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www.b2billinois.

com The Weekly Business-to-Business Forum


Editor: Andrew Wheeler
815-929-5416 awheeler@b2billinois.com

B2B Illinois is a product of The Daily Journal Advertising Department.

Fear and Loathing at the


Water Cooler
Eight Ways to Counter the (Recession-Related)
Employee Underground of Anxiety, Aggression and Shame
Morrie Shechtman | B2B contributor to talk people out of their feelings. Nobody’s going to think their way
through this floundering economy, and workers are not going to be
America may or may not be in a recession. Opinions vary. But ask logically disabused of their fears or their feelings of failure.
any leader and he or she will tell you that something is going on. Get real. Start openly talking about reality, from the top of the GET YOUR POINT ACROSS
Employees are terrified. They’re afraid of their companies failing, of organization down to the bottom. It’s far better to take the “It’s fear; Special Sections and Feature Pages can be a cost-effective way to reach
being downsized, of losing their homes and everything they’ve it’s here; get used to it” approach than to pretend you’re all on a but- thousands of readers with a particular interest. Plus, these sections gener-
ally have a longer shelf-life than the daily newspaper allowing your busi-
worked so long and hard to achieve. What’s more, they feel like fail- terfly hunt. This reduces anxiety and allows people to refocus on ness’ message to be seen again and again!
ures. Few are hitting their targets (even after multiple downward re- productive work.
SPECIAL SECTIONS
settings) and they’re constantly reminded of it in meetings. They’re After you address fear, bring up the other F-word. (Failure.) Start
confronted with embarrassing numbers or given patronizing and talking, especially with your key people, about what it means to fail. Month Section Publication Date
August Fall Home & Yard Thursday, Sept. 4
hollow pep talks. It is crucial, in this discussion, to get on the table the feelings of hav-
Here’s what can you do to help ing disappointed others and of being disappointed in others. FEATURE PAGES
them deal with their fear and get Don’t assume all conflict is bad. Employees disagreeing, even dis- August Pick the Pros Tuesday, Sept. 2
more productive: agreeing vehemently, are not the problem. It’s when employees Fall Home & Yard Directory Thursday, Sept. 4
First, don’t try to cajole argue pointlessly, over non-productive issues, and with an edge of *Publication dates are subject to change.
people out of their anxiety. hysteria that they’re acting out of fear. Address the cause and the
Stop using thinking symptom will resolve itself. Whatever you do, don’t discourage For more information about any of these Special
and brainstorming employees from speaking their minds. Employees Sections, contact your Advertising Consultant or
call 815.939.6642.
who hide in their offices and avoid all con-
frontation—those are the ones that you
should worry about.
Live by the theory of abundance, your key leaders and ask them (and yourself) the following ques-
not the theory of scarcity—and teach tion: Of the skills that have made you successful thus far, which fit
employees to do the the current economic climate and which do not?
same. The theory of Help employees to find their familiars. Simply put, a familiar is
scarcity holds that a feeling state we return to again and again. It is an emotional pat-
there are very limited tern that holds tremendous power over our choices, our relation-
resources out there to meet ships and our careers. You can help your employees tremendously
your needs and you must therefore by learning about familiars and encouraging your employees to
accept any opportunity that comes your identify and subsequently diminish their own.
way. The theory of abundance says that
there are infinite resources available to
you, and you can pick and choose Morrie Shechtman is a change management con-
opportunities that mesh with your val- sultant, and author of Fifth Wave Leadership: The
ues and that ultimately benefit you. Internal Frontier. Facts on Demand Press, 2003,
Do a “recession review” of employ- ISBN: 1-889150-38-X, $19.95
ee skill sets. Focus on the skills of

