ASM7 Module 4: Create Your First Lead Capture Page: This Lesson Covers

ASM7 Module 4: Create Your First
Lead Capture Page

In this lesson, you will create your first lead capture page, so that you
can start building an email list using your autoresponder. Note: Do not
take this lesson until after you have ordered your inventory—you don’t
need a lead capture page until your inventory is live on Amazon.
This Lesson Covers:
1. Lead Capture Pages
2. Elements of a Lead Capture Page
3. Leadpages
1. Lead Capture Pages
A lead capture page is a single web page that enables you to add customers to your
email list by capturing their email addresses through your autoresponder.

You send people to this page by including inserts in your packaging.

Do not skip this step—email is the best online marketing tool available, and building
your lead capture page allows you to market to your customers whenever you want to.
Copyright © 2017 Amazing Selling Machine

2. Elements of a Lead Capture Page
Include each of these elements every time you create a lead capture page:

● Title: Must grab the customer’s attention
● Image: Must also grab the customer’s attention
● Description: Explain the offer so that the decision becomes a “no brainer”
● Opt-in form: Where the customer enters their information
● Offer button: A clickable button to complete the form
3. Leadpages
Leadpages.com has become the market leader in creating lead capture pages, and we
are using them to teach this lesson, because:

● Creating a lead capture page through them is fast and relatively simple
● You can duplicate and edit existing pages with just a few clicks
● It integrates well with a host of online services (including Wix)
● It allows you to create a lead capture page through your Facebook brand page,
which can be a huge boost to your business

Take the following steps to create your first lead capture page:

1. Go to www.leadpages.net and click “Get Leadpages” at the top right of the page.
2. Switch the pricing to “Monthly,” and click “Buy Now” under the “Standard” option.
3. Enter the required information, then click “Submit Order.”
4. Go back to your home page, then click “Create New Page.”

5. Note: Always use “Drag & Drop” templates to create your lead page. “Drag &
Drop” templates are simpler to set up, and look more professional than the
“Standard” templates. Plus, new templates are continually being added.
6. Scroll down until you find an eye-catching template (for this lesson, we are using
“The Perfect Squeeze Page”template), then hover your cursor over the template
and click “Use Template.”
7. Enter a name for your page (e.g., “Charter Kitchen Coupon,” “Charter Kitchen
Extended Warranty,” etc.), then click “Start Building.”
8. Hover your cursor over any element on the screen in order to edit it (the right side
of the page is what your page will look like when it is published):

9. Click “Preview” at the top right of the page at any time to see what your lead page
looks like to a visitor. Click “Exit Preview” to continue editing the page.
10. Click on the box that you want to edit, in order to make changes to it. Then,
simply customize the boxes with information and images pertaining to your
brand:

a. Enter your coupon code (e.g., “Silicone Spatula Set 20% Off Coupon
Code”) in the “Title” section of the page.
b. Highlight your text and adjust the font, boldness, etc., to your preferences
using the pop-up box:

c. Copy the product feature bullet points from your Amazon listing, and paste
them next to the check marks on your lead page:

Copy these bullet points… ...And paste them here:

d. Tell people why they should buy the product (include features and
benefits), and include a call to action (e.g. “Grab your 50% coupon now,
while supplies last!”).

e. Click the picture of the book, click the picture icon, then click “Or Select
File” from the pop-up box.
f. Select your favorite product image, then click “Insert.”
g. Note: Make sure that the picture isn’t too big for the lead page! If your
image crowds the page, resize it, and upload the new copy.
h. Next, change the wording on your button to reflect the offer you are
making (e.g., “Yes! Send Me My Coupon Code”).
i. Right now, your lead page might look something like this:

What about boxes that you don’t want there at all?

11. Click the small gear icon towards the top left of the page, and select “Edit Section
Layout” from the drop-down menu.
12. In the left sidebar, click the trashcan icon next to anything that you want
permanently removed from the page:


13. Click “Duplicate” to make a copy of any element you want to repeat on the page.
14. Click the eye icon to view the page with your deleted and/or duplicated elements.
15. Scroll down the page and delete the “As Seen On” section, if your brand has not
been featured anywhere, yet.

So far, your page is looking great! Now, it’s time to edit your pop-up box (or lightbox).

16. Click the “Yes, Send Me My Coupon Code” button, click the link icon in the pop-up
box, then click “View/Edit.”
17. Click and drag a text box from the left sidebar onto your pop-up box:


18. Enter the following text into the new box: “After you click the above button,
please click on the confirmation email we send you, to receive your coupon code
immediately.”
19. Adjust the font to make it stand out a little more (increase the size and make it
bold), then click outside the box. Your pop-up should look something like this:


20. Click the “Send Me My Coupon Code” button, then click “Add an Integration” in
the left sidebar.
21. Click “More Services.” On the next page, click “AWeber,” which takes you to a
login page that looks like this:

22. Enter your login information, then click “Allow Access.”
23. Your connected AWeber account will now show up in the left sidebar of your
Leadpages page:


24. Click the link to your AWeber account, then select your email list from the
drop-down menu (right now you will have one, which you created in the last
lesson). Then, click “Next–Fields.”
25. Select “E-mail” as the info that you want from your visitors. Click “Add a Field”
and select “First Name” from the drop-down menu, and click “Done.” Now, people
are required to give you their first name and email address to claim their coupon.
Your lightbox will now look something like this:

26. Click “Next–Follow Up,” make sure that the circle next to “Send user to default
Leadpages thank you page” is selected, then click “Save & Close Form.”
27. Click “Publish” at the top right of the page. Copy the URL in the pop-up box, and
enter it into your own browser to make sure that the link takes you to the lead
capture page.

Congratulations, you have created your lightbox and connected your autoresponder!


Next, you will learn how and where to implement your lead capture page, to help you get
the most conversions.


ASM7 Module 4: Create Your First Lead Capture Page: This Lesson Covers

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