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TATA MUMBAI MARATHON 2020

PHILANTHROPY STRUCTURE
CONTENT

Tata Mumbai Marathon Philanthropy Structure 2

NGO Registration 3
Six Ways for an NGO to Raise Funds 4

1. NGO Privilege Levels 6

2. Charity Bibs 8
- Charity Bib Submission Process 11
- Charity Bib Runner Registration 12
- Charity Bib Timelines 12
- Race Categories 13

3. Corporate Team Participation 14

- Team Registration 14
- Team Submission 17

4. Individual Fundraising 18
- Fundraiser Privileges 20
- Employee Fundraising (Corporate Challenge) 23
5. Special Number Bibs 24

6. Direct Donation on NGO Page 25

Category-wise Retention Amounts 25

Disbursements to the NGOs 26
80G Receipts for the Donors 26
Event Expo 27
Race Day 27
Philanthropy Awards and Recognition 28
TMM Timelines 30

1
 TATA MUMBAI MARATHON 2020 PHILANTHROPY STRUCTURE

The Tata Mumbai Marathon – Philanthropy Pillar

The Tata Mumbai Marathon (TMM) holds a place of prestige amongst
the top 10 marathons in the world. It is not only a platform to test an
individual’s sporting excellence, but also one of the biggest fundraising
platforms for participating NGOs. Over the years, it has also assumed a
stature of eminence as the largest philanthropic sporting platform with
one of the lowest fundraising costs in Asia. Since its inception, the event
has raised more than INR 271 crores benefiting over 589 NGOs, with the
funds being used for causes ranging from arts, culture and sports to
education, environment, health, human rights, etc., making the platform
genuinely cause agnostic. The 2019 edition, itself witnessed INR 40.70
crores being raised, shattering all previous records.

The Philanthropy Partner

As the official philanthropy partner of the TMM, United Way Mumbai
(UWM) enables participating NGOs to leverage the fundraising potential
of the TMM and raise funds for themselves. All funds raised through the
TMM are channelised through UWM, which is responsible for accounting
and providing tax exemption receipts to all donors.

UWM ensures that the platform is an equal and level playing field for all
participating NGOs and remains cause neutral. Since there are limited
running spots at the TMM, the fundraising opportunities against these
spots are distributed evenly between the NGOs.
Philanthropy Platform Key Features
• 100% of the funds raised online on fundraiser and NGO pages are
disbursed fully to the NGO as UWM absorbs the payment gateway
charges. This makes it one of the most cost effective fundraising
platform for NGOs.
• The platform is designed to leverage key fundraising opportunities
amongst interested runners, companies and fundraisers.
• Almost 25% of all running slots at the event are reserved for charity,
which are equitably divided amongst the participating NGOs for raising
funds for their causes.

The TMM 2020 Philanthropy Structure

The philanthropy structure provides a flow of the processes for the
2020 edition of the TMM and an understanding of the entire
philanthropic aspect. Whether as an NGO, corporate or an individual, the
document contains detailed information on important dates and
procedures for raising funds to benefit the registered NGOs.

2
NGO REGISTRATION

Till date, 589 NGOs have participated over the last 16 editions of the Mumbai
Marathon, collectively raising INR 271 crore. The TMM philanthropy platform
allows participating NGOs to raise funds through six different ways – NGO
en
tions op direct donations, charity bibs, corporate participation, individual fundraisers,
Applica A u g,
, 12
Monday
special number bibs, and NGO privilege level incentives.
y , 3 1
rida
'19 to F 0
Jan, '2 All NGOs are required to complete the statutory and financial due diligence
process in order to be eligible to register with UWM for the TMM. NGOs who
participated in TMM 2019 can skip step 1 and step 2, if there is no change.

Pre-Verification Process TMM Registration

STEP 1 STEP 2
(Statutory & (Organisational
Financial Diligence) Details)
NEW NGOs - Fill the TMM 2020
online form
- Log in with the user ID
Sign up here: - Once UWM
and password shared - Returning NGOs must
www.unitedway reviews information
by UWM update fund utilisation
mumbai.org from Step 1, log in and
for funds raised in
/ngo_signup.php update organisational
- Fill the online form and TMM 2019
details
upload mandatory
documents - Download, print, sign
and stamp form

- Submit to UWM with a

RETURNING - Email UWM if there are any changes in the information cheque of INR 2,000
NGOs that is previously saved
i.e. NGOs that participated - Login to your account and upload latest audited
in TMM 2019 financials

Tata Mumbai Marathon 2020 Registration Fee

The registration fee for qualifying NGOs to participate in the TMM 2020 is INR 2000/-.

Please Note:
- Individuals can undertake crowdfunding for TMM 2020 only through UWM and no other
crowdfunding platform. NGOs of fundraisers using other platforms will be considered defaulting
and will be blacklisted.

3
 SIX WAYS TO RAISE FUNDS FOR AN NGO

At the TMM, there are six ways for an NGO to raise funds. On registration, each NGO is provided a
customizable page on the UWM website and is eligible to block a certain number of running slots at
TMM 2020, called ‘charity bibs’, which can be used to raise donations. Supporters of an NGO, both
individual fundraisers and corporates, will also have customisable online pages through which funds
can be raised for the NGO. Runners at the event can also choose to upgrade their running bib number
by making a fixed donation to any NGO.

6 WAYS FOR
NGOS TO
RAISE FUNDS

1 2 3 4 5 6

PRIVILEGE CHARITY BIBS CORPORATE TEAM INDIVIDUAL SPECIAL DIRECT DONATION

LEVEL INCENTIVES PARTICIPATION FUNDRAISING NUMBER BIBS ON NGO PAGE

1. NGO Privilege Level Incentives

In order to recognise and encourage the efforts of participating NGOs who fully leverage the TMM
platform, a list of indicators has been identified, each of which translates into a point for the NGO. The
total of these points determines an NGO’s privilege level. Each level has a set of privileges for the NGO
at the event, including capacity-building grants.

2. Charity Bibs
Running slots (bibs) have been reserved by the Event Promoter to help NGOs who register for the TMM
2020, to raise funds. These bibs are unique as they can be used to register a participant even after
general registrations are closed and are available against a donation toward the NGOs. The intent is to
provide a means for NGOs to build new relationships and raise funds for their causes.

3. Corporate Team Participation

The Corporate team category is specially designed for companies who wish to field employee teams
at the TMM and raise funds for NGO(s) of their choice. Besides raising substantial amounts of funds
for various causes, over the years, this has emerged as an excellent employee engagement and team
bonding activity.

