A FEASIBILITY STUDY ON

THE MANUFACTURING AND MARKETING OF

YEMAZING BALLS

IN BIÑAN, LAGUNA

In Partial Fulfillment
Of the Requirements for the Subject
Business Enterprise

By:

William Barrun
Patricia Marie Adriatico
Joreeca Jane Dayao
Shaina Marie Mercado
Marjelyn Zamora
 March 2018

Chapter 1

The Problem and Its Setting

Introduction

Graham ball is only one of the variation of desserts that can be made from graham
crackers. Graham crackers originated from honey that make it tastes sweet. As time goes by,
there are different flavors produced by graham crackers like chocolate that surely caught the
attention of their customers. These crackers had its sweet taste yet has still health benefits
cconsumers may get, the biscuit was firstly originated as healthy biscuit. Graham is named after
a man who believed unhealthy diet leads to sexual excess and that person is known as Sylvester
Graham. He is against of many bad habits that can cause many diseases to human or health
concerns, so that he produced this kind of biscuit to be consume.

With the growing number of individuals who loves to eat desserts made from graham
crackers, there are variety of graham delicacy people may choose in the menu. This includes the
graham balls, graham pie crust, graham cake, graham cookies and many more. In the Philippines,
people like to spend less yet taste better food, that is why instead of making expensive graham
delicacy, consumers mostly choose graham balls because of its inexpensive cost of ingredients,
people adding some twist like its filling or to its coating to make its appearance very appetizing,
it is also very easy and less time consuming while making it.

Amazing Sweets Company made a twist in the graham ball that is different from the
traditional graham ball people all know. The company will use yema as the graham balls' filling.
Yema is a traditional Filipino candy made from combining the basic brown/white sugar and
condensed milk. Yema also transform now as it is incorporates with the richness of powdered
milk and nuttiness of peanut butter, it is a soft and creamy delight which used to be the best
sweets for the Filipino.

However, Yema lost it's popularity in the market. Which led to The Amazing Sweets
Company seek for a way that will surely bring back the sweetness of Yema in the market. The
company will use yema as the filling of graham balls. The company aims to produce an
innovative sweets for the people. Graham balls being combined with the Yema is a type of
product new for everyone, it is tasty as well as affordable to the customers. This product of The
Amazing Sweets Company will provide customers sweets in which customers may enjoy a new
kind of graham ball as well as give them a great satisfaction.

Statement of the Problem

Feasibility studies also permit a business to cope with where and the way it will operate,
ability barriers, competition and the investment had to get the commercial enterprise up and
running. Sweets have always been a part of daily intake by people since it was created during the
17th century and still being eaten till this day. Eating sweet can actually make your skin healthy
since sugar’s glycolic acid can be very helpful in maintaining the health and look of your skin.
Eating sweets can help elimination blemishes and restoring the balance in the skin’s oils.
Without sweets, daily intake of sugar will be reduced which opens to some health problems like
fatigue. Sweets also contain Minerals and nutrients, since sugar in their structure have
ingredients that are passed to them from natural sources like sugarcanes or beet. Elements such
as phosphorus, calcium, iron, magnesium and potassium will not be greatly present in the
industrially refined sugar. Almost all sweets contain sugar and sweets maybe healthy to our
body.

Customers aren't happy with unique and everyday Yema and Graham balls they typically
taste or see in the shop, because it lacks of splendour in appearance, clients ended up shopping
for any opportunity products to meet their cravings. customers prefers new product that might
supply them the delight at an inexpensive price. This observe is going to be performed to
determine the feasibility and viability of organizing a kiosk and selling innovated pancakes.

1. Is this type of product has a stable impact on the market?

2. Will the marketers be able to earn a high income in this business?

3. Are these products supply may be able to attract the modern-day interest of the
purchaser?

Objectives of the Study

 The objective of this study is to determine the feasibility, viability and marketability of
sweets created by regular sweets combine with other food. The product of the researchers will
also offer an affordable but delightful and satisfying sweets. The researchers tend to compete
with others using unique approaches in serving Yemazing Ball sweets. Also, to calculate the best
means of producing and identifying the best profit margin to operate. Lastly, to establish the
viability of producing sweets with a combination of other sweets.

