MR.

NANDKUMAR TIWARI
GURUNANAK COLLEGE OF ARTS ,SCIENCE& COMMERCE
 The word ethics is derived from the Greek
word „Ethos‟ which means character or
fundamentals values. Ethics is a normative
science. It means it lay down the norms or
standards of what is good &what is bad. It
specifies what we ought to do & what we not
ought to do, in a certain situation.
 Business Ethics (also corporate ethics) is a form
of applied ethics or professional ethics that
examines ethical principles & moral or ethical
problems that arise in a business
environment.it applies to all aspects of business
conduct & is relevant to the conduct of
individuals and entire organisations.
 According to Andrew crane , “ Business ethics
is the study of business situations, activities
and decision where issues of right and wrong
are addressed.”
 According to kirk O. Hanson ,‟‟Business ethics
is the study of the standard of business
behaviour which promote human welfare and
the goods.”
 1. A Discipline
 2. Ancient Concept
 3. Personal Dignity
 4. Related to human Aspect
 5 .Study of goals and means
 6 . Different from social responsibility
 7. Greater than law
 8. Ethical Values
 9. Relative term
 10.Provides the framework
 1.Protection of consumer Rights
 2. social Responsibility
 3.Concept of socialism
 4. Interest of industry
 5. Consumer movement
 6. Better relation with society
 7. Buyer‟s market
 8. Beneficial to business and society
 9. Credibility in the public
 10 Credibility with the employees
 Advantages of business ethics
1.Enhancement of society.
2. Maintaining moral course in turbulent
project.
3.Stong teamwork and productivity
4. Employee development
5. Guarantee that policies are legal
6. Compliance with law
7. Total quality management
8. Diversity management
9.Strenghthen the business
 1. Ethics in compliance
 2.Ethics in finance
 3. Ethics in Human resources
 4.Ethics in marketing
 5. Ethics in production
 1. sacredness of means and ends
 2. Not to do any evil
 3. principle of proportionality
 4.Non cooperation in evils.
 Co-operation with others
 Publicity
 Equivalent price
 Universal values
 Human dignity
 Non violence
 Ethics:- Ethics is an area of study that deals with
ideas about what is good and bad behaviour: a
branch of philosophy dealing with what is morally
right or wrong.
 Values : Values are the rules by which we make
decision about right or wrong ,should and
shouldn‟t ,good and bad. They also tells us which
are more or less important, which is useful when
we have to trade off meeting one value over
another. values describe individual or personal
standards of what is valuable or important
 1. Personal Code of Ethics
 A man‟s personal code of ethics that is what one considers moral
is the foremost responsible factor influencing his behaviour.
 2. Legislation
 It is already stated that the Government will intervene and enact
laws only when the businessmen become too unethical and selfish
and totally ignore their responsibility to the society. No society
can tolerate such misbehaviour continuously. It will certainly exert
pressure on the Government and the Government consequently
has no other alternative to prohibit such unhealthy behaviour of
the businessmen.
 3. Government Rules and Regulations
 Laws support Government regulations regarding the working
conditions, product safety, statutory warning etc. These provide
some guidelines to the business managers in determining what
are acceptable or recognized standards and practices.
 4. Ethical Code of the Company
 When a company grows larger, its standard of ethical conduct
tends to rise. Any unethical behaviour or conduct on the part of
the company shall endanger its established reputation, public
image and goodwill. Hence, most companies are very cautious in
this respect. They issue specific guidelines to their subordinates
regarding the dealings of the company.

 5. Social Pressures
 Social forces and pressures have considerable influence on ethics
in business. If a company supplies sub-standard products and get
involved in unethical conducts, the consumers will become
indifferent towards the company. Such refusals shall exert a
pressure on the company to act honestly and adhere strictly to
the business ethics Sometimes, the society itself may turn against a
company.
 ETHICS
Meaning:
Ethics relates to what is good or
bad,moral duties and obligation.
Root word & analysis:
Greek word “ethos "means „character's
a personal attributes.
Nature:
Ethics are accepted because these arise
from personally accepted principles.
MORALS
Moral relates to principles of
right and wrong.
Latin word „MOS” means
customs. customs is an attribute
of a group of society.
Morals are accepted due to an
authority which may be religious
or cultural.
Scope:
Ethics is much widerscope.It Morals are in smaller scope than
examines the moral standards of a ethics. It address human need for
group or society to determine belonging and emulation.
whether these standards are
reasonable or unreasonable on
concrete situation.

Absorption:
Ethics are adopted or absorbed by an
individual gradually by taking
reasonable decision in appropriate
situation.
Morals are typically adopted or
absorbed since childhood from
family,friends,school,religion and so
on.
 Ethics
Ethics refers to the guidelines for
conduct that address question about
morals
It is uniform
It tells what is mortally correct or
incorrect in the given situation
It determines extent of rightness or
wrongness of our options.
Ethics is very much societal
Ethics is the policy of living in the
society.
Ethics is the basis of harmony in
society and social orders.
values
Value is defined as the principles and
ideas that helps them in making
judgement of what is more important.
It differs from person to person
It tells what we want to do or achieve.
It determines the level of importance.
Values are very much personal.
Values are intrinsic.
Values is the basis of harmony in
relationship.
 DO’S
Pay fair wages, allowances and other
monetary incentives to workers.
Supply quality products to consumers
at reasonable price.
Keep a check on safety and security of
products.
Honest advertisement should be
ensured.
Respect the basic rights of consumers.
Pay taxes regularly.
DON’TS
Monopoly should not be created.
Avoid secret deals with suppliers and
agents.
Tall claims and exaggerated
advertisement should be avoided.
Keep accounts and records clear
without any manipulation.
Avoid exploitation of consumers.
Avoid black-marketing and hoarding