#1.

Selecting time, choosing media types, deciding on reach of frequency and

media vehicle for advertisements are part of

Selecting media
Media strategy
Measuring communication
Media execution

#2. For making advertisement s more effective, the manufacturers improve

_____________and launch new products.

Sponsors
Advertisement style
Existing products
Marketing channel

#3. Advertisement through radio was very popular till the middle of last
century because of _______________.

More popular than newspaper

Its effectiveness
Cost of advertisement
Mass reach

#4. It is advisable to use ____________________ as a source of advertising.

Email
Television
Social media
Radio

#5. To introduce the new products to world of consumers is the main goal of

Advertising
Online marketing
Boost the sales
Entertainment

#6. __________________ is the most recent and effective medium of advertisement

Magazine
Television
Newspaper
Emails
#7. Advertisement provides information regarding product, or idea in non-
personal forms, as no face to face contact is involved between
_________________________.

Jobber and wholesaler

Buyer and customer
Market manager and salesman
Marketer and retailer

#8. Creating innovative and new ideas, identifying customers benefit, selecting
specific appeals for advertisements are the part of

Selecting media
Message strategy
Measuring communication
Message execution

#9. It is difficult to evaluate the impact of advertising message as there is no

immediate and accurate
_______________.

Educative
Convenient purchasing
Legal environment
Feedback mechanism

#10. Advertising gives benefits to society of large people. At the same time it
adds to cost, undermine social values, creating monopoly and
encourage______________________.

Sale of old products

Sale of interior products
Sale of large products
Sale of products

#11. Advertisement is a mass communication. It addresses to masses and it’s a

form of ____________________________ communication.

Direct
Personal
Indirect
Non personal

#12. Direct mail advertising is suitable in case of

Wholesaler
Share broker
Retailer
Personal selling

#13. _________________ in advertisement means of providing complete information

about the product and its uses to the society.

Interest
Educative
Awareness
Personal selling

#14. Pioneer advertising, consumer advertising and product advertising are

Evaluating advertising
Marketing decisions in advertising
Types of advertising
Objective of advertising

#15. Advertising creates employment as it increases the volume of sales and

___________________________

Production
Personal selling
Marketing
Promotion

#16. The best advertisement is

Television
By emails
Print media
A satisfied customer

#17. Lower costs, greater global advertising coordination consistent worldwide

image are the ______________________ of international marketing decision.

Typical responses
Standardization benefits
Standardization drawbacks
Advertisement regulations

#18. “Through newspaper any firm can reach literate customers only”. It’s a
Drawback of newspaper
Advantage of newspaper
Nothing related to illiterate customers
No problem in such advertising

#19. Which of the following is the most popular print media available to
advertiser?

Emails
Magazine
Pamphlet
Newspaper

#20. Advertising involves dissemination of information about a produce,

service to induce people to take actions
beneficial to

Firm
Advertiser
Marketing manager
Sponsor

#21. Advertising is a non-personal process but must be written or printed in

words
________________________advertise and helps in the sale of the product.

Marketing manager
Sponsors
Salesman
Marketer

#22. The advertisement of newspaper has a very short life span of

One day
One week
One month
One year

Retail advertising incorporates:

  payment for media
a personal presentation
a format that can be adapted to individual consumers
an unidentified sponsor
 Which type of retailer has the highest advertising-to-sales ratio?
  convenience stores
furniture stores
grocery stores
jewellery stores

Advertising costs are shared between two or more retailers or a

manufacturer, a wholesaler, and a retailer through:
  promotional monies (PMs)
promotional allowances
cooperative advertising
slotting fees

Which of the following is not an advantage of advertising?

  A large audience is attracted.
Messages can be lengthy and contain a lot of detail.
A large number of alternative media are available.
The retailer has control over message content, graphics, timing, and size.

Which advertising medium enables the retail advertiser to control its

market coverage?
  direct mail
telephone directories
radio
daily newspapers

A message that has persuasion as its goal is a(n):

  institutional ad
competitive ad
reminder ad
 pioneer ad

Which type of advertisement seeks to keep the retailer's name

before the public without emphasizing the sale of goods or services?
  institutional advertisement
competitive advertisement
reminder advertisement
pioneer advertisement

Which type of advertising is subject to the rules of the Competition

Act?
  horizontal cooperative advertising
vertical cooperative advertising
institutional advertising
competitive advertising

A distinction between publicity and advertising is that advertising:

  uses agencies to place messages
utilizes media, while publicity relies on word-of-mouth
is more controllable
is more credible

Which of the following is not an advantage of publicity?

  A retail image can be presented or enhanced.
An objective source presents the message.
A mass audience is addressed.
There is control over the timing of the message.

A major advantage of personal selling in comparison to other forms

of promotion is that:
  several product attributes can be discussed at the same time
a mass audience is addressed
 per-customer costs are low
the message can be adapted to the needs of each customer

A salesperson that can be described as the true "sales" employee is

a(n):
  order-getting salesperson
order-taking salesperson
order-filling salesperson
missionary salesperson

In personal selling, which of the following is based on the

assumption that each customer has a different set of wants?
  a trial close approach
a repetitive sales presentation
the need-satisfaction approach
the canned sales presentation

Which form of retail promotion is often criticized based on its use of

frivolous selling points and a short-term orientation?
  publicity
personal selling
advertising
sales promotion

The major difference between a contest and a sweepstakes is that

the:
  sweepstakes is based upon a mail entry
odds of winning are higher in a contest
sweepstakes requires skill, whereas the contest is based purely on luck
contest requires skill, whereas the sweepstakes is based purely on luck

Which of the following is not an advantage of coupons?

  In many cases, manufacturers pay for the advertising and redemption of
coupons.
A large percentage of coupons are redeemed by consumers.
Coupons are very helpful to an ongoing advertising campaign and increase store
traffic.
The use of coupons increases the consumer's perception that a retailer offers
good value.

Which method of establishing an overall promotional budget relies

on previous budgets in the allocation of funds?
  all-you-can-afford
competitive parity
incremental
percentage-of-sales

The sequence of steps that lead a consumer from awareness to

purchase is referred to as the:
  vertical trend theory
two-step model of communication
hierarchy-of-effects model
communication model

Reach refers to:

  the number of distinct people exposed to a retailer's promotion efforts in a
specific period
total circulation in all geographic areas
total circulation less waste coverage
the average number of times each person is exposed to a retailer's ads in a
specific period

A distributed promotion effort is used by retailers who:

  have seasonal sales
promote constantly throughout the year
use cooperative advertising
advertise very little around holidays and store openings