4
6 WAYS FOR AN NGO TO RAISE FUNDS

4. Individual Fundraising
Any individual (who may or may not be running at the TMM) can support an NGO by creating a
fundraising page on the UWM website and reaching out to friends, family and peers for donations. 100%
of all funds donated online on these fundraising pages are disbursed to the beneficiary NGO. The pages
contain various features and help the fundraiser to raise funds efficiently:
a. Change Runners: Fundraisers who raise more than INR 1.5 lakh are acknowledged as Change Runners
at the TMM. There are 8 individual fundraising levels, the details of which can be found on Page 20.
b. Young Leaders: Fundraisers below the age of 21 years as on 19th January, 2020 fall under this category.

5. Special Number Bibs

All registered runners at the TMM get an opportunity to upgrade their bib number to a special number of
their choice against a fixed donation of INR 5000 to any preferred NGO on the UWM website. This is an
independent donation made to avail a special number bib and cannot be claimed against any other
donation.

6. Direct Donation on NGO Page

On registering for the TMM, each NGO is represented on the UWM website through a unique
personalised page. The page displays the NGO’s appeal, contact details, number of available bibs, the
previous year’s fund utilisation, total amount raised, the fundraisers supporting the NGO and the NGO’s
privilege level. The NGO page also features a donate option, which enables the NGO to receive online
donations from its supporters. 100% of the funds raised on this page are disbursed to the NGO as UWM
absorbs the payment gateway charges.

5
 1. NGO PRIVILEGE LEVELS

In order to incentivise the efforts of participating NGOs who fully leverage

the TMM platform, a list of indicators has been identified, which translate
Race into points for the NGO. The total of these points determines the privilege
e a d l ine for es:
D
rivileg ec, level of the NGO at the TMM 2020.
Day p 6D
day, 2
Thurs 19 Note:
‘
her
for ot
• The privilege level is not a rating of an NGO’s work and only indicates
d l i n e
Dea ts: the level of their participation in the TMM
benefi n, ’20
31 Ja
Friday
Has at least 4 star fundraiser experience Has a Bronze
rating on their page by Thursday, Fundraiser*
26th December, 2019 ***

15 01 Has 10 Bronze
Has 5 02 Fundraisers*
Young Leaders **
14

Has a
03 Has 15 Bronze
Fundraisers*
Young Leader ** 13

1
Point

04 Utilizes at least
5 Timed Run
Charity Bibs
Has 15
Change Runners 12
each for each Indicator
05 Has an average of
INR 12,000 per charity bib
Has 5
Change Runners
11

06 Has a supporting
Has a
Change Runner
10 corporate team

07
Has 5 supporting
09 corporate teams

Has a corporate with

08
employees fundraising at least Has 10 supporting
INR 10,000 cumulatively corporate teams

* In relation to the above indicators, a Bronze Fundraiser is defined as such when they have raised at least INR 10,000 with a
minimum of 5 donors supporting them.
** Fundraisers raising INR 75,000 and more, below the age of 21 years as on Race Day fall under this category (born on or
after 20th January, 1999).
*** Average 4-star fundraiser experience ratings: Min. 4-star average rating given by individual fundraisers on the NGO’s
page. This experience rating is not a rating of the NGOs work or projects. Fundraisers will be asked to rate their experience
with the NGO based on the support & acknowledgment provided to them by the NGO for their TMM campaign.

6
NGO PRIVILEGE LEVELS AND INCENTIVES

Incentives for Privilege Level NGOs

Diamond Level (12 points & more)

1. Diamond level badge on the page
2. 3 complimentary Dream Run bibs*
3. Name and logo featured at the TMM 2020 Expo*
4. 30 sec AV from the NGO will be played on a rotating basis at the TMM 2020
Expo*
5. 3 invites to the corporate tent on Race Day*
DIAMOND
12 points 6. Grand Stand invite for the NGO CEO plus one*
& more 7. Philanthropy Awards Nite invite for the NGO CEO plus two
8. Half page feature in the post event docket
9. Higher bib allocation at TMM 2021
10. Capacity building grant of INR 50,000

Platinum Level (9-11 points)

1. Platinum level badge on the page
2. 2 complimentary Dream Run bibs*
3. 2 invites to the corporate tent on Race Day*
4. Grandstand invite for the NGO CEO (for self only)*
5. Name & logo featured at the TMM 2020 Expo*
PLATINUM
6. Quarter page feature in the post event docket
(9-11 points) 7. Philanthropy Awards Night invite for NGO CEO plus one
8. Higher bib allocation at TMM 2021
9. Capacity building grant of INR 25,000

Gold Level (5-8 points)

1. Gold level badge on the page
2. 1 complimentary Dream Run bib*
3. 1 invite to the corporate tent on Race Day*
4. Name featured at the TMM 2020 Expo*
5. Philanthropy Awards Nite invite for the NGO CEO
GOLD 6. Logo presence and special highlight in the post event docket
(5-8 points)
7. Higher bib allocation at TMM 2021
8. Capacity building grant of INR 10,000
* Race Day benefit

Please Note:
• An NGO may strive to improve its privilege level till 31st January, 2020 but Race Day benefits will
be decided on the privilege level earned by the NGO as on Thursday, 26th December, 2019.
• Capacity building grant is disbursed by 28th February, 2020.

7
 2. CHARITY BIBS

Running slots (Bibs) have been reserved for NGOs registering for TMM
2020 to help them raise funds. These bibs are unique as they can be used
to register a participant even after general registrations are closed and are
GOs
ating N available against a donation towards a participating NGO. The intent is to
Particip before 23
red
registe 9 - are
provide a means for the NGOs to build new relationships and raise funds
Oct, ‘1 r 10 for their causes. To maintain a level playing field, a minimum donation is
fo
eligible ity
d R u n char mandatory per bib in order for it to be accepted by UWM.
Time
bibs
Race Categories:
Charity bibs are of two types, Timed Run Charity Bibs and Untimed Run
Charity Bibs.*
Timed Run Charity Bibs Untimed Run Charity Bibs
Full Marathon Dream Run

Half Marathon Sr. Citizens’ Run

Open 10K Champions with Disability
* Refer to page 13 to know more about each race category
Allocation of Charity Bibs to NGOs
All participating NGOs, except those in the top 70 of the Charity Bib Ranking List that register before
23rd October, 2019 are eligible to get 10 Timed Run Charity Bibs. On utilisation of these bibs, NGOs
can request additional bibs. Top 70 NGOs in the Charity Bib Ranking List are guaranteed higher
allocation of Charity Bibs.
All NGOs can request Untimed Run Charity Bibs as per their requirement, but a maximum of 150 Dream
Run bibs as a part of a group can be allocated. These bibs are non-returnable and must be utilised to
avoid bib forfeit. Additional details of Untimed Run Charity Bibs are explained on page 10.
The following conditions apply on the allocation of charity bibs:
• The allocated bibs to an NGO have to be utilized before 10th December, 2019 to avoid a bib
forfeit amount of INR 1000 per unutilized and therefore wasted bib. If the NGO is sure they would
not be sable to raise funds through the bibs then it can be returned before 23rd October, 2019
with no penalty.
• A charity bib average of above INR 12,000 make the NGO eligible for one privilege point and the
utilization of at least 5 charity bibs earns an additional point.
• NGOs can request for charity bibs only if the previously allocated bibs have been fully utilised and
submitted by the NGO to UWM.
• Untimed Run charity bibs

