Business Product Flow - Go to Market Plan

Strategic Sales and Service and

Product Strategy Product Planning Development Marketing
Management Distribution Support

Corporate Positioning and Product Life Cycle Engineering Marketing Service Planning
Sales Planning
Strategy Definition Management Management Planning and Preparation

Portfolio Delivery Model Project Customer Channel Service

Road Mapping
Management Service Strategy Management Analysis Preparation Provisioning

Project
Innovation Opportunity Technical
Sourcing Release Mapping Requirements CRM
Management Management Support
Engineering

Product
Resource Business Case and User Experience Marketing Mix Operational Marketing
Requirements
Management Costing Design Optimization Sales Support
Engineering

Product Quality Product Operational

Market Analysis Pricing Sales Support
Architecture Management Launches Distribution

Ecosystem Operational Supply Chain

Product Analysis
Management Marketing Management

Legal
Insights Value Analysis
Management

Performance and
Risk Management

Participation Core Orchestration

Strategic management (responsibility within corporate

Participation
management)

Insights, Product strategies, product positioning, pricing, Cost

Core
Deployment management, product launches, value analysis

Directing other parts of the company – in particular R&D and

Orchestration
marketing