A Business Plan

On
Boutique House

Course Title : Entrepreneurship Development

Course Code : MKT-323

Submitted By
Md. Ali Hossen Ridoy
Id No : R-172567 3rd Year
2nd Semester
Department of Marketing
Islamic University, Kushtia, Bangladesh.
 Submitted to

Dr. Dhanonjoy Kumar Assistant

Professor Department of
Management Islamic University,
Kushtia, Bangladesh

Executive Summary :

This report focuses on the different compensation practices designed

by a company called ” Inter fashion Boutique” for different levels of
employees. In this report I have discussed about the organization, its
vision, mission, product and service offerings, its organogram and the
total compensation package it offered. I have also focused about the
financial projections of this organizations with cash flow, total capital,
balance sheet etc. Here, I can try to find out that what determining
factors are affected this compensation programs in our country
perspective, because compensations system varies country to country.
While determining compensations, it must consider its other
competitor’ position and market trends. So comparing to other rivalry it
try to determine its compensation and other allowance with basic pay,
because this company is a retail organization. Then I analyzed the non

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compensation program from the perspectives of both the employees
and the employers. Later, I came up with few recommendations of this
business that can utilize to enhance its employee satisfaction which
increase its productivity. I think that at last its effort will bring fruitful
ending.

So it offer our product in a different way and it creates a unique

position of its brand to the target customer. Recently it Plan to run 1
outlays and expand 3 more outlays in Dhaka city, Siddheswari (First
branch), Bannai branch(Proposed).And the other two branches
inDhanmondi(Proposed). This organization is planning to establish 3
more outlays in Chittagong and Rajshahi. It is also trying to expand its
business in out of the country. At present this organization hope to
capture the 40% of the market share in this sector (Estimated). Though
it has some limitation but it is sure that it can be able to overcome that
and touch the number 3 position providing better compensation
package.