Challenges, Morality & Ethics in

Business
Yusuf Abdulla Shunan
CEO, UtotoAI, Inc.
yusuf@utotoai.com
First
● What is this ‘World’?
● Concepts of Words
● How the Brain Works?
● Information Storage / Patterns
● Limiting Beliefs
● Invisible Chair
● Open Mind
Morality

● Right | Wrong
● Correct | Incorrect
● Truth | Not Truth
● Moral | Immoral

● Actions based in it do not result in harm to other sentient beings

● Actions based in it result in harm to other sentient beings
Natural Law Expression

Expression Positive Negative

Generative Love Fear

Initiation Knowledge Ignorance

Internal Sovereign Confusion

External Freedom Control

Manifestation Order Chaos

Natural Law
● A living being or their property must have been harmed in order for a
VIOLATION of Natural Law, or a Wrong-Doing to have taken place. Any action
which does not cause such harm is a Right.
● There is no such thing as "the delegation of a Wrong". In other words, if a specific
action is NOT a Right for any individual, then that action cannot be "delegated",
"Granted" or "licensed" to any other individual or group, and magically called a
"right". That action forever remains a WRONG under Natural Law.
Force & Violence
● Force is the action to get things done
● Violence the action to violate others rights
Two Pillars of Englightement
● Non-Aggression Principle: Do not engage in Violence
● Self-Defence Principle: Sentient beings have the inherent Right to use Force to
defend themselves from Violence conducted upon them by another
Ownership
Main reason we continue to experience a systemic and growing loss of Freedom is
because we collectively do not deeply understand OWNERSHIP and we continue to
commit and condone THEFT

To own a thing means that, regarding that thing, an individual maintains:

- Rightful Possession (no harm done)
- Control of Usage (make use of it)
- Responsibility (take care of it)
Single Spiritual Law

DON'T STEAL
LAW of FREEDOM
● Freedom and Morality are directly proportional

● As Morality increases, Freedom increases

● As Morality decline, Freedom declines
Evil
● Willful Ignorance
● Fear/Refusal of Owning Personal Responsibility
● Self-loathing due to lack of self-respect
● Abandonment Issues
Decision Making
● Speed
● Player, Crowd & Coach
● What is Truth?
● Perspectives
● Justice
● Mercy
● Do the Right Thing / Peace of mind
Knowledge

● Understanding
● Wisdom
● Knowledge/Info -> Understanding/Decision -> Wisdom/Action -> Result/Reality
● Application of Knowledge -> Wisdom
Challenges
● Fear
● Uncertainty
● Doubts
Fear
● What is fear?
● How emotions work
● How to tackle fear
Uncertainty
● What is Uncertainty
● How the mind work
● How to tackle Uncertainty
Doubts
● What is doubts
● Ilmu al yaqin - Knowledge
● Ainu al yaqin - Seeing
● Haqqul yaqin - Experience
● How to overcome doubts
Suffering
● Accept False
● Reject Truth
Consciousness
● Recognize pattern and meaning with respect to events taking place, within oneself
& outside
● Thought -> Emotion -> Action
Spiritual Currency
● Time & Attention
● Spending Time
● Paying Attention

● Money is the resistance in the system for change

Hierarchy of Needs
● Basic Needs/Survival
● Security/Stability
● Social/Family
● Expert/Guru
● Self Actualization
What's Required
● Knowledge Of the Sleeping Masses
● Service To Truth
● Courage & Persistence
● Practical Real-World Action
Living Now
● What is Time
● What is Now
● Happiness
● Peace
● Joy
 Thanks
yusuf@utotoai.com