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  • Original 1598538969 Assignment 1 Group 12 PDF

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    Preet Preet
    28 просмотров4 страницы
    AJIO is the digital fashion extension of Reliance that focuses on womenswear, menswear, kidswear and technology. It has strong funding from parent company Reliance Retail. There is potential for growth by improving marketing strategies and digital presence to attract more customers. However, the website content could be improved by reducing clutter and offers to provide a better user experience. Engagement metrics like visit duration are positive but the website speed is high at 10 seconds and needs to be optimized for better conversions.

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    AJIO is the digital fashion extension of Reliance that focuses on womenswear, menswear, kidswear and technology. It has strong funding from parent company Reliance Retail. There is potential for growth by improving marketing strategies and digital presence to attract more customers. However, the website content could be improved by reducing clutter and offers to provide a better user experience. Engagement metrics like visit duration are positive but the website speed is high at 10 seconds and needs to be optimized for better conversions.

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    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
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    28 просмотров4 страницы

    Original 1598538969 Assignment 1 Group 12 PDF

    Загружено:

    Preet Preet
    AJIO is the digital fashion extension of Reliance that focuses on womenswear, menswear, kidswear and technology. It has strong funding from parent company Reliance Retail. There is potential for growth by improving marketing strategies and digital presence to attract more customers. However, the website content could be improved by reducing clutter and offers to provide a better user experience. Engagement metrics like visit duration are positive but the website speed is high at 10 seconds and needs to be optimized for better conversions.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 4

    DIGITAL AUDIT

    ON
    I e
    i r
    gi
    r
    r e
    r r

    i og s AYUSH JAIN (DM21119)


    DEEPANSHU ARORA (DM21126)
    of GROUP 12 YASH CHOTALIYA (DM21183)
    o's
    T KHUSHDEEP SINGH (DM21235)
    y is ro
    U
    µ
    WHY WE HAVE CHOSEN THIS COMPANY?

    • AJIO is the digital fashion extension of Reliance that unveiled in April 2016 at Lakme
    Fashion Week in Mumbai.
    • AJIO deals in categories of womenswear, menswear, kidswear and technology.
    • AJIO is an auxiliary of Reliance Retail Limited, so funding isn't an issue for this
    organization.
    • We can see tremendous potential in this organization to grow with some minor tweaks
    in their marketing strategies.
    • There is so much competition going on between digital fashion sites, so they need to
    have a strong digital presence to attract the customers.
    DIMENSIONS & METRICS

    Channel
    Reach Framework
    Alignment

    1. Marketing channel
    overview: - • Target Customer
    • Direct – 1.6M Fashion lovers and
    1. Branding and messaging is
    • Email - 113.3K trendsetters looking for
    same across all platforms.
    • Referrals - 78.9K exclusive accessible
    Social - 243.4K
    2. Content is also aligned
    • premium collection.
    • Organic Search - 1.3M across all platforms whatever is
    • Omnichannel Retail
    • Paid Search - 897.8K advertised in any platform is
    Strategy
    • Display Ads - 412.5K available at website.
    2. YouTube channel: - AJIO Life • Ratings:
    3. In-Page Links: - 33 links
    has 193 videos and 346K • Accessibility: 7.4
    • Internal Links (85%)
    subscribers. • Experience: 9.1
    • External Links: Follow (15%)
    3. Social Media Followers: - • Marketing: 9.7
    • External Links: No Follow (0%)
    • Facebook - 1,611,216 Likes and • Technology: 7.9
    1,631,381 Followers. • High social media presence
    • Instagram – 418K Followers
    • Twitter - 8,544 Followers
    • LinkedIn - 76,183 Followers
    DIMENSIONS & METRICS

    Content Conversion

    1. Engagement metrics: -
    • Content fulfills target
    • Visit duration – 10:16
    customers expectations.
    • Page per visit – 11.66
    • Website looks messy.
    • Monthly Visit - 1.547M
    • Whole content page is
    • Monthly unique visitors -
    bombarded with offers and
    609,454
    discounts.
    • Visits / Unique visitors - 2.54
    • What works:
    • Bounce rate – 23.44%
    • Variety of high end and
    2. Industry abandonment
    mid end brands
    average: - 60 - 70%
    • Appropriate use of
    3. Page speed is 10 sec which is
    images.
    to high.

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