Will County’s Employment Growth in Good Position Nationwide


Reinforces Recently Released Economic Update from Workforce Investment Board
Lawrence Walsh | B2B contributor information on Will County’s population changes, employment sional and related occupations rose by 2,980 jobs, service occupa-
changes, unemployment rates and wages. tions were up by 2,865 jobs and sales and related occupations saw a
Although a difficult economy is on the minds of most Americans, “The update shows that, although we’ve seen some downturns in 2,267 increase.
Will County continues to experience employment growth in compar- the state and national economy, here in Will County we are still grow- As was the case at the state and national level, unemployment in
ison to other counties in the nation. According to the U. S. Depart- ing in both employment and wages,” Fera said, adding that the report Will County grew, going from 3.8 percent in May of 2006 to 6.4 percent
ment of Labor, out of the 329 largest counties in the United States, offers information that is critical to their monitoring of the County’s in May 2008. The construction industry received the biggest hit. In
Will County ranked 12th in employment growth from December economy. “We also can compare the statistics to state and national 2007, 21,199 individuals held County construction jobs, and by Octo-
2006 to December 2007. And the County is holding its ground in information, which not only helps us prepare for any changes that ber of that year 5,146 were deemed unemployed. On a more positive
2008, even with a 3 percent rise in population in the past year. occur, but provides assistance to our residents dealing with the note, average monthly wages continued to increase between 2004 and
This is encouraging news, especially when the state of the econo- changes.” 2007, rising from $3,133 to $3,482 in that same time period.
my nationwide is not at all optimistic. Although the U. S. is going According to the update, industry job growth in Will County rose Additional information regarding the Workforce Investment
through some hard economic times, these numbers serve to remind by 13,265 jobs between 2006 and 2008, for an overall 6 percent Board’s Will County Economic Update is available by going to
us that Will County is in a better position than many areas of the increase. The largest increase of jobs came from trade, transportation www.willcountyworkforceboard.com.
country when it comes to economic growth and job opportunities. and utilities with 3,362 new jobs, while the highest increase percent-
The Workforce Investment Board (WIB) of Will County also has age-wise was in the financial activities, education, healthcare servic-
news that reinforces the statistics from the Department of Labor. In es and government industry sectors—all posting about an 8 percent
their recently prepared Will County Economic Update, the WIB pro- increase. There was only one industry sector that showed any decline Larry Walsh is the Will County Executive.
vides a variety of positive trends in the county between 2006 and 2008. in employment during this period, the agriculture, natural resources
With the release of the Economic Update, Pat Fera, manager of the and the mining sector—losing 53 jobs.
Will County Workforce Investment Board, says the report provides While looking at employment changes in the occupations, profes-

Is Your Business Killing Creativity?


Five lessons to cultivate breakthrough innovation for explosive growth
Scott Jeffrey | B2B contributor idea. Instead of sweeping failure under the rug, realize its value. their successful environments. For more inspiration, check out the
“About Us” pages of your favorite, innovative companies’ Web sites.
In today’s hyper-connected, ludicrously-fast-moving global mar- Lesson 2: Track performance by innovative contribu-
ketplace, businesses are racing to grow big—and fast. Wall Street and tion rather than time on the clock. Lesson 5: Foster creative collaboration rather than
private investors alike demand double-digit growth year after year. Why should we track how many hours employees spend at their “just getting it done.”
Many business owners and executives fail to realize growth desks, when what we’re really interested in is their success at inno- Innovative companies understand that optimal business growth is
results because they haven’t set the right conditions. Profitability vating, making customers happy and growing the business? We are directly connected to harmonious teams. If you’re focusing on poli-
and customer loyalty are consequences of a business’ commitment interested in outcomes, not time clocks—in results, not efficiency. cies, mechanics or systems of business instead of your people and
to evolve, innovate and exceed their customers’ expectations. One can be efficiently busy yet ineffective at achieving results. the customers you serve, you’re bypassing the heart and soul of
Ironically, a focus on obsessive growth can often stifle innovation, your business. Without positive emotion and heartfelt connection,
the lifeblood of a business’ growth and expansion. Conducting Lesson 3: Focus on allowing instead of doing. the power of creativity is stifled. Providing a safe forum for employ-
“business as usual” is a surefire way to make your business obso- Give your employees space to wander, play and create—even on ees to share their “crazy ideas” in an open and supportive environ-
lete. Innovation and growth require unbridled creativity to inno- non-work-related activities. Google engineers, for example, spend 20 ment can pave the way to extraordinary innovations.
vate, solve problems and create a fabulous customer experience, percent of their time working on whatever they want. Google trusts
which in turn requires the proper inner and outer conditions to their talented employees to build useful and innovative things—
Scott Jeffrey, strategic coach and author of the newly
manifest. Here are five lessons businesses must learn to unleash some of which will become new projects in their Google Labs.
released Creativity Revealed, shows readers how to
creativity and innovation in the workplace.
tap into the source of creativity and harness it for
Lesson 4: Create an environment that lifts your
greater personal and professional success. Scott is a
Lesson 1: Create an atmosphere where people are employees’ spirits rather than drains their energy.
Conditions in the workplace should support positive, creative managing partner at Nonbox Consulting, a creative
inspired to succeed rather than afraid to fail.
Failure is a necessary aspect of invention (just ask Thomas Edi- thinking. Most office space feels dead and lifeless. If you don’t create problem-solving think tank that works with clients to
son), but the fear of failure blocks the creative impulse. If employ- an environment where people enjoy working, how can you expect tackle difficult business decisions with out-of-the-box
ees are afraid of making mistakes, you can be sure that creativity them to perform at their best? Check out high-rated companies from ingenuity and psychological insights. For more information visit:
will be stifled. Many times, failure is the gateway to a breakthrough Fortune magazine’s “100 Best Companies to Work For” and model www.scottjeffrey.com or email scott@scottjeffrey.com.

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