8
 CHARITY BIBS

Allocated charity bibs can be utilised as below:

CHARITY BIB BIB UTILISATION BIB ALLOCATION MINIMUM DONATION
RACE CATEGORIES (AS PER RACE CATEGORIES) (AT A TIME) (TILL 10TH NOVEMBER, 2019)*
- Full Marathon
TIMED RUN CHARITY BIBS

- Half Marathon (that

require a valid timing All allotted bibs
certificate for registering)
Up to 10 bibs** INR 10,000
Half Marathon (not
Not more than 50% per bib
requiring a valid timing
of allotted bibs
certificate for registering)

Not more than 50%

Open 10K
of allotted bibs
UNTIMED RUN
CHARITY BIBS

- Dream Run Bibs

- Dream Run Group Bibs
- Sr. Citizens’ Run All allotted bibs Up to 20 bibs INR 5,000
- Champions with Disability per bib

* Bibs allocated after 10th November will be considered Premium Bibs

**Top 70 NGOs in the charity bibs ranking list are eligible for higher allocation

Charity Bibs (Timed Run Charity Bibs) - Full Marathon, Half Marathon, Open 10K

Allocation Starts Bib Return &

2nd Allocation Allocation Ends Charity Bib Submission

On NGO Registration 23rd October 10th November 10th December

Up to 10 Timed Run Charity Bibs will be allocated on completion of registration process. These have to
be utilised by 10th December, 2019 or returned via email to UWM by 23rd October, 2019. The minimum
donation to be raised per Timed Run Charity Bibs is INR 10,000 till 10th November, 2019 and bibs
allocated from 11th November would be considered Premium Bibs, with the minimum donation amount
being declared later. In case NGOs do not return or utilise their Timed Run Charity Bibs, the bibs will be
considered forfeited and a bib forfeit amount of INR 1000 per unutilised bib will be deducted from their
donation amounts. This is to prevent NGOs from wasting an opportunity that other NGOs may have
utilised.

2nd Allocation: NGOs can put in a request for additional Timed Run Charity Bibs once they have utilised
and submitted all the previously allocated bibs. After 23rd October, 2019, allocation of additional Timed
Run Charity Bibs will be done subject to availability and on a first come first serve basis.

Note: NGOs can choose to block fewer bibs initially and request for their remaining bibs by 23rd October,
2019 to ensure avoiding bib forfeit.
9
 CHARITY BIBS

Charity Bib – Untimed Run Charity Bibs (Senior Citizens Run, Champions with Disability and Dream Run
bibs)

Charity Bib
Allocation Starts Allocation Ends
Submission Date
1st October (estimated) 10th November 10th December

All NGOs are eligible to request Untimed Run Charity Bibs, which would be allocated after the closure
of corporate team registration. Allocation of the same will be done on first come first serve basis (up
to 20 bibs at a time) until they are available. The minimum donation to be raised per Untimed Run
Charity Bibs is INR 5000 till 10th November, 2019. These bibs cannot be returned or converted or used
for Timed Run Charity Bibs and will be allocated only on request. Unutilised bibs would be considered
forfeited and INR 1000 per unutilised bib will be deducted from the total funds raised by the NGO.

Bibs allocated from 11th November onwards would be considered Premium Bibs and the minimum
donation amount will be declared later.
Please note:
• An NGO can request a maximum of 150 bibs as part of Dream Run group registration. However, not
more than 20 bibs will be allocated to an NGO at a time, unless the NGO receives an upfront
donation for more than 20 bibs.
• Dream Run Group Registration runners will be lined up after corporate participants and ahead of
general category runners on Race Day.
Premium Bibs
Allocation will start from Monday 11th November, 2019
After 10th November, 2019, if bibs of any race categories are available with UWM, they will be allocated
to NGOs for runners to avail against a higher donation amount. Allocation of the same will be done on
a first come first serve basis. The minimum donation to be raised per Premium Bib will be decided and
declared at a later date. Deadline to submit Premium Bibs is 10th December, 2019, the same as Charity
Bibs.

Charity Bib Retention:

UWM retains INR 250 per bib, irrespective of the amount raised per bib. An additional 3% of the
donation amount is deducted to defray payment gateway charges only in case of bibs availed through
an online donation.

10
 CHARITY BIBS

NGO Account Charity Bibs Submission Process

Login NGOs can choose to utilise their charity bibs by seeking donation
either online i.e. through UWM’s payment gateway or offline, i.e.
through cheques and DDs drawn in favour of United Way of
TMM Mumbai.
Registration
Bib Manager
Once NGOs login to their account, they can access the Bib
Manager, which is a tool that enables them to assign bibs to
Bib Manager subsequent donors or runners and select whether the donor
prefers to make the donation either offline or online. Depending
on the selection, NGOs can then either share the online link with
the donor or fill in the donor details, including the cheque details
and then send the bib summary sheet to UWM.
Select Bibs
Note:
• Payment gateway charges of 3% will be applicable on
Add OFFLINE Add ONLINE online donations for charity bibs.
DONATION DONATION • Donation cheques / DDs should be in favour of United Way
of Mumbai.
• The donation cheque does not include the race fees and
OFFLINE DONATION ONLINE DONATION
therefore the same needs to be paid over and above the
Enter Donation donation amount. Applicable race fees are to be paid by
Details Enter Amount the runner to the Event Promoter directly during runner
registration.
Download Bib • No donation will be refunded once made.
Summary, Print • UWM issues 80G receipts for all donations
& Highlight Bibs
Generate
to be submitted Voucher Codes:
Donation Link
There are two types of voucher codes that are given to
Sign & Stamp Bib UWM by the Event Promoter - Regular Voucher Codes and
Summary Sheet Prepaid Voucher Codes.
1. Regular Voucher Codes
Share
Donation Link Regular voucher codes are used by the runners to register
Attach Cheque on the event website through a unique link for charity. The
/ DD race fee payment has to be paid online by the runner during
runner registration.
Donor makes
2. Prepaid Voucher Codes
Submit to UWM online donation If a donor/runner or an NGO wishes to pay the race fee by
cheque, the NGO can share the cheque in favour of ‘Procam
International Pvt. Ltd.’ after writing the UWM Bib ID on the
back of the cheque and submit it with the bib summary
Upon realising the donation, the NGO sheet. After receiving the cheques, NGOs will receive a
will receive a voucher code for prepaid voucher code and a unique link to share with the
runner registration donor. In a case where the cheque is not honoured, the bib
will not be issued to the runner.