Review of Related Literature

According to Johnson (2016), graham crackers are withal visually perceived as

something that can be habituated to make salubrious snacks for kids. Utilizing them with other
sources of pabulum such as applesauce and peanut butter can engender a salubrious and
gratifying snack that kids are sure to love. Graham crackers can additionally a salubrious snack
for diabetics. For people who suffer from diabetes and who genuinely need to visually examine
the amount of sugar in their diet, Graham crackers topped with peanut butter can make a
salubrious snack that is slaking and filling concurrently. The Graham cracker can be facilely
transformed into a nutrient packed snack by simply integrating things to it like sundry nut butters
as well as fruit.But, it can withal expeditiously become a dessert when topped with chocolate and
marshmallows. “Everything in mitigation, dear.” That phrase has authentically resonated with
me over the years as I have fought my own battles with what to victual and what should be
eschewed.

According to Lynn (2017), some brands of graham crackers contain whole-grain

ingredients, which can avail you stay plenary. Feeling full while endeavoring to lose weight can
avail you when you optate to eschew victualing more victuals than you have orchestrated for the
day. The April 2011 edition of “Eating Behaviors” included a study that found people who
victualed whole grains maintained their weight loss more prosperously than those who did not
victual whole grains. Look for graham crackers that use whole-wheat flour or have the words
“whole grain” on the label.

According to Sabherwal (2015), in a hungry person, a saccharine additionally avails

inundate the vayu (wind) in the stomach, while sour and salty tastes in the middle of the repast
avail stimulate the digestive fire in the minuscule intestine. The pungent, acerbic, and astringent
taste avails subdue kapha dosh (earth). "From a macrobiotic perspective, sugar craves sugar
because it is yin energy." Each pabulum group has an energy that is categorised as either yin
(loosely relegated as female energy) or yang (masculine energy).

According to Nair (2015), the saccharine taste acts expeditiously on the taste buds and
saliva. Victualing the saccharine item first enables the flow of digestive secretions. "If you
victual sweets at the terminus of repasts, you are decelerating your digestion." If the conception
of gobbling a gulabjamun afore roti-sabji doesn't concur with you, having even a bite or two of a
saccharine afore vegetables and chapati or rice will avail you absorb vitamins and nutrients
preponderant. Besides, victualing dessert at the cessation denotes that the vacuous calories and
sugar suppress the digestive fire, causing fermentation and indigestion thanks to the acid
engendered. it's not unorthodox to experience bloating in this case.

Significance of the Study

The study determined in a Yema and Graham Balls business for those individuals who
looks for a new product inside the community. This observe is likewise very well timed and
applicable due to the fact in recent times, many purchasers might rather select shopping for
meals which can be affordable and engaging. This section will offer a short description at the
numerous importance of the take a look at given.

This study might be useful to the aspiring businesswoman and businessman which
might help them to have a few concept on having a commercial enterprise. even though
purchasers are inquisitive about a new service or product, a business can’t succeed until it could
produce and deliver the product to customers at a rate that is profitable. This study might also
assess the start-up and operational charges of a mission and make sales projections to estimate
whether or not a undertaking is probable to be profitable and might also provide treasured
insights which can assist businessman or female to make better decisions and avoid costly
mistakes.

The locating of the take a look at will assist the future entrepreneurs in analyzing the
viable outcomes and elements in placing up a pancake business internal a subdivision. it could
serve to assist the entrepreneur with statistics gathering to assess the commercial enterprise idea,
consisting of legal compliance requirements, costs, and advertising and marketing. it’d
additionally reveal that certain demographic businesses inside themarket who are inclined to pay
more for this product’s functions that are not presently to be had, giving those destiny marketers
the hazard to profit through pleasurable the need.

This may additionally be beneficial to the future researchers, it's going to assist them in
collecting data’s for his or her destiny references. The thoughts offered can be used as their
reference facts in undertaking new researches or in checking out the validity of different
associated findings. This examine may even function their go-reference so that it will deliver
them a background or an overview of pancake companies.

In doing the examine, the researchers have obtained new abilities and know-how that
they are able to use of their professions. Publicity to an area of research surely also enables the
researchers explore their profession fields. This paper can enlighten their wondering regards to
the fact of existence mainly as we walk closer to the direction of the business global.

Research Methodology

The proponents preferred to utilize the descriptive survey method in gathering data which
uses questions cognate on the product that the proposed business offers. The method will
describe and explicate the accumulated data from the survey conducted to individuals of
different barangays. Predicated on the statistical treatment, there will be 100 respondents as a
sample size and will be distributed to everyone who likes to buy a sweet food or dessert like
children, students, adults, etc in the selected barangays of Biñan, Laguna.

