WizBiz
The monthly Newsletter of E-Cell IIM Nagpur
Agricultural focus
From a corporate leader to an agri-entrepreneur:Bridging the gap successfully
Agriculture and India share a unique
bond.However, in recent years, with
global warming and depleting water
resources to feed the fields, yields
from farming lands in India have
been dwindling.
Given India’s ever-rising population,
there is a pressing need to boost
agricultural productivity in a
sustainable way. Technology, which
is the key to all things disruption, is
also getting fast intertwined with
agriculture as a number of agritech
startups are coming up to solve
India’s farming-related problems.
Points of Interest
• Nearly 60% of India’s population
works in agriculture. But it
contributes a mere 17% of
India’s GDP. In other words, it
has very poor operational
efficiency.
• Agricultural growth in India has
been fairly volatile over the past
decade, ranging from 5.8% in
2005-06 to 0.4% in 2009-10 and
-0.2% in 2014-15.
• According to sources, the total
funding in Agritech startups in
India has grown from $46.1 Mn
2017 to $66.6 Mn in 2018 which
gives us an idea of the growing
appetite of investors and their
belief in the potential of agritech
in India; it also showcases the
businesses opportunities in the
agriculture sector for agro-based
industries in the country.
ISSUE : July 2019
Beginnings of a New
Horizon in Progressive
Farming in Nimar, MP
• More than 40,000
square meters of
protected crop area in
a single location,
planned expansion to
1 lakh sq. m.
• Use of optimum and
The students of IIM Nagpur gained insights on some of moderate
the issues in a guest session by Mr.Deepakk Goyal,VC
technologies with a
& MD at Green Earth Group – Passion Greens.He
already has more than two decades of experience in view to Environment
diverse industries - Agriculture, Power, Iron & Steel, and Economic
Insurance, Finance and Natural Resources - as a sustainability.
CEO, leader and an entrepreneur. • Produce for mass
Deepakk Goyal’s Passion Greens aims to address the consumption - 100%
critical gap between production and procurement of
Safe & Nutritious.
produce and also to promote healthy and efficient
farming practices.Passion Greens, founded in 2011, • Inspiring and enabling
fellow farmers to
mostly focusses on horticulture and development of
portfolios pertaining to Agri-Assets which include adopt the best
agricultural buildings, structures, installations, equipment, practices and similar
and technology, as well as livestock, seed, feed, and
techniques.
fertilizers. Having worked in different sectors, Mr.Goyal
with all his versatile expertise now conducts farming on • New-age employment
opportunities for
owned and leased lands in the region of Madhya
Pradesh. Moreover, he also works on evolving economically and
wastelands into territories for cultivation and even socially backward
manages farm operations for other
sections of society.
Landowners/Investors. Passion Greens primarily started
cultivating pomegranates and gradually expanding its
reach to chilies, cucumber, tomatoes, and sweetcorn,
being the latest addition. They are even planning to
cultivate capsicum, bell peppers, tomatoes, broccoli, Next up…
cauliflower, cabbage, and even herbs. Recently, they
have finished setting-up of the first of its kind Fully- ‘Ghar ka khana’ now at
Integrated Protected Farming Project at Hari Bhoomi your doorstep in Nagpur
Krishi Farms,Ghodwa in Madhya Pradesh growing
Residue-Free, Nutritionally-Balanced Produce for
through Nativ-Chefs
Discerning Consumers in India and abroad.