c


  
cc
  ! " #$

Himachal Gramin is one of India's leading financial conglomerate, offering complete financial
solutions that encompass every sphere of life. From commercial banking, to stock broking, to
mutual funds, to life insurance, to investment banking, the group caters to the financial needs of
individuals and corporates.

The group has a net worth of over Rs. 3,380 crore, employs around 12,300 people in its various
businesses and has a distribution network of branches, franchisees, representative offices and
satellite offices across 320 cities and towns in India and offices in New York, London, Dubai,
Mauritius and Singapore. The Group services around 2.9 million customer accounts.

! % & 




ccc '( " 
)
* 
   # *
***

! "



The Himachal Gramin Group¶s flagship company, Himachal Gramin Finance which was
established in 1985, was converted into a bank ± Himachal Gramin Bank in March 2003
becoming the first Indian company to convert into a Bank. It¶s banking oprerations offers a
central platform for customers relationships across the group¶s various busineses. The bank has a
presence in the Commercial Vehicles, Retail Finance, Corporate Banking, Treasury and Housing
Finance.

! "



Himachal Gramin Capital Company IS India¶s premier Investment Bank and a Primay Dealer
(PD) approved by RBI. HGCC¶s core business areas include Equity Issuances, Mergers &
Acquitions, Structured Finance and Advisory Services, Fixed Income Securities and Principal
Business.

! " #$ *&

Himachal Gramin Bank Securities ., is one of India¶s India¶s largest brokerage and securities
distribution house in India. Over the years Himachal Gramin Bank Securities has been one of the
leading investment broking houses catering to the needs of both institutional and non-
institutional investor categories with presence all over the country through franchisees and co-
ordinators. Himachal Gramin Bank Securities . offers online and offline services based on well-
researched expertise and financial products to the non-institutional investors.

! " 

Himachal Gramin Prime (formerly known as Himachal Gramin Primus ) has been formed with
the objective of financing the retail and wholesale trade of passenger and multi utility vehicles in
India. HGP offers customers retail finance for both new as well as used cars and wholesale




finance to dealers in the automobile trade. HGP continues to be among the leading car finance
companies in India.

! " && )


Himachal Gramin Asset Management Company (HGAMC), a subsidiary of Himachal Gramin

Bank, is the asset manager for Himachal Gramin Mutual Fund (HGMF). HGMF manages funds
in excess of Rs 10000 crores and offers schemes catering to investors with varying risk- return
profiles. It was the fund house in the country to launch a dedicated gilt scheme investing only in
government securities.

! "  ) + &

Himachal Gramin Old Mutual Life Insurance , is a joint venture between Himachal Gramin
Bank . and Old mutual plc. Himachal Gramin Bank Life Insurance helps customers to take
important financial decisions at every stage in life by offering them a wide range of innovative
life insurance products, to make them financially.

cc,  *( -  )
+ ")

" 

The Himachal Gramin Group was born in 1985 as Himachal Gramin Bank Capital Management
Finance . This company was promoted by Uday Himachal Gramin Bank, Sidney A. A. Pinto and
Himachal Gramin Bank & Company. Industrialists Harish Mahindra and Anand Mahindra took a
stake in 1986, and that's when the company changed its name to Himachal Gramin Finance .

Since then it's been a steady and confident journey to growth and success.

1986 Himachal Gramin Finance starts the activity of Bill Discounting

1987 Himachal Gramin Finance enters the Lease and Hire Purchase market

1990 The Auto Finance division is started

The Investment Banking Division is started. Takes over FICOM, one of India's largest
1991
financial retail marketing networks

 


1992 Enters the Funds Syndication sector

Brokerage and Distribution businesses incorporated into a separate company -

1995 Himachal Gramin Bank Securities. Investment Banking division incorporated into a
separate company - Himachal Gramin Capital Company

The Auto Finance Business is hived off into a separate company - Himachal Gramin
Prime (formerly known as Himachal Gramin Primus ). Himachal Gramin takes a
1996 significant stake in Ford Credit Himachal Gramin , for financing Ford vehicles. The
launch of Matrix Information Services marks the Group's entry into information
distribution.

Enters the mutual fund market with the launch of Himachal Gramin Asset
1998
Management Company.

Himachal Gramin ties up with Old Mutual plc. for the Life Insurance business.
Himachal Gramin Bank Securities launches its on-line broking site (now
2000
www.Himachal Gramin Banksecurities.com). Commencement of private equity
activity through setting up of Himachal Gramin Venture Capital Fund.

Matrix sold to Friday Corporation

2001
Launches Insurance Services

Himachal Gramin Finance . converts to a commercial bank - the first Indian company
2003
to do so.