Sources of Data

The proponents used primary data which is usually derived from interviews, surveys and
observations. Questionnaires will be distributed to the selected barangays inBinan, City such as
Dela Paz, Malaban, San Vicente, San Antonio, Sto. Tomas, Platero, Sto. Nino, Tubigan,
SoroSoro, and Canlalay in a total of 100 questionnaires. The questions tend to describe the
respondent's demographic profile, as well as their age, gender, occupation and socio-economic
conditions. The proponents also used secondary data to gather more information. Data is usually
derived from printed materials such as books, journals, newspapers and magazines and internet
etc.

Scope and Delimitation of the Study

This study used the Graham balls and yema of the products in order to produce graham
balls. Biñan City comprises of eighteen (18) barangays and it is the first district of Laguna, with
a total area of 107.5 km2. The nine (9) baragays of Biñan City will be the target market
specifically San Antonio, Dela Paz, Timbao, Mamplasan, Platero, Malamig, Loma, Ganado, and
Langkiwa.

The type of business is manufacturing and the product is offered to everyone especially to
those consumers who want something sweet to eat.

Barangay Frequency Percentage Sample Size

Dela Paz 32,512 15.49 10
Malaban 28,928 13.78 10
San Vicente 16,823 8.01 10
San Antonio 22,925 10.92 10
Sto. Tomas 50,573 24.09 10
Platero 13,818 6.58 10
Sto. Nino 8,319 4 10
Tubigan 6,960 3.32 10
Sorosoro 8,299 3.95 10
Canlalay 20,713 9.87 10
TOTAL 209,870 100 100
Table 1 indicates that 100 individuals will be the proponents’ sample size out of 209,870
total populations in ten barangays. Barangay Sto. Tomas has the highest percentage while
Barangay Tubigan has the lowest percentage of sample.

Definition of terms
• Combination a joining or merging of different parts or qualities in which the component
elements are individually distinct.

• Filling a food mixture used for stuffing

• Graham denoting or made from wholewheat flour that has not been sifted.

• Twist to combine, as two or more strands or threads/by winding together; intertwine.

to form by or as if by winding strands together:

• Yema a type of candy made out of egg yolks, condensed milk and crushed peanuts cooked to
form a firm custard shaped in a pyramid or spherical manner then wrapped in colourful
cellophane.

Chapter 2
 MARKETING ASPECT

The marketing is important aspect in business since it contributes greatly to the success
of the organizations. Production and distribution depend largely on marketing it is the process of
introducing and promoting the product or service into the market and encourages sales from the
buying public. Since the goal of marketing is to make the product or service wisely known and
recognized to the market, marketers must be creative in their marketing activities.

Marketing aspect is one of the most useful chapters in the feasibility study. Without
marketing, sales may crash and companies may have to close. The success of the business
depends on how the product is introduced to the potential market. The fact that if the target
market will accept the proposed product is then a determining factor that this project can be
implementable.

The Amazing Sweets Company will employ 5P’s of marketing that compose of
Product, Place, Promotion, People and Price, which will serve as the marketing technique in
order to meet the need and wants of the customer or simply to meet customer satisfaction of the
target market.

The product have a distinct flavor that consumers will look for. It is usually packed in
small sizes. People of all ages, will surely enjoy Yemazing balls. It is a different product that can
give you a satisfying taste and will provide you a new combination of two desserts in one
product. Yemazing balls for amazing taste of yours will be the very first selling graham balls
which has something new, something innovative and something that will astonish our taste buds
around Binan Laguna. The company will offer a reasonable price for a quality product that will
be sell per piece or per box to give a chance for the customers to choose.

MISSION

To be recognized as one of the best seller of graham balls by creating a new version by
combining of a Filipino desert which is Yema that surely satisfy your cravings.

VISION
 By the year 2020, Yemazing balls might be the high-auality and well-known dessert or
candy provider in the region of Binan Laguna.

TRADEMARK OF THE STUDY

A trademark can be any word, sign, symbol or graphic that you apply to your company,
goods or services to distinguish them from those of your competitors. Trademarks are used to
distinguish the goods or services of a trader from those of others traders. Trademarks is applied
to a manufacturer's or a seller's products and services to distinguish them in the marketplace a
valuable marketing tool, in some circumstances. A trademark prevents another person from
offering a similar product or service confusingly similar to yours. A trademark is a corporate
symbol that contributes to the image the company is trying to build. It is a mark of quality and
excellence that identifies that company as the manufacturer. Like the logo, a trademark can be a
combination of color, typestyle and shape, or it can be just shape and color.

