Академический Документы
Профессиональный Документы
Культура Документы
TheSuffolk Times.
WWW .S UFFOLK T IMES.COM | NEWS & INFORMATION FOR THE NORTH FORK | THURSDAY, JUNE 11, 2009 $1
Home from the hunt An osprey comes back to its family in Greenport. The fish hawks return to the North Fork each spring
— often to the same nest — from their winter homes in South America. They construct their nests on man-made platforms like this one.
C O N T E N T S
2 Coverage Map 4 Website Advertising 6 Classified Ads 8 Wine Press 13 Demographics
2 Our Mission 4 E-mail Marketing 6 Service Directory Ads 10 Niche Publications 14 Ad Deadlines &
3 Our Newspapers 5 Display Advertising 7 The Shoreline Group 12 Our Advertisers Specifications
3 Awards 5 Ad Contract Benefits 7 Pre-printed Inserts 13 Circulation 16 Contact Us
our mission
Times/Review Newsgroup’s mission is to serve the communities
where we live and work – publishing quality publications for
quality readers. As community members ourselves, we demand
the kind of service we deliver: factual, timely, concise award-
winning news coverage supported by an advertiser base
that matters most to our readership.
Orient
East Marion
Greenport
Our vision is to offer specific information Our editors, artists, writers, columnists
to a discerning consumer: the residents of and correspondents share the responsibility
Long Island’s North Fork, Shelter Island and of searching for what’s going on, guided by
northeastern Brookhaven Township. the concerns and interests of our readers.
Our advertisers offer the where and when.
Publishing since 1857, The Suffolk
The result is a perfect partnership and the
Times is a model of journalistic excellence
most comprehensive presentation of it every
replicated by the Riverhead News-Review,
week to approximately 18,000 readers.
the Shelter Island Reporter and the North
Shore Sun. We also provide community
visitors and residents with complementary
guides and supplements highlighting our
regional strengths.
2
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
our coverage
n e w
TheSuffolk Times. The Suffolk Times is the community weekly newspaper that
WWW .S UFFOLK T IMES.COM | NEWS & INFORMATION FOR THE NORTH FORK | THURSDAY, JUNE 11, 2009 $1
has served the North Fork continuously since its founding in 1857.
s p a p e r s
Over the years it has been the ofcial newspaper of Southold Town,
Shelter Island Town and the Incorporated Village of Greenport. The
newspaper has received hundreds of awards for excellence from
Home from the hunt An osprey comes back to its family in Greenport. The fish hawks return to the North Fork each spring
— often to the same nest — from their winter homes in South America. They construct their nests on man-made platforms like this one.
state and national press groups. To appreciate just how much The
Wickham finds his replacement
Councilman won’t seek re-election, knowing his protégé will accept nomination
BY JULIE LANE STAFF WRITER &
BRIAN HARMON | EDITOR
Weekend of
on plume
ers in hand, music lovers from across
Long Island flocked to downtown
Riverhead this past weekend to see
the likes of British blues-rock legends
a n
made the 11th annual Riverhead
Blues Festival even more enjoyable
immediate cleanup for this year’s 7,000 attendees, ac-
cording to organizer Vince Tria.
BY MICHAEL WHITE EDITOR
Mr. Tria said that attendance was
“about the same” as last year, but
d
cleaning the plume, the News-Review Smith, the blues festival is an annual
has learned. commitment no matter what the
“More data would help us to de- weather or the entertainment lineup.
termine where [the chemical con- “I know the music will always be
tamination] is flowing to and from, good,” he said.
and better track the path,” said Carrie Douglas Braune, a native of Smith-
r
e
The Shelter Island Reporter is The North Shore Sun Web-only Edition
$1 | THURSDAY, JULY 2, 2009 SIREPORTER.COM TOWN OF SHELTER ISLAND • VILLAGE OF DERING HARBOR
g
Fed deadline
on runoff
looms large
Town Hall | Stormwater plan
afuent community of some 2,400 Brookhaven Town. The Sun is the westernmost
due by September or town
i
year-round residents and second- of four ags that make up Times/Review
could face substantial penalties
BY CARA LORIZ | EDITOR
o
of Environmental Conservation repre-
sentative Eileen Keenan came before
the Town Board Tuesday to explain the
necessity of filing a “notice of intent” —
an initial document that lays out how
the town will comply with stormwater
runoff mitigation rules in the Clean Wa-
ter Act, which is enforced by the U.S.
