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EXECUTIVE SUMMARY
Introduction
Introduction gives the detailed information about the company and the
background of the company.
As per the survey conducted we can conclude that the market share of Coca-Cola is
approximately 90%in MURGESHPALYA.
• At COCA-COLA INDIA LIMITED plant this study was conducted to find the
facts to increase the market share.
Research methodology gives the information or the type of research, the survey,
the procedure and the techniques of data gathering sample size and technique used, it also
shows the sample description and profile, scope and limitations of the study
Summary of findings
1. We can see that most of sales contribution is from glass bottles rather than pet
bottles and customers are becoming eco friendly as they know that plastic bottles
are harmful to them.
2. It is seen that Sprite almost contributed to 50% of the sales of all other Coca-Cola
products like Thumbs up, Coca-Cola, Fanta and Maaza.
1. Extra credit facilities to their customers who pay their bills on a regular basis.
2. No wonder Coca-Cola is making more sales than Pepsi but Pepsi is making
profits from their food products like Lays and other eatables Therefore, Coca-
Cola should also go into eatables in order to maximize their profits.
The soft-drink battleground has now turned towards new overseas markets. While
once the United States, Australia, Japan, and Western Europe were the dominant soft-
drink markets, the growth has slowed down dramatically, but they are still important
markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi
Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are
forming joint bottling ventures in these nations and in other areas where they see growth
potential.
Often, the company that gets into a foreign market first usually dominates that
country's market. Coca-Cola patriarch Robert Woodruff realized these 50 years ago and
unleashed a brilliant ploy to make Coca-Cola the early bird in many of the major foreign
markets. At the height of World War II, Woodruff proclaimed that wherever American
boys were fighting, they'd be able to get a Coca-Cola. By the time Pepsi tried to make its
first international pitch in the 50s, Coca-Cola had already established its brand name and
a powerful distribution network. In the intervening 40 years, many new markets have
emerged. In order to profit from these markets, both Coca-Cola and Pepsi need to find
ways to cut through all of the red tape that initially prevents them from conducting
Both these companies Coca-Cola and Pepsi are of great caliber. Infact, they are the
companies that are ruling the market. Coca-Cola and Pepsi have always competed against
each other for a bigger market share. They have come up with a variety of campaigns to
get a one-up over each other. They have gone in for blind taste test to advertising
campaigns to even garnering customer support through brand ambassadors.
But these companies have faced different difficulties in different parts of the world.
But they have overcomed these difficulties and have managed to reach top positions. The
difficulties have included political campaigns against them. They include the local
competitors in a country against them. This also includes the culture of the country which
decides things like the people’s tastes and preferences. They have overcome all these
difficulties to sell their products in the markets.
The global market consists of two major players; PEPSI and COCO-COLA. Both
have universal brand names. They are available in almost 200 countries Pepsi products
are served in more than 160 countries, with the emerging middleclass and higher
purchasing power the expenditure on soft drinks is bound to increase considerably; this is
possible only through intense marketing, which has led to cut-throat competition and the
famous cola wars.
Asian youth are among the world’s fastest growing consumer segment today.
China, Indonesia and India make up three of the world’s 4 biggest soft drink markets.
The fortune 500 majors have duly acknowledged the potential and consumption of
beverages, in India, in particular.
The study growth and increasing sales show a highly rewarding future for the soft
drinks business in India. Not only have the sales increased but the bottle sizes have also
increased from 250 ml to 300 ml. of the total volume, almost 50% is contributed by the
colas alone, which are the most widely consumed and promoted drinks internationally.
In the cola category, Pepsi is seen as the most aggressive of the lot, followed by Thumps
Up from the COCO-COLA portfolio and thirdly COCO-COLA, itself.
India is a young country with 20.4% of its population lying in the age group of
15-24 years, which is where the potential for soft drinks lie.
While the per capita consumption of soft drinks in the United States is about 770
servings and 62 servings outside the United States, the per capita consumption in India is
For a population of over 1200 million, India has only 3.15 lakh retailers who
stock soft drinks whereas a country like Philippines, with a population 60 million, has 4.5
lakh retail outlets.