The proposed product shall be Yemazing Balls, a combination of two desert in one
product produced and formulated by Amazing Sweets Company. The purpose of this is to bring
back the past desert which is Yema and combine it with the new desert which is Graham Balls.

The trademark of the product shall be “Yemazing Balls” with the tagline of “Yemazing
Balls for amazing desert” to distinguish the product manufactured by the others.

INDUSTRY PROFILE

It describes the general trade practices of an industry or business which sells the same
product. Some of these practices are pricing, sales, method of transpiration, promotion, channels
of distribution, supplies, packaging resources available, the values of people and also the
opportunities, threats, strengths, and weaknesses of the industry. Profiles often provide an
overview of the industry and may make projections about future trends. An important component
of an industry profile is a list of related industries and major companies that dominate that
product or service sector. Other essentials are an overview of the sector, financial information,
recent developments, opportunities for advancement and leaders in the field. Industry profiles are
in-depth documents that give insight into an industry, where it came from, and where it appears
to be going. A typical report looks at the industry leaders, forces affecting the industry and
financial data for the industry. People use an industry profile to learn about an industry or to see
what experts say about the future of an industry, including trends and opportunities. The
participants in an industry are also listed, along with their particular profiles. Some industry
profiles take a broader view, looking at the entire consumer sector, for example; others focus on
an industry in a particular country.

DIRECT LABOR REQUIREMENTS

The Yemazing Balls will not need much manpower for production; six productive and
effective worker is sufficient. They must be healthy and fit and be able to provide the
management clearance from the different agencies and permit from the local government. They
would be working for at least 8 hours a day and they should observe a good etiquette in working
space.

SUMMARY OF SURVEY QUESTIONNAIRE

Table 1 Percentage of Distribution based on their gender

Option Frequency Percentage

Male 40 40%

Female 60 60%

Table 1 shows the percentage distribution of the respondents according to their gender. It
indicates that the highest percentage is 60% or seventy-five respondents are female, the lowest
percentage is 40% or twenty-five respondents are male.

Table 2 Rate of respondents who like to eat sweets

 Option Frequency Percentage
Yes 85 85%
No 15 15%
Table 2 shows that among 100 respondents, 85 says that like to eat sweets and 15 says
that they don’t like to eat sweets.

Table 3 Rate of Respondents who eat Yema

Option Frequency Percentage

Yes 80 80%
No 20 20%
Table 3 shows that among 100 respondents, 34 preferred to buy Bleach, 13 preferred to
buy Lysol, 15 preferred to buy Mr. Muscle and 38 used others cleaning agents.

Table 4 Rate of Respondents who eat Graham Balls

Option Frequency Percentage

Yes 100 100%
No 0 0%
Table 4 shows that among 100 respondents, 100respondents eat Graham Balls while 0
respondentsdoesn’t eat Graham Balls.

Table 5 Rate of Respondents on what price they preferred to buy sweets

Option Frequency Percentage

1 piece 55 55%
5 pieces 20 20%
10 pieces 15 15%
12 pieces 10 10%
Table 5 shows the rate of respondents on what price they preferred to buy sweets. It
indicates that the highest percentage is 55 or fifty-five respondents preferred to buy sweetsfor 1
piece while the lowest one is 10% or ten respondents who proffered to buy sweetsfor 12 pieces.

Table 6 Rate of respondents on where do they buy sweets

 Option Frequency Percentage
Sweet Kuhlet 35 35%
Rodillas Yema 8 8%
Cake
Aling Nene's 25 25%
Sweets &
Pasalubong
M&M Yema 5 5%
Cake
Sari-sari store 27 27%
Table 6 shows that the highest percentage is 35% or thirty-five of the respondents like to
buy a sweets in Sweet Kuhletwhile 5% or five respondents is the lowest one where the customers
buy in M&M Yema Cake.

Table 7 Rate of respondents on how often they buy Yema

Option Frequency Percentage

Once a week 6 6%
Twice a week 25 25%
Three to four times a 65 65%
week
Everyday 4 4%
Table 7 shows that the highest percentage is65% or sixthy-fiverespondents usually buy
Yema three to four times a weekwhile the lowest one is 4% or four respondents usually who buy
Yema everyday.

Table 8 Rate of Respondents on how many pieces of our product they want in one
serving
Option Frequency Percentage
1 piece 48 48%
5 pieces 22 22%
10 pieces 18 18%
12 pieces 12 12%
Table 8 shows the rate of respondents on how many pieces of our product they want in
one serving. It indicates that the highest percentage is 48% or fourthy respondents preferred to
buy1 piece ofour product in one servingwhile the lowest one is 12% or twelve respondents
preferred to buy 12 pieces of our product in one serving.

