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Executive Summary
Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a
friendly, effective place singles can meet. Colloquy Grog Shop is not your typical bar where
people go to meet other singles, it has a unique service called the structured conversation system
that is quite effective for allowing singles to meet each other and provide them with valuable
insight into the other person through reflective conversation.
Objectives
To create a local tavern/coffee shop whose primary goal is to exceed customer's expectations.
To develop a sustainable start-up business surviving off of its own cash flow
Mission
Colloquy Grog Shop's mission is to provide a neighborhood bar/coffee shop where
single people can meet. We exist to attract and maintain customers. When we adhere to this
maxim, everything else will fall into place. Our services will exceed the expectations of our
customer.
Keys to Success
The keys to success will be to constantly address our customer's needs
Company Ownership
Colloquy Grog Shop is an Oregon corporation solely owned by ajay joshi
Start-up Summary
Please note that the following items which are considered assets to be used
for more than a year will be labeled long-term assets and will be depreciated
using G.A.A.P. approved straight-line depreciation method
Start-up Funding
Assets
Non-cash Assets from Start-up $50,000
Cash Requirements from Start-up $68,850
Additional Cash Raised $0
Cash Balance on Starting Date $68,850
Total Assets $118,850
Capital
Planned Investment
Ajay $40,000
Family and friends $80,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $120,000
Start-up
Requirements
Start-up Expenses
Legal $1,000
Stationery etc. $150
Other $0
Total Start-up Expenses $1,150
Start-up Assets
Cash Required $68,850
Other Current Assets $0
Long-term Assets $50,000
Total Assets $118,850
Products
Colloquy Grog Shop sells the following
1. Alcohol product
2. Beer
4 . Various kinds of coffee
3. beverage product
4. Fast food
5. Ice-cream
6. Cold drinks
Colloquy Grog Shop's market can be broken down into two different groups, singles and
non-singles. Both groups are well educated and are middle to upper-middle class.
Colloquy Grog Shop competes within the bar/coffee shop industry with a market niche focusing
on singles activities. By concentrating on these single activities, Colloquy Grog Shop also faces
competition from other singles groups.
Market Segmentation
Colloquy Grog Shop's customers can be broken down into two groups: singles, and non-
singles. The non-singles group is smaller by virtue of the fact that if you are meeting someone
whom you already know, the two of you can come up with the topic of conversation yourself,
therefore, Grog Shop offers this group less value. The demographics for the non-singles is
similar to the singles, to be listed below. The demographics of the singles are:
Colloquy Grog Shop strategy will be based on communicating Grog Shop's value to
the targeted segments. This will be done through a variety of methods
The first method will be strategically placed advertisements. One place that will be used
for advertisements is the Willamette Weekly, the liberal arts magazine that details all of the
entertainment in Portland
The other form of advertising will be using "grassroots" methods where customers will
be given coupons for their friends to try Colloquy Grog Shop for the first time. The coupon will
be an economic incentive for the newcomer to try Colloquy Grog Shop. The coupon also has the
added force of a referral from a friend
Industry Analysis
Colloquy Grog Shop competes within the general bar/coffee shop industry.
The bar industry is a very broad industry. Participants in the industry do not seriously
focus on specific niches. Sure there is a flavor to specific bars, but it is not an overwhelming
trait. An example of this might be a sports bar that will typically have multiple TVs with sports
on. Beyond this "decoration," there is not a significantly prevailing theme other than the place
that serves alcohol. The value that bars offer is a place where someone can go to get alcohol in a
social setting. A secondary benefit is an opportunity to meet people. Please see the Product and
Services section for commentary on the effectiveness of a bar's ability for people to meet people.
To conclude, most bars have some sort of theme, but overriding theme is a place to socially
consume alcohol.
The coffee shop industry is made up of diverse coffee shops that typically serve coffee
and assorted coffee drinks as well as various food offerings. Coffee shops are places where
people will go to enjoy their favorite coffee beverage, to read a newspaper and relax, or to meet
people and engage in conversation. This last purpose of a coffee shop is an unstructured,
unstated purpose. It takes place at the hands of the patrons as opposed to a concerted effort by
the establishment.
Bars: there are many different types of bars or taverns. Some are better than others for
meeting people, however, none have the business mission to bring together singles
Coffee shops: : coffee shops are typically an easy-going social setting that does lend itself
for people to meet others.
Competitive Edge
Colloquy Grog Shop's competitive edge is based on their unique approach to getting
singles together using the structured conversation system
Sales Strategy
Stated in an earlier section, the competitive advantage of the structured conversation system
is what will drive people to Colloquy Grog Shop and will develop long-lasting customer
relationships
Offering an ever changing selection of tapas encourages repeat visits. Additionally, the choice of
tapas encourages people to order several, increasing the per person bill because
1) the tapas offer a reasonable portion of one thing that in itself is not filling for a meal by itself,
and
2) tapas are a community food where the table can order many tapas and everyone gets to try
some.
Acknowledging that the food and drink are the revenue drivers, the servers will be well trained in
the products as well as up selling
Sales Forecast
Year 1 Year 2 Year 3
Sales
Drinks $105,921 $271,254 $296,874
Food $69,908 $179,028 $195,937
Total Sales $175,829 $450,282 $492,811
Personnel Plan
Year 1 Year 2 Year 3
Ajay joshi $36,000 $40,000 $45,000
Chef $38,500 $38,500 $38,500
Line cook $14,400 $17,280 $17,280
Server $11,200 $13,440 $13,440
Server $11,200 $13,440 $13,440
Server/bartender $11,200 $13,440 $13,440
Bartender $11,200 $13,440 $13,440
Dishwasher $11,200 $13,440 $13,440
Total People 8 8 8
Break-even Analysis
Conclusion
From all above information we can say that It is vary good opportunity for started the bar and
coffee shop in Kolkata. And offer having a successfully running there we are planning to open
our business in the entire metro city,