11
 CHARITY BIBS

Group Registration - Dream Run Bibs

Multiple Dream Run bibs can be clubbed to create a runners’ group, by the NGO for a single point bib
collection at the Expo. Those NGOs submitting a group of at least 10 runners will have the name of
the NGO featured on the bibs of that group, provided the online registration process of the runners is
complete by 15th December, 2019.

While submitting the bibs, NGOs will have to select the Dream Run Group bib on their bib manager
and submit the bib summary sheet with the donation amount. Once the NGO has submitted all of
their Dream Run Group Bibs, a race fee cheque in favour of ‘Procam International Pvt. Ltd.’, a
covering letter, (the format of which is available on https://www.procam.in
/tatamumbaimarathon/race-categories/dream-run/how-to-apply), will need to be submitted to UWM.
After receiving the above-mentioned documents, NGOs will receive a unique group registration
voucher codes and a link.

Please Note:
• NGOs must have a minimum of 10 runners and can have a maximum of 150 runners in order to
register as a group in the Dream Run category. There can be only one group per NGO.

Charity Bib Runner Registration

• Once the donation cheques are cleared or donation has been made online, NGO will be provided
voucher codes along with the website link for runner registration.
• Runners will be required to use the regular voucher code for registration and pay the fees for the
selected race directly to the Event Promoter or use the prepaid voucher code to complete the registration
process.

Charity Bib Timelines

23rd October, 2019 10th November, 2019 10th December, 2019 15th December, 2019
Wednesday Sunday Tuesday Sunday

• Return bibs to avoid forfeit

• Last date to complete 1st Premium Bibs - Timed Last date to utilise and Last date for runners to
allocation and avail 2nd Run Charity Bibs and submit donations for register online using
allocation Untimed Run Charity Bibs charity bibs to UWM voucher codes
• Top 70 NGOs in charity bib Allocation starts
ranking list must avail their
higher allocation of bibs by this
date

12
 CHARITY BIBS

Timed Run Charity Bibs Untimed Run Charity Bibs

Will receive timing certificate on completion of the race Will not receive timing certificate on completion of the race

All allotted bibs ₹10,000 Bibs will be INR 5,000

can be used for allocated on Minimum donation
Minimum donation
Full Marathon request & cannot to be raised per bib
to be raised per bib
be returned

FULL DREAM
18 years ₹2,3000 12 years INR 9000
MARATHON As on Race Day
RUN
As on Race Day Indian runner Indian runner
born on or before 42.195 KM registration fee born on or before 5.9 KM registration fee
18.01.2002 18.01.2008
OR OR

TIMING
CERTIFICATE USD 50 TIMING USD 30
Foreign runner CERTIFICATE Foreign runner
Required for
registration fee registration fee
registration Not required for
registration

Will receive participation medal Will receive participation medal

All allotted bibs

can be used for INR 10,,000 All allotted bibs
INR 5,000
Half Marathon Minimum donation Minimum donation
can be used for
with valid timing to be raised per bib to be raised per bib
Senior Citizens’ Run
certificate

HALF SENIOR
18 years INR 2,000 60 years CITIZENS’ INR 350
MARATHON
As on Race Day As on Race Day
born on or before 21.097 KM
Indian runner
born on or before
RUN Indian runner
registration fee 4.2 KM registration fee
18.01.2002 18.01.1960
OR OR

TIMING USD 50 TIMING USD 15

Foreign runner
CERTIFICATE* registration fee CERTIFICATE Foreign runner
Required for Not required for registration fee
registration * Half of the allotted bibs can registration
be used for Half Marathon,
Will receive participation medal where a timing certificate is Will not receive
not required for registration participation medal

Only half of the INR 10,000 All allotted bibs INR 5,,000
allotted bibs Minimum donation Minimum donation
can be used for can be used for
to be raised per bib to be raised per bib
Open 10K Champions with
Disability

OPEN CHAMPIONS
15 years INR 1,400 12 years WITH INR 350
As on Race Day
10K As on Race Day
Indian runner DISABILITY Indian runner
born on or before 10 KM born on or before registration fee
registration fee
18.01.2008
1.5 KM*
18.01.2005
OR OR

TIMING USD 45 TIMING USD 15

Foreign runner Foreign runner
CERTIFICATE registration fee
CERTIFICATE registration fee
Not required for Not required for
registration registration
* Will receive an additional
Will receive participation medal Will receive participation medal
bib for co-runner

Applicable race fee is payable by the runner directly to Event Promoter - Procam International Pvt. Ltd. during runner registration
Note:
- UWM does not validate or verify the timing certificates. Therefore, it is the sole responsibility of the NGOs to ensure that the timed bibs are allotted
to runners who have a valid timing certificate. To check if the runner is eligible, please visit https://tatamumbaimarathon.procam.in/

13
 3. CORPORATE TEAM PARTICIPATION

Corporate team is a category specially designed for companies wishing to field employee teams to
participate in the Tata Mumbai Marathon and raise funds for NGO(s) of their choice. Over 8200
employees from 176 companies had participated in the TMM 2019. Besides raising substantial
amounts of funds for various causes, over the years, this has emerged as an excellent employee
engagement and team bonding activity. Corporate teams on Race Day are hosted in a special tent
for a differentiated team experience and enjoy priority Dream Run line up over the general
categories.

Corporate Tent & Benefits

On Race Day a special tent is set up by the Event Promoter to exclusively host employees of the
corporates participating through philanthropy. The corporate tent hosts various fun activities pre
and post completion of their race like games, Zumba, foot massages, art and craft, photo booths,
team challenges, etc. which ensure participants have a great differentiated experience at the Tata
Mumbai Marathon.

Some of the benefits that members of the corporate teams can look forward to are:
• Corporate runners are eligible for timing relaxation in Half Marathon race category in limited numbers.
For details please refer to the Corporate Philanthropy Structure which can be found in the
‘Downloads’ section of the UWM website.
• ‘Company Name’ will be mentioned on the bibs of their runners.
• Corporate runners in Dream Run will be lined up ahead of general category on Race Day.
• Corporate team runners will be hosted in a special corporate tent, separate from the general runners
on Race Day.
• Acknowledged in the event docket.
• Employee fundraising workshop conducted by UWM and beneficiary NGO, upon prior request, for
team members.
• Easy single point collection of bibs of all employees irrespective of race category, provided the
company signs a declaration on internal distribution of bibs in the format provided by the Event
Promoter.

Team Registration
Companies participating in this category make a non-refundable
contribution towards the NGO/s of their choice while registering for team
sizes of 15, 25 and 40 members. The contribution amount is inclusive of
te
Corpora donation to the chosen NGO/s (which must be registered with UWM for
t r a t ion
regis y,
TMM 2020) and UWM retention amount. The team members’ applicable
: Monda
deadline 9
race fee is to be submitted directly to the Event Promoter, during final team
p, ‘1
30th Se submission, based on the invoice sent by Procam.

