Mehroze Azeem

Roll No. 419

B.S. English –Semester 2
Assignment of Mass Communication
Submitted to Sir Rana Bashir
ORIGIN:
The term communication is derived from
the Latin word communis, meaning
common.
DEFINITION:

•COMMUNICATION IS A PROCESS BY WHICH

INFORMATION IS EXCHANGED BETWEEN INDIVIDUALS
THROUGH A COMMON SYSTEM OF SYMBOLS & SIGNS OF
BEHAVIOR.
PROCESS OF COMMUNICATION

Sender Encoding Message Decoding Receiver

message channel Message
SENDER/ENCODER
• SENDER/ ENCODER IS A PERSON WHO SENDS
THE MESSAGE. A SENDER MAKES USE OF
SYMBOLS (WORDS OR GRAPHIC OR VISUAL AIDS)
TO CONVEY THE MESSAGE AND PRODUCE THE
REQUIRED RESPONSE.
• FOR EXAMPLE: A TEACHER ADDRESSING HIS
CLASS. IN THIS SITUATION THE TEACHER IS A
SENDER WHO IS SENDING MESSAGE TO A GROUP
OF STUDENTS. THE SENDER CAN CONVEY OR
SEND MESSAGE TO BOTH, A SINGLE PERSON OR
A GROUP OF PEOPLE.
ENCODING
Encoding is the process where the information you would like to
communicate gets transferred into a form to be sent and decoded by the
receiver.

Think of this as similar to changing your money into a different currency

when you travel from one country to another.
CHANNEL

These channels include

verbal such as telephone,
Channels are the way you and face-to-face
convey your message. conversations as well as
non-verbal such as e-mail
and text messaging.
DECODING
Communication can go
downhill at this stage if
Decoding is on the
the receiver is not
receiving end of
practicing active
communication. This
listening skills or if they
stage is just as
do not possess enough
important as encoding.
information to accurately
decode the message
The degree to which the
decoder understands
the message is
dependent upon various
factors such as
knowledge of recipient,
their responsiveness to
the message, and the
reliance of encoder on
decoder.
FEEDBACK

Feedback is the
main component
Feedback may be
of communication
verbal (through
process as it
words) or non-
permits the sender
verbal (in form of
to analyze the
smiles, sighs, etc.)
efficacy of the
message.