Self Publishing for Professionals

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Writer’s Journal
I
nstant Publisher wants to show you that writing a book
isn’t as daunting as you think it is. While we know that
there is a lot of work involved, you probably have the
majority of it already written.

As a business professional, you have already produced a lot of content, valuable

content, for your business. Whether it is marketing copy or educational papers,
much of your expertise has been generated and is easily accessible.
This Writers’ Journal is designed to help you gather and compile information
that you have already previously generated, such as:
• marketing materials
• social media profiles
• website
• blog posts
• articles
• white papers
Once compiled and sorted, you can easily assemble your book and fill in any
missing information with newly generated content. Organize this information
into chapters and you now have a manuscript ready to self publish.

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Let’s start with you...

YOUR BIO
Who are you and what have you done relevant to the context of your book. Why
should people care about you and what your do? Use specific examples when
possible.
This is an opportunity to tell your reader why they should trust you. Don’t brag
but let them know you are competent and know what your are talking about.

What are your real world accomplishments? Be clear, concise and accurate. Use
statistics and clear examples.

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Who do you serve. What is your niche? Define your customer. Why do you ser-
vice this audience.

What awards, certifications, distinctions and education contribute to back up

why you are the expert in your field?

What social proof can you add? Here, include testimonials, global businesses or
well-known people you may have served.

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List any publications or media were you have been featured.

Add pertinent and relevant personal facts or history. This is were you tell your
story of how you became knowledgeable and passionate about your business.
What is your story?

List your contact information. Add your website URL, links to social media and
business contact information.

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Now your business...

YOUR CUSTOMER

What does your customer need or want from you? Why are they seeking your
knowledge and experience?

What are top pain points of your target market? List at least 3-5 problems they
deal with and need relief from.

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What direct experience do you have that addresses your clients’ pain points.

How did you overcome those issues or how have you helped someone with simi-
lar pain points? Share your successes.

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What is your core message? Distill down what your wrote previously into a few
sentences. What is your core message or theme?

What are the main points that support your core message? What points will con-
tinue to connect your core message back to your audience?

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Outline your personal narrative, include a beginning, middle and end. Include
a promise that directly relates to your audience (ex., this happened to me and I
fixed it this way, you can benefit too). Include specific pain points, defining mo-
ments or breakthroughs you had and how your life has changed as a result of
your efforts.

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What questions do you get asked most often in your business. Write down at
least 10.

What should your clients know about your business. What do you feel that they
must know? Write down at least 10. Include how you are different from your
competitors.

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Include any case studies. Tell your clients’ stories and how you have helped
them. Be as specific as possible.

What did you do, say, show or give them that changed their situation? Do you
have proof that your theory works? Include here.

How was your information delivered (ex., seminar, book, webinar, coaching,
etc.)?

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What content have you already generated?

BLOG ARTICLES

Cut and paste previously written blog posts that appeal to your target market.
Organize the blog posts in a logical sequence. Duplicate this page, one page for
every blog post. The following will now be your chapter topics.

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PRINTED ARTICLES
Cut and paste previously written printed articles that appeal to your target mar-
ket. Organize the printed articles in a logical sequence. Duplicate this page, one
page for every article.

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WHITE PAPERS
Cut and paste previously written white papers that appeal to your target market.
Organize the white papers in a logical sequence. Duplicate this page, one page
for every white papers.

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MARKETING MATERIALS

Cut and paste previously written marketing materials (Ex. brochures,

advertisements, web copy, etc.) that appeal to your target market. Organize the
marketing materials in a logical sequence. Duplicate this page, one page for
every marketing piece.

EDITING/ PROOFING
Once your all the information you want in your book is added, now it needs to
be organized into a logical sequence or Chapters. Once your content is in one
document, now is the time to ruthlessly edit what your have written. It is imper-
ative to have a professional editor edit your document.

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BOOK TITLE
This is the hook or promise to your readers. The title should be short, descrip-
tive and catchy, ideally, one to three words.

SUB-TITLE
This should explain what the book is about. It should be clear, short yet compel-
ling. Use action words to create excitement.

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

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CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

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CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

CHAPTER TITLE CHAPTER #

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SELF PUBLISHING

You can see now that your book is taking shape. Once completed, proofed and
edited, it’s time to self-publish. Instant Publisher has over 40 years of self-pub-
lishing experience. We specialize in producing high quality books quickly and
affordably.

Instant Publisher helps authors achieve their self-publishing dreams since 2001.
Instant Publisher offers quick, affordable book publishing, knowledgeable cus-
tomer support representatives and a variety of printing service options.

WHY INSTANT PUBLISHER?

Fast Turnaround. Perfect-bound black/white books with a color cover ship in as

few as 5 to 7 business days; hardcovers in as few as 20 to 25 business days.
Affordability. Instant Publisher offers the highest quality printing with the most
options at the best price in the short-run printing industry.
Ease of Use. Setting up your book is simple with our easy-to-follow website tuto-
rials. Instant Publisher can also prepare your manuscript with our add-on ser-
vices.
Customer Support. We are dedicated to making your self-publishing experience
the best that it can be. We can assist you with all aspects of preparing your
book for publication.
Options. Instant Publisher offers a multitude of book printing services:
• Copyright Assistance
• Cover Design
• Graphic Design
• ISBN & Barcodes
• Layout
• Mailing Services
• Posters
• Proofreading
• Scanning
• Typesetting
• We’ll even write it for you! (Call us for details)

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MARKETING COLLATERAL
• Business Cards
• Brochures
• Posters
• Flyers
• Calendars
• Folders
• Magnets
• Scratch Pads & Notebooks
Below are links to content that you may find useful during your journey to pub-
lished author.

Self Publishing Cheatsheet

Self Publishing for Professionals Marketing Guide

We wish you the best of luck on your book and your business.

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