Note: The race fee necessarily needs to be paid to Procam within 30 days
of the invoice being generated or latest by Monday, 30th December, 2019,
whichever is earlier.

14
CORPORATE TEAM REGISTRATION

UWM Retention Amounts

TOTAL UWM RETENTION AMOUNT DISBURSED

TEAM SIZE
CONTRIBUTION AMOUNT TO NGO

15 INR 3,00,000 INR 28,000 (9.3%) INR 2,72,000

25 INR 5,00,000 INR 45,000 (9%) INR 4,55,000

40 INR 8,00,000 INR 68,000 (8.5%) INR 7,32,000

- Employees of a registered corporate can participate in all race categories, but a valid timing certificate
is mandatory for all Full Marathon applicants.
- For corporate runners, in the Half Marathon race category relaxed timing criteria are provided.
- Limited number of runners can participate in the Half Marathon race category without having to submit
a valid timing certificate. On completion of the race, the runner will get a timing certificate and
finishers’ medals. The numbers of Half Marathon bibs, for each team size, which do not require a valid
timing certificate at the time of registration are given in the table below:

TEAM SIZE HALF MARATHON BIBS ACCEPTED

WITHOUT VALID TIMING CERTIFICATE

15 5 Runners
25 8 Runners
40 15 Runners

To check if the applicant is eligible, please refer to the Corporate Philanthropy Structure which can be
found in the ‘Downloads’ section of the UWM website

Note:
• A corporate can opt for any number of teams of the above mentioned team sizes.
• UWM does not validate or verify the timing certificates. Therefore, it is the sole responsibility of the
corporate to ensure that the timed bibs are allotted to runners who have a valid timing certificate.

Registration Process
Form submission along with cheque/s as per selected option:
• Download the corporate team registration form from the ‘Downloads’ section of the UWM website.
• Fill and print the completed form and duly attest it (sign and company seal). Please ensure to fill in
all details as required in the form.
• Make an upfront, non-refundable contribution of the registration amount as a cheque(s)/bank transfer
by the two options mentioned in the table on the next page.

15
 CORPORATE TEAM REGISTRATION

Registration options:

SINGLE SPLIT CHEQUE CONTRIBUTIONS*

TEAM SIZE CONTRIBUTION
(to United Way of Mumbai) (to United Way of Mumbai) (to beneficiary NGO)

15 INR 3,00,000 INR 28,000 (9.3%) INR 2,72,000

25 INR 5,00,000 INR 45,000 (9%) INR 4,55,000

40 INR 8,00,000 INR 68,000 (8.5%) INR 7,32,000

• Option A - A single donation through one cheque to United Way of Mumbai

• Option B - Split the donation into two cheques. For those Companies that require their contribution to be
compliant to their CSR policy can choose to donate via two cheques, one in the name of United Way of
Mumbai and the other directly to the beneficiary NGO.*

* Companies contributing from their CSR budget and wishing the donation to be in accordance with the CSR Bill, which mandates
contributions to be made directly to projects or programmes to be eligible as per the company’s CSR policy.

Please Note:
• As per the circular dated June 18, 2014 issued by the Ministry of Corporate Affairs, one off events such
as a marathon would not qualify as CSR expenditure for the purposes of Section 135 of Companies Act,
2013. The corporate donor shall be solely responsible and liable for compliance in relation to the
amounts being donated by the corporate donor to UWM for participation in the TMM (including any
amount paid as the event registration fees that is used for purchase of bibs or towards administrative
expenses) with provisions relating to corporate social responsibility under the Companies Act, 2013 and
the rules made thereunder (including but not limited to Section 135 of Companies Act, 2013).
• All contributions to United Way Mumbai irrespective of option chosen are eligible for 80G tax exemption
and the receipt will be sent via email.
• Depending on the option chosen, UWM will either disburse the funds to the NGO or handover the split
cheque to the NGO
• The corporate contribution does not include event participation fees of the runners. The applicable
event fee has to be paid separately after team submission to Procam International Pvt. Ltd. within 30
days of the invoice date or latest by Monday, 30th December, 2019, whichever is earlier.
• Corporate registration form & cheque/s (both single and split cheques) need to be sent to UWM. UWM
will hand over the split cheque to the NGO after verifying the same. In case of direct bank transfers,
the recipient NGO would need to share the bank statement to verify receipt of the donation. Unless
the verification of split donation being received by the supporting NGO is complete, team allocation to
the corporate will not be done
• If the corporate is not registered under the Indian Companies Act, 1956 and is a 100% subsidiary of a
foreign company, then it falls under FCRA and hence the beneficiary NGO must have FCRA registration.
The corporate would also be required to provide an authorised declaration on company letterhead
confirming the same for UWM to proceed with the registration process.
• Confirmed corporate runners can also choose to upgrade their bib number to a custom number of their
choice against a fixed donation to any registered NGO as explained in the ‘special number’ section on
page 24.

16
 CORPORATE TEAM SUBMISSION

Team Submission
Corporate runner applications are processed through an online portal,
Team submission
which allows the company representative to collect employee
deadline: Tuesday applications, edit details and make a final selection of team members
10 Dec, 2019 from the applications received. This process allows the company
representative to run interesting employee engagement activities,
intercompany / inter-departmental competitions / challenges in the time
until final team submission on the portal.

Process:
1. After initial registration, the company representative will be provided with login credentials to an
exclusive corporate team registration website provided by the Event Promoter.
2. The company representative will also receive a customised web link with step by step registration
process which is to be shared with employees to register themselves on the corporate team
registration website.
3. After the employees have registered themselves, the company representative will have to log in to their
account and assign runners to teams before submitting them. The deadline for team submission
is 10th December, 2019. Please note, once the company representative submits the team/s, they will not
be able to access it or make any further changes.
4. Once the company representative submits the final team/s, an invoice will be generated by the event
promoters based on the race categories selected by the employees. The corporate will have one month to
make the payment from the date of the invoice being generated or time till 30th December, 2019,
whichever is earlier. Unless the race fee is received by the Event Promoter, the corporate runners will not
receive their confirmation of participation at the TMM 2020. In such a case the donation paid to the
chosen NGO/s and/or UWM cannot be refunded.
5. Once the payment is made by the corporate, the employees will receive confirmation within 15 working days.
6. No changes in team registrations will be entertained once the team registrations are submitted.
7. If the company wishes to collect the bibs of all employees irrespective of the race category at a single
counter at the event expo, they would have to provide a declaration on the company letterhead to the event
promoter.

Employee Fundraising (Corporate Challenge)

Employees of participating corporates can choose to extend their philanthropic involvement in the TMM
by fundraising for causes and NGOs of their choice. Raising funds for a cause is a deeply satisfying and
rewarding experience and provides an important opportunity to contribute to the underserved. Details
of employee fundraising are provided on page 23 under the Individual Fundraising section.

