SALES AND MARKETING MANAGER

Duties and Responsibilities:

Reports to the Deputy Chief Executive Officer or General Manager.

Plan and carry out direct marketing activities to agreed budgets, sales volumes, values,
product mix and timescales.
Develop ideas and create offers and promotion for the attraction key consumers and
prospective clients.
Monitor and report on activities and provide relevant management information.
Carry out market research, competitor and customer surveys to ensure the highest return
on product investment.
Develop new sales and promotion strategy to correspond to the latest market trend
requirements.

ADMINISTRATIVE MANAGER

Duties and Responsibilities:

Reports to the Deputy Chief Executive Officer/ General Manager.

Expert on the recruitment process/sources, psychological tools, job analysis/evaluation,
labor laws, employee counseling.

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 Develops policies and procedures on compensation and benefits administration,
enforcement of disciplinary action and employee separation to serve as guide in
implementing HR actions.
Interview applicants to determine their job requirements and suitability for particular
jobs.
Aids to assess their training needs and help employers to find suitable staff.
Recommends criteria for salary increases and merit incentives to promote equitable
distribution of pay and maintain employee morale.
Conducts employee counseling to reinforce the required behavior

FINANCE MANAGER
Duties and Responsibilities:
Reports to the Deputy Chief Executive Officer
Accuracy of project financials.
Develop and maintain accounting policies, procedures and controls in accordance with
generally accepted accounting principles (GAAP).
Prepare monthly financial statements and reports and compliance with shareholder, lender
and regulatory agencies reporting requirements.
Day to day support and management of accounting staff which includes supervision,
development, performance evaluation, and meeting departmental needs/objectives.
Monitor and analyze actual results against operating plans; including gross margins,
operating expenses, profits and cash flow.
Annual audit and quarterly review process with external auditors.
Tax compliance, reporting at the project level.
Ensure compliance with project policies.
In-depth understanding of all contracts and use of the Compliance Tracking System as a
monthly control checklist.
Establish/Maintain the appropriate business control function at the project level.
Assessing of Quarterly reforecast process (Expense forecast, others as appropriate.)

PRODUCTION MANAGER

Duties and Responsibilities:

Overall in-charge of Operations Department

Oversees all aspect of the production operations
Act as the plant superintendent and responsible in all maintenance work in the platforms.
Perform technical functions to ensure that the company sustains its quality policy
Responsible for the production planning and implementation

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 Sees to it that all production works are coordinated and that all works conforms to the
standards set by the company.

Operation Strategy

Production of the products will be planned, developed and executed within the company
with the human effort of the owners themselves without any intervention form other companies.
In relation to the current status of the company, the owners chose this kind of operation so that
they could monitor the operations better to avoid incurring unnecessary expenses in the
production process. Since the chief executive officer is also involved in the process, products are
surely made in accordance to the principle of the company.

Inventory Management

The company will follow the perpetual inventory system meaning that for every unit
sold to a customer the employees will determine right away the cost of goods sold for the said
transaction as well as the gross profit accumulated for selling the product. This system will also
help the company to perform inventory control as it provides information on how many products
are still not sold and what part of the inventory is becoming obsolete.

Trends

Nowadays, youth has a very creative and innovative taste in the simplest things such as
snacks. Retailers are recognizing that their consumer needs are shifting and changing and that
they have to have a lot of choices to satisfy their shoppers and to make the shopping experience
unique and fun. Trends play a vital role in market specially the particularly affect the youth.

Target Market
Sophisticated flavor profiles featured in new snacks include cheese, barbeque, sour cream
and spicy barbeque. The company is ready to offer such delights to the youth and old alike,
aiming to serve children and teenagers from the ages of 5-19 years old but soon, with a little
more time so that the company will expand and cover even the adult ages.

Industry Structure
A normal size box with a logo of the Foodtastic group. Together with this image, the
business’ name “Mojeesticks” will also be included. As for the product design, our serving
plate/box contains the mojeesticks topped with the sauce/dip itself. The packaging of our product
will looks simple but fits to what our customer wants The company will most certainly buy and
produce its own ingredients since the company is still at the starting up stage wherein there is no
suppliers and dealers to manufacture the things that the company needs. The possible challenges
and risks that we will encounter are the other students as the company’s competitors and the

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possibility to have a shortage of the stocks while running the business and the exact location or
place of the business.

