” Age: ” “The table above shows that a large portion of the interviewees are between the age

group of 21-25 years which means that the target market is young generation and college
students here.”

Gender: “The data shows that there are 6 female interviewees and 9 of them are male. This is a
balanced proportion between both the genders in the sample. This will make this survey more
representative of the target market which has been chosen to analyse.”

PROFESSION: “I wanted to know the PROFESSION of the customers. So, I asked the question
that whether he is student, shop keeper, businessman or home maker.”

How often do you Consume Soft Drinks? - “3 of them consume twice a week and many once a
week. This will help me in knowing the most popular drink and why they like to drink those.”

HAVE YOU EVER TRIED BISLERI POP? - “3 of them said they have consumed Bisleri Pop and rest
never heard of the pop brands available in market.”

WHICH FLAVOUR OF SOFT DRINK DO YOU PREFER? - “Majority said cola and rest said mango
and lemon. Cola is popular and it is also the most selling product of brands.”

WHICH BRAND OF SOFT DRINK DO YOU PREFER? - “Coke and thumbs up was the most liked
drinks by consumers. It is because of its hard taste and spicy flavour.”

DO YOU TRUST BISLERI FOR ITS PRODUCT SAFETY? - “All of them have no trust issue with
bisleri as a brand. They consumer bisleri water and were satisfied with the product.”

Interview duration: The average duration of interview was around 2:00 minutes.

KEY FINDINGS: -
 As per my survey, I found that majority people between age 18-30 consume soft drinks.
 In India, youth is the targeted segment for these soft drink brands.
 Bisleri is known for mineral water and is a leader in its segment. So, people trust bisleri
for its purified water.
 Bisleri introduced those flavors which was not different from the competition. We can
also say that bisleri was not able to differentiate their products from competition.
 They should introduce a different flavor soft drink and with a proper differentiation
technique, which can be easily identified by consumers.
CONCLUSION
“So where does the brand Bisleri Pop failed?”
“Bisleri a brand of Parle could have introduced a new product like “appy fizz”. Although appy
fizz is also a brand of Parle agro.”
“I am saying this because cola drink like Pepsi, Coke and Thumsup had reached a significant
trust level at which consumer is unable to make a try to taste other brands products. As per my
research I found out that people like fonzo of bisleri but the sale went down due to many other
brands are in market and they have high consumer awareness.”