Table 9 Rate of Respondents on how do they know where to buy sweets

Option Frequency Percentage

Family 37 37%
Relatives 23 23%
Friends 20 20%
Classmates/Workmate 20 20%
s
Table 9 shows that the highest is37% or thirty-seven respondents know where to buy
sweets which helps them to know where to buy sweet is to their family while the lowest one are
20% or 20 respondents know where to buy sweets which helps them to know where to buy sweet
isto their friends and classmates/workmates.

Table 10 Rate of Respondents on how the customer find the product

Option Frequency Percentage

Sari-sari store 65 19%
Malls 10 27%
Vendors 16 30%
Online Shops 9 24%
Table 10 shows that the highest is 65% or sixty-five respondents find the product in sari-sari
store while the lowest one is 9% or none respondents find the product in online shops.

Table 11Rate of Respondents on would they like to buy our product which is a
combination of Yema and Graham Balls.

Option Frequency Percentage

Yes 95 95%
No 5 5%
Table 11 shows 95% or ninety-five are willing to buy Yemazing Balls and 5% or five are not
willing to buy Yemazing ball.

PRODUCT LOGO

Fig1. Product Logo

The circles in different sizes represent our product which is Yemazing balls. The color
brown in circles represent that our product is authentic while the yellow represent appetizing.
The circle that was made by lines represent that our company will not end or it will continue
because circle has no ending.

COMPANY LOGO
 An effective logo differentiates the business from its competitors and creates a favorable
impact that is reinforced through the years. It serves to perceive the distinct brand in the minds of
the customers.

Fig2. Company Logo

The company logo is a combination of words and pictures in different shade of colors.
First is the word “Amazing” which is in color yellow. It represents the happy color for happy
people who love to eat in a happy place with happy environment and also it represent hat our
product can give you an amazing taste. Next is the word “ sweet”which is in color pink, it means
that not only our product for female but it is also for males. The last thing is the lollipop which is
in different colors like blue for cleanliness since our product is 100 % safe, green for nature
friendly and red for energy that can boost the energy of the cuatomers.

PRODUCT DESCRIPTION

Yemazing Balls is a product that is a combination of Yema and Graham in a shape of a ball or a
lollipop. The yema will be shaped into a ball and will be covered with the graham making it into
a brown colored candy. It will meet everyone’s expectation of sweet which is amazingly
delicious at an extremely low price. Furthermore, the product will be both available and
affordable by people of all ages. In addition, eating will be more fun and unforgettable with
family and even friends. In making a Yemazing Balls the proponents need an ingredients for
yema and graham balls. In making a yema we need the following ingredients like condensed
milk, egg yolks, butter and peanuts while in making a graham balls we need the following
ingredients; brown sugar, graham crushed, condensed milk and nestle cream and chocolate
candies/sprinkles (for toppings). The texture of Yema wouldn’t stick up, it was too soft. The
benefits that can provide of Yema is the vitamins (A, D, E and K) for the egg yolks, omega-3 fats
and antioxidants, much of which is not found in egg whites. The cholesterol in egg yolks is not
associated with high blood cholesterol levels or heart disease. The yolk is arguably the
healthiest part of the egg and should be consumed lightly cooked or raw (provided it’s free-
range and organic). Eating nuts has been associated with plenty of health benefits — from
increased cognitive function to protection from Alzheimer’s, as well as keeping your heart
healthy.. Graham Balls are so sweet and soft dessert you can munch all day and all night long.
This heavenly soft yummy nom noms is just a dessert you can’t refuse to eat. Its texture, its
taste, its color, its appearance and all its personality make it so attractive and easier to be liked.
Graham crackers as known today first began as graham bread in the 1800s, according to a
publication from Oberlin College. Sylvester Graham was interested in healthy living and
developed a cracker made from whole-wheat flour that was fashioned into squares. If you are
trying to lose weight, the modern graham cracker offers a convenient, low-fat way to have a
sweet treat without a lot of calories.

MARKETING STRATEGIES

A marketing strategy was created to used to obtain customers and aware of the failures in
the product. Yemazing balls for amazing taste of yours will be the very first selling graham balls
which has something new, something innovative and something that will astonish our taste buds
in Biñan City Laguna.
PRODUCT STRATEGY - We have a distinct flavor that consumers will look for without a
doubt and will enjoy the product. It is usually packed in small sizes. The "Yemazing balls" also
makes good gifts such as graduation gift, birthday and etc.

