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Program Postgraduate Diploma in Marketing (Intake I 2020)

Subject Strategic Marketing Planning (SMP)


Day / Time Sunday 5.00pm - 7.30pm
Lecturer Name Mr. Prasad Edirisooriya
Venue SLIM Business School - COLOMBO

Standard Method Of
Day Topic Planned Date Time
Hrs. the session
Introduction to Strategic Marketing Planning 2
1 13/09/2020 5.00 pm - 7.30 pm Physical
Situational Analysis 0.5
2 Situational Analysis 2.5 20/09/2020 5.00 pm - 7.30 pm Physical

3 Situational Analysis 2.5 27/09/2020 5.00 pm - 7.30 pm Physical


Situational Analysis 0.5
4 Introduction to Marketing Objectives and Setting 04/10/2020 5.00 pm - 7.30 pm Physical
2
the Objectives
Identifying Market Segments, Targeting, and
2
5 Positioning. 08/10/2020 07.30pm - 10.00pm Online
Growth Strategies 0.5
Growth Strategies 1.5
6 11/10/2020 5.00 pm - 7.30 pm Physical
Competitive Strategies 1

7 Assignment Briefing 2.5 15/10/2020 07.30pm - 10.00pm Online

Competitive Strategies 1
8 18/10/2020 5.00 pm - 7.30 pm Physical
Marketing Mix Strategies 1.5
9 Marketing Mix Strategies 2.5 22/10/2020 07.30pm - 10.00pm Online

10 Marketing Mix Strategies 2.5 25/10/2020 5.00 pm - 7.30 pm Physical

11 Marketing Mix Strategies 2.5 01/11/2020 5.00 pm - 7.30 pm Physical

12 Marketing Mix Strategies 2.5 08/11/2020 5.00 pm - 7.30 pm Physical

13 Marketing Mix Strategies 2.5 15/11/2020 5.00 pm - 7.30 pm Physical


Marketing budgets 2
14 22/11/2020 5.00 pm - 7.30 pm Physical
Implementation and Control 0.5
Implementation and Control 1.5
15 29/11/2020 5.00 pm - 7.30 pm Physical
Presentation Practice 1
16 Presentation Practice 2.5 06/12/2020 5.00 pm - 7.30 pm Physical

17 Presentation Practice 2.5 13/12/2020 5.00 pm - 7.30 pm Physical

18 Presentation Guidance Session 2.5 20/12/2020 5.00 pm - 7.30 pm Physical

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