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ABSTRACT

The Impact of Strategic Planning for Adopting

E-Commerce in Market share

An Applied Study to the software companies that adopting e-

commerce in Jordan

Prepared by:
Mohammad Al-Kubise

Supervised by:
Mohammad Al-Nuiami

This study investigates the impact of strategic planning, in adopting e-

commerce, on market share of the software companies in Jordan. A field survey on 204
software companies has been conducted in order to achieve the research objectives. The
survey has included designing a questionnaire of (37) paragraphs for collecting
preliminary information from the managers of these companies. In the highlight of this
survey, collection, data analysis and testing hypotheses was made using the Statistical
Package of Social Sciences (SPSS) and the program path analysis AMOS. After
preceding the data analysis and testing the hypotheses, the study on software companies
that adopting e-commerce in Jordan at level (0.05) has come to the following
conclusions:
1. There is a significant impact of strategic planning on market share.
2. There is a significant impact of strategic planning on e-operation.
3. There is a significant impact of e-operation on market share.
4. There is a significant impact of strategic planning on e-logistic.
5. There is a significant impact of e-logistic on market share.
6. There is a significant impact of strategic planning on market share within e-
commerce (e-operation, e-logistic).
‫ع‬
The research study recommends that the companies should expand their
electronic transactions as e-commerce brings benefit and opportunities as well as
many features to their customers. Also companies should shift from traditional to
electronic manner for saving the transaction expenses for these companies and their
customers. In addition, companies should formulate an effective strategic plan before
going through e-projects for more efficient work and lower possibility of failure in the
future.
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