n
Suffolk County towns had been enforc-
ing MS4 since 2002 (Phase I of the pro-
gram) and eastern towns were added to
s
informed about that,” he said. A lot of
work has been done, he added. “What While never officially sanctioned by the Continental Congress, the lower flag (displayed above at Havens House) is considered
we haven’t done is put it on paper.” the first flag of the United States and was in use from late 1775 until mid-1777. In one of his letters, George Washington referred to
The notice of intent requires no im- the flag as the “Union Flag in Compliment to the United Colonies.” Within the flag’s blue canton is the red cross of St. George and
mediate enforcement action by the town the white cross of St. Andrew. The 13 stripes signified the original colonies. By June 14, 1777, the Continental Colors were replaced
but is intended to catalog existing laws by the first Stars and Stripes with its 13 stars on a field of blue representing a “new constellation” and America’s new-found inde-
m Archives
i
that are a necessary tool to keep your business growing with the
m Multimedia — including
times. With traffic increasing on a daily basis, website advertising
photos, slideshows & videos
has the potential to reach unprecedented audience numbers.
Our websites are the perfect place to support your print message. m Surveys and blogs
e-mail marketing
Being a publisher of local news,
we are in a unique position in the
world of e-mail marketing.
4
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
n e w
display advertising
Build your business today...
s p a p e r
• Target your market by region or specialty with
our award winning suite of newspapers and
niche publications. Our market saturation and
widespread distribution brings you results.
a d v e
• Ad campaigns require no out-of-pocket cost Contact a sales representative in your area for information
tfor design. Our award-winning art department on display advertising in Times/Review publications.
will create a customized ad for free. Color or m Orient Point to Peconic m Cutchogue to Route 105
black and white, coupon-style or edgy, your ad Janice Robinson Bill Peters
will have the highest quality design. 631.354.8034 631.354.8032
jrobinson@timesreview.com bpeters@timesreview.com
r
Print advertising works. and m Route 105 to Port Jefferson
t
Tina Volinski Joseph Tumminello
Inquire about our client
i
631.354.8053 631.354.8043
tvolinski@timesreview.com jtumminello@timesreview.com
s
testimonials — let
i
m Shelter Island and South Fork
n
631.749.1000
g
sales@sireporter.com
ad contract benefits
A Times/Review
Start saving by signing a contract for
advertising contract:
any combination of our papers that
. saves you money can be tailored to fit your business needs.
and
. increases The benefits of a Times/Review advertising contract include:
your sales m Up to 40% discount off of m Free ad design
our regular ad rates
m 12-month ad planning
m Free print subscription to better organize your
campaigns
m Free business profile
5
See pages 14 and 15 for complete information on ad specs and deadlines.
classified ads
Classifieds are a great way to
generate lots of interest from
both newspaper and online
readers.
DISPLAY OR BOXED CLASSIFIED ADS WORD CLASSIFIED ADS
Display and boxed classied ads are priced per inch per week, Word classied ads are priced
with a one-inch minimum. Ads may be between one and ve per word. Rates depend on the
columns wide, with a maximum length of 12 inches. Base price paper(s) in which you are placing
includes artwork. If you prefer to supply your ad please see your ad. For rates, call Meg at
pages 14-15 for sizes, correct le formats and where to send your 631.354.8029.
ad. For rates, call Meg at 631.354.8029.
DEADLINE: 10 a.m. Tuesday,
DEADLINE: Boxed ads, Card of Thanks: week of publication
10 a.m. Tuesday, week of publication
Display Classified ads:
4 p.m. Monday, week of publication
6
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
n e w
the shoreline group
Offering better penetration
s p a p e r
on the East End of
Long Island than
The New York Times
and Newsday combined!
a d v e
We have a solution for
regional advertisers: the Shoreline Group.
With approximately 125,000 readers each week, the Shoreline Group
r
offers a single buy covering one of the country’s most desirable marketplaces:
the Hamptons, North Fork Wine Country and Shelter Island.
t
Contact your sales representative for detailed information
i
about advertising in the Shoreline area.
s
i
n
pre-printed inserts
g
4 reasons why a pre-printed insert in
m The Suffolk Times
m The Riverhead News-Review and
m The Shelter Island Reporter
makes more sense than direct mail:
1. IT ISN’T “JUNK MAIL.” A Times/Review pre-print is deliv-
ered to the homes of your existing and potential customers
inside a paid-circulation newspaper.
