FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC CASE STUDY

PRINCIPLES OF ENTREPRENEURSHIP
ENT530

ENT530OCT2020/NFG
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

CASE STUDY RUBRICS

(20%)

Course Name: Principles of Entrepreneurship Name: Lecturer’s Name:

Course Code: ENT530 Group:

Criteria Unacceptable Fair Good Excellent Marks obtained

0 1-2 3-4 5

Preliminary items Provide poor preliminary Provide moderate preliminary Provide good preliminary Provide excellent preliminary
5% materials materials materials materials
 Cover page  Cover page  Cover page  Cover page
(1 mark) (1 mark) (1 mark) (1 mark)
 Acknowledgement (1 mark)  Acknowledgement (1 mark)  Acknowledgement (1 mark)  Acknowledgement (1 mark)
 Executive summary  Executive summary  Executive summary  Executive summary
(2 marks) (2 marks) (2 marks) (2 marks)
 Table of contents (1 mark) Table of contents (1 mark)  Table of contents (1 mark)  Table of contents
(1 mark)
0 1-3 4-7 8-10
Company background Do not provide company Provide moderate information Provide good information Provide excellent information
10% background, no organization about company background, about company background, about company background,
chart, no explanation about organizational chart and organizational chart and organizational chart and
product or services moderate explanation about explanation about company excellent explanation about
product or services product and services product and services.
0 1-5 6-10 11-15

Executive summary Good understanding on the

Poorly understand the Satisfactory understanding on
15% No executive summary executive summary
executive summary the executive summary

ENT530OCT2020/NFG
 1-5 6-10 11-15 16-20
Identification of Little identification and little Able to slightly identify and Able to identify and Able to identify and understand
Performance Main understanding of the main understand the issues in the understand most of the all of the main issues in the
Issues / Problems issues in case study case study issues in case study case study
20%
Analysis of the Poor use of SWOT analysis, Moderate analysis of the Issues Good analysis of the issues. Excellent analysis of the issues.
Performance Main major key elements are not Key elements of SWOT are Key elements of SWOT are Excellent presentation on key
Issues / Problems presented moderately presented well presented. elements of SWOT
20%
Provide suggestions Suggestion not relevant to Little suggestions and slightly Relevant suggestions and Well documented and
on appropriate problem identified appropriate solutions to the appropriate solutions to the appropriate solutions to the
solutions issues in the case study issues in the case study issues in the case study
20%
1-2 3-4 5-6 7-10
Conclusion Good conclusion on the main
10% Unclear conclusion on the main Moderate conclusion on the finding and issues form the excellent conclusion on the
finding and issues form the main finding and issues form analysis main finding and issues form
analysis the analysis the analysis

ENT530OCT2020/NFG
ENT530OCT2020/NFG