2004 Launches India Growth Fund, a private equity fund.

Himachal Gramin Bank Group realigns joint venture in Ford Credit; Buys Himachal
Gramin Prime (formerly known as Himachal Gramin Primus ) and sells Ford credit
2005
Himachal Gramin.
Launches a real estate fund

Bought the 25% stake held by Goldman Sachs in Himachal Gramin Capital Company
2006
and Himachal Gramin Bank Securities

 


cc. -   +
*

† ! " #$ +!&  #$/ 0& #$ 1´
Himachal Gramin Bank . today announced the launch of its Home Banking Service. The
service is available across all urban & metro branches and is aimed at making banking
convenient for the retail customer. With the launch of this service, Himachal Gramin Bank
can deliver money, demands drafts and pickup cash and cheques for deposit into the
customer¶s account at/from the customer¶s doorstep. The customer can place the request
through the Customer Contact Center or through Net Banking. The money thus collected
from customers will be credited to their account on the same working day or by the next
working day. The facility includes cheque pick up or draft delivery - once a day and cash
pick up or delivery - once a day (min. Rs 5000, max. Rs 2,00,000) - once a day. There is no
restriction on the number of cheques or drafts picked / delivered. Speaking on the occasion,
'2* )   +3& 4 #! #$ said, ³With the launch of this
service, Himachal Gramin Bank has succeeded in bringing your bank to your doorsteps,
improving an individual¶s banking experience. This truly defines the way we look at customer
satisfaction ± at-your-service, at-your-convenience and at-your-doorstep.´ Himachal Gramin
Bank offers complete financial solutions for infinite customer needs. The Bank¶s home
banking service will allow customers to attend to their banking needs in the comfort of their
own home or offices and at their convenience just through a phone call or via the Internet,
thus saving time, energy.

† Himachal Gramin Bank, announced a tie up with Taxshax.com to help customers file tax
returns in a simple, secure and efficient manner. These services are available to Himachal
Gramin Bank customers at a reduced price on quoting special promo codes and by using
Himachal Gramin Bank netc@rds to make the payment. The offer is valid till Nov 30, 2007
Taxshax.com is the perfect combination of precision, flexibility and ease-of-use. It enables
you to systematically put together everything that you need to file tax returns by seeking
small bits of relevant information on each screen through a simple question - answer format.
In addition, the customer¶s financial details are kept safe behind 128 Bit encryption and
password security. Speaking on the occasion, '2* )   +3& 4

 


#! #$ said, ³At Himachal Gramin Bank, it has been our constant endeavor to
simplify the lives of our customers. Now filing of IT Returns will be a simplistic and
convenient process that can be completed in the shortest possible time.´ Taxshax.com gives
the customers the flexibility to choose from 3 different packages depending on their income
categories i.e. whether they have income from property, capital gains etc. The following
product options are available:


The customer can subscribe to Taxshax with the help of Himachal Gramin Bank netc@rds.
Himachal Gramin Bank netc@rd is a single use validity online card created by the customer,
from his/her bank account, at the time of online shopping and cannot be used after the first
payment. It combines the benefit of using your bank account and the universal acceptance of a
VISA Card in a highly secure environment. The service is available to the Himachal Gramin
Bank customer at his/her own convenience and is tailored to specific income categories. At the
end of the entire process, the customer is presented with a filled ITR form, which the customer
can download, print and file to complete the return filing process.

cc5 *6 
+(* *

Weihrich (1982) proposed a systematic approach for identifying and analyzing factors external
to the organization and matching them with the firm¶s capabilities. The aim of SWOT analysis
is to capture a snap shot of the main strengths and weakness of an organization, which may
affect its future.

 


)
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It is
a well-proven technique to identify key strategies to move the organization
forward.

V *!& are what we do well. These are the things that we need to nourish, build on
and use as leverage for competitive advantage.

V 6$&&& are what we cannot do, struggle with or that the competition can do better.
These are the things that we need to eliminate, or negate, so that we do not suffer any
significant competitive disadvantage.

V & are potentially favorable situations to consolidate/grow the business.

These are the things that we need to priorities and optimize in order to maximize the benefits
from the resources expended.

V !& are potentially unfavorable situations for our organization, which could
adversely impact profitability, growth and market share. These are the things that we to need to
counter to ensure the ongoing success of our organization.

c,   ! %
Himachal Gramin Bank offers you unparalleled advantages with its three Current Account
offerings. Whether you have a small/ mid size business or you are an enterprise spread across
multiple locations in the country, you would find a Current Account that's just designed for you.
With features ranging from Free DDs, Free Cheque Collection, Free At -Par Cheque facility to
Free Trading Account & free Demat Account, and more!
Choose the Current Account best suited to your needs:
Edge Current Account
Pro Current Account
Ace Current Account

 


c,c "

 



You need a well equipped bank account to keep pace with you in all your business endeavors.
We offer you the Himachal Gramin Bank Edge Current Account, armed with Himachal Gramin
Bank 2-Way Sweep and our entire gamut of Banking Privileges, providing you that extra edge to
get ahead. The feature rich Himachal Gramin Bank Edge Current Account is the ideal way to
make your money work harder.

-& 4 #&

)
 #$ Your current account/s with Himachal Gramin Bank will be recognized in
every other branch. You can just walk into a Himachal Gramin Bank branch in any of our
branches across country to satisfy all your banking needs.