It takes an Indian 1.5 hour of work to be able to buy a soft drink while in other
developed countries it takes only 5 minutes.
In India consumers pay at least 13 times more than an American for a carbonated
soft drink. Soft drink sales have great seasonal fluctuations in India with sales peaking
in summers and plummeting in the other seasons. However, soft drink giants are
aggressively aiming to make it an anytime drink.
The soft drinks industry in India faces many challenges. The soft drinks bottling
operation is a capital intensive business, with investment at four levels i.e. cost of plant
and equipment, investment in bottles and crates, transportation and cooling structure at
retail outlets? In India, the soft drink industry is suffering greatly due to lack of capacity
and infrastructure. Additionally, most of the retailers sell a drink for anywhere for Rs.12,
thus making it expensive for the customers, as compared to their purchasing power. Most
of the people in India are below the poverty line.
But the soft drink market in India has been undergoing tremendous changes since
the liberalization of the economy. The industry is growing at a rate of 20% per annum.
The arrival of the big giants has caused a phenomenal change in the industry. The face of
the soft drink industry is expected to thoroughly change in the coming years.
Pepsi-Cola has achieved huge success as a soft drink. However, this was a two
sided coin in that Pepsi-Cola was also seen as a cheap soda. Pepsi had to change this
perception, and to do so they switched their marketing strategy. Starting in 1958 Pepsi
began to lose its reputation as a bargain soda, and instead started becoming a soda that
was preferred by fashionable young adults. By the mid 1960's the United States was full
of teenagers that had been born shortly after World War II. They were the "Baby
Boomers" and they were also the "Pepsi Generation." Pepsi also continued to keep its
product from becoming old fashioned by occasionally making small changes in
packaging throughout the years. They updated their logo, they replaced the straight sided
bottle with the "Swirl" bottle, and also moved from the 12 ounce bottle to a 16 ounce
bottle.
Pepsi also started providing other lines of products. They introduced Teem (a
lemon/lime based soda). They purchased and went national with Mountain Dew, and also
introduced Slice, and started offering a diet version of Pepsi as well. However, one of the
biggest changes to occur to Pepsi-Cola happened in 1965 when they merged with Frito-
Lay and became PepsiCo, Incorporated.
In 1975 Pepsi introduced the Pepsi Challenge. This was a marketing campaign
where they set up a blind tasting between their product and that of their arch-rival Coca-
Cola. During these blind taste tests, majority of the participants picked Pepsi as the better
tasting of the two soft drinks. Over the next several years Pepsi went on to expand this
"Pepsi Challenge" throughout the nation. They also started designing television
commercials that reported the results of these tests to the public at large. Pepsi also
continued to invest heavily in advertising and started using celebrities such as
"New Generation." It wasn't long before Pepsi became the number one soft drink
sold in American supermarkets and they were closing in on becoming the most popular
soft drink sold in the nation.
The Pepsi Challenge and the Pepsi advertising blitz were clearly having an effect
with more and more people switching from Coca-Cola to Pepsi. As a result Coca-Cola
made the decision to change their formula to taste more like Pepsi. Of course, Pepsi took
advantage of this situation and really had a field day making fun of Coca-Cola. The
president of Pepsi, Roger Enrico, gave his employees a day off by declaring a holiday to
celebrate the day they won the cola wars. Television commercials, full page ads in major
newspapers, and lots of comedians all on their own, took their shots as well. There was
such uproar to this formula change that within a couple of months Coca-Cola had brought
back the original Coca-Cola. After switching back to their original formula, Coca-Cola
and Pepsi continued to battle it out for supremacy in the cola wars. Pepsi continued to
make some great commercials. They featured famous personalities such as Ray Charles,
Shaquille O'Neal and others.
Pepsi also moved into other beverage categories by working out deals with
Lipton, Ocean Spray, and Starbucks. Pepsi has continued to expand globally throughout
the years until practically every nation on the face of the earth either has a bottling plant
of their own, or can at least buy a bottle of Pepsi. By 1993, Pepsi-Cola profits had
surpassed $1 billion, and in 1998 Pepsi celebrated its 100th anniversary.
