ASSIGNMENT: WEEK 1-2

1. Give own definition of Marketing

- Marketing refers to activities undertaken by a company to sell the product in the
target market, to promote the buying or selling of a product or service with
exchange of earning a profit.

2. Give 3 examples of Societal Marketing Concept

1 Starbucks is known as the most famous coffee chain in the world including here in
the Philippines. They are now want to make a big impact to protect our
environment by expanding plant-based and environmentally friendly menu
options; shifting from single-use to reusable packaging; investing in innovative
agricultural, water conservation and reforestation practices; looking for ways to
better manage waste (including food waste) in stores and in communities;
developing more eco-friendly operations, from stores to supply chain to
manufacturing.
2 Groceries and other stores before uses plastic bags as a repository or containers
of goods/ products. But now some stores already using paper bags and reusable
bags in order to protect our environment.
3 Mcdonald’s is also one of the famous and large fast-food chain in the world,
they are now reducing the amount of paper and plastic packaging that they are
using. Mcdonald’s also strengthening recycling activities and supporting
community initiatives to increase recycling access and reduce litter.

3. How can Marketing accomplish the above-mentioned outcomes to business and society? Give
concrete examples for each and explain briefly.

An organisations need to sell the product in the target market by creating, communicating and
delivering.In order to accomplished those listed in above first you have to come up with a decision to
start a business.For instance, I decided that I want to make my own new cosmetic brand. This cosmetic
brand named as Mys Cosmetics.

That applies the 7 Importance of Marketing.

Marketing Helps in Transfer, Exchange and Movement of Goods:

Marketing is very helpful in transfer, exchange and movement of goods. My new cosmetic brand,
materials and services are made available to customers through various intermediaries’ viz., wholesalers
and retailers etc. This is helpful to both producers and consumers.

Marketing Is Helpful In Raising And Maintaining The Standard Of Living Of The Community:

Marketing is above all the giving of a standard of living to the community. By making available the
uninterrupted supply of products and services to costumers at a reasonable price.
 ASSIGNMENT: WEEK 1-2

Marketing Creates Employment:

As I mentioned in above I am building an organization/company whereas we will produce and sell

cosmetic products, in order to accomplish it I'll surely need employees. Thus, marketing gives
employment to many people.

Marketing as a Source of Income and Revenue:

The performance of marketing function is all important , because it is the only way through which the
concern could generate revenue or income and bring in profits. Efficient system of marketing reduces
the cost to the minimum. This, in turn, lowers the prices and the consumer's purchasing power
increases. This will increase the national income.

Marketing Acts as a Basis for Making Decisions:

As a businesswoman always confronted with many problems in the form of what, how, when, how
much and for whom to produce? As a result, producers are depending largely on the mechanism of
marketing, to decide what to produce and sell and to think also what my customers needs and wants to
satisfy them without harming our environment.

Marketing Acts as a Source of New Ideas:

The concept of marketing is a dynamic concept. Marketing as an instrument of measurement, gives

scope for understanding this new demand pattern and thereby produce and make available my cosmetic
products accordingly.

Marketing Is Helpful In Development Of An Economy:

The marketing organisation, more scientifically organised, makes the economy strong and stable, the
lesser the stress on the marketing function, the weaker will be the economy. When the local community
is improved and has a development, there is a possibility of higher development of an economy. Thus, it
increase employment to many people and most of people can afford to buy my products.