AGENDA

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Hi, nice to e-meet you!!
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Source : Hootsuite, Slide share
 Digital Media Marketing
As we know it
Things to Note on Paid: SEO
- More into short term strategy
- Trackable Conversion
- Full-Funnel Digital Marketing Paid Content Marketing
- Requires capability of data usage
- Bigger reach and impressions
- etc Social Media Marketing

Social Media Ads Digital

Marketing
Search Engine Marketing Things to Note on Organic:
- More into long term strategy
Programmatic Ads - Non-trackable conversion
- More into content
- Potential to be the source of
Display Ads Organic viral content
- etc
Video Ads
Performance and Digital Marketing

Performance Marketing mostly sits on the “Paid Media”

section of the digital marketing trifecta.

However, we are also doing digital marketing initiatives

with the Owned Media and Earned Media such as:

Owned Media: SEO (+ Content Marketing), ASO, In-App

Earned Media: Post Engagement Ads (mention , review
from customers )
 How does it relate to Business?
Performance Marketing Focus

PR, Radio, TV, Print, Content marketing (blog

Facebook Ads, Google Remarketing, CRM Customer’s Blog, Social
Word of Mouth, KOL, articles, infographic, etc)
Ads, CRM (push, in-app, (push, in-app, email) Media, Forums
Youtube Ads, SEO, Reviews, Email
email)
Facebook Video Ads Marketing, Social Media

Awareness Consideration Conversion Retention Advocacy

Consumer become Consumer putting our Customer use or Customer repeat the Customer promotes
aware of our products brands as one of the experience our usage of our product / our product / services
and services, but not alternatives to solve products / services to services to their friends and
necessarily have the their problems solve their problems families because they
needs to use it feel positively about
our product / services

Digital Marketing Focus

How does it relate to Business?

AWARENESS & CONSIDERATION

Objective: Generate awareness &
1. consideration of product/services or
campaign
KPI: Reach, Impression, CPM
Aware

USER ACQUISITION

2. Objective: Driving new users

(download → registration → 1st booking
confirmed) Acquire
KPI: Install, New Users (1st transaction
confirmed)

RE-ENGAGEMENT
Objective: Re-engage with existing
3. customer (upsell, cross-sell, churn
recovery, new feature update)
KPI: brand loyalty, power customers
Engage
Channel Digital Ads
Overview
Media Overview
Objective to be covered

Awareness &
Acquisitions Reengagement
Considerations
Awareness & Considerations Acquisitions Reengagement

Facebook & Instagram

What can we do? How does it work?

1. Reach & Freq

Generate maximum awareness

2. Landing Page Views

Generate numbers of audience to
visit the specific landing page.
(+Google Analytics report to see
the session performance as a
metric to measure)

3. Geofencing (Experiment)
Target audiences in the specific
location by using latitude and Budi
longitude Male 25, Travel
Awareness & Considerations Acquisitions Reengagement

SEM

What can we do? How does it work?

1. Landing to Web
Support Tactical campaign to answer
search most related queries related to
the campaign (+Google Analytics
report to see the session performance
as a metric to measure)
Awareness & Considerations Acquisitions Reengagement

Facebook & Instagram

What can we do? How does it work?

1. Mobile App Installs

Non Gojek Users → Gojek users

Budi
Non Gojek Users
Awareness & Considerations Acquisitions Reengagement

Facebook & Instagram

What can we do? How does it work?

1. Conversions
Gojek Users → Gojek users keep doing
transaction

2. Target users based on

their activity in app
● Order freq in a certain period
● Cancelled booking
● PAS selected
● etc.

Budi
Gojek Power Users
Digital Campaign Use Case
Channel CRM
Overview
CRM
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Channel SEO
Overview
Why SEO?
 Introduction: SERP (Search Engine Result Pages)

GOOGLE MY
BUSINESS (FREE)

PAID

ORGANIC SEO
(AFFORDABLE)
Introduction: SEO on Customer Journey

PR, Radio, TV, Print, Content marketing (blog

Facebook Ads, Google Remarketing, CRM Customer’s Blog, Social
Word of Mouth, KOL, articles, infographic, etc)
Ads, CRM (push, in-app, email) Media, Forums
Youtube Ads, SEO, SEO, Reviews, Email
(push, in-app, email)
Facebook Video Ads, Marketing, Social Media

Awareness Consideration Conversion Retention Advocacy

Consumer become Consumer putting our Customer use or Customer repeat the Customer promotes
aware of our brands as one of the experience our usage of our product / our product / services
products and alternatives to solve products / services to services to their friends and
services, but not their problems solve their problems families because they
necessarily have the feel positively about
needs to use it our product / services

SEO Focus SEO Bonus

Q&A
THANK
YOU