Competitive Environment

Foodtastic offers product that is innovative. The company produces something creative
from product that is usually seen in market. The company presents mojeesticks a cheese covered
with mashed potato with additional flavors that added up to its taste this includes cheese, sour
cream barbecue and spicy barbecue and because of this the product is certainly unique and
appealing to companies target market. Surely competitors have made it much better for their
market strategies but Foodtastic made it much better for the price of its product, the product price
is cheaper that what the company competitors offered and there is much boundary from the price
of competitors compared to the company’s offered. Selling price is amounted by how much the
raw materials have been used and that is the reason why the companies selling price is much
lower than the other.
Competition

Since Foodtastic is new in the market there are still companies that will catch the
attention of customers and will become a possible competitor of business. Stated below is the list
of companies that produce products that is related with the products offered by the company.

Potato Corner is a fast food concept of Cinco Corporation, based in the Philippines.
Potato Corner outlets offer French fries with a wide range of different flavors. The chain has
outlets in the Philippines, Indonesia, the United States, Indonesia, Panama, Malaysia, Egypt,
Dubai, Oman, Kuwait, Abu Dhabi, Syria, Lebanon, Jordan, Bahrain, Saudi Arabia and Qatar.

Potato Giant, a food kiosk business established by Storm Carts Enterprise Inc. Potato
Giant serves the best and most innovative homemade potato snacks in town! They offer bite size,
ready to go munchies. Storm Carts Enterprise Inc. was owned and managed Mr. John Jeric
Cantillon, an alumnus of De La Salle University Manila with a Bachelor of Science degree in
Accountancy. He put up his first food kiosk (Potato Giant) in 2007 located along Fidel Reyes
Street, Manila. With a vision to build the largest food network to connect people from all walks
of life, Mr. Cantillon worked hard to grow the business by opening kiosks in different locations.

Fast food chains that offered products that are in line with potato such as Jollibee, Mc
donalds, KFC, Chowking, Shakeys and etc. Despite all these large companies, Foodtastic will
still do its best to make a better and effective marketing strategies that will surely increase its
company profit and market share thus the company ensure its product will offer high quality and
services. Also, the product will present much more creative ideas that will add to its taste.

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Opportunity

The company believes that if it will successfully penetrate the market, several business
opportunities could come. Starting from a small business, the company could grow into a wide-
scale level. As time goes by this has innovated through its affordability and convenience. The
customer will buy this because of uniqueness of having two varieties in a product.

Basing from the previous accounts of how Mojos and cheese sticks are sold in the
market, the company could confidently say that creating Mojos and cheese sticks in one is an
innovative way of serving 2 in 1 product to consumers. Moreover, having flavored “mojeesticks”
will be also a great combination for the consumers.

The company believes that this innovation will give an edge to every customer to
purchase, it’s because of the product’s new to everyone and it has a unique combination. This
gives an opportunity to gain customer.

SWOT Analysis

Helpful
Internal Strengths:
(Within Organization) -The company’s product is
something that is not seen in
the market yet.
-The company’s product is
budget-friendly and very
affordable to the customers
- Highly efficient, low-cost
manufacturing.
-Since the product is new to
the eyes of the customers
and there are no other
companies selling the same
product as ours, it will be
easier to attract more
customers.
-The packaging and the over-
all theme of the product is
very appealing
- The product is innovative
Harmful
Weaknesses:
-Since the company is still in
the stage of starting out,
there will be a sign of lack of
experience
-The budget are very small
and limited
-The new product needs to
compete with powerful
brands in the same niche of
the market
- There will be a chance that
the customer would not be
satisfied with the product
- Not all the customers have
the same lifestyle and food
choice.

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 as well as eye-catching to the
customers

External Opportunities: Threats:

(Outside Organization)
- The project idea is unique
and innovative which can
lead the market and could
outgrow potential
competitors
- The company could extend
to new geographical area
- The customers would
experience something new
that they haven’t
experienced before by using
this product
-Lack of financial resources
-there will be a potential
competitor
-Many competitors are
presenting their product at a
very low price due to their
long standing in the market.
-Only those people who like
to experience something new
would patronize the product.