Soft drinks can trace their history back to the mineral water found in natural
springs. Bathing in natural springs has long been considered a healthy thing to do and
mineral water was said to have curative powers. Scientists soon discovered that gas
carbonium or carbon dioxide was behind the bubbles in natural mineral water. The first
marketed soft drinks (non-carbonated) appeared in the 17th century, they were made
from water and lemon juice sweetened with honey. In 1676, the Compagnie de
Limonadiers of Paris were granted a monopoly for the sale of lemonade soft drinks.
Vendors would carry tanks of lemonade on their backs and dispensed cups of drink to
thirsty Parisians.
In 1767, the first drinkable man-made glass of carbonated water was created by
Englishmen Doctor Joseph Priestley. Three years later, Swedish chemist Torbern
Bergman invented a generating apparatus that made carbonated water from chalk by
sulphuric acid. Bergman's apparatus allowed imitation mineral water to be produced in
large quantities.
In 1810, the first United States patent was issued for the "means of mass
manufacture of imitation mineral waters" to Simons and Rundell of Charleston, South
Carolina. However, carbonated beverages did not achieve great popularity in America
until 1832; First, John Mathews invented his apparatus for making carbonated water, and
then he mass-manufactured his apparatus for sale which gained great popularity.
1810: First U.S. patent issued for the manufacture of imitation mineral waters.
1850: A manual hand & foot operated filling & corking device, first used for bottling
soda water.
1913: Gas motored trucks replaced horse drawn carriages as delivery vehicles.
1920: The U.S. Census reported that more than 5,000 bottlers now exist.
Early 1920's the first automatic vending machines dispensed sodas into cups.
1929: The Howdy Company debuted its new drink "Bib-Label Lithiated Lemon-Lime
Sodas" later called "7 Up". Invented by Charles Leiper Grigg.
1934: Applied color labels first used on soft drink bottles, the coloring was baked on the
face of the bottle.
1952: The first diet soft drink sold called the "No-Cal Beverage" a gingerale sold by
Kirsch.
1962: The pull-ring tab first marketed by the Pittsburgh Brewing Company of Pittsburgh,
PA. The pull-ring tab was invented by Alcoa.
1963: The Schlitz Brewing Company introduced the "Pop Top" beer can to the nation in
March, invented by Ennal Fraze of Kettering, Ohio.
1966: The American Bottlers of Carbonated Beverages renamed The National Soft Drink
Association.
1974: The stay-on tab invented. Introduced by the Falls City Brewing Company of
Louisville, KY.
1979: Mello Yello soft drink is introduced by the Coca-Cola Company as competition
against Mountain Dew.
Orange flavored drinks and sodas are popular in southern states. Western markets
have preference towards mango-flavored drinks. Non-alcoholic beverage market can be
divided into fruit drinks and soft drinks. Soft drinks available in glass, bottles, aluminum
cans, PET bottles or disposable containers can be divided into carbonated and non-
carbonated drinks. Cola, lemon and oranges are carbonated drinks which includes mango
drinks. Soft drinks can also be divided into cola products and non-cola products. Cola
products in Indian include brands like Pepsi Cola, Diet Pepsi, Coca- Cola, Diet Coca-
Cola, and Thumps up. Cola drinks account for nearly 61-62% of the total soft drinks
market in India. Non-Cola products account for 36% of the total soft drink market.
Coca-Cola was forced to leave India in 1977, and Fernandez had personally cited
this to Pepsi in his letter when Pepsi was toying around the idea to enter India. It was
upto Pepsi to offer a very good package to the Indian government. The promises that
Pepsi made played a central role in bringing about an agricultural revolution and
employment in the state of Punjab (This was a wonderful offer, given the political/social
unrest in Punjab during 1980s).
Focus on food and agro-processing; only 25% of the investment would be for soft
drinks business.