INSERT DEADLINES:
2. IT’S LESS EXPENSIVE. At prices starting at 5.8 cents per
home, you can’t deliver an advertising circular more cost Reservations & printed sample to Times/Review:
effectively. Friday of week prior to scheduled insert
Delivery to printing plant:
3. IT STANDS OUT FROM THE CROWD. Times/Review has a Friday at 5 p.m. of week prior to publication*
policy of accepting no more than three pre-printed inserts Monday at 5 p.m. to alternate address only*
per edition. That means your message won’t be lost in the
crowd. Inserts that need folding:
Tuesday by noon of preceding week*
4. IT GETS RESULTS. Times/Review inserts generate consum- * See page 14 for delivery addresses and
er action. A pre-printed insert demands a reader’s attention. additional insert specifications.
7
See pages 14 and 15 for complete information on ad specs and deadlines.
the wine press & restaurant guide
Spring, summer and fall/winter, each of the three
The award-winning Long
annual issues of the Wine Press is eagerly snapped up
and read cover-to-cover by thousands of tourists, Island Wine Press is the
day-trippers and locals. only publication offering
Every issue of the Wine Press is filled
comprehensive coverage
WINE PSpring2010
RESS
Long Island
DEADLINES:
8
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
w
i n e
The Wine Press is distributed not only widely
across our readership areas, but at targeted loca-
p r e s s
tions in Manhattan, Brooklyn, western Long Island
and the Hamptons. We reach over 130,000 read-
ers annually who can’t wait for their update on the
food and wine in their “backyard.” Our area is well
known for its locally grown and organic food, which
in turn makes our highly recognized restaurants
uniquely memorable. This pairing of food and wine
makes for an experience like no other and our publi-
&
cation recognizes that.
r e
s
t
a
u
r a
n
t
g
u
i
d
e
Contact a sales representative in your area for exact deadlines for the Wine Press and Restaurant Guide:
m Orient Point to Peconic m Cutchogue to Route 105
Janice Robinson Bill Peters
631.354.8034 631.354.8032
jrobinson@timesreview.com bpeters@timesreview.com
appeal to a broad Our full lineup includes Senior SourceBook, Annual Report on North Fork Busi-
ness, Home & Garden and North Fork & Shelter Island Vacation Guide.
range of readers We also publish comprehensive illustrated guides to the most exciting annual
events in our area, including the Strawberry Festival, Riverhead Blues & Music
and advertisers Festival, Polish Town Fair & Polka Festival, Maritime Festival and Cedar Beach
throughout the year. Blues & Arts Festival. New in 2011 will be Winterfest: Jazz on the Vine.
p u b l i c a t i o
Shelter Island Phone Book Strawberry Festival
ISSUED: For Memorial Day Journal
DISTRIBUTION: Distributed to all residents of ISSUED: Early June
Shelter Island. DISTRIBUTION: Inserted in all three
The Shelter Island Phone Book will be the Times/Review newspapers with additional
first source Islanders turn to — whether festival-wide distribution.
they’re looking specifically for your business The festival journal will be seen, saved,
or searching by category for your type of used and reused by visitors and residents
business. The Shelter Island market includes alike — an affluent, sizeable demographic
some of the most affluent professionals and group that can impact your sales and make
senior citizens on the East End. your season a success.
n
Shelter Island 10K Journal Blues Beat
s
ISSUED: Mid June ISSUED: Mid July
DISTRIBUTION: Inserted in the Shelter Island DISTRIBUTION: Inserted in Times/Review
Reporter with additional distribution to local newspapers with additional distribution at
stores and over a thousand race participants. the music festival and stores around town.
Attracting thousands, this event seeks to Blues Beat is the official journal to the
continue its tradition of excellence and fun by Riverhead Blues & Music Festival.
drawing the running enthusiast as well as the Advertising in Blues Beat is a great
elite of the running world. A significant portion opportunity for your ad to be seen by
of the journal proceeds go directly to several thousands of music lovers.
local charities.
