Академический Документы
Профессиональный Документы
Культура Документы
INTRODUCTION
Converge ICT Solutions Inc. is the fastest-growing fiber internet and other
digital consumer-centric services provider in the country today. Products and
services offer to run through the first pure end-to-end fiber internet network in
the country. We are a premier provider of customer-focused
telecommunications and ICT solutions dedicated to equip, enable, and
empower our clients. We are also the largest high-speed fixed broadband
operator in the Philippines (with subscriptions of 55% market share as of June
30, 2020), the fastest-growing fixed broadband operator (with our residential
business capturing 56.6% market share of new subscriptions from January 1,
2018, to June 30, 2020), and our enterprise business growing at 3.6 times the
market between 2016 and the last 12 months ended June 30, 2020. We
design our broadband packages to address our customers’ priorities for
faster, more reliable internet at affordable prices. We believe we are the first
in the market to provide unlimited data packages in 2016, and among the first
to add-on bandwidth "10 Mbps for ₱99" package in 2018.
INDUSTRY OVERVIEW
COVID-19 significantly increased the demand for fixed broadband and the
driving force for connectivity requirements and expected to be viewed as a
utility as companies have work-from-home policies, schools and universities
have online classes under the new normal. An average household needs an
estimated 480GB internet data per month (According to MPA) to function
accordingly, and Converge can sustain such through high-speed broadband
with a minimum required speed of 25Mbps, which what our entry-level fiber
plan provides. Both the data usage and broadband speed required is
significantly higher than the services bundled in most offered by fixed wireless
providers currently.
COMPETITIVE ANALYSIS
COMPETITORS
PLDT: It has the most extensive fixed-line network among the country’s
operators and the largest fixed broadband subscriber base. It has the second-
largest mobile subscriber base (70.2 million subscribers as of June 2020 and
73.1 million subscribers as of December 2019) and owns four of the country’s
nine international submarine cable landing stations. Fixed broadband
contributed 33% of total revenue in 2019, compared to 55% contributed by
mobile, and has 2.1 million fixed wired broadband subscribers and 0.5 million
fixed wireless broadband subscribers (as of June 2020).
Globe Telecom: It is the Philippines’ largest mobile operator (80.2 million
mobile subscribers as of June 2020 and 94.2 million mobile subscribers as of
December 2019). Mobile revenue contributed to 75% while home broadband
contributed to 15% of Globe’s total revenue in 2019. The company’s home
broadband business (comprises fixed wired and wireless services) had 2.9
million subscribers (as of June 2020), and the broadband strategy is focused
on fixed wireless, where they currently have 2.2 million fixed wireless
subscribers.
SkyCable: It is the cable broadband subsidiary of ABS-CBN Corporation, the
Philippines’ largest media conglomerate. SkyCable was among the first cable
operators in the Philippines to upgrade its analog network to digital in a bid to
bundle cable TV and broadband services. SkyCable predominantly operates
on an HFC network and only began upgrading its network to provide Fiber
(FTTx) services in 2018.
FINANCIAL ASPECT
STRENGTHS
Converge’s fiber network enables the business to offer significantly
faster access speeds compared to the industry that is largely utilizing
legacy copper technology. The home broadband connections on fiber
networks are approximately 2.2 times faster and roughly 2.3 times
more reliable than other providers.
Converge has gained a strong foothold in the enterprise market by
being a credible provider of network redundancy. Through its agility,
flexibility, and superior customer service, it aims to increase its share of
the wallet of enterprise customers over time.
Converge entry-level plan offers a speed of 25 Mbps for PHP 1,500 per
month unlimited data plans that aim to address customers' priorities for
faster, more reliable internet at affordable prices.
WEAKNESSES
The business coverage areas are limited. Currently, the service area
of Converge is only in Metro Manila and its immediate neighboring
cities such as Cavite, Rizal, Pampanga, Laguna, Tarlac, and
Zambales, with the farthest from Baguio up north and Batangas down
south.
OPPORTUNITIES
Fiber broadband delivers significantly higher transmission capacity,
and minimal capital expenditure is required to upgrade fiber capacity,
making it more scalable when compared to 5G fixed wireless access
(FWA). Broadband services through mobile networks face several
challenges, including the issue of contention, whereby data speeds
suffer as the number of users sharing the network increases.
Due to COVID-19, demand for internet connectivity has increased and
may deem as part of the necessity accelerating the adoption of fixed
broadband.
Digital consumptions are now being a trend. Entertainment (CDs to
Netflix or Youtube), online games (Call of Duty, Mobile Legends), etc.,
results in the increasing importance of fixed broadband services and
the decreasing of traditional bundling of cable TV with fixed broadband
services.
THREATS
The Philippine fixed broadband market will continue to benefit from
strong secular growth tailwinds that have created a multi-year runway
for multiple operators (not only Converge but also other operators) to
thrive and grow for the medium to long term.
Converge needs to adapt to rapid technological changes thus needs
constant strategic planning.
PORTERS MODEL