Mass Media

I. Kinds of the Media & and General Words:

1. TV (television) — телевидение
2. the Radio — радио
3. the Internet — интернет
4. the Press (e.g.newspapers &magazines) — пресса (газеты и журналы)
5. the Advertisement — реклама
6. Cinema — кинематограф
7. Pop Music Industry — поп-индустрия
8. channel — канал
9. cable TV — кабельное телевидение
10. TV guide — телепрограмма
11. watch TV — смотреть по телевизор
12. be on TV — идти по телевизору
13. turn on/off (фраз.гл.) — включить/ выключить
14. switch to another channel — переключить на другой канал
15. turn down (фраз.гл.) — сделать потише
16. turn up (фраз.гл.) — сделать погромче
17. turn over to (фраз.гл.) — переключить на …
18. listen to the radio — слушать радио
19. appear in the papers — появиться в прессе
20. title of a programme — название передачи
21. news programme — программа новостей
22. breaking news — экстренное сообщение
23. weather forecast — прогноз погоды
24. current affairs — текущие события
25. broadcast — транслировать
26. inform — информировать
27. entertain — развлекать
28. broaden our mind — расширять кругозор
29. ruin our eye-sight — портить зрение
30. show violence — показывать насилие
31. intrude opinions upon — навязывать мнение
32. gossips — сплетни
 33. about celebrities — о знаменитостях
II. Kinds of TV Programmes:
1. feature film — художественный фильм
2. documentary — документальный фильм
3. educational programme — познавательная передача
4. soap opera — многосерийный сериал
5. serial [‘sɪərɪəl] / series is [`siəri:z] — сериал
6. documentary series about — документальный сериал о …
7. episode — серия
8. cartoon — мультфильм
9. game show — игровое шоу
10. reality show — реалити шоу
11. chat/ talk show — чат- шоу / ток-шоу
12. the news — новости
13. commercial — рекламный ролик
Examples
 Turn down the television. I can’t hear the telephone.
 Do you turn over to another channel during adverts?

III. Kinds of Newspapers & the Press:

1. local paper — местная газета
2. popular paper — массовая газета (рассчитана на невзыскательного читателя, печатает
материалы сенсационного характера)
3. quality paper — «солидная» газета (рассчитана на осведомлённого читателя; публикует много
внутриполитической и экономической информации)
4. newspaper article — газетная статья
5. headline [`hedlain] — заголовок
IV. The Internet:
1. use as source of information — использовать как источник информации
2. for communication — для общения
3. for entertainment — для развлечения
4. chat on line — болтать онлайн
5. send an email / a txt message- отправлять электронное письмо / сообщение
6. look for information — искать информацию
7. find info… for studies — находить … для занятий
8. download info… onto — загрузить … на
9. addiction — зависимость
10. computer addict — человек, зависимый от компьютера

Mass Media. Tasks

Task 1. Choose the definition to the following mass media:
Kinds of Mass Media:
1. An advert
2. A soap (opera)
3. Sport news
4. A talk show
5. A music programme
6. A weather forcast
7. The Internet
8. The Quiz
Definitions:
1. an announcement in a newspaper, on television, or on a poster about something such as a product,
event, or job;
2. a statement saying what the weather will be like the next day or for the next few days;
3. a global system of interconnected computer networks that use the standard Internet protocol suite
(TCP/IP) to serve billions of users worldwide;
4. newly received or noteworthy information, esp. about recent or important sports events;
5. a television or radio drama serial dealing typically with daily events in the lives of the same group of
characters;
6. TV or radio program which broadcasts music;
7. a television or radio show in which famous people talk to each other in an informal way and are
asked questions about different topics;
8. a form of game or mind sport in which the players (as individuals or in teams) attempt to answer
questions correctly. In some countries, a quiz is also a brief assessment used in education and similar
fields to measure growth in knowledge, abilities, and/or skills.

Task 2.  Insert the appropriate words into the text

My elder brother Tom is a TV addict. He spends hours in front of a TV switching the (1) ________ . He
watches the news to be informed about __________(2)  affairs and (3) _________ shows to test his
knowledge and intelligence. He claims that every TV programme has educational value. For Tom
even a  _________ show, in which an interviewer talks to a well-known personality, provides a lot of
useful information. Well, I think that he just loves gossip about the lives of (5) _________ like
Ronaldo or Claudia Schiffer.
 Text «The Role of Mass Media»

It has always been impossible to imagine our life without the mass media. The most ancient mass
media are books. Nowadays the most important mass media are newspapers, magazines, radio, television,
and the Internet.

All mass media are supposed to inform, educate and entertain people. Subconsciously they influence
the way people look at the world and make them change their views. They even help to mould public
opinion.

Let us consider the advantages and disadvantages of different mass media.

On the one hand, radio, television and the press are valuable because they help to get the latest
news, including the weather forecast. We can get information from the Internet in a few minutes. Besides,
listening to the radio, watching films on TV, reading the press or navigating the Internet is  a good way to
relax.

On the other hand, the mass media usually focus on negative information. Watching news programs
we primarily learn about war, crimes, disasters, and accidents. Negative information causes stress and bad
mood. Some children may become aggressive if they watch violent programmes. What is more,  there is a lot
of gossip in the press and on TV. The latter is also abounds in stupid chat shows, endless daily soap operas
and terrible action films.

Some people are complaining that nowadays the media are full of violence and advertising. On the
whole, it is true.  But nobody makes you to watch it. You have a choice and you are free to choose.

The situation is the same with the Internet, which is considered to be  the newest kind of mass
media. It’s a powerful means of communication and a great source of information which helps in school
studies. As for me, I use the Internet for finding information and for communicating with my mates. I also
download music and films.

To sum up, the mass media are an essential part of modern society. We are able to benefit from their
advantages and have to copy with their disadvantages.

Some facts concerning mass media:

 Some young people can’t do without a mobile, even in the underground or during the lunch break.
…..

 There are dozens of radio stations in Russia. Most of them broadcast music of a definite style, for
example Radio Chanson broadcasts Russian chanson.

 There are talk shows and intellectual quizzes on many radio stations. Radio has another advantage:
you can do something and listen to the radio at the same time.

 Nowadays many families have several TV sets. Both television and the Internet give people a chance
to learn about the world.

 Task 3. Please, give some more facts

Task 4. Translate the following passage into English

 Средства массовой информации (Mass Media) — это инструмент влияния на людей. Это очень
незаметное влияние, но оно очень сильное, и, главным образом, потому что вы его просто не
осознаете. Наверное, реклама является самой примитивной, явной и грубой форма этого воздействия,
так как она, не скрывая, призывает нас купить тот или иной товар. Рекламный слоган таков, что должен
зацепить, заставить не забыть. И даже, если в нормальном состоянии, вы можете проигнорировать ее,
то в критической ситуации она все равно сработает, щелкнет в подсознании и вы, как зомби,
выполните программу, заложенную в вас многократным повторением. Но мощнее всего влияние,
которое оказывает на вас фильм, песня, телешоу… Не забывайте, что и они делаются на заказ.