,  6 *7  & $
  Himachal Gramin Bank 2-Way Sweep
ensures that your money never stops working for you. Daily balances, above a threshold level, in
your Current Account are automatically swept out into Term Deposits (TD). This 'swept out
amount' is brought back into your account to meet fund requirements when your withdrawals
exceed the balance available in the account (or when the account balance goes below the
specified threshold level.) With Himachal Gramin Bank 2-Way Sweep you enjoy the twin
advantages of attractive returns & maximum liquidity.

-  &   & Enjoy the benefit of our free Demand Drafts, payable at
Himachal Gramin Bank Branch location in India.


!8& Get free At-par Cheques that are treated as 'local clearing' cheques across all
our branch locations. All these at nominal costs.

!8
 All Outstation cheques, drawn on any of our branch locations, are collected
'at nominal charge' for you. Our strong network of correspondent banks enables us to collect
cheques from 1600 locations across India at faster speed and minimal cost

-  - & Smoothen your business transactions with our SEFT Facility
that lets you electronically transfer funds across banks pan India. Unlike EFT this facility is not

 


restricted to only RBI centers. You can also avail an RTGS facility whereby you can transfer
funds to your party account.

- #&&& 3
 You can use your Himachal Gramin Bank Global Debit Card to
withdraw cash from any Visa ATM. You can use the card to debit your current account for all
business related expenses.

)3 #$  & Our Mobile Banking & Alerts service enables you to access your
bank account on your Mobile Phone. You can access all your standing instructions (SI), any
large credits or debits, available balance, balance below AQB, any SI failure and SIs successfully
executed will be intimated to you via SMS.

-
&! & Free cash deposit, up to a pre-specified limit at any Himachal Gramin
Branch

,5 1 9 ! #$ Our 24Hrs Customer Contact Center offers you personalized service
round the clock. Just pick up the phone and call us on at our Toll Free number 1800 116022
(North India) OR 1800 226022 (Rest of India).

 #$ You can transfer your fund to your party account and an immediate update of all
debits and credits into your bank account. With our Net Banking you can also buy/sell Mutual
funds online.

c,, 

 




.You need a well equipped bank account to keep pace with you in the ever changing business
scenario. We offer you the Himachal Gramin Bank Pro Current Account, armed with Himachal
Gramin Bank 2-Way Sweep, as well as an entire gamut of Banking Privileges and 'user-friendly'
Convenience Banking facilities. The feature rich Himachal Gramin Bank Pro Current Account is
the ideal way to make your money work harder.

 


Features & Benefits
Dedicated Relationship Manager at Himachal Gramin Bank we understand that your needs are
unique and hence we provide you with a dedicated Relationship Manager who will be your
single point contact at the bank. He/She will ensure that your requirements are prioritized and
will also provide you valuable advise regarding smart money management.

)
 #$ Your current account/s with Himachal Gramin Bank will be recognized in
every other branch. You can just walk into a Himachal Gramin Bank branch in any of our
branches across country to satisfy all your banking needs.

,  6 *7: Term Deposit linked Current Account Himachal Gramin Bank 2-Way Sweep
ensures that your money never stops working for you. Daily balances, above a threshold level, in
your Current Account are automatically swept out into Term Deposits (TD). This 'swept out
amount' is brought back into your account to meet fund requirements when your withdrawals
exceed the balance available in the account (or when the account balance goes below the
specified threshold level.) With Himachal Gramin Bank 2-Way Sweep you enjoy the twin
advantages of attractive returns & maximum liquidity.

-  &   & Enjoy the benefit of our free Demand Drafts, payable at
any location in India, up to a Rs 5 lakh per month. For branch location we offer you un demand
draft/Pay Orders.

-
!83$  - 
!8& Get free At-par Cheques that are treated as 'local
clearing' cheques across all our branch locations. You will save on DD charges while enjoying
the convenience of a cheque!

-
!8
 All Outstation cheques, drawn on any of our branch locations, are
collected 'free of charge' for you. Our strong network of correspondent banks enables us to
collect cheques from 1600 locations across India at faster speed and minimal cost

-  - & Smoothen your business transactions with our SEFT Facility
that lets you electronically transfer funds across banks pan India. Unlike EFT this facility is not

 


restricted to only RBI centers. You can also avail an RTGS facility whereby you can transfer
funds to your party account.

- #&&& 3
 7! - &&   2& )& You can use your Himachal
Gramin Bank Global Debit Card to withdraw cash from any Visa ATM across India-free of cost.
You can use the card to debit your current account for all business related expenses.

)3 #$  & Our Mobile Banking & Alerts service enables you to access your
bank account on your Mobile Phone. You can access all your standing instructions (SI), any
large credits or debits, available balance, balance below AQB, any SI failure and SIs successfully
executed will be intimated to you via SMS.

-  &0& Use our At-Home services to make your Utility Bill payments like
electricity, telephone, mobile phone bills etc. You can also get your documents picked up from
your business plPro. This facility is available at select cities absolutely free of cost!
Free Cash Deposit Free cash deposit, up to a pre-specified limit at any Himachal Gramin Branch

# -1 & 4   *0& With Himachal Gramin bank you will avail best
foreign Exchange rates on your Inward/Outward remittances. We expertise in processing of all
your Export/ Import Bills, with lightning-fast turn-around time and competitive rates.

