Hero MotoCorp ltd.

Thank you rabi.

Now I will to take you through hero MotoCorp ltd.
Hero MotoCorp ltd. Ranked as World’s number 1 two-wheeler manufacturer for
19 years in a row with 6000 customer touch points.
It has largest market share in the two-wheeler industry with 34 years of
excellence and 90 million sales
Market share: 2018-19: 32.80%
2019-20: 35.70%
2020-21: 1st quarter (April-June’20): 34.60%
There is a decrease in market share from 2019 to 2020 and this decrease is due
to coronavirus pandemic.

Target market
Hero MotoCorp targets the higher middle class and lower middle-class people.
Even, this particular vehicle is well accepted among young mass and students,
as it is made for everyday usage due to its fuel-efficient quality.
Usually, Hero MotoCorp follows Undifferentiated/Mass marketing strategy. It
provides same kind of offers to all customers during the festive seasons,
creating a fair pricing policy. Also, it sometimes follows
Differentiated/Segmented Marketing in case of its premium range bikes.

Improving sales post pandemic:

The Hero two-wheeler manufacturers saw a strong turnaround despite the
inauspicious periods of shraadh and adhik maas. The improving sales picture
comes after an increased preference for personal mobility due to the coronavirus
pandemic.
Hero MotoCorp 2020 2019 Growth%
Two wheelers
July 5,14,509 5,35,810 (3.97) %

August 662,723 612,204 8.30%

September 7,15,718 6,12,204 16.90%

Here we can see there is negative growth in the month of July from 2019 to
2020..

Then Post pandemic there is substantial increase in the month of august. And

In the month of September 2020, Hero MotoCorp has had a good run, with
maximum growth

Change in advertisement:

Okay, so this is a known campaign run by hero – hum Mein h hero

The company has given it a new meaning by adding #india rebounds and by
showcasing different measures of safety to be followed during the current
COVID-19 pandemic situation. It showcases how India rebounds after the
lockdown announced in March 2020 and how businesses slowly open and life
gets back to a new normal.

This commercial campaign portrays the importance of use of masks, sanitizers

and social distancing.

This is my humble request to stay safe and use mask.

Now I would like my colleague sonal to continue with this.