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To cite this article: Francisco González Santa Cruz , Tomás López-Guzmán & Sandra M Sánchez
Cañizares (2014) Analysis of Job Satisfaction in the Hotel Industry: A Study of Hotels in Spain, Journal
of Human Resources in Hospitality & Tourism, 13:1, 63-80, DOI: 10.1080/15332845.2013.807394
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Journal of Human Resources in Hospitality & Tourism, 13:63–80, 2014
Copyright © Taylor & Francis Group, LLC
ISSN: 1533-2845 print / 1533-2853 online
DOI: 10.1080/15332845.2013.807394
TOMÁS LÓPEZ-GUZMÁN
Department of Applied Economics, Faculty of Labour Sciences, University of Cordoba,
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Cordoba, Spain
SANDRA Ma SÁNCHEZ CAÑIZARES
Department of Business Organization, Faculty of Law and Business, University of Cordoba,
Cordoba, Spain
INTRODUCTION
the 20th century, the focus turned towards organizational variables, such
as improving job performance and reducing costs (Gibson, Ivancevich,
Donnelly, & Konopaske, 2002).
In developed countries today, people dedicate approximately one-third
of their day to work. Due to the key role human resources play in organiza-
tional aspects of work, they are considered a source of long-term sustainable
competitive advantage. Although human resources were once considered an
additional cost to be minimized, they are now viewed as one of the best and
most productive business investments. As a result, most businesses which
are successful during economic downturns such as the current one recog-
nize the importance of human capital in their organizational culture and the
strategic gains that can be made from such capital. As highlighted by Alas
(2007), organizations are much more than a means of providing goods and
services to society. While human capital is important for all businesses, it is
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(1) Determine how family dependence on wage level affects employee job
satisfaction.
A Study of Hotels in Spain 65
(2) Analyze the impact of type of contract (in terms of job stability and hours
worked) on job satisfaction.
(3) Correlate length of service with job satisfaction levels.
The significance of this research lies in that it can help hotel managers in
understanding, promoting, and managing job satisfaction. More specifically,
hotel managers can gain insight into job-related variables that impact on
satisfaction with a view to using them as a tool in hotel management. In
doing so, managers can foment the variables that are causally related to job
satisfaction.
LITERATURE REVIEW
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notes that job satisfaction represents “an interaction between employees and
their work environment by gauging the congruence between what employ-
ees want from their jobs and what employees feel they receive.” Finally, it is
important to highlight a third approach, which analyzes job satisfaction at the
group level. In this line, Mason and Griffin (2002) argue that there are many
processes in organizations that occur within groups and that it is important
to conceptualize job satisfaction at the group or organizational level.
Given that there is no unanimously accepted definition of job satisfac-
tion, it is a difficult task to develop a single, universal method to measure it.
As a result, job satisfaction is measured using direct and indirect approaches
(Harpaz, 1983). Of the direct approaches, the subjective method is the most
common. This method uses job satisfaction questionnaires to identify and
estimate employees’ values and needs in their daily life and within the or-
ganization. Furthermore, the analysis of determinants of job satisfaction or
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A large portion of the scientific literature has shown that job satisfaction
is determined in part by employees’ satisfaction with the wages they receive,
A Study of Hotels in Spain 67
The hypothesis that part-time workers (employees who work less hours
per day, week, month, or year than full-time employees) are more satisfied
complements Hypothesis 2. Once again, the literature (Eberhardt & Shani,
1984; Edwards & Robinson, 2011; Miller & Terborg, 1979, among others)
arrives at opposing results. Nevertheless, this hypothesis was put forward
given that the increasing importance of reconciling work and family life has
a clear impact on part-time contracts in so far as they permit employees to
balance both facets of their lives due to the negative correlation between
working hours and job satisfaction.
METHODOLOGY
Description of the Study Area
Spain ranks among the global leaders in tourism, not only in terms of in-
ternational tourist arrivals and tourism expenditure, but also in terms of its
broad experience in providing quality tourism services. In 2011, 56.7 million
foreign tourists visited Spain, representing a year-on-year increase of 7.6%,
or four million more tourists compared to 2010 (NSI, 2012). Total tourism
expenditure in 2011 amounted to almost US $79.78 billion, representing a
year-on-year increase of 7.9%. Therefore, 2011 marks the year when the
Spanish tourism industry finally recovered following a decline in tourism in
2008 and 2009.
According to tourism figures for Andalusia—where Cordoba is
located—21.4 million tourists visited the region in 2010. The average ex-
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penditure per trip was US $1,446.73, with an average length of stay of nine
days. The main items of tourism expenditure were transportation (26.3%),
followed by day trips or outings (22.3%), and accommodation (19.7%), with
the remaining 15.3% dedicated to food and drink, package travel, and oth-
ers. Based on these figures, Andalusia ranks fourth on the list of regions
with most overnight stays, behind the Balearic Islands, the Canary Islands,
and Catalonia. Moreover, the region ranks first in terms of domestic tourism,
accounting for more than 20% of the total domestic tourism market in Spain
(NSI, 2012).
