A Project Report on Promotion of Futura Doors Product

Pvt. Ltd.

Introduction

Housing is one of the big and fast growing parts of the construction industry and hence doors for
residential and industrial applications including factories, shop floor offices, cold storage etc are
a viable and a fast growing market segment.

Futura doors is one of the leading doors manufacturing company and has its headquarters at
Pune in the State of Maharashtra. Futura has achieved widespread acclaim for their products and
services to the clients. The preferred status is a result of....

• State-of-the-art manufacturing unit

• Highly educated team of professionals

• Premium quality of raw materials

• Extensive research

This report aims to promote the products of Futura Doors among new customers (builders and
developers) in the three cities of Pune, Mumbai and Bangalore and to assess their satisfaction
with the current supplier.

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Objectives & Scope

• To promote the products of Futura Doors among new customers (builders and
developers) in the three cities of Pune, Mumbai and Bangalore

• To assess their satisfaction with the services provided by their present suppliers
of door products.

• To find out the different sorts of problems being faced by the customers.

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Theoretical Prospective

Futura doors, established in the year 2000, has been manufacturing, exporting, importing and
supplying stylish wooden doors and interior doors made of high quality materials. They have
acquired a specialization in making fiber glass re-enforced plastic doors and door frames. These
doors find multifarious uses in all kinds of buildings like hospitals, hotels, industrial structures,
schools, colleges, hostels commercial complexes and residential projects.

The Directors of the company Mr. Haren Bhayani & Mr. Hemal Bhayani have spearheaded the
growth of the organization and brought it recognition and approval from clients all around the
world. Under their able leadership they have been able to firmly entrench themselves in the
market in a relatively short period of time. Assembled doors are preferred because they cut down
on the construction time and they have been able to tap this need to provide world class doors.
Futura doors also have its own Research and Development department which conducts various
researches for the enhancement of doors. The company also has a well equipped lab for research,
development, innovation etc. These help in developing various innovative designs that help in
increasing the sales. The machines used in the manufacturing process are mostly procured from
foreign countries. This provides to them an advantage over their competitors.

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METHODOLOGY AND PROCEDURE OF WORK

Research methodology has multiple dimensions. It is a way to systematically solve the various
research problems scientifically.

Different methodology was used in the study during the course of investigation, interview, and
analysis of data, which are as follows:-

1) Direct observation
2) A structured procedure for interview schedule on the basis of objectives.
3) Direct interview
4) Discussion through personal interaction, e-mail and telephone
5) SWOT analysis

➢ Hypothesis
Futura doors products are a big hit in Pune and its nearby cities like Mumbai and Bangalore
because of the following Hypothesis:

i. Attractive product features

ii. Customized products.
iii. Better quality assurance
iv. Affordable Price
v. Discount
vi. Guarantee period
vii. After sales service

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viii.Free transportation to the sites.

➢ A detailed description has been presented under the following headings

• Selection of problem / identification of problem

• Design of study
• Preparation of interview schedule
• Sample and sampling technique used in the study
• Data collection procedure and statistical method used in the study

1) Identification of Problem

The important aspect of research is to identify, conceptualize and define the problem. Problems
that are being identified may be of any type but should be in terms of our broad and specific
objective. Problems such as, Are they satisfied? , What is their actual need? Up to which extent
they are satisfied? What is their expectation from Futura Doors Products, etc?

2) Design of the Study

In this research design the dependent variable is known and we have to find out the independent
variable. I had used interview and observation techniques to verify the independent variable and
their relationship with dependent variable. Accordingly, specific objectives are set to provide the
base for enquiry. The study is as per the set objectives and has some limitations.

3) Preparation of Interview Schedule

A structured schedule in English was developed in order to collect desirable information

pertaining to the objective of the study.

➢ Location of Study

The study was carried out in Pune, Bangalore and Mumbai.

The focus was on the housing builders and developers.

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4) Sampling Techniques

➢ Selection of Respondents

Samples were selected by simple random procedure. A sample size of 190 was taken.

5) Data Collection

After the structured schedule for the respondents had been developed, the survey was done
mostly through telephone followed by email and personal visit. During the data collection both
Hindi and English version of interview schedule was used. The primary data was collected
through questionnaire survey.

• DATA ANALYSIS

First of all the data collected from the respondents was manually processed. Then the secondary
analysis was done using SPSS data analysis tool.

The following factors were kept in mind while conducting the survey:

i. The interviewee should be the builders and developers or the purchasing units of the
company.
ii. The factors that affects the buying pattern of door products.

The questionnaire was prepared keeping in views the following factors:

i. It is extremely important to ask the right questions to get the relevant information’s that
serve the purpose.
ii. It induces the respondents to co-operate and to answer.

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iii. The design of the questionnaire should be suitable both for the respondents as well for
the interviewer.

Research design

Types of study Exploratory Research

Sources of data Primary and Secondary

Data collection mode Questionnaire Method

Target respondent Builders and Developer

Sampling method Simple Random

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Factors that influence the buying pattern of door products are:

• Customer service: support and after sales service

• Relationship with selling team
• Range of products offered by the company
• Durability and quality
• Design
• Price
• Delivery schedule
• Warranty
• Payment terms(credit terms)

SPSS data analysis tool is used for the analysis of all the collected data.

Data entry is done with the help of SPSS.

