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Horizon studios:

1. Business Strategy:
HS horizon Equally valid for small enterprises and large corporations, staying ahead of the game
is fine art for any organization out there. Risk too much and you’re running at loss. Remain
comfortable in your position and competition will steal your most valued customers. Defining an
effective business strategy that can scale and evolve with time is paramount for a profitable
venture eager to stay ahead.
Designing Systems and Processes:
Business process management, as defined in Wikipedia, is the discipline responsible for
applying techniques and methods to discover, model, analyze, measure, improve, optimize, and
automate business processes.
Aside from professional consultancies, BPM is a leading challenge across growing
organizations. Processes evolve over time as the business penetrates new markets and hires
Reducing Dependencies On The Founding Team:
A common problem for startups and smaller businesses where founders are heavily involved in
day-to-day operations.
Smart founders are aware of the benefits of working “on” the business instead of “in” the
business. But implementing this in practice is complicated.
 Challenges and implementation:
Balancing Quality And Growth:
Growing startups and SMEs often report reduced quality while scaling, especially the fast-
growth ones.
During the first year or two, a small handful of people is in charge of all operations. Skilled
professionals start a business, deliver outstanding quality, work day and night on execution, and
build a client base. Marketing is a blended term encompassing a broad set of professional
activities. It’s not a necessity for tiny teams.

Building Effective Marketing Strategies:

What is the #1 problem with generic terms like “Marketing”, “Negotiations”, “Management”?
Organizations often rely on rumors and common trends online, including:
Blogs are mandatory for success
An omni-channel approach from the start is required
You should spend a lot of time on social media
Video will rule in 2020
Marketing transforms to AI
The lack of any strategy in place, setting up adequate key performance indicators, and producing
actionable business results are a major bottleneck for many businesses, especially traditional
Making the first step to refining your marketing strategy is important. Don’t miss out.
Measuring Marketing Initiatives:
Setting up the right KPIs (key performance indicators) is an art.
The most common response I get while chatting with clients regarding KPIs is “revenue“.
This is why professional marketers outline a successful content strategy that is broken down into
multiple phases, over time, with certain indicators in place. Traffic, conversion rates, sign-ups,
email open rates, brand searches — and hundreds of others of factors contributing to generating
a purchase.
Hiring New Employees:
Top talent can start anywhere. They get the perks, the salary package, probably some flexible
time off or remote working opportunities, along with a nice title and some growth opportunities.
Top national brands and bleeding-edge startups both compete for them, with tens of thousands of
open jobs online.
Hiring at scale is even more challenging. The overhead is multiplied if you need to make
compromises in a really competitive market.

Embracing Diversity At Work

Diversity has been a painful topic for ages. It has gained a lot more attention during the past
decade, with some groundbreaking revelations for pay cuts, sexual harassment, unlawful firing,
gender or racial discrimination (to name a few).

Management takes multiple forms in a business organization. It entails the control and
coordination of processes, people, time, resources, vendors, budgets, and a broader area of
activities across the company.
Along with business strategy in the first chapter, management touches every point of the
organization. And some of the key managerial problems businesses face is enumerated in this

Time Management
Effectively allocating time on the right initiatives is a craft.
And this is a valid problem for virtually every industry. Regardless of whether you run a cab
company, a software agency, an event management consultancy or a law firm.

Working ON The Business

Closely related to the dependency of the founding team.
Business owners and the C-Suite should quickly transition from operations to strategic
leadership as the team grows.
At first, owners must run the day-to-day of the business.
They set the tone and create the initial processes. Bring the actual value to the business
A critical challenge for both startups and large corporations.
The challenge for large corporations is the law of power. If multiple departments get
disconnected from the general purpose of the business, this may result in hundreds of employees
investing the bare minimum to stay employed. And the combined expenses for the corporation
are staggering — let alone the missed opportunities from closing new business.
Whenever capital isn’t there, creative recruitment and management techniques are available for
startups and smaller enterprises.

Sales are a necessity to fuel the corporate engine.
A successful sales strategy unlocks growth opportunities across all business departments —
hiring new team members, investing in brand building, training for current employees, raises and
bonuses, and a safety net if something goes off.
Here are the most pressing sales challenges for most businesses out there.

Landing New Business

Every business struggles with closing new customers (small and large alike). Even enterprises
have to compete for large government contracts.
Startups haven’t proven themselves yet, lack a fully trained sales team on-site, and need to
compete with large, well-known organizations. Especially true if the founder has no sales

Retaining Customers (Lifetime Value)

Since sales and marketing get more expensive, retaining existing customers is the focus of SaaS
businesses, service companies, support firms, and any other business able to continuously
deliver to the same customer.
Customer retention can be disrupted with a drop in the quality, increase of prices, the inception
of more lucrative competitors.
And many businesses simply haven’t found effective channels to keep customers happy (and
willing to pay) continuously. Luckily, different techniques are available for continuously
prolonging the lifetime value per customer.

Handling Pricing Negotiations

Even the most experienced salesmen often struggle with price haggling.
While you know what your product is worth, this doesn’t necessarily translate into your
prospect’s mind.
With new competition on board and innovative ways to solve existing business problems,
retaining the value of your solution isn’t easy. Lucrative potential partnerships may justify
reducing the cost in some cases, but identifying the right partnership problem.

Technology manage :
Technology sits at the intersection of management and operations.
Businesses of all types and forms deploy software solutions for online positioning, marketing
automation, customer relationship management, resource planning, application tracking, project
management (to name a few).
Understanding how and when technology can increase the productivity of the business is a key

Solving Productivity Problems
Productivity loss is a combination of inefficient processes, poor tracking, communication
overhead, incomplete onboarding.
All of these challenges can be solved with the right technology stack in place. Here’s how to do
Processes can be optimized with business process management solutions, carefully refining your
set of processes, delegating each step to a team member, and tracking progress over time.
Training Staff At Large
Aside from the technical logistics, teaching employees new software applications are an
expensive investment.
While the younger generation is more comfortable switching between applications (thanks to the
adoption of laptops, tablets, smartphones), that’s not the case for everyone, especially for the
older generation.

Keeping Up to Speed With Innovations

Due to the challenges of deploying new software, organizations often get too comfortable using
outdated tools or applications. One of the leading reasons we deploy WordPress solutions to
enterprises is the bulletproof backward compatibility. Ensuring the longevity of your software
solution will improve the adoption and decrease the documentation overhead for every new
release. Missing out on key opportunities may degrade the efficiency of the organization and
impact the work quality as a result. Tech-driven businesses relying on the latest tech may deliver
similar results at a fraction of the cost or time.