Cordoba is a province of southern Spain, which is located in the central-
northern part of the region of Andalusia. Cultural and rural tourism are the
main types of tourism offered in the province, and stand out for their clear
commitment to differentiation based on quality. In contrast to other provinces
of Andalusia, where the “sun and beach” mass tourism model predominates,
in 2010, Cordoba’s commitment to quality led to a 6% increase in the number
of hotels in the province over the previous year (NSI, 2012), while the total
number of beds increased by 0.52% in the last year and by 29.21% over the
course of the last decade.
general managers (or the person in whom they delegated the task) were
responsible for explaining the research project and administering the ques-
tionnaires to the hotel employees. Participation was voluntary. To ensure
confidentiality and increase response rates, the completed questionnaires
were placed in a blank envelope and sealed immediately. Approximately
two weeks after the first meeting, and upon confirmation by telephone, a
member of the research team (the authors of this article) visited each of
the hotels again to collect the sealed envelopes containing the completed
questionnaires.
PART 1, INSTRUCTIONS
In this section, respondents were given information regarding the confiden-
tiality and anonymity of the questionnaire and general instructions for its
completion. At the end of the section, respondents were thanked for their
participation.
• Sex
• Marital status
• Age
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• Number of children
• Nationality
• Level of training
• Membership in trade unions
• Dependence on wages earned in hotel
• Sick leaves and number of days taken
• Ability to change jobs
• Previous employment in the sector and location
The data were processed using the SPSS (Version 15.0) program for
Windows and two groups of statistical techniques. To obtain the basic data
for the study, a descriptive statistical analysis was performed. To test the
hypotheses on the influence of the study variables on job satisfaction, con-
tingency tables and the chi-square test were used. In addition, the analysis of
variance (ANOVA) test for equality of means was used for the initial analysis
of the relationships between the variables, and logistic regression was used
to determine the relationship between these variables and job satisfaction.
Number of
Total Number Number of Response Number of Employees Response
Category of Hotels Hotels Surveyed Rate Employees Surveyed Rate
the majority said they enjoyed the work); data which could potentially be
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Satisfaction level %
used to test whether the above hypotheses are true or not. The results of
the ANOVA test (Table 5) and the binary logistic regression model (Table 6)
used to test the hypotheses are also shown below.
Table 4 shows employee job satisfaction levels in percentage terms for
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each of the variables studied, the chi-square statistic (χ 2), and its p-value.
The probability distribution of all the variables is shown to the right of the
responses by employees who stated that they were very satisfied with their
jobs (administration, housekeeping, reception desk/concierge, management
departments, etc.). This confirms that, on average, hotel industry employees
in Cordoba are reasonably satisfied with their jobs.
The ANOVA test (Table 5) shows that the relationship between job
satisfaction and family dependence on employee wages is increasing, and
reaches its peak when the family depends on more than 75% (3.72 points)
of the total wages earned by the hotel employee. This result can determine
greater employee involvement, given the importance of the job to the family’s
economic stability. As regards type of employment, the ANOVA test shows
that part-time employees are more satisfied (0.30 points higher than those
who work full time). This result is not surprising, considering the long hours
and shifts so characteristic of this sector, which make it difficult to achieve a
work life balance. A part-time position, on the other hand, permits workers
to reconcile these two facets of their lives; particularly women, who account
for a large portion of the hotel industry labor force.
Finally, the results of the binary logistic regression model for the inde-
pendent variables are shown in Table 6. Each of the variables is described
and assigned a code as follows:
Based on the analysis of the results, in what follows, each of the hy-
potheses stated in the literature review is accepted or rejected.
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74
TABLE 4 Job Satisfaction Levels by Variables and Categories
Not
Very Somewhat Satisfied or Somewhat
Dissatisfied Dissatisfied Dissatisfied Satisfied Very
Variable Category (%) (%) (%) (%) Satisfied (%) X 2 (p-value)
surveyed (58.4%) stated they were satisfied or very satisfied with their job. In
contrast, only 8.4% stated that they were dissatisfied or very dissatisfied with
their job. Satisfaction is therefore a means to increase employee commitment,
and in turn, customer loyalty. To do so, hotel managers must promote job
satisfaction among their “internal customers,” that is, their employees.
As regards the hypotheses tests, it is interesting to note that, firstly,
family dependence on hotel employee wages bears a direct and increasing
relationship to employee job satisfaction. This result is logical, given that
greater dependence implies a higher commitment to the organization and
a greater sense of belonging. Secondly, employees with permanent con-
tracts do not show higher satisfaction levels. Although this finding is quite
surprising, it may be due to the fact that temporary workers are anxious to
please their employers or have voluntarily chosen to work part time. Thirdly,
part-time employment is related to higher job satisfaction levels. A possible
explanation for this could be the large presence of females in the hotel in-
dustry and the fact that part-time contracts permit workers to better balance
family and work life.
The overall aim of this article was to provide insight that could serve to
inform hotel managers about job satisfaction and understand how specific
job characteristics (i.e., dependence on wages, type of contract, type of
employment, and length of service) may influence satisfaction. Using this
knowledge, hotel managers of the province of Cordoba (and, in general, any
other hotel business), should implement policies to improve the motivational
potential of jobs and ensure that they suit the characteristics of the employees
in these positions. This can be achieved by matching employees with the
right job, comparing the different factors and components of job satisfaction,
and identifying the strengths and weaknesses of their employees with a view
to providing the training and developing the skills needed to do the job well.
Moreover, a better understanding of the impact of these variables on
employee job satisfaction would permit hotel managers to recruit and select
78 F. G. Santa Cruz et al.
One of the main limitations of the study is the lack of official statistical data.
More data are needed to perform further research and studies on the job
satisfaction construct that can aid in designing labor policies to improve the
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REFERENCES