,5 1 9 ! #$  ,5&
&

 offers you personalized service
round the clock. Just pick up the phone and call us on at our Toll Free number 1800 116022
(North India) OR 1800 226022 (Rest of India).

 #$ You can transfer your fund to your party account and an immediate update of all
debits and credits into your bank account. With our Net Banking you can also buy/sell Mutual
funds online.

c,. 



 




You need a well equipped bank account to keep pace with you in the ever changing business
scenario. We offer you the Himachal Gramin Bank Ace Current Account, armed with Business
benefits and exclusive Ace Privileges and an entire gamut of banking conveniences especially

 


designed for you. The feature rich Himachal Gramin Bank Ace Account is the ideal way to make
your money work harder.

-& 4 #&:
Dedicated Relationship Manager At Himachal Gramin Bank we understand that your needs are
unique and hence we provide you with a dedicated Relationship Manager who will be your
single point contact at the bank. He/She will ensure that your requirements are prioritized and
will also provide you valuable advise regarding smart money management

)
 #$ Your current account/s with Himachal Gramin Bank will be recognized in
every other branch. You can just walk into a Himachal Gramin Bank branch in any of our
branches across country to satisfy all your banking needs.

,  6 *7 : Term Deposit linked Current Account Himachal Gramin Bank 2-Way Sweep
ensures that your money never stops working for you. Daily balances, above a threshold level, in
your Current Account are automatically swept out into Term Deposits (TD). This 'swept out
amount' is brought back into your account to meet fund requirements when your withdrawals
exceed the balance available in the account (or when the account balance goes below the
specified threshold level.) With Himachal Gramin Bank 2-Way Sweep you enjoy the twin
advantages of attractive returns & maximum liquidity.

-  &   & Enjoy the benefit of our free Demand Drafts, payable at
any location in India, up to Rs 30 lakh per month. For branch location we offer you un demand
draft/Pay Orders.

-
!83$  - 
!8& Get free At-par Cheques that are treated as 'local
clearing' cheques across all our branch locations. You will save on DD charges while enjoying
the convenience of a cheque!
-
!8
 All Outstation cheques, drawn on any of our branch locations, are
collected 'free of charge' for you. Our strong network of correspondent banks enables us to
collect cheques from 1600 locations across India at faster speed and minimal cost.





-  - & Smoothen your business transactions with our SEFT Facility
that lets you electronically transfer funds across banks pan India. Unlike EFT this facility is not
restricted to only RBI centers. You can also avail an RTGS facility whereby you can transfer
funds to your party account.

- #&&& 3
 7! - &&   2& )& You can use your Himachal
Gramin Bank Global Debit Card to withdraw cash from any Visa ATM across India-free of cost.
You can use the card to debit your current account for all business related expenses.

)3 #$  & Our Mobile Banking & Alerts service enables you to access your
bank account on your Mobile Phone. You can access all your standing instructions (SI), any
large credits or debits, available balance balance below AQB, any SI failure and SIs successfully
executed will be intimated to you via SMS.

& *0
!&

HIMACHAL

  "
GRAMIN BANK

èaving Bank
Accounts with
Cheque facility
Minimum Balance
(Average Quarterly Rs.75,000 Rs.20,000 Rs.10,000
Balance)
Charges for non
Rs.1,200 Rs.600 Rs.600
maintenance thereof
Saving Bank Accounts
without Cheque
facility
Minimum Balance NA NA NA
Charges for non
NA NA NA
maintenance thereof
Other savings bank
account facilities

 


Branch/Phone Branch/Phone Branch/Phone
Banking: Banking: Banking:
Issue of Duplicate Rs.100 for 90 Rs.100 for 90 Rs.100 for 90
Statement days days days
ATM/Internet: ATM/Internet: ATM/Internet:
Rs.50 Rs.50 Rs.50
Issue of loose cheque
NA NA NA
leaves
Issue of duplicate pass
Rs.250 Rs.250 Rs.250
book
Frequency of Account
Monthly Monthly Monthly
Statement
Branch Branch Branch
Banking: Rs. Banking: Rs. Banking: Rs.
100 for 90 100 for 90 100 for 90
days ATM Rs. days ATM Rs. days ATM Rs.
50 for 90 50 for 90 50 for 90
Issue of Account
days; Weekly days; Weekly days; Weekly
Statement on adhoc
Statement: Statement: Statement:
basis
300 per 300 per 300 per
qaurter; Daily qaurter; Daily qaurter; Daily
Statement: Rs. Statement: Rs. Statement: Rs.
1500 per 1500 per 1500 per
quarter quarter quarter
Vemittance
Facilities through
own bank
Free upto Free upto Rs.5
Rs.30 lakhs lakhs per
per annum annum
Rs.2.50 per
Rs.2.50 per Rs.2.50 per
1,000
DD- Issue 1,000 1,000
(Min.Rs.50 &
(Min.Rs.50 & (Min.Rs.50 &
Max.Rs.5,000)
Max.Rs.5,000) Max.Rs.5,000)
above the free above the free
limit* limit*
DD-Cancellation Rs.100 Rs.100 Rs.100
DD DD DD
Cancellation Cancellation Cancellation
DD-Duplicate
Chgs + DD Chgs + DD Chgs + DD
Issuance Issuance Issuance