Finally, in 1988, it entered India, as a 'Lehar Pepsi' brand (remember that funny
sketch comes for 7-up these days?) Pepsi's entry into India was even noted by marketing
gurus like Philip Kotler, who said, that Pepsi, apart from using the 4Ps, also used politics
and Public Opinion in the process. But, did Pepsi keep all its promises? It didn’t, and
thankfully, India liberalized, and Pepsi was partly saved. But, Pepsi had done good things
for this country. It brought about an amazing increase in tomato production, through
contract farming. It also offered its contract farmers with advanced equipments free of
cost. It also setup an agro-based research center in Punjab and Karnataka.
Whether Pepsi kept its promise or not, whether the 'pesti'-factor is true or not, it is
a matter of no concern as far as the scope of this survey is concern. What is to be seen in
the case of 'Pepsi's entry is the way in which it was executed - a strategic coordination of
economic, psychological, political and public relations skills to gain the cooperation of a
number of parties in order to enter India. In short, we call it in marketing jargon as
Mega Marketing!
COMPANY PROFILE
Early years
The same year, when Atlanta and Fulton County passed prohibition legislation,
Pemberton began to develop a non-alcoholic version of the French Wine Coca. His book keeper
(and later lead Marketer), Frank Robinson, coined the name Coca-Cola, because it included the
stimulant cocaine and was flavored using kola nuts, a source of caffeine. Pemberton called for 5
ounces (140 grams) of coca leaf per gallon of syrup. The first sales were made at Jacob's
Pharmacy in Atlanta, Georgia, on May 7th, 1886, and for the first eight months only an average
of nine drinks were sold each day. Pemberton ran the first advertisement for the beverage on
May 29th that year in the Atlanta Journal.
Coca-Cola was initially sold as a patent medicine for five cents a glass. Pemberton
claimed Coca-Cola cured myriad diseases, including morphine addiction, dyspepsia,
neurasthenia, headache, and impotence.
In 1887, Pemberton sold a stake in his company to Asa Griggs Candler, who incorporated
it as the Coca Cola Corporation in 1888. In the same year, Pemberton sold the rights a second
time to three more businessmen: J.C. Mayfield, A.O. Murphey, and E.H. Bloodworth.
Meanwhile, Pemberton's son Charley Pemberton began selling his own version of the product.
Three versions of Coca-Cola — sold by three separate businesses — were in the market.
In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola
belonged to Charley, but the other two manufacturers could continue to use the formula. So, in
the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both
failed to catch on, Candler set out to establish a legal claim to Coca-Cola in the late 1888, in
order to force his two competitors out of business. Candler apparently purchased exclusive
rights to the formula from John Pemberton, Margaret Dozier, and Woolfolk Walker. However, in
1914, Dozier came forward to claim her signature on the bill of sale had been forged, and
subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.
Coca-Cola was sold in bottles for the first time on March 12 th, 1894. The first bottling of
Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its
proprietor was Joseph A. Biedenharn. The original bottles were of six-ounce (170-gram)
Hutchinson bottles manufactured by Biedenharn and sealed with a rubber gasket. Reportedly
leaky, they were soon replaced with "crown top" bottles with straight sides, and sealed with a
metal cap; variants of this design remain in use today. The distinctive "hobble-skirt" bottle
design now associated with Coca-Cola was introduced in 1915.
Initially, Candler was tentative about bottling the drink, but the two entrepreneurs who
proposed the idea were so persuasive that Candler signed a contract giving them control of the
procedure. However, the loosely termed contract proved to be problematic for the company for
decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to
other companies — in effect, becoming parent bottlers. This meant that Coca-Cola was
After the advent of bottling, the company began taking advertising even more seriously
than it had before, hiring William D'Arcy, whose creations set the tone for Coca-Cola advertising
that his successors would follow. D'Arcy associated Coca-Cola with typical everyday scenes of
people going about their daily business; his personal view was that "Coca-Cola advertising
should create scenes that drew people in and made them part of the pleasant interludes of
everyday life". Instead of targeting particular population segments, D'Arcy attempted to appeal
to as broad a class of people as possible, with advertising copy such as "all classes, ages and
sexes drink Coca-Cola".