12
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
r e a d e r s h i p
circulation & demographics
SUFFOLK TIMES NEWS-REVIEW
2009/2010 2009/2010
AVERAGE 09/02/2010 AVERAGE 09/02/2010
PRINT PRINT
subtotal print paid: 9,271 9,985 subtotal print paid: 5,752 5,924
total print distribution: 9,663 10,380 total print distribution: 5,974 6,150
&
WEB WEB
unique monthly web visitors: over 25,000 unique monthly web visitors: over 20,000
a
monthly page views: over 140,000 monthly page views: over 100,000
d
v e
DEMOGRAPHICS DEMOGRAPHICS
r
average age: 43 average age: 40
t
average combined household income: $65,000 average combined household income: $58,000
i
s
e
SHELTER ISLAND REPORTER NORTH SHORE SUN WEB-ONLY EDITION
r
2009/2010 2009/2010
s
AVERAGE 09/02/2010 AVERAGE 09/03/2010
average age: 48
web ad specifications
– Acceptable le formats: GIF, JPG, – Maximum Image Size, 40K – Animated GIF or PNG format,
PNG, SWF, FLA native – Flash format, 3x loop limit. One URL per ad unit
– All colors saved in RGB for web 30-second animation max – Maximum Flash Size, 40K
n Atlantic Color Corporation 1. Maximum size for inserts is 12” high x 10.5” wide. The preferred format is skids shrink-
Accepting deliveries wrapped with loose inserts inside. No straps on bundles please.
Tuesday – Friday only 2. Must meet all postal requirements. Must NOT be designed for mailing with a rst-,
8 a.m. - 9 p.m.
third- or fourth-class mailing imprint.
861 Horseblock Road
Yaphank, NY 11980 3. To ascertain content and weight, Times/Review must review a copy of the insert no
later than Friday of the week prior to the scheduled insert date. Times/Review reserves
631.924.3361
the right to adjust the rate for heavy-stock inserts or reject any advertising, insert and/
Attn: Nancy or Linda or supplement that does not meet U.S. Postal Service requirements or Times/Review
or Newspapers’ copy standards and policies.
4. Inserts may not carry paid advertising from third parties.
n Mid-Atlantic Graphics
Accepting deliveries 5. Inserts may not be designed to resemble Times/Review editorial content.
Monday only 6. Times/Review policy limits the number of inserts to three per paper.
14 Ramsey Road Times/Review Newspapers’ insert policies must follow U.S. Postal Service regulations
Shirley, NY 11967 and standards so as not to place our mailing permit in jeopardy. Additionally, we must
631.345.3800 consider the impact of inserts’ weight on mailing costs, the physical effect they have on
the newspaper itself, the mechanical limitations of our printing plant and the need to as-
sure timely delivery. A policy sheet is available from your salesperson.
14
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
print ad specifications
d e a d l i n e s
PRINT FILE FORMATS: NEWSPAPER AD SIZES (TABLOID)
Ads must be supplied in the following for- Suffolk Times, Riverhead News-Review, Shelter Island Reporter,
mat only: Adobe Acrobat PDF Holiday Guide and Annual Report:
(be sure to embed all fonts (not subset). PDF FULL PAGE QUARTER PAGES EIGHTH PAGES
version should be 1.3 Acrobat 4.x. and PD- • (4 columns): • Quarter long • Eighth vertical
FX1a compliant. We will send distiller settings 9.75” (w) x 13.75” (h) (1 column): (1 column):
if requested. 2.25” (w) x 13.75” (h) 2.25” (w) x 6.75” (h)
HALF PAGES
• Half long • Quarter vertical • Eighth horizontal
NOTE: Ads created in Microsoft Word, Excel, (2 columns): (2 columns):
(2 columns):
PageMaker, PowerPoint or Microsoft Publisher 4.75” (w) x 6 .75” (h) 4.75” (w) x 3.25” (h)
4.75” (w) x 13.75” (h)
are not acceptable and must be re-created
to our specs with OUR FONTS. Hard copy • Half 3x9 • Quarter horizontal SIXTEENTH PAGES
(3 columns): (3 columns): • Sixteenth vertical
should be included for reference. Ads not
7.25” (w) x 9” (h) 7.25” (w) x 4.5” (h) (1 column):
conforming to these specications will need
&
• Half horizontal 2.25” (w) x 3.25” (h)
to be re-created in-house. Exact duplication SIXTH PAGE
cannot be guaranteed. (4 columns): • Sixth • Sixteenth horizontal
9.75” (w) x 6.75” (h) (2 columns): (2 columns):
IMPORTANT: For proper pdf display ad
s p
4.75” (w) x 4.5” (h) 4.75” (w) x 1.5” (h)
file creation:
We can not guarantee the print quality of les
not created to the following specs:
e
SUPPLEMENT DISPLAY AD SIZES (HALF-TAB)
• To ensure quality and errorproof output it is
very important to create your PDF by creat- Wine Press and niche publications (excluding Holiday Guide and
c
ing a postscript le or eps then running that Annual Report)
i
le through Distiller. PDFs created directly FULL PAGE HALF PAGES (H) QUARTER PAGE
out of a program or with Mac OS X’s built in • Full page • Half horizontal • Quarter-vertical
f
PDF abilities are ne for viewing on screen, 7.25” (w) x 9.55” (h) 7.25 (w) x 4.625 (h) 3.5 (w) x 4.625 (h)
i
home printing or web, but not high-end
• Half vertical EIGHTH PAGE
printing.