PLACE STRATEGY- The product will be distributed to City of Biñan Laguna, Kanluran Street
in front of KFC beside in University of Perpetual Help System and online. The distribution of the
product is the best for the accessibility, availability and for our target need of the business.

PRICING STRATEGY- Yemazing balls will be price as Cost plus pricing. It is a cost-based
method for setting the prices of goods and services. Under this approach, you add together the
direct material cost, direct labor cost, and overhead costs for a product. The distributor is not
concerned with setting prices to signal luxury or prestige, nor it is attempting to achieve the goals
of offsetting low prices by selling high quantities of products.

PROMOTION STRATEGY- The promotional technique that the proponents will employ is the
use of advertising materials such as signage and flyers that will be given away for people’s
awareness of the promos, prices and packages the business will offer. Posters will also be used
and will be placed in different areas to catch people’s interest. The proponents will also use
social media such as Facebook, Twitter and Instagram in spreading information to potential
customers.

MARKET SEGMENTATION

Marketing consists of buyers and sellers. Both buyers and sellers differ in one or more
ways. They may differ in their wants, resources, locations, buying or selling attitudes and
practices. With Market Segmentation, the proponents divide large markets into smaller segments
that can be reached more efficiently with products and services that match their unique needs.
The segmentation used by the proponents focused on the demographic aspect was the
management considered the following:

Students- This group of people is more likely to buy the product since they don’t have a
lot of obligations, so they can or may buy things they want and one of them is sweets. This group
of people may be male or female and ranging from Pre-school – College students. This provides
them to eat a food that is both affordable and delicious while saving some of their money.

Children- This group of people will be the easiest target since most children loves sweets.
Depending on their status or health condition, this demographic could buy our product to widen
up their selection of sweets all the while minimizing the money they spent. This provides them to
eat a food that is both affordable and delicious while saving some of their money.

Parents- This group of people can also be part of the buyers of our product. Although
there’s only a small portion of parents who love sweets, it is still a potential buyer. This group
will benefit when they buy the product, not only this will relieve their stress after so much hard
work, they can also save a small amount of money since not only our product is delicious, but it
is also affordable and much cheaper than other sweets.

MARKET POSITIONING

Yemazing balls consist of a one hundred percent (100%) Pinoy Product along with a
foreign one. The product is a combination of past dessert which is Yema and present dessert
which is the Graham. This will make the customers taste different generation of sweets into one
product. This product also involves the safe and efficient selling of boxed sweets to persons who
are finding affordable and craving for sweets to satisfy their needs. Referrals to other products,
safety checks and friendly contacts are desirable components of the service.

Positioning refers to how we communicate the essential benefits of our business to potential
customers. Since Yemazing Balls is affordable and reasonable price, the proponents have settled
on the decision to position the product as budget-friendly. The Yemazing balls will give a low-
cost price, good service and a quality product. The business that truly articulates what it does,
why it's relevant and the way it is unique allows customers make higher and quicker buying
choices.

A marketplace positioning method is built on commercial enterprise information and seeks to

compose the ideal chain of phrases to stability standards of differentiation, difference, and
similarity in a unified brand-narrative. it is a long-time period attempt to solidify the identity of a
corporation, and its services or products, in a completely unique area in the minds of the
audience. it's miles an organized attempt for a emblem to set itself apart from the crowd and
impact the manner their audience perceives them. Excellent product positioning strategy requires
looking each internally and externally.

POTENTIAL MARKET

A potential market is one in which the individuals exhibit a liking, or preference towards
a certain product. Potential market is the part of the total population that has shown some level of
interest in buying a particular product or service. This includes individuals, firms and
organizations. Everyone would buy our product especially after eating a heavy meal also
children loves to eat sweets so the product that we have will give a satisfactory taste for everyone
wo wants to eat our product.

PRODUCT STRATEGY

Our product is a mixture of past and present dessert. Since the past dessert which is
yema that has been left out of time and we can never loathe the original flavor, but we cannot
also deny that we want something new, something innovative, and something that will astonish
our taste buds, perhaps an unusual new look and flavor that you don't see and taste everyday.

Goals

The proponents aimed to achieve the following:

 Bring back the taste of the past desert which is Yema and present desert which is Graham
Balls.
 To show that Yema must be recognized up to this generation
 To satisfy the customers taste and wants
Initiatives

Initiatives are the high-level efforts that would help us proponents gain