 


charges charges charges
DD-Revalidation Rs.100 Rs.100 Rs.100
Free upto Free upto Rs.5
Rs.30 lakhs lakhs per
per annum annum
Rs.2.50 per
Rs.2.50 per Rs.2.50 per
1,000
PO - Issue 1,000 1,000
(Min.Rs.50 &
(Min.Rs.50 & (Min.Rs.50 &
Max.Rs.5,000)
Max.Rs.5,000) Max.Rs.5,000)
above the free above the free
limit* limit*
PO-cancellation Rs.100 Rs.100 Rs.100
PO PO PO
Cancellation Cancellation Cancellation
PO-Duplicate Chgs + Chgs + Chgs +
POIssuance POIssuance POIssuance
charges charges charges
PO-Revalidation Rs.100 Rs.100 Rs.100
TT - Issue (INR) NA NA NA
TT - Cancellation NA NA NA
TT-Duplicate NA NA NA
TT-Revalidation NA NA NA
EFT Charges- inward Free Free Free
For Net For Net For Net
enabled EFT - enabled EFT - enabled EFT -
Free For Free For Free For
physical physical physical
instruction at instruction at instruction at
EFT Charges- outward
the Branch - the Branch - the Branch -
Rs. 25 upto Rs. 25 upto Rs. 25 upto
Rs. 10 lacs; Rs. 10 lacs; Rs. 10 lacs;
Rs. 50 above Rs. 50 above Rs. 50 above
Rs. 10 lacs Rs. 10 lacs Rs. 10 lacs
Re.0.25 per Re.0.25 per Re.0.25 per
1000 (Min 1000 (Min 1000 (Min
RTGS-Outward
Rs.250 & Max Rs.250 & Max Rs.250 & Max
Rs.2500) Rs.2500) Rs.2500)
RTGS-Inward Free Free Free

 


Collection of Cheques Free Free Free
Vemittance
Facilities through
other bank
Free upto Free upto Rs.5
Rs.30 lakhs lakhs per
per annum annum
Rs.2.50 per
Rs.2.50 per Rs.2.50 per
1,000
DD- Issue 1,000 1,000
(Min.Rs.50 &
(Min.Rs.50 & (Min.Rs.50 &
Max.Rs.5,000)
Max.Rs.5,000) Max.Rs.5,000)
above the free above the free
limit* limit*
DD-Cancellation Rs.100 Rs.100 Rs.100
DD DD DD
Cancellation Cancellation Cancellation
DD-Duplicate Chgs + DD Chgs + DD Chgs + DD
Issuance Issuance Issuance
charges charges charges
Revalidation Revalidation Revalidation
is not done, is not done, is not done,
fresh DD is fresh DD is fresh DD is
DD-Revalidation
issued subject issued subject issued subject
to issuance to issuance to issuance
charges charges charges
PO - Issue NA NA NA
PO-cancellation NA NA NA
PO-Duplicate NA NA NA
PO-Revalidation NA NA NA
TT - Issue NA NA NA
TT - Cancellation NA NA NA
TT-Duplicate NA NA NA
TT-Revalidation NA NA NA
EFT Charges- inward NA NA NA
EFT Charges- outward NA NA NA
RTGS-Outward NA NA NA

 


RTGS-Inward NA NA NA
Collection of Cheques NA NA NA
Remittance Inward Free Free Free
TCs - Selling NA NA NA
TCs - Encashing NA NA NA
Selling - 1% Selling - 1%
of the TC of the TC
TCs - Foreign amount(Min. amount(Min.
Currency 100) 100)
Encashment - Encashment -
Rs.500 Rs.500
Cheque Collection
Local Free Free Free
Outstation through
Free Free Free
own bank
Rs 2.50 per
Outstation through Correspondent Correspondent 1,000 (Min
another bank bank charges bank charges Rs. 50; Max
Rs. 5,000)
Deposited & Deposited & Deposited &
Returned - Returned - Returned -
Bouncing of cheques-
Rs.100 Issued Rs.100 Issued Rs.100 Issued
Local
& Returned - & Returned - & Returned -
Rs.100 Rs.100 Rs.100
Bouncing of cheques-
outstation- through Rs.250 Rs.250 Rs.250
own bank
Bouncing of cheques-
outstation- through Rs.250 Rs.250 Rs.250
another bank
Cards
ATM (Not applicable
since Himachal
Gramin Bank Bank NA NA NA
issues ATM cum Debit
card)
Membership fee NA NA NA

 


Annual Fee NA NA NA
Renewal Charges NA NA NA
Late Payment Charges NA NA NA
Interest Charges NA NA NA
Replacement charges NA NA NA
Credit Card NA NA NA
Membership fee NA NA NA
Annual Fee NA NA NA
Renewal Charges NA NA NA
Late Payment Charges NA NA NA
Interest Charges NA NA NA
Replacement charges NA NA NA
Cash withdrawal NA NA NA
Debit Card (ATM
cum Debit Card)
Membership fee Free Free Free
Free for 1st
year Rs.100
Annual Fee Free for Life Free for Life
for subsequent
years
Renewal Charges(issue
of new plastic after the
Free Free Free
expiry of the original
plastic)
Late Payment Charges NA NA NA
Damaged Damaged Damaged
Card: Free Card: Free Card: Free
Replacement charges
Lost Card: Lost Card: Lost Card:
Rs.100 Rs.100 Rs.100
Cash withdrawal at
Himachal Gramin Free Free Free
Bank Bank ATMs
Transaction Charge for
Free Free Free
Partner banks