3.5 (w) x 9.5 (h)
c
• Eighth horizontal
• Do not include color graphics or text in
3.5 (w) x 2.2 (h)
a
black and white ads (RGB, CMYK or Pan-
tone) especially in PDFs.
t
• Color graphics or text in four-color ads must
be CMYK. RGB is not acceptable. CLASSIFIED DISPLAY AD SIZES
i
• Never use Rich Black. Use standard/100% Display classied ads are priced per inch per week, in quarter-inch
o
black in all ads. increments, with a one-inch minimum. Ads may be between one and
ve-columns wide, with a maximum length of 12 inches. Base price
n
• Supplied Adobe Illustrator les must have
includes artwork.
all fonts outlined.
• 1 Col: 1.875” wide • 3 Col: 5.81” wide • 5 Col: 9.75” wide
s
• Photoshop les must be supplied attened.
• 2 Col: 3.855” wide • 4 Col: 7.78” wide
• Please create ad to exact size with a 1 point
rule (no heavy borders, all reverse ads or
ads without borders (except full page ads).
SERVICE DIRECTORY AD SIZES
Service directory ads appear in newspaper Classied sections
CUSTOMER SUPPLIED ART AND COPY SINGLE DOUBLE
FOR ADS BEING CREATED BY OUR ART • 1.875” (w) x 2” (h) • 3.855” (w) x 2” (h)
DEPARTMENT:
Materials for ads must be in house by 3 p.m.
Friday, the week before publication as follows: SHORELINE AD SIZES
3 separate les must be submitted for each Shoreline ad and submit-
• Photographs, logos or graphics are accept- ted to 2 different e-mail addresses. Please contact your sales rep for
able in TIFF, JPEG or EPS formats. a separate Shoreline ad specication sheet.
• Line art should be 1200 DPI, black and
white or color photographs at least 300 DPI
at 100%. (Photographs or art from websites, SHELTER ISLAND PHONE BOOK AD SIZES
unless otherwise specied, are 72 DPI, usu-
ally copyright protected and unacceptable.) FULL PAGE QUARTER PAGES
• Full page • Quarter vertical
• Text can be submitted in Microsoft Word or 3.875” (w) x 6.25” (h) 1.875” (w) x 3.0625” (h)
as SimpleText or ASCII TEXT or text pasted
into an e-mail. HALF PAGE • Quarter horizontal
• Half-page horizontal 3.875” 3.875” (w) x 1.5” (h)
(w) x 3.0625 (h)
15
See pages 14 and 15 for complete information on ad specs and deadlines.
contact us
Contact a Times/Review sales representative in your area:
Janice Robinson
631.354.8034
jrobinson@timesreview.com
and
Tina Volinski
631.354.8053
tvolinski@timesreview.com
Bill Peters
631.354.8032
bpeters@timesreview.com
Joe Tumminello
631.354.8043
jtumminello@timesreview.com
Ken Allan
631.749.1000
sales@sireporter.com
16
Times/Review Newsgroup | 631.298.3200 | 7785 Main Road, P.O. Box 1500, Mattituck, NY 11952 | www.timesreview.com
Times/Review Newsgroup
631.298.3200
7785 Main Road, P.O. Box 1500, Mattituck, NY 11952
www.timesreview.com