17
 4. INDIVIDUAL FUNDRAISING

Committed individuals raising funds for causes of their choice are the backbone of the philanthropic
effort at the TMM. UWM supports these individuals in this endeavor by providing an efficient,
empowering and effective platform to raise funds for a cause. All fundraisers start by creating their
fundraising page on the UWM website. These pages are user friendly, feature rich and free to set up.
100% of all funds donated online on the pages are disbursed to the beneficiary NGO.

Who is a Fundraiser?

A fundraiser is any individual who chooses to make a difference by raising funds for their chosen NGO.
Depending on the amount of funds raised, the individual gets upgraded to different levels at the TMM.
An individual may, at any point of time choose to add collaborators to their page to make
fundraising a combined team effort but only the creator (owner) of the page and not the collaborators,
will be eligible for the individual fundraising incentives.

can be Who is a Young Leader?

nations -
Offline Do y,
till Monda
submitted ‘20 The TMM celebrates the spirit of young India and encourages the youth
27th Jan,
ati o n s - can be to participate in acts of building social awareness and raising funds for
Online Don 31st
till Friday, cause/s close to their heart.
submitted
Jan, ’20 • Fundraisers below the age of 21 years as on 19th January, 2020 fall
privileges
Race Day 6th
under the Young Leader category (born on or after 20th January, 1999)
hursday, 2
deadline: T On raising INR 75,000 the Young Leader is entitled for a complimentary
Dec, ‘19
r other running bib with a customised 6-digit number of their choice for any
Deadline fo Jan,
riday 31st race category, provided they qualify as per the event rules.
benefits: F
‘20

This bib is non-transferable.

• All Young Leaders raising above INR 75,000 receive an official certificate in recognition of their
efforts.
• All other privileges and retentions are applicable to Young Leaders as per the fundraiser level
achieved.

Who is a Change Runner?

Fundraisers who raise above INR 1.5 lakh are acknowledged as Change Runners for their deep
commitment and significant impact towards their chosen cause.
• Change Runners get a complimentary running bib with a customised 6-digit number of their
choice for any race category of their choice along with priority line up. This bib is non-transferable
• Timing criteria is waived off for Change Runners while choosing the Half Marathon category,
however, those who wish to participate in the Full Marathon will have to fulfill the timing criteria
mentioned on the event website.

18
INDIVIDUAL FUNDRAISING

There are 9 fundraising levels acknowledged at the TMM, with each carrying various privileges. Change
Legend is an honorary lifelong status given to anyone raising INR 1 Crore and above in any single edition
of the TMM.

YES Age: NO
Born
on or after
20-01-1999 Are you part of a corporate
participating in TMM?

NO YES

Congratulations Congratulations Congratulations

you are a fundraiser in the you are fundraiser in the you are fundraising as part of the
Young Leader Category General category Corporate Challenge
(fundraisers below age 21)

TMM CHANGE
LEGEND INR 1 CRORE+

CHANGE ICON
INR 50 LAKH - 99,99,999

CHANGE CHAMPION INR 25 LAKH - 49,99,999

CHANGE LEADER
INR 10 LAKH - 24,99,999

CHANGE INVESTOR INR 5 LAKH - 9,99,999

CHANGE MAKER INR 1.5 LAKH - 4,99,999

FUNDRAISER
FUNDRAISER GOLD
LEVELS INR 1 LAKH - 1,49,999

FUNDRAISER SILVER (`) INR 50,000 -

99,999

INR 10,000 -
FUNDRAISER BRONZE
49,999

FUNDRAISER < INR 10,000

19
 INDIVIDUAL FUNDRAISING

The fundraiser privileges are listed below:

FUNDRAISER BRONZE • First 1250 fundraisers are eligible to register for Dream Run race category until 31st October.
INR 10,000 - 49,999 (Event fees and conditions apply).

• First 500 fundraisers are eligible to register for any race category. (Event fees and conditions
apply).
FUNDRAISER SILVER
• Upon raising INR 75,000, Young Leaders receive a certificate and a complimentary special
INR 50,000 - 99,999 running bib for any race category. (Event rules and conditions apply) and mention in the TMM
2020 post event docket.

FUNDRAISER GOLD • 6-digit bib number of the fundraiser’s choice on the running bib (Subject to availability).
INR 1 L - 1,49,999 • Mention in TMM 2020 post event docket.

• Event invite to participate in any race category through a Change Runner Bib. If a bib has already
been availed, it will be upgraded to a Change Runner bib.
• Priority line up across all race categories.
CHANGE MAKER • Race day photograph (soft copy), if captured by Event’s official photographer (only for FM, HM &
Open 10k).
INR 1.5 L - 4,99,999
• Event t-shirt.
• Procam Marquee + Grand Stand invite for self.
• Photograph + mention in TMM 2020 the post event docket.

• Event track suit.

CHANGE INVESTOR • 1 bib for guest for any race category (event conditions apply).
INR 5 L - 9,99,999 • 1 guest invite for Procam Marquee & Grand Stand.
• Featured on the Philanthropy Wall at the TMM 2020 Event Expo.
• Invite for self to the TMM 2020 Philanthropy Awards Nite.

• Event sports shoes.

CHANGE LEADER • 1 guest invite for Procam Marquee & Grand Stand. (total 2 invites).
INR 10 L - 24,99,999 • 1 bib for guest for any race category (event conditions apply) (total 2 bibs for guests).
• Photograph + quarter page feature in TMM 2020 post event docket.

• 1 bib for guest for any race category (total 3 bibs for guests).
• 1 guest invite for Procam Marquee & Grand Stand (total 3 invites).
• Pre-race Friday Night Engagement invite.
CHANGE CHAMPION • Race day photo digi pack (soft copy), if captured by the event’s official photographer (only
INR 25 L - 49,99,999 available for FM, HM & Open 10K).
• 1 guest invite to TMM 2020 Philanthropy Awards Nite (total 2 invites).
• Photograph + half page feature in TMM 2020 post event docket.

• 1 bib for guest for any race category (total 4 bibs for guests).
CHANGE ICON • 1 guest invite for Procam Marquee & Grand Stand (total 4 invites).
INR 50 L - 99,99,999 • 1 guest invite to TMM 2020 Philanthropy Awards Nite (total 3 invites).
• Photograph + full page feature in the TMM 2020 post event docket.