 


Current Year: Current Year: Current Year:
Balance Certificate Free Previous Free Previous Free Previous
Year: Rs.100 Year: Rs.100 Year: Rs.100
Current Year: Current Year: Current Year:
Interest Certificate Free Previous Free Previous Free Previous
Year: Rs.100 Year: Rs.100 Year: Rs.100
Rs.1,200 if Rs.600 if Rs.600 if
closed within closed within closed within
Account closure
6 months. Else 6 months. Else 6 months. Else
no charges no charges no charges
Use of
NA NA NA
Fax/Telephone/Modem
Photo attestation Free Free Free
Signature attestation Free Free Free
Stop Payment Charges Rs.100 Rs.100 Rs.100
Inoperative account NA NA NA







2 6
-
+  


 


,c 2 6 - +  

It is desirable to review the relevant literature while understanding the research problem. It
provides base for preparing the research design of the study and conceptualizing the concepts of
the study. In this chapter a brief review of these studies, pertinent to the present research have
been presented. The review of past studies has been presented to provide a glimpse of work done
in this area.

)! ;c<<c= found that to examine the rationale behind the emergence of customer
behavior as an explicit corporate objective in retail banking and to postulate the view that if it is
to be attained it will necessitate wide ranging cultural change on a hitherto unprecedented
scale.Thereby they will recognize that cutomer services is fundamentally an externally driven
strategy being a response partly to increased competition and partly to increased demands from
customers

 ;c<<.= found that the nature and direction of the satisfaction that are delivered to
cutomers of bank services are explored and the criteria used to evaluate these services and
highlighted. It is reaveled that respondents had high level of satisfaction with regard to the
location and accessibility of branches and ATMs, and acceptance of the current levels of banking
fees but expressed some caution in their evaluation of new and improved services.

*! ;c<<>= stated that at present banks and building societies cross-subsidize certain type
of accounts, namely student accounts, from profits made in other areas of their business. The
banks and building societies offer free or subsidzed banking in an attempt to attract and retain
new business from people who may have higher earning capacity in the future.

*!;c<<?= points out that customers behaviours and retention are critical for retail banks, and
investigates the major determinants of customer behavior and future intentions in the retail bank
sector.





! ;c<<9= Notes that the premises of all efforts to achive customer satisfaction is the basic
assumption that customer satisfaction leads to customer loyalty.This can partly be explained by
shortcomings in satisfaction measurnment

&! ;,@@,= studied on the bank and concluded that the people have heard about the
Himachal Gramin Bank but 25% of the respondents are inetrested in opening an account with
Himachal Gramin Bank while 75% of the respondents re not interested in opening an account
with Himachal Gramin Bank.

A$ ;,@@>= studied on the bank and concluded that the people are not aware about the services
of Himachal Gramin Bank. Few people have cuurent account with Himachal Gramin bank. They
may have accounts in other banks.

*! ;,@@B= studied on the bank and concluded that the Bank is situated on Badukhar Village
and is the only bank which is near to other villages. The people are not so educated in theses
areas. So unable to use facilties like ATM, E-banking etc. So prefer the Himchal Gramin Bank.

,,


+ * 

After reading the review, concluded that the Himchal Gramin Bank have lack of facilities. Only
the people of the nearby villages prefer to open an account with Himachal Gramin Bank. Other
prefer to have accounts in other banks. In this review premises of all efforts to achieve customer
is the basic assumption that customer satisfaction leads to customer loyality.







/ *


 #A
 2* - 
* (

 


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 -  * (
Overall knowledge of the group and its activities:
To have knowledge about the various services provided by the group. To get knowledge about
the Share Broking and allied services. To compare Himachal Gramin Bank Group services with
their competitors. To know about awareness regarding the services provided by the group among
customers. To study the behavior of consumer for the Services being provided by the group.
To study the satisfaction level of consumer for the services pertaining to Share Broking. To study
the feedback of consumers/customer in improving the Share Broking services.

., *
 -  * (
Himachal Gramin Bank Knowledge Center,badukhar in himachal pradesh that helps to learn
more about stock markets and investments
Research Reports on the economy, select industries and companies help to make informed
investment decisions while dealing in Equity.
.

.. #A
 2* -  * (

The 3%0&   &! is to explore the potential of Current Account.
To know the customer awareness towards current account..
To know about the eligibility for opening a current account with Himachal Gramin Bank.
To know about the services provided by Himachal Gramin Bank to current accounts holders in
their selective accounts.

