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STRATEGIC PLAN
(2020–2023)
Drafted by the JECRC Alumni Association,
Office of Alumni Relations.
TABLE OF CONTENTS
1. INTRODUCTION
2. VISION AND MISSION
3. STRATEGIC DIRECTION
4. STRATEGIC PLAN – FY 2020-2023
INTRODUCTION
Since its founding in 2007, the JECRC Alumni Association (JAA) has endeavored to connect
JECRC alumni with each other and their alma mater. 13 years later, JAA continues as one of the
state’s well established independent alumni associations, with a mission of engaging an alumni
community of nearly 11,000 graduates.
JECRC is moving ahead on the path of futuristic vision & in this journey our alumni have played
an important role in building the credibility of JECRC and have contributed immensely to the
growth of the college.
The 2020–2023 strategic plan is our best effort to highlight what we consider some of the most
important strategic initiatives for the JECRC Alumni Association during the next three years. The
plan is guided by our updated vision that “all JECRC alumni nationwide & worldwide are
connected and actively engaged with JECRC for life.” Our focus is on fostering meaningful
alumni engagement and chartering timely, relevant initiatives to support our continued growth
and enhanced service to our alumni and our alma mater.
JECRC ALUMNI ASSOCIATION
2020–2023 STRATEGIC PLAN
OUR MISSION
Our mission is to advance and promote the interests of the JECRC College by connecting
alumni with each other and with their alma mater. Our mission is to:
OUR VISION
● All JECRC alumni nationwide & worldwide are connected and actively engaged
with JECRC College for life.
● Be a recognized, admired, and respected alumni/ae network to the country &
world and to each other—known for providing opportunities and services to
connect, develop, and advance the JECRC alumni/ae community in a uniquely
progressive way.
● Make a difference & create a strong alumni volunteer pipeline & strengthen
alumni/ae philanthropy.
STRATEGIC DIRECTION
To be successful in building an even stronger alumni community and providing more support
for the college in the future, we need to broaden and deepen our engagement of alumni and
future alumni.
Over the next 3 years, we aim to set the stage for the next 15 years of the JECRC Alumni
Association and our support of the college and the alumni community. To accomplish this, our
three major strategic directions for 2020–2023 will be:
• To focus on programmatic and communication efforts that attract, engage, and serve the
greatest number of alumni
• To bring 100% alumni in connected networks i.e exclusively redesigned alumni portal &
linkedin network.
• To make a spot in top 10 Alumni Association in North India
• To increase our premier alumni involvement in growth activities
JECRC ALUMNI ASSOCIATION STRATEGIC PLAN – FY 2020-2023
connections 1.2. Plan virtual, social and informational events designed around
Alumni interests.
with and among
1.3. Continue to provide opportunities for Alumni to connect with
Alumni. each other.
1.6. Increase the national & international network for alumni support
and admission.
STUDENTS 2. Increase
2.1. Partner with student organizations & clubs to create
student opportunities for Alumni to meet and network with students.
COMMUNITY 3. Strengthen
3.1. Connect management with Alumni to engage the
partnerships larger alumni community.
with the larger 3.2. Play an active role in the 15th anniversary celebration
college during the 2022-2023 academic year.
community
3.3. Assist with the cultivation of corporate leaders to
and increase increase corporate and individual support, partnerships
and fundings.
alumni
participation in
college-
sponsored
events.
GIVING 4. Promote
4.1. Help develop and assist in fundraising campaigns, including
Alumni giving the annual fund and special fundraising activities.
to various 4.2. Strive for 100% board member participation in the annual fund.
fund-raising
activities.
5. Assist in 5.1. Play an active role in early cultivation and engagement of major
giving prospects.
promoting
giving from the
larger alumni
community.
INVOLVEMENT 6. Increase
6.1. Develop and maintain Alumni affinity programs to promote
involvement of ongoing connections with JECRC College.
Alumni in 6.2. Strengthen and enhance the various methods for Alumni
to connect with each other.
attending
college events
and supporting
the college.
STAYING 7. Develop and 7.1. Continue to expand the Alumni Association’s social media
CONNECTED enhance the presence especially on LinkedIn.
connections 7.2. Share the success & achievement stories of our Alumni.
among Alumni, 7.3. Recruit potential Alumni board members with pride and
passion for the campus and Alumni community.
board members,
7.4. Strive for diversity among Alumni board members in terms
students, the of age, geography, affinity, gender and ethnicity.
community and
friends.