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1.1 PRINCIPLES OF MANAGEMENT

1.The objective (or) goal is attained by
performing certain fundamental
management functions which can be
grouped under five basic heads –
explain all these basic heads in detail.
2.Proper guidelines must be taken into
consideration before delegating
authority to any one – Elucidate in
detail what, and how it can be done.
Also explain the obstacles we face in
the course of action.
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3. Of all the “M”s in Management, the

most important “M” is for men. How
and why it is so. What are the sources
available in getting those resources?
4. “People join work for sometimes and
then leave the organization for a
number of reasons” – Elucidate in
detail the above said statement and
what are the steps that are available to
overcome these situations.
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1.2 MARKETING MANAGEMENT

1.How do consumers seek to reduce post
purchase dissonance? As a marketer of
consumer durable, explain how you
can provide positive reinforcement to
the consumers after they have
purchased your brand?
2.Suggest appropriate distribution
channel for each of the following four
products and also give justification for
you suggestion.
a. LCD-TV
b. Sachet Pack Machinery
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c. Food Items.
3. Explain the need for adopting
technology in retailing with examples
illustrates the role of technology in
CRM.
4. As a sales manager you have been
assigned the task of planning the sales
promotion programme of 3G
technology enabled mobile phone.
Discuss the steps that you would follow
for effective planning and management
of the said programme.
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1.3 HUMAN RESOURCE MANAGEMENT

1.Distinguish between training and
education. What are the essential
ingredients of a successful evaluation
of training programme?
2.Explain the importance of collective
bargaining in Industrial Relations? Is
collective bargaining successful in
India? – Discuss.
3.Evaluate the importance of
Performance Appraisal in an Industrial
organization. How would you make it
more effective? Explain.
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4. How will you ensure discipline on

employees without getting de-
motivated? How does discipline
process affects work motivation of
employees.
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1.4 FINANCIAL MANAGEMENT

1.Would you prefer high degree of
operating leverage or low degree of
operating leverage under normal
market conditions? Why?
2.“In Inventory management, Economic
Order Quantity is achieved, when the
total cost is at its minimum for the
enterprise” – Explain the concept, with
suitable pictorial presentation.
3.Suggest the methods you consider
most suitable for raising the required
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amount of working capital in the short

and long run?
4. Chandru Limited has obtained the
following data concerning the average
working capital cycle for other
companies in the same industry.
Raw material stock turnover - 20 days
Credit received - 40 days
Work in progress turnover - 15 days
Finished goods stock turnover - 40
days
Debtors collection period - 60 days
Total - 95 days
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Using the following data, calculate the

current working capital cycle for XYZ
Ltd., and briefly comment on it.
Credit sales - 5000
Total cost of sales - 4000
Cost of production - 3000
Purchases - 3500
Total raw material consumed - 600
Average raw material stock - 800
Average work in progress - 85
Average finished goods stock - 180
Average creditors - 700
Average debtors - 350
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1.5 PRODUCTION AND MATERIALS

MANAGEMENT
Discuss the various inventory models
1.

used in industries. Do you think JIT

inventory is successful in India?
Explain.
2. Critically evaluate different
maintenance techniques used in
heavy industries. Which is more
effective?
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3. How do production managers’ co-

ordinate the machining process?
Discuss the difficulties involved in it?
4. A company plans to start a mineral
water plant in Tamilnadu. What factors
you would consider in selecting the site
location? Draw a layout for this project.
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1.6 BUSINESS MATHEMATICS AND

STATISTICS
1.a) Discuss the relationship between
normal and
Passion distribution.
b) The weekly wage of 1000 workers
are normaly distributed around a
mean of Rs. 700 and with a standard
duration of Rs.50 Estimate the
number of workers whose weekly
wages will be i) between Rs. 700 and
720; ii) between Rs. 690 and Rs. 750;
iii) more than Rs. 750. iv) less than
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Rs. 630; v) more than Rs. 900. Also

estimate the lowest weekly wages of
the 100 highest paid workers.
2. a) Give an example of multiple
regression and
explain.
b) The following table shows the mean
and standard deviation of the prices
of two shares in a stock exchange.
Share Mean Standard deviation
‘A’ Ltd., 39.5 10.8
‘B’ Ltd., 47.5 16.0
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3. a) If the co-efficient of correlation

between the
prices of two shares is 0.42, find the
most
likely price of share. A
corresponding to a price
of Rs. 55 observed in the case of
share B.
b) A company has the head office at
Calcutta and branch at Bombay. The
Personnel Director wanted to know, if
the workers at two places would like
the introduction of a new plan of work
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and a survey was conducted. Out of

the sample of 500 workers at
Calcutta, 62%, favoured the plan. At
Bombay out of a sample of 400
workers 41% were against the new
plan. Is there any significant
difference between the two groups in
their attitude towards the new plan at
5% level.
4. a) How does decision tree helps
management?
b) The investment staff of TNC Bank is
considering four investment proposals
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for a client : Shares, bonds, real estate

and saving certificates. These
investments will be held for one year.
The past data regarding four
proposals are given below: share:
there is a
25 per cent chance that the shares
will decline by 10 per cent, a 30 per
cent chance that they will remain
stable and a 45 percent chance that
they will increase in value by
15 per cent. Also the shares under
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consideration do not pay any

dividends.
i. Bonds : These bonds stand a 40
per cent chance of increase in value
by 5 per cent and
60 per cent chance of remaining
stable and yield 12 per cent.
ii. Real Estate : This has a 20 per
cent of increasing 30 percent in value,
a 25 per cent chances of increasing 20
per cent in value, a 40 per cent chance
of increasing 10 per cent in value, a
10 per cent chance of remaining
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stable and a
5 per cent chance of losing 5 percent
of its value.
iii. Saving certificate : These
certificates yield
8.5 per cent with certainty.
Use decision tree to structure the
alternatives to the investment staff and
using the expected value creation
choose the alternative with the highest
expected value.
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1.7 ADVERTISING MANAGEMENT

1.Discuss the ethical issues connected
with advertising with examples.
2. Comment on the methods of post
testing of an advertisement copy. For
an effective brand building excessive
globally, how will you choose your
celebrities? Enlist your reasons for it.
3. Discuss the major scheduling pattern
available to the global media buyer?
Provide Indian example of each
pattern.
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4. Critically evaluate a social advertising

that you come across recently.
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1.8 MANAGERIAL COMMUNICATION

1.Assess the pattern of communication
in Indian organizations in general.
What actions may be taken to make
communication more effective?
2.Explain the importance of the
communication in organizations.
Discuss various communication
channels used in an organization you
are familiar with and their
effectiveness. Briefly describe the
organization you are referring to.
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3. "Ineffective communication is the fault

of the sender". Do you agree or
disagree? Discuss.
4. Discuss the communication process in
detail and explain the role of
telecommunication devices in the
communication process.