Академический Документы
Профессиональный Документы
Культура Документы
Colors
28%
Skin Care
72%
¾ Super Premium 5%
Mass Market
Beauty Category Potential…
Enhance the
Attitude Range
Competition
Build Excitement getting
Contemporary
Relaunch, results in
growth owing to
previous experience
Attitude Skincare
e d aily
Twic
Attitude Cleanser
Benefits
a Gentle, non-drying
a Deep pore cleansing lotion
a Effectively removes make-up, dirt and excess oil
a Leaves skin feeling soft, fresh and clean
How to use it
a Squeeze small quantity onto the cotton pad
a Smooth gently on face and neck
a Rinse with water
a Follow with Attitude Toner & Moisturizer
a Use twice daily
Attitude Toner
Benefits
a Gentle, oil-free, astringent Toner
a Helps remove excess surface oil & residual
cleanser
How to use it
a Classy looks
a High quality pumps easy to use & more hygienic –
Cleanser, Toner & Sunscreen
a Trendy & convenient Flip top caps for all tubes
a Premium crystal shaped jar – moisturizer
Looks Good…
Must be Good!
New Attitude Colours
New Attitude Colours
a Shiny Copper
a Pink Diamond
a Red Coral
a Dark Chocolate
a Natural Pink
a Earthy Brown
New Packaging
aIcy Pink
aMetallic Sand
aFire Storm
aCosmic Dust
Eyeliner – New Formulation
a Waterproof, super long wearing (more than 6 hrs)
a Fine Tip applicator ensures soft application as well
as easy and accurate lining
a Dries Quickly
a No fading & No smudging
a Dermatologically approved/Ophthamologically
approved
Unveiling the New Eyeliner
•Beauty Film
•In English, Hindi, Ben,
Mal, Tam & Tel
•Rs. 50/- for 1 DVD
•Guide to Beauty
•In English & Hindi
•Rs. 40/- for a Pack of 4
The Way to go about it…
Colors should pave the path for Skincare
a Hold Colors Meets at your home
a Entice the new audience with
Attitude’s new exciting shades of
the season
a In the process, introduce the
Skincare products
Colors
Skin Care
83%
Attitude Range
Colors should pave the path for Skincare
Hold Ladies
Colours Meet
at home
Introduce Skincare
The Way to More PV…
`100 people
`Ok say 50 people
The Way to More PV…
`Say 20
`Ok maybe 15
`10?
`Ok lets say 5
The Way to More PV…
aThis means….
`10 active members
`Each having 5 customers ….so..
`10 X 5 = 50 Active available customers
PV Calculation per customer
a52 PV
aNot so much, then 30?
aOk let’s say 20 PV
With Attitude!