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Model 9 Answer

Some people believe that nowadays we have too many


choices. To what extent do you agree or disagree with this
statement?

It is argued by some people that in recent times we have too many things
to choose from. I completely disagree with this view as having so many
options enables consumers to purchase more competitively priced and
higher quality products.

There is some truth in the argument that these days we have far too much
choice which causes overwhelm. However, I think that having so many
options is a positive phenomenon because it encourages businesses
compete with each other, which means that consumers can benefit greatly
from prices coming down. To illustrate this, over the past two decades
Ryanair and EasyJet budget airlines considerably reduced the cost of
airfares for flights all over Europe. Prior to this there was only one airline to
choose from at exorbitant costs. Presently, there are many more budget
airline options serving every European destination with incredible bargains
for customers.

Another reason why I believe that more choice is beneficial is that the
quality of products has improved in recent years. This is because with so
many businesses vying for a customers attention, their main selling points
are not only low prices but also much higher quality. For instance,
smartphone costs have decreased in the past 5 years and handsets are
more powerful and more durable than ever before. This is down to the fact
that manufacturers have focused on quality control to compete with rival
products. This has certainly been beneficial to consumers and would not
have been possible with one or two companies monopolizing the
smartphone market.

To conclude, despite the argument that there is too much freedom of


choice nowadays, I think this is a positive trend as the plethora of options
allows customers to buy inexpensive items without compromising on
quality.

289 words

Analysis

1. My thesis statement says: I completely disagree with this view as


having so many options enables consumers to purchase more
competitively priced and higher quality products.

2. I have covered the points about how more choices have resulted in
lower prices in main body one, while in main body two I cover the point
about higher quality products because of the fact there are more choices.
Notice how I have referred to the argument that there is some truth in the
argument that these days we have far too much choice which causes
overwhelm but I have clearly stuck to my opinion.

3. The examples I gave are made up and not entirely true but they look
realistic, the examiner does not check your examples for validity.
Examples are there to support your main ideas.

4. The points I have made in the essay connect with consumerism and
shopping, but I have linked them to the points about how having many
choices are of benefit to customers or consumers, because my opinion
disagrees with the argument in the task.

5. In this type of essay you could write about other areas where having
many choices are relevant such as: the choices of universities we can
attend, the choices of work we might engage in, The choice of health care
options available….and so on.

6. Of course you can agree completely with the argument presented and
write about the downsides of having so many choices in modern life.
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