TMM Change Legend: Change Runners raising over 1 crore in a particular edition of TMM are known
as TMM Change Legends and are celebrated for their extraordinary commitment with a legendary
status that transcends editions of the TMM. The title of ‘TMM Change Legend’ is a life-long title and
the legacy of the person who would hold a special position on the wall of change at the Event Expo
and Procam Marquee. The TMM Change Legend would always remain a part of the Tata Mumbai
Marathon and would be invited to all related events.
• Name + photo + 120 words bio featured on the event website
TMM CHANGE LEGEND •
Souvenir signed by event ambassador
INR 1 CRORE + • Complimentary participation at all Procam running events (Event rules and
conditions apply)

20
INDIVIDUAL FUNDRAISING

Minimum Retention amount Retention amount

Level Fundraising on funds raised on offline funds
Amount online raised only

Fundraiser INR 1 NIL 4%

Fundraiser Bronze INR 10,000 NIL 4%

Fundraisers
Fundraiser Silver INR 50,000 NIL 4%

Fundraiser Gold INR 1,00,000 NIL 3%

Change Maker INR 1,50,000 NIL 2%

Change Investor INR 5,00,000 NIL 1.5%

Change Change Leader INR 10,00,000 NIL 1%

Runners
Change Champion INR 25,00,000 NIL 0.5%

TMM 2019 Change Icon INR 50,00,000 NIL NIL

Process:

Returning Fundraisers:
Log in at www.unitedwaymumbai.org/login.htm using their existing credentials, edit their appeal,
upload photograph, upload videos, select NGO and set a fundraising target to reactivate their fundraising
page.
New Fundraisers:
Step 1: Create a fundraising page at www.unitedwaymumbai.org/fundraiser_registration.php
Step 2: The page offers various personalization options like writing appeal, uploading photographs and
videos, selecting NGO/s, setting up a target and sharing the appeal on various social media platforms to
raise funds.
Further features of the page allow the fundraiser to view/monitor the funds received, receive important
updates and view donor details.
Fundraisers can also make use of UWM’s Fundraiser Assist app, which allows fundraisers to manage
their TMM campaign from their mobile phones, making it easy to send messages to supporters and
check messages sent to them; track donations; add offline donations; edit their fundraiser page details
and change their appeal, account password, etc.

DOWNLOAD UNITED WAY MUMBAI’S

Available for Android and IOS

21
 INDIVIDUAL FUNDRAISING

Note:
• Race Day privileges will be determined for all fundraisers by Thursday, 26th December, 2019.
• Young Leaders as well as Fundraisers achieving Fundraiser Gold level and above post 26th
December, 2019 will be acknowledged on the website and the event docket, but will not be entitled
to Race Day benefits.
• The additional guest bibs will be general category bibs with applicable event rules and would not be
eligible for any special Race Day privileges.
• Race day photographs are subject to the capture by https://www.marathon-photos.com and not in
control of UWM or the event promoter– Procam International Pvt. Ltd.
• The fundraiser privileges for Young Leaders are the same as the ones listed for individual fundraisers
with the exception that the Young Leader is eligible for a special number bib with their name printed, on
raising INR 75,000 instead of INR 1.5 Lakhs as for other fundraisers.
• Funds can be raised both online and offline. Funds raised online are disbursed in full to the supporting
NGO/s and UWM absorbs the payment gateway charges. No retention is charged on funds raised
online by fundraisers.
• Depending on the fundraiser level, 4 to 0% of the amount raised offline (cheque and DD) is retained to
defray administrative expenses.
• Donor details of a fundraiser will not be shared with the NGO unless the fundraiser specifically gives
their consent.

Process:
• Cheque/DD details will be required to be entered at the backend in the fundraiser’s page (Fundraiser
Dashboard > Enter Cheque / DD details). Cheques or DDs to be issued only in favour of ‘United Way of
Mumbai’. PAN number of all donors donating over INR 2000 is mandatory.
• Post entering details, download the donation report from the fundraiser dashboard and a printed copy
of the same would be required to be sent along with the cheque / DD to the UWM office.
• UWM will update the offline donation amount on the fundraiser’s page once the cheque / DD has been
realised in UWM bank account.

22
EMPLOYEE FUNDRAISING

Employees of participating corporates can choose to expand their

philanthropic involvement at the TMM by fundraising for causes and
Race d
ay priv NGOs of their choice. Raising funds for a cause is a deeply satisfying
deadlin ile
e: Thur ges and rewarding experience and provides an important opportunity to
26th D sday,
Deadlin ec, ‘19 contribute to the underserved.
benefit e for other
s: Frid
ay 31s Process:
Jan, ‘2 t
0 • Employees are encouraged to create their own personalised
fundraising page on the UWM website. They may also choose to add
collaborators to their page.
• These personalised and feature-rich pages will allow the employees to customise appeals, select
NGO/s, upload photographs and videos, set targets, receive all important communication on the
dashboard, receive donation notifications and updates and are easy to share on social media.
• While creating the fundraising page, each employee is requested to select the corporate they are
associated with so that the funds they raise reflect under Employee Fundraising category.
• All privileges and levels that accrue to fundraisers are also covered under Individual Fundraising
section on page 20.
Note:
100% of all online funds raised are disbursed in entirety to the beneficiary NGO.
Offline pledge raising
Corporates may choose to accumulate donations on behalf of their employees and contribute them
to the NGO supported by the corporate. To contribute through offline pledge raising, details of the
donors need to be filled in a format prescribed by UWM and submitted to United Way Mumbai, along
with the cheque/s or DD/s favouring “United Way of Mumbai”. To request for the prescribed format,
please email UWM at corporate@unitedwaymumbai.org. The accumulated fund will reflect on the
corporate page on UWM website. 80G receipts will be provided to all donors as per the pledge form.
Additional benefits to the companies who have employee fundraisers:
Employee fundraisers who have collectively raised above INR 1 Lakh:
• Event plaque to all Companies raising INR 1 Lakh and above
• Company name featured in the special section of the Corporate Tent on Race Day
Employee fundraisers who have collectively raised above INR 3 Lakh:
• Above mentioned privilege
• Company logo featured in the special section of the Corporate Tent on Race Day
• One Grand Stand invite for the company CXO on the Race Day
• One TMM Philanthropy Awards Nite invite for the company CXO
• Quarter page feature in the TMM 2020 post event docket
Employee fundraisers who have collectively raised above INR 5 Lakh:
• Above mentioned privileges
• Invite to Grand Stand and Procam Marquee for Company CXO (Self +1)
• Additional TMM Philanthropy Awards Nite invite for the company CXO
• One TMM Philanthropy Awards Nite invite for the company SPOC
• Half page feature in the TMM 2020 post event docket

23
 5. SPECIAL NUMBER BIBS

All registered runners at the TMM get an opportunity to upgrade their assigned bib number to a special
number of their choice against a fixed donation to any NGO of their choice on UWM website. This is an
independent donation made to avail a special number bib and cannot be claimed against any other
donation.

Runners have a choice of selecting their own 6-digit number against a fixed donation of INR 5,000 to
any NGO of their choice. The number cannot begin with the digit 0 and confirmation is subject to
availability. This number can be used for any race category. 6-digit numbers are particularly suitable
for commemorating dates such as birthdays and anniversaries for example

Process:
• Interested runners will need to apply on the UWM website, mentioning
the number they are interested in along with the confirmation /
application number received from Tata Mumbai Marathon Procam
gister
Last date to re International Pvt. Ltd. They will then be contacted by UWM and
ber Bib
for Special Num based on the availability of the requested number will be asked to
6 Dec
- Thursday, 2 make an online donation to any of the participating NGO’s on
‘19
UWM’s website.
• Once the payment is received by UWM, the chosen bib number will
be allocated by the event promoter to the runner.