After Candler, the next executive to have a major impact on Coca-Cola's future was Robert
Woodruff, who focused on expanding the scope of the business to the rest of the US. A noted
workaholic, Woodruff continued to have a major influence on the business long after his
retirement until his death in the 1980s. Woodruff inherited leadership of the company from his
father, Ernest Woodruff, who had successfully led a campaign to takeover the company from
Candler in 1919. Woodruff became President of the Coca-Cola Company four years later.
Emphasizing quality in the production of Coca-Cola, he initiated a "Quality Drink" campaign
aimed at properly training those who served Coca-Cola at soda fountain outlets. Woodruff was
also influential in establishing quality standards for the bottled version of Coca-Cola, which he
thought had great potential. Looking beyond the United States, he set up a foreign department of
the company in 1926, and began opening manufacturing plants in various European and Central
American countries. It was Woodruff who assumed responsibility for designing Coca-Cola's
foreign advertising campaigns, affixing the company logo to racing dog sleds in Canada and
Spanish bullfighting arenas. He also introduced some new forms of distributing Coca-Cola, such
as the six-pack carton, which made bulk purchases of Coca-Cola substantially easier.
In 1929, the onset of the Great Depression led to fears that sales might be depressed for
the year. However, an advertising campaign spearheaded with the slogan "the pause that
refreshes" led per capita consumption of Coca-Cola to actually double. That same year, sales of
The Great Depression, however, also saw a setback for Coca-Cola with the arrival of a
new competitor — Pepsi; by offering twelve-ounce bottles for the same price (five cents) as
Coca-Cola's six-ounce bottles, as well as a musical jingle in its advertising campaign, PepsiCo
succeeded in becoming a challenger to Coca-Cola's dominance of the American market, with its
profits doubling from 1936 to 1938.
When the United States entered World War II, sugar rationing in the United States meant Coca-
Cola was unable to produce drinks at full capacity. However, a deal was struck between the U.S.
government and Coca-Cola whereby the company was exempted from sugar rationing, while
Coca-Cola supplied free drinks to the United States Army. The U.S. Army permitted Coca-Cola
employees to enter the front lines as "Technical Officers" where they operated Coca-Cola's
system of providing refreshments for soldiers, who welcomed the beverage as a reminder of
home. After the war, the soldiers brought home their newfound taste for Coca-Cola, popularising
the drink. A survey of soldiers after the war indicated that veterans preferred Coca-Cola to Pepsi
by an 8 to 1 ratio. Coca-Cola has been criticised for its decision to continue trading in Nazi
Germany. Eventually, the difficulty of shipping Coca-Cola concentrate to Germany and its
occupied states, due to the allied blockades, led to the creation of a new drink (Fanta) by a Coca-
Cola employee. Fanta is still sold worldwide to this day.
After World War II, Coke began expanding worldwide. Initially having been restricted
only to North America and Western Europe, Coke was soon being distributed in numerous other
countries, especially those, such as the Philippines, which had been occupied by the Americans
during World War II. The process was aided by the company assuming control of a number of
Coca-Cola manufacturing plants which had been established during the war by the army, with
help from the company, in order to spur distribution of the drink to soldiers.
Internationally, sales of Coca-Cola vary from country to country; although it is the dominant
soft drink in virtually every country it is sold. Coca-Cola is considered to be one of the most
widely distributed products in the world, and can be obtained in nearly every locality of the
world, from rural Nepal, to Africa, to Beijing.
Coca-Cola
Sprite
Thumps Up
Fanta
Maaza
Finley water
Pepsi
Slice
7up
Limca
Aquafina
Mountain Dew
Other beverages
Growth Drivers
People
At COCA COLA people are their business. It foster an open and inclusive
environment in which their people can strive to ‘always look for a better way’.
