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1. Identify three major group of people involved in the research process, and then given
Market research is described as gathering of useful data and intelligence about market from
different sources both primary and secondary sources aiming to build an effective market
plan. There are three major groups of people that are involved in marketing research
a) Research provider
Research provider is a person who carry out research on behalf of somebody else(client). One
of the best ways to be ethical as researcher is to act in honest. Sometimes it may be difficult
to know if you are ethical or not and a researcher might unintentionally do something that is
unethical. If a research provider carries out his research in an unprofessional manner, then
that is regarded as unethical behavior. Cheating is mostly the commonest form of unethical
behavior a research provider can commit where he can provide data that is not true. Research
provider must ensure reliability accuracy and consistency in collecting data and if they
b) Client
Client is the research buyer, this is the company or individual who hires a researcher to carry
out a research. One ethical breach that can be committed by the client is when he decide to
source proposals from many companies with no intention of hire either of the companies to
c) Respondent
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Respondent are people who participate in the research, they provide the required information
as directed by the researcher. Respondent can commit unethical practices buy unnaturally
Identify the significant changes taking place in today’s business environment that are
forcing management decision makers to rethink their views of marketing research. Also
discuss the potential impact that these changes might have on marketing research
activities.
There are many essential changes that are taking place in business world today, that are
forcing the decision makers in the management to reevaluate their view of market research.
For instant, the electronic commerce, data and privacies policies, information increase
through internet and new global markets structure expansions are all pushing the researchers
to balance their use of main and minor data to assist them in decision making when solving
problems and take advantage of the emerging market opportunities. The effect of these
changes can affect marketing research activities in more positive way because they will speed
up the process while at the same time providing accurate results. These changes compels the
people making decisions to review more on the opinions of marketing research processes.
Marketing is no longer seen in a company as an aspect of the sales industry, but as a crucial
The rising dynamics of today's marketplace have contributed to an overall quality control
business that enhances product quality and service. Companies now tackle issues from a
customer's point of view, which in turn emphasizes the value of marketing research. The
global marketing environment, consumer demand and competition are always shifting. Hence
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