6. DIRECT DONATION ON NGO PAGE

Upon completing TMM registration, each NGO has a unique personalised page on the UWM website.
The page displays the NGO’s contact detail, bibs available, total amount raised, the fundraisers who
support the NGO and the privilege level of the NGO. All direct donors on the page are also listed. Since
all donations received online on the NGO page are disbursed in full to the NGO, this is a good avenue
to direct supporters who have already registered to make the donation.

24
CATEGORY WISE RETENTION AMOUNTS

The retained amounts from donations received by UWM to defray its administrative expenses as per
category are given in the table below:

CATEGORY ONLINE OFFLINE

Direct Donation on NGO Page 0% 4%

INR 250 per bib + 3% payment INR 250

Charity Bib gateway charges
Corporate N.A. 8.5% to 9.3%*

Individual Fundraising 0% 4% to 0%**

Special Number Bib 0% N.A.

* Depending on team size

** Depending on fundraiser level

25
 DISBURSEMENTS TO THE NGOS

Disbursement to the NGOs will be done in the following order:

- Corporate team donations by 1st December, 2019.
- Charity bibs donations by 28th February, 2020.
- Offline donations by 28th February, 2020.
Offline Donations - - Online donations will be done in three batches, in the first week
submitted till Monday, 27 of October and December, and in the last week of February.
Jan, ‘20
All Disbursements to be Disbursement will be through direct bank transfer. Hence, NGOs
completed before Tuesday, are requested to update UWM about any changes in their bank
31 Mar, ’20
details at the time of registration.

FCRA disbursements will be done through cheques / DD to the

NGO.

80G RECEIPTS FOR DONORS

• All donors will be emailed 80G receipts.

• 80G receipts for Charity Bib donations will be system generated and
will be emailed to the email ID provided.
• PAN number is mandatory for donations above INR 2000.
80G receipts will be • Ensure that the email ID is filled in correctly in block letters for all
emailed within a month donations along with the PAN Number.
of cheque clearance. For • 80G receipts to all online donors will be emailed to the ID which
online donations, 80G wa s p r o v i d e d w h i l e m a k i n g t h e o n l i n e d o n a t i o n f r o m
receipts will be emailed mail@unitedwaymumbai.org. Donors are requested to add this ID to
immediately through an
the safe sender list.
automated system
• In case any fundraiser / donor / corporate requires a hard copy, do
send an email to tmm@unitedwaymumbai.org and the same can be
collected from the UWM office.

26
EVENT EXPO

All bibs would need to be collected from the Event Expo. All Race Day
communication and the process of bib collection will be shared closer
Dates: From
to the Event Expo date.
6 Jan
Thursday, 1
rd ay, 18
‘20 - Satu Those participating corporates that have submitted a declaration will
Jan, ’2 0 be allowed to collect the bibs of all employees irrespective of race
category, at a single window at the Event Expo.

RACE DAY

• Special separate holding area and tent for Corporate Team participants
with refreshments, games and entertainment for runners
• Entry into the Procam Marquee: Only for Change Runners for self and
RACE
DAY guest (as applicable as per privilege level achieved)
19 JA
NUAR • Entry to Holding Area: Only for NGOs in privilege level (one pass per
Y,
2020 NGO)
• Various additional options and avenues for visibility and engagement
for NGOs will be communicated by the Event Promoter closer to the
date
For further queries, please feel free to contact UWM from
Monday to Friday from 10:00 AM to 06:00 PM.
Helpline: +91 91670 11900

27
 PHILANTHROPY AWARDS AND RECOGNITION

Philanthropy Award Nite

The Tata Mumbai Marathon Philanthropy Awards Nite organised by Procam International Pvt.
Ltd. is a culmination event of the entire TMM cycle to appreciate the extraordinary efforts and
contribution of individuals, corporates and participating NGOs. The event also provides a
platform to all awardees and other attendees to spend informal time in a non-traditional
environment, allowing them to understand the best practices and network with each other to
explore possible associations.

Awards presented at the TMM Philanthropy Award Nite:

1. Top 3 Highest Fundraising NGOs will receive trophies at the Philanthropy Awards Nite
2. Top 3 Highest Employee Fundraising companies will receive trophies at the Philanthropy Awards Nite
3. Highest fundraiser will receive a trophy at the Philanthropy Awards Nite
4. All Change Champions, Change Icons and Change Legends will receive trophies at the Philanthropy
Awards Nite
5. The Young Leader with the highest amount will receive a trophy at the Philanthropy Awards Nite

Citation Scrolls for NGOs (To be awarded post the Philanthropy Awards Nite):
1. NGO with highest number of Young Leaders
2. NGO with highest number of Change Runners
3. NGO with highest number of Change Runners in the Corporate Challenge category
4. NGO with highest number of Change Runners in the Young Leaders category
5. NGO with highest number of Corporate Teams
6. NGO with highest number of Fundraisers in bronze category or higher (with 5 donors)
7. NGO with highest number of Fundraisers in bronze category or higher (with 5 donors) in the Corporate
Challenge category
8. NGO with most Charity Bib runners
9. NGO with highest bib average
10. Highest fundraising NGO in cause category

28
29
 IMPORTANT DATES AND TIMELINES

AUG SEP OCT NOV DEC JAN

12 13 30 01 23 10 11 10 15 26 16 17 18 19 27 31

NGO registration Charity bibs/ Deadline

begins Premium bibs Individual
runner Fundraisers
Timed Run Charity registration Expo & NGO pages
Bib allocation 16 - 18 offline
begins Deadline January donations
Deadline Corporate team
Untimed Run submission
Charity Bib Charity
Corporate team Deadline
allocation begins bib TMM 2020
registration
allocation Charity bibs RACE DAY Individual
begins
submission Fundraisers
Deadline
& NGO pages
Special Number online
Deadline Bibs request donations
Corporate Premium
Deadline
team bib
to return
registration allocation
Colour Key unutilised Race Day
begins TMM Fundraising
NGO Related bibs to avoid Privileges closes
bib forfeit - NGO privileges
Bib Related
- Fundraiser privileges
Corporate Related - Corporate privileges
Submit additional
Fundraiser related
Charity bib
Race Day Related requests

30
+91 22 6237 8947 / 48, +91 22 2493 7676/79/83/85 @UWMumbai

United Way Mumbai Marathon Helpline: /Unitedwaymumbai

91670 11900 (Mon - Fri, 10:00 am to 6:00 pm)
/unitedwaymumbai
tmm@unitedwaymumbai.org

www.unitedwaymumbai.org/tmm