They actively promote diversity and equality in their workplace. They know their
people work hard and, as they move forward, they are putting measures in placed to
encourage a healthy work-life balance for their employees. They are committed to
providing and maintaining a safe and healthy workplace for all employees, suppliers,
contractors and visitors. They constructively deal with their people in good faith, while
respecting their relationships with their people and/or any representatives they may
choose.
These commitments not only meet all legal requirements and national standards
in the countries in which they do business, but also cultivate a highly motivated,
productive and committed workforce that drives their business success.
Work-life balance
COCA-COLA recognizes that their employees are constantly juggling
commitments from their home, work and personal lives. At different times in an
In 2006, in recognition of the fact that their employees may wish to take more
than their usual annual leave entitlement, they introduced Annual Leave Salary Sacrifice
Plan, whereby employees are able to purchase additional annual leave.
Remuneration
Their remuneration and benefits are reviewed regularly to ensure they are fair and
in line with the current market.
In addition, there are a number of procedures and initiatives in place that ensure
they fulfil their commitment to being an equal opportunity employer. Initiatives,
such,increasing the number of women in their workplace ensure that they continue to
improve in this area.
As per the survey conducted we can conclude that the market share of Coca-Cola is
approximately 90%in MURGESHPALYA.
• At COCA-COLA INDIA LIMITED plant this study was conducted to find the
facts its market share and how to increase it.
• In accordance with the present trends it aims mainly at finding out the market
share of COCA-COLA INDIA LIMITED in the market.
RESEARCH METHODOLOGY
Sources of Data
Important criteria for the validity of any research study in a methodical way.
The Secondary Data for this study has been collected by referring to various records of
COCA-COLA INDIA LIMITED; it was also collected from some important journals
magazines and websites
Probability Sample
1. Simple Random Sample: Every member of the population has an equal
chance of selection.
2. Stratified random Sample: The population is divided into mutually
exclusive and mutually exhaustive strata or sub groups and simple
random is selected from each sub-group.
3. Cluster Sample: It implies that instead of selecting individual units from
population, entire groups or clusters are selected at random.
The important decision that has to be taken by the researcher is determining the
size of the sample.
• Time restriction.
• The information, which was needed, could not be made public by the
organization.
• Discussion with all related officials was not possible.
• The study covered a vast concept hence wide collection and coverage of
information was not easily possible.
• Duration for the study was another limiting factor as the report was to be
completed in 6 week’s time
DEFINATION OF MARKET:
Market is defined as a place where buyers and sellers meet together for exchange
of goods and services and their values are determined in terms of money or money’s
worth and also to share mutual understanding with each other.
Therefore, it is essential to know the market and find out the potential customers
of the company. The performance of business activities that direct the flow of goods and
services from the producers or suppliers to the customers and end users.
