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location that would make Amazon (or perhaps any business) not want to locate there?
Having this counter-argument is a key component of persuasive structure, as it builds
your credibility by showing that you have considered “the other side” and are fair,
balanced, objective.
Once you establish the counter-argument, however, you then address it as best you can
(again, using legitimate cited evidence). How do you work around it? How do other
positive factors make up for it? Note that I don’t say “refute” the counter-argument; that
is because in this case, the counter-argument must be a legitimate, serious weakness
with your location—you cannot set up an easily over-turned “straw man.”
Your counter-argument could be a strength of Northern Virginia that you contrast your
chosen location to, or it could be an inherent weakness of your chosen area (for
example, high corporate taxes, or a high crime rate that discourages business
development). In general, throughout your report, you can contrast your chosen
location against Northern Virginia—in other words, you can argue for your location as a
direct alternative to Northern Virginia—but you don’t need to, explicitly. That rhetorical
strategy is your option.
Here are the requirements for each assignment:
Recommendation Report
Polished draft for Peer Review and Final Versions required
Memo format, with numbered page headings (see format sample in module)
750-1000 words (both the minimum and maximum are enforced; the report will
be approximately 3-5 pages, with graphics and headings, plus References page)
Includes at least two graphics that visually represent data
Includes 3 critical factors in support of your location and one counter-argument
against it
Cites at least 6 distinct, legitimate sources—thus, you must use information or
data from at least 6 sources in your paper, each of them with proper APA
parenthetical citation in the body of the paper, and with a corresponding APA
“References” page at the end of your report (the references page does not apply
to the word count)
Recommendation Outline
Outline is a separate assignment as the basis for the oral presentation
1-2 page formal outline that uses the template provided
Includes at least 4 cited sources (with APA parenthetical citations) and a
references page (you can use the same sources as for the memo report)
Also includes the 3 critical factors and the counter-argument
Do not, however, include any actual graphics in the outline (although you may
write text indicating where you might refer to a graphic in your slides)
No draft for peer review required
Page 3 of 4
Recommendation Presentation
A 3-5 minute video presentation based on your Recommendation Outline
Must be accompanied by PowerPoint slides that you will submit to Canvas—you
do not need to have the slides in your video, but you do need to orally refer to the
slides by number (so, number your slides)
At least two of the slides must have a graphic representation of data (you can
use the same graphics as in your memo report, but you don’t have to)
For any images/graphics of data, you must include a citation on the slide (“Image
Source: http://www.example.com”), either of the image source (NOT Google
images) or where you obtained the data if you created the image yourself.
However, you do not need to cite all the information you use on the slides (the
citations in the outline cover that).
Rule of thumb: Approximately one slide per minute, so about 3-5 slides
Note also that the slides should NOT replicate your outline—instead, the slides
are a supplement to your presentation and should illustrate key ideas. Thus, the
slides should be graphic heavy and text light.