The frequency distribution test and correlation for meeting the objectives:

i. Frequency distribution test: to find out the type of door that is being used in current time.
ii. Frequency distribution test: to find out the mode of getting the doors.
iii. Frequency distribution test: to find out the source of purchase.
iv. Frequency distribution test: to find out whether the customers are facing any sort of
problems on doors shutters or not.
v. Frequency distribution test: to find out what are such problems related to doors.
vi. Frequency distribution test: to know whether the customers are satisfied with their
current supplier.
vii. Correlation test: to test the level of satisfaction among the customers.

Independent variables taken:

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• After sales service
• Design
• Price
• Delivery schedule
• Payment terms

S.W.O.T. ANALYSIS

• Strength :
i. Customer or client’s satisfaction is the primary motto of Futura Doors Pvt Ltd.
ii. Its faster and guaranteed service is its major strength.
iii. Future Doors Pvt Ltd. is very proud of its process of production and technology for
production.
iv. It is the first to introduce eco-friendly doors in the market, which is also giving it’s a fast
moving advantage.
v. The prices of its products are also considered to be the cheapest in the market as far as
other such products are concerned.

• Weakness :
i. During the training, it was found that the company lacks in promotional strategies and
advertisements.
ii. Also the focus of the company is to satisfy the requirements of its present clients, so it
should focus upon the new clients also .
iii. Company’s business is mostly centralized in the Pune , Bangalore and Mumbai region,
so will have to work to go beyond it.
iv. Time lag between order and delivery.

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• Opportunities :

i. The market for door products in India is sizeable and but its world market share is still
negligible. Most of the Indian companies simply are not able to compete on account of
lower penetration into the market. So there’s an open market available for the Indian
companies to prove themselves.

ii. Indian doors are standardized as well as lower in cost as compared to the foreign
products. They need to target the potential market and prove their existence.
iii. This sector is growing rapidly.

• Threats :
i. Even a slight dissatisfaction among the clients may cause a shift of the customers from
Futura Doors Pvt ltd to its main competitor Shreeji doors.
ii. The company needs to be very careful regarding the pricing of its products because there
are many small manufacturing company who can cause harm to the market share of the
company.
iii. Cheaper products available in markets.
iv. Market is very volatile.
v. Other companies are coming up with several alternatives and varieties.

Findings

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i. The market trend is that of maximum usage of main-doors followed by bathroom and
terrace doors. Bedroom doors are the least preferred.

ii. Customers now prefer to purchase readymade doors from the market instead of
manufacturing them at the sites. This implies an increase in demand for such door
products in the market.

iii. Doors are mainly being purchased directly from the manufacturers. Customers do not
prefer to buy door or door products from dealers or distributors.

iv. Many customers were not satisfied with the door products that they were using due to the
problems that they were having with them. If an option is made available to them, they
may switch over to another supplier for those products.

v. The common problems noticed with the door shutters are bends, borer, delaminations
and termite problem. The most frequently mentioned problem was of door bends.

vi. Pricing, discounts and the quality or standards of the door products were the main
reasons for the customers’ dissatisfaction.

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Recommendations

i. The company should focus more on the varieties of the main-doors (in terms of thickness
and quality). From the trend in the market it can be inferred that there is an opportunity to
sell by offering the customers whatever they want.

ii. More promotion of the sales is required to make the customers aware about the company’s
door and door products because customers prefer to purchase the doors from the market.

iii. Customers are facing many problems in door and door shutters. Through its promotional
strategies the company needs to communicate to the customers the advantages of its products
over those of its competitors.

iv. The company needs to assure the customers that they will not face any problems like bends,
borer, delamination and termites if they opt for its products. They should be assured that the
company primarily focuses on supply of better quality and standard door products.

v. From the analysis we found that the many customers are not satisfied with their current
suppliers of door and door product. This gives the company a great opportunity to win over
such customers by providing them advantages like discount schemes, better payment terms,
assured after sales service and extended guarantee period.

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Limitations

i. Data was mainly collected from the secondary sources and that may have some errors.
ii. At times desirable feedback was not available.
iii. Some respondents did not answer freely.
iv. There was also a time and schedule constraint.
v. Small sample size.
vi. Sample selection was made on the basis of a specific class of builders and developers.
vii. There were some restrictions regarding the framing of questionnaire
viii. Language was a constraint.

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Conclusions

i. Demand for the door and door- products is increasing rapidly because of the rapid
growth in the real estate sector.

ii. Although price is a major issue, people are willing to compromise with the price if they
get good quality and standard products.

iii. On-time delivery is a major driving force in this sector.

iv. People are more concerned with getting standardized and customized products.

v. There is a large untapped market for these products which is yet to be recognized and
discovered.

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References

Authored Book :

• Marketing Research by G.C.Beri, the McGraw Hill Companies

• Marketing Management by Phillip Kotler

Websites :
• www.google.com
• www.futuradoors.com

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Annexures

Questionnaire

Name:

Office Address:

No. of Current Running Sites:

No. of Proposed Sites:

Name of the Purchase Manager/Decision taker:

Phone No.:

1. Which kind of doors are you using in current time?

I. Main Door
II. Bedroom Door
III. WC bath & Terrace Door.

1. Are you purchasing the doors from market or manufacturing it on the sites itself?
Purchasing Manufacturing

2. If purchasing then what is your source?

I. Dealer

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II. Manufacturing unit

1. Are you facing any kind of problems on your door shutters?

Yes No

2. If yes then please mention the problems.

I. Delaminations
II. Termites
III. Bends
IV. Borer
V. Others __________________________________

1. Are you getting proper services from your current supplier?

Yes No

2. How satisfied are you with your current supplier?

Satisfied
No answer
Dissatisfied

3. Any valuable suggestion from your side:

_______________________________________________________________________
_______________________________________________________________________
__

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