 



 2

*

)+"(




 


*
 )+"(

  


 is a way to systematically solve the research problem. The

 


 includes the various methods and techniques for conducting a Research. ³
Marketing Research is the systematic design, collection, analysis and reporting of data and
finding relevant solution to a specific marketing situation or problem´.    and
 
 in the encyclopedia of Social Sciences define Research as    


  
 
 
 
  

 
  

 

     
    
  

 

    
   

 is, thus, an original contribution to the existing stock of knowledge making for its
advancement. The purpose of Research is to discover answers to the Questions through the
application of scientific procedures. Our project has a specified framework for collecting data in
an effective manner. Such framework is called 
   . The
   used
for the purpose of study is 1

The methodology adopted for studying the objectives was surveying the customers of Himachal
Gramin Bank in the city of Badukhar. So keeping in view the nature of requirements of the study
to collect all the relevant information regarding the extent of awareness of the customers of the
services offered by Himachal Gramin Bank, direct personal interview method with structured
questionnaire was adopted for the collection of primary data.
Secondary data has been collected through the various magazines and newspapers and by surfing
on Internet. And the guide in the organization was consulted at many times.

The research process followed by us consists of following steps:

ü

  
The second stage of this study consists of developing the
most efficient plan for gathering the relevant data. The method for carrying out study is
followed:
* 
Sampling can be defined as the section of some part of an aggregate or totality
on the basis of which judgment or an inference about aggregate or totality is made. The sampling
plan helps in decision making in the following areas: -

 

 
 !  Customers of the Himachal Gramin Bank
 
 Sample size refers to the total numbers of items about which the information is
desired "  
     #$.
5, *)+
" 

C *  Research work is exploratory in nature. Convenient
sampling has been used to these study. Information has been collected from both Primary and
Secondary Data.
5. 
++
 

Y 
 ± Primary data are those, which are collected are fresh and for the first time,
and thus happen to be original in character. Primary Data has been collected by conducting
survey through Questionnaire.

 
 ± Secondary Data are those which have already been collected by someone
else and which already had been passed through the statistical process. Secondary data has been
collected through Magazines, Web sites, Newspaper and Journals.

++
 
: Data was collected using two main methods:






COLLECTION OF DATA


Secondary Data Primary Data

Questionnaire
#$D&  &

 



4.4 + )  
* - * (

100% attempt has been made regarding covering each and every information on current
accounts of Himachal Gramin Bank. But inspite of all my best efforts, some limitations have

A&  3&  ! Respondents

" #$

)&E#!& 
! " #$
#$

Websites
† www.google.com
† www.Himachal
Gramin Bank.com
creeped in and these limitations are :-

= *!    : The major limitation faced was lack of time as the
practical training was only for 6 weeks.
= #& *! : The officials of the bank supported me a lot, but did not have
sufficient time to provide training and make the points more clear.
iii)   03  :  The data regarding various types of current a/c
was not easily available 

0= * : The officials of the bank do not want to give the secrets of the Bank. So,
some data has not been purposely revealed.

0= #& : Chances of biased information is always there.

 















2

 
+(* *


 













* c:    3 ! " #$ 
F

#+
>c Heard about himachal gramin bank

./0  1

23  1


-
>c
HEAVD ABOUT HIMACHAL GVAMIN BANK OV NOT

 1

./0
 1
23



 
:
The above figure shows that out of 50 respondents 60% people have heard about Himachal
Gramin Bank while 40% people have not heard about the bank.



 



* ,:   !0
  7! ! " #$F

#+
 >, ACCOUNT WITH HGB

YES 25%
NO 75%

-
 >,

ACCOUNT WITH HGB

./0
1

./0
23
23
1

 
:
The above figure depicts that out 50 respondents, 25% of them have current account with
Himachal Gramin Bank while 75% do not have any current account with Himachal Gramin
Bank. They may have accounts in other banks.





* .: 7&&  &&  "# *0&


#+>. AWAVENEèè OF HGB servics


YES 28%
NO 67%
NO ANSWER 5%

-
>.

AWAVENEèè OF HGB èEV ICEè

234205/6
1

./0
1
./0

23
23
234205/6
1




 
:
From the above pie-chart it is clear that majority of the respondent not aware about the services
provided by Himachal Gramin Bank while 5% of the respondents do not respond about it. Only
28% of the respondents are aware of the services provided by Bank.





* 5:   !0 $7  ! " #$ 3

 F
3  >5 '7  "# 3  

YES 58%
NO 38%
NO ANSWER 4%

Figure No.5.4
Œ
Œ
Œ
Œ
Œ
Œ
Œ

Œ
Œ
Œ

   



 
:

From the above figure it is clear that out 50 respondents, 58% favoured their answer as
³Yes´, 38% of the respondents said ³No´ and remaining 4% respondents give ³No
Answer´.

 


* >: 7&&   #$ *0 &   
  ! " #$

3
 >> &      ! " #$

YES 11%
NO 88%
NO ANSWER 1%

-
 >>
INTEVEèTED IN OPENING AN ACCOUNT IN HIMACHAL
GVAMIN BANK?

234205/6
1
./0
1

./0

23
23 234205/6
1

 
: -
The above pie chart it is clear that 11% of the respondents are interested in opening an
account with Himachal Gramin Bank while 88% of the respondents are not interested
in opening an account with Himachal Gramin Bank and remaining 1% respondent
doesn¶t make any comment.