Marketing Plan

Target Customers: Christian Legacy Students, Treston International College Students, Buting
National High School Students and Thy Covenant Students

Demographics:
AGE 5-19 years old (students in Treston
International College Building)
GENDER Males and Females
DAILY BUDGET 100-150 pesos
GEOGRAPHIC AREA Treston International College (local)

Channel Strategy
The company will reach its customer via direct selling for it is the easiest way to connect with
them while gaining profit from it. The company does not have any manufacturers or partners
outside, for the company makes its own products and buy its own ingredients.
There are no companies in mind yet, for collaboration and negotiation has not been a factor in
the business as of now. The company’s expansion and partnership is not yet in the company’s
plan.

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Positioning
The iconic Mojeesticks was crafted to set the standards higher in the market, with its
feature. Mojeesticks is something new and they can’t buy at the school canteen. We plan to sell
Mojos which is made out of potatoes and cheesesticks with different flavors to boost their
appetite and for them to eat on time because they can easily buy it to our stall.
As time passes by, people especially teenagers are looking for something new; new
flavor, new food, new trend. The important part is, they are looking for cheaper but worth it
food. That is one of the main goal of our company,to sell our products for cheaper and affordable
price for the customers to buy it without hesitation.
Product/Service Strategy
In correlation with the trends of 2018, the company’s Mojeesticks is specifically tailored
to attract the company’s target market. The company assures that our products will satisfy their
wants and needs.
1) Mojeesticks- it is a variety of mojos and cheesticks with different flavors that will satisfy
every customers’ cravings. The mojos is made out of fresh fried potatoes with our original recipe
breading recipe while the cheesesticks is made out of cheese with different flavors. These
products are suitable for the customers. The product will be physically appealing through taste,
as well as its look. In order to ensure that the customer is getting the best out of their money,
Mojeesticks, aside from being cheap, it is also healthy and safe for them.

REFLECTION
This report has been prepared as a reflective work of my group mates and I about the
experiences in the entrepreneurship core subject. The purpose of this reflection sheet is to
redirect how I and my team mates worked while undertaking the project. The point of writing
this report is to include our thoughts and reactions to the experience. The reflective journal is a
personal record of our learning experiences. It has been written to reflect on our work which will
allow the readers to understand our achievement being a member of a team and our role as an
entrepreneur, reporter and presenter. We learned that it is very important to be extremely
organized with starting the business. In the beginning it started as a brainstorm. Brainstorming
requires a lot of special attention in specific topics. For example: the first thing is to know what
type of business we want. Here, we have to think about what can benefit us and also the
community. In this project we decided to have our business in our community in our school
specifically the Treston International College. This means that we have to do a business that
the community will approve of by making whatever we are going to do will be a hit or popular.
After our decision of the business we wanted then, we needed to think about why we wanted this
business and also how we are going to make money. We had to write down our vision for this
project; this meant how i wanted this business to look in the future. Then we write down our

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vision and mission statement which includes a persuasive statement that involves our attitude
towards our business and helping the community. At the end of our business we will be
producing something creative from product that is usually seen in market. The company presents
mojeesticks a cheese covered with mashed potato with additional flavors that added up to its
taste this includes cheese, sour cream barbecue and spicy barbecue and because of this the
product is certainly unique and appealing to companies target market.. It will be affordable and
helpful to each individual that needs help changing their daily diet. Another important concept in
having a business is a budget; this means how much we are willing to spend for our product and
also for all the equipment needed to continue my plans. The reality of money is that at the end of
these plans, a contribution occurred between the members. A lot goes on in having a business
and it is very important to keep all records/documents of everything you do. These elements of
creating a business in the future will definitely help us in being a successful entrepreneur. In a
early age, we acquired skills that will make us get better and be a step ahead of others. These
skills can help us be the best out of a bunch of folks. In life there will always be competition and
the way of cheating this competition is by acquiring many skills that others will most likely not
have. That’s how we will always win in the competition of knowing what goes around and also
learning along the way. Now we know what we need to do to start the business and also keep it
moving forward.

APPENDIX

INDIVIDUALS RESUME

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DOCUMENTATION

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