1. Inaccurate results
2. It is an expensive exercise
3. It is time consuming affair
4. It gives tips to competitors
The length of test run is decided by the factors of average repurchase period,
competition and cost
1. DARSHAN WINES
2. CHOICE DAILY NEEDS
3. IYENGAR BAKERY
4. VISVES BAKERY
5. A.S. BAKERY
6. MACS STORES
7. MODERN BAKERY
8. AISHWARIYA BAKERY
9. ABHIRAMI BAKERY
10. VENKATESHWARA STORES
11. H.P. COFFEE BAR
12. KARNATAKA STORES
13. ASHWINI BAKERY
14. BHAVISHYA BAKERY
15. VASANT STORES
16. VENUM BAKE POINT
17. SURYA STORES
18. KM FAZAL PROVISION STORES
19. LOVELY BAKERY
20. CITY FOODS
1. Which brand of soft drinks do you purchase and sell the most in your store?
COCACOLA 18 90%
From the above table and the graph we can infer that most of the respondents prefer
COCA-COLA as their soft drink
We can also tell that almost 90% of the respondents purchase and sell only COCA-COLA
products as against only 10% of PEPSI products
COCA-COLA 2 10
SPRITE 7 35
LIMCA 2 10
THUMSUP 6 30
FANTA 1 5
MAAZA 2 10
From the table we can tell that SPRITE has the maximum sales when compared to other
products like THUMPS UP with 30%, followed by LIMCA, MAAZA, and COCA-
COLA with 10% and FANTA with 5%
YES 18 90
2 10
NO
From the table we can infer that 90% of the respondents were satisfied with the sales of
all COCA-COLA products as against 10% satisfaction with PEPSI products
AGREE 6 30%
NEUTRAL 4 20%
DISAGREE 1 5%
TOTALLY DISAGREE 1 5%
We can infer that offers advertisements provided by the company are very good. We can
see that 40%of the retailers were in total agreement with it where as only 30%,20%were
in agreement and neutral and only 10%of them were not satisfied with the offers
Most of the respondents sold less than 25 cases in a week and the rest shared with
other retailers who sold more than 25 and 50 cases respectively every week
From the table we can infer that 70% of the respondents preferred their Cola in
Glass bottles as against 30%of the respondents preferred in pet bottles
PEPSI 1 1 2 10%
COCA-COLA 4 14 18 90%
From the table we can infer that 90% of the respondents preferred COCA-COLA as
against 10% PEPSI with respect to taste and branding as the price was the same
9. Which company do you think will provide the maximum after sales service?
PEPSI 2 10%
COCA-COLA 18 90%
From the survey conducted we can infer that 90% of the respondents liked the post sales
service of COCA-COLA rather than PEPSI since they hardly contacted them
NEWSPAPER 7 35%
TELEVISION 9 45%
MAGAZINES 4 20%
From the survey we can infer that 45% of the respondents felt that T.V is
more effective in advertising Coca-Cola products than other forms of media Newspaper
and Magazines were with 35 and 20% respectively.
COCA- 2 6 10 18 90%
COLA
From the survey it was found that only 10%of the respondent’s had Pepsi’s bills and the
rest 90%of the respondents had only Coca-Cola which exceeded than that of Pepsi.
SUMMARY OF FINDINGS:
1. It was found that 90%of the customers were satisfied with sales, services, taste,
branding and pricing of all Coca-Cola products.
2. It was also found that the bills of Coca-Cola exceeded than that of Pepsi.
3. It was also interpreted that all the advertisements and offers offered by Coca-Cola
products were amazing since most of the customers were satisfied with them.
4. We can also see that most of sales contribution was from glass bottles rather than
pet bottles and customers are becoming eco friendly as they know that plastic
bottles are harmful to them.
5. It was also seen that Sprite almost contributed to 50% of the sales of all other
Coca-Cola products like Thumbs up, Coca-Cola, Fanta and Maaza.
6. It was also seen that newspaper and T.V. contributed to maximum awareness
among customers.
SUGGESTIONS:
1. In order to maximize their sales the company should allow price discounts to their
regular customers and to those customers who sell their products in large
quantities.
2. Pay the customer’s 20% of their electricity bills as they keep their coolers
switched on for 24 hours everyday.
5. Provide banners and hoardings for their stores with the name of the store and
different products of Coca-Cola.
6. Faster replacement of damaged and leaked bottles.
7. Extra credit facilities to their customers who pay their bills on a regular basis.
8. No wonder Coca-Cola is making more sales than Pepsi in soft drinks but Pepsi is
making profits from their food products like lays and other eatables .Therefore,
Coca-Cola should also start providing some eatables in order to maximize their
profits.
BIBLOGRAPHY
QUESTIONAIRE
1. Which brand of soft drinks do you purchase and sell the most in your store?
a. Pepsi
b. Coca-Cola
a. Coca-Cola
b. Sprite
c. Limca
d. Thumsup
e. Fanta
f. Maaza
a. Pet bottles
b. Glass bottles
TASTE TASTE
PRICE PRICE
BRANDING BRANDING
PEPSI COCA-COLA
a. Warm
b. Chilled
c. Empty
9. Which company do you think provides the maximum after sales service?
a. Pepsi
b. Coca-Cola
WEBSITES:
1. Website: www.google.com
2. website: www.Coca-ColaIndia.com
BOOKS REFERRED:
WEEKLY REPORT