 












2

-

"*
-  * (




 


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"* -  * (

1. From the survey it is found that 25% of the respondents have their current account with
Himachal Gramin Bank.
2. Most of the respondents are not aware about all the services provided by HGB to their
selective current account.
3. Majority of the respondents have awareness regarding non-cash transactions.
4. Most of the respondents are aware about the E-banking services provided by Himachal
Gramin Bank.
5. During the survey it is concluded that only 11% respondents are interested in opening an
account with HGB.
6. Most of the respondents favoured Himachal Gramin Bank has a perfect current account
that put their business needs in focus.
7. Himachal Gramin Bank provides various facilities such as Net Banking, Phone Banking,
, Mobile Banking, International Debit Card and Bill Pay.
8. All employees are well qualified and fair in dealing, proper and required information is
given to the customer as and when required.
9. Managers of all the branches are well±qualified and experienced persons with all
managerial qualities. Managers them self takes personal interest in dealings and suggest
to the customers for their betterment.
10.ATM facility is available and ATM cards directly sent to customers place
through courier.







 



2



+ * 




))
 
*



9c


+ * 

From the above information, we can conclude that the Himachal Gramin Bank has
maintained its position in the competitive global market by providing wider range of
products and services as compare to other banks. According to today¶s Current norms
Himachal Gramin Bank got the topmost position in INDIA and in many other countries.
Himachal Gramin Bank of Badukhar is one of the premier institution in the banking
industry. The bank has formulated a number of current account schemes to cater the
different strata of society. The bank has consistently updated its portfolio in accordance
with changes in market. The bank also provides better services to the customers. With a
detailed study about the investors behaviour towards current account of the Himachal
Gramin bank we can see the success of current account of the bank. Hence, it can be said
that the bank has well managed current account portfolio.



7, 
))
 
*
After studying the topic in depth I feel that the bank should give stress on the following
points :

× The bank should stress on efficient financial management and should minimise the
overdues by ensuring efficient debt recovery to make itself profitable.
× In this wake of cut throat competition, the bank should emphasis on it advertisement
propaganda in order to make itself popular among common people. It should shift its
motto from customer satisfaction to customer delight.
× Formalities in working should be minimized to possible extent.
× Himachal Gramin Bank should increase its area by operation by expanding its branch
offices in rural areas.
× Number of employee should be increase so as to decrease the workload on the
existing employees, and to provide better services.
× HGB should give proper attention to priority sector such as study loan, self-
employment loans etc.
× Minimum balance in saving account should be reduced.
× Minimum rate of interest on auto loans should also be lowered, as it is quite high as
compared to some other banks.
× No. of schemes should be increased to attract the general public.
× More stress should be given on home banking.
× A customer grievance cell should be made functional and steps should be taken to
enhance speedy settlement of customer complaints.
× HGB should add more automated facilities under its network to compete with foreign
banks.





-

*









-

*

 * 
*
1. MANUALS / BROUCHERS OF HIMACHAL GRAMIN BANK
2. ANNUAL REPORT OF HIMACHAL GRAMIN BANK
3. JOURNAL AND PUBLICATION OF HIMACHAL GRAMIN BANK
 6#* *
- WWW.HIMACHAL.ORG
- WWW.WIKIPEDIA.COM
- WWW.HIMACHALGRAMINBANK.ORG




 


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C * 

 

Dear Respondent,

I am a student of 5th semester in Apeejay Institute of Management, Jalandhar and I am

conducting a survey on ³Customers Behaviour towards Current Account´. I would be
extremely thankful if you can spare some time to answer the following questions. All
information imparted will be kept secret and will be used for research purpose only.

& :

Name:
Address:
Contact no.:
Occupation:
a) Serviceman b) Businessman
c) Professional d) Any other

)! :
a) Below 20000
b) 20001-30000
c) 30001-40000
d) Above 40000

Q1) Have you heard about Himachal Gramin Bank .?

a) Yes b) No

 (&
Q2) How did you get to know about the bank?
a) Word of Mouth
b) Advertisement/ Media
c) Executive/ Telecaller from the bank



d) Friends/ Relatives

Q3) Do you have current account with Himachal Gramin Bank .?

a) Yes b) No

 (&
Q4) Which type of account do you have?
a) Current Ace c) Current Pro
b) Current Edge

Q5) Do you know that all the services are being provided by Himachal Gramin Bank to
their current account holders in selective accounts?
a) Yes b) No

Q6) Do you know that Himachal Gramin Bank has the perfect current account that puts
your business needs in focus?
a) Yes b) No

Q7) Are you aware of all E-Banking facilities?

a) Yes b) No

Q8) Do you know that you can perform all the Non-cash transactions through
Net banking
Free ATM cards
Mobile banking
Phone banking
a) Yes b) No
Q9) Are you interested in opening an account with Himachal Gramin Bank ?
a) Yes b) No

Q10) Any changes you would like to suggest to the bank?

a) Yes
b) No
THANKè FOV YOUV ALUABLE TIME