Analysis and Interpretation

Q1. Are you dealing with Ranbaxy-solus product?

Yes No

Sol.

PARTICULAR NO OF PERCENTAGE
RESPONDENT
YES 40 80
NO 10 20
TOTAL 50 100

No of Respondent

10
20%

yes
no

80%

Interpretation
In this we can say that 80% of chemists are dealing with Ranbaxy products and
20% of chemists are not dealing with Ranbaxy products.
Q2. For how many years you have been stocking Ranbaxy products?

Sol.

Particular(Years) No. Of Percentage

Respondent
0-5 20 33
5-10 13 22
10-15 27 45
Total 50 100

No. of respondent
0­5 5­1 0 10­1 5
33%

45%

22%

Interpretation
In this we can say that 33%of chemists are stocking Ranbaxy
products between 0-5 years, 22% of chemists are stocking
Ranbaxy products between 5-10 years and 45% of chemists
are stocking Ranbaxy products between 10-15 years.
Q3.Which brand medicine you stock?

Ranbaxy

Dr Reddy’s

Nicholas Piramal

Cipla

Any other (specify)

Sol.
Particular No of Percentage
respondent
Ranbaxy 30 59
Dr.Reddy 6 12
Nicholus Piramal 9 17
Cipla 4 8
Any Other 2 4
Total 50 100

No of respondent
4%
8%

ranbaxy
dr.reddy
18% nicholus piramal
cipla
any other
59%

12%

Interpretation

In this we can say that 59% of chemists are stocking Ranbaxy products, 12% of
chemists are stocking Dr.Reddy products, 17% of chemists are stocking Nicholas
piramal products, 8% of chemists are stocking Cipla products and 4% of chemists
are stocking other brand products.
Q4.which brand physician prescribe more?

Ranbaxy

Dr Reddy’s

Nicholas Piramal

Cipla

Any other (specify)

Sol.

Particular No of respondent Percentage

Ranbaxy 17 39
Dr.Reddy 11 26
Nicholus Piramal 9 21
Cipla 4 9
Any Other 2 2
Total 50 100

No of respondent
5%
9%
ranbaxy
dr.reddy
40% nicholus piramal
21% cipla
any other

26%

Interpretation
In this we can say that 39% of physician prescribes Ranbaxy products, 21% of
physician prescribes Nicholas piramal products, 26% of physician prescribes
Dr.Reddy products, 9% of physician prescribes Cipla products and 5% of
physician prescribes other brand products.
Q5.How many prescriptions come to you per day?

Sol.

Particular(Years) No of respondent Percentage

0-15 17 34
15-30 15 30
30-45 10 20
45-60 8 16
Total 50 100

No of respondent
16%
34%

0-15
15-30
20% 30-45
45-60

30%

Interpretation
In this we can say that 34% of prescriptions between 0-15 persons are come to a
chemist per day, 30% of prescription between 15-30 persons are come to a
chemist per day, 20% of prescription between 30-45 persons are come to a
chemist per day and 16% of prescription between 45-60 persons are come to a
chemist per day.
Q6. Are you satisfied with the margin given by the distributor?

Yes No can’t say

Sol.

Particular No of respondent Percentage

Yes 30 60
No 10 20
can't say 10 20
Total 50 100

No of respondent
20%

yes
no
can't say

20% 60%

Interpretation
In this we can say that 60% of chemist are satisfied with the margin given by the
distributor, 20% of chemist are not satisfied with the margin given by the
distributor and remaining 20% of chemist are saying can’t say.
Q7. What is the frequency of ordering medicine from the distributor?

Daily

Weekly

Monthly

Sol.

Particular No of respondent Percentage

Daily 3 6
Yeekly 28 56
Monthly 19 38
Total 50 100

No of respondent

6%
38%

Daily
Yeekly
Monthly

56%

Interpretation
In this we can say that 56% of chemists are ordering medicines from the
distributor weekly, 38% of chemists are ordering medicines from the distributor
monthly and 6% of chemists are ordering medicines from the distributor daily.
Q8. Are you satisfied with the product service & product quality of the company?

Yes No can’t say

Sol.

Particular No of percentage
respondent
Yes 27 54
No 10 20
can't say 13 26
Total 50 100

No of respondent
26%

yes
no
54% can't say

20%

Interpretation
In this we can say that 54% of chemists are satisfied with the products and
services given by the Ranbaxy, 20% % of chemists are not satisfied with the
products and services given by the Ranbaxy and remaining chemists are saying
can’t say.
 BIBLOGRAPHY

Books:

 Marketing Management by Philip Kotler

 Research Methodololy in Management by Dr.V.P. Michael

Search engines:

 www.gogle.com

 www.msn.com

Websites:
 www.ranbaxy.com

 www.myranbaxy.com
 Suggestion

 Company should make the price per strip as such affordable by a

consumer of low income
 The company should segment the market according to customer
and consumer
 The company should launch new products as and in time
demanded by the consumers
 Company has to increase the margin given by the distributor to
an chemist
 Diseases like AIDS and cancer should be prevented and curable
with new drug discovery and lunching of new products
 Conclusions
After completing my study in Ranbaxy-Solus I came to the following conclusions.

 The management has a good understanding of its strengths, weakness,

market conditions, consumer behavior etc. .The product and marketing
policy resulting out of the above observations has given the organization
the desire success.

 The marketing department gives more importance on customer

satisfaction by providing qualitative products and services.

 The management of the company is very good and maintains a strong

customer relationship in the market.

 The sales representatives, marketing executives are very efficient and

capable of motivating customers to fulfill their sales target.

 Ranbaxy Laboratories Ltd spends a huge amount in Research and

development of new products. The company appoints more than 1400
scientist from all over India and also from abroad for research and
discovery.

 The distribution channel of the company is very well and the channel is so
capable to distribute products to every regions.

 The distributor who distributes these products is very loyal and co-
operative towards company.

 The retailers are also quite satisfied towards the company because of
product demand and high margin.

 Due to good products and service quality, High margin to Distributor and
strong customer relationship maintain by the company, the company
increases its sales and it results growth of the company.

Strong management team and with efficient marketing departments the company can achieve its
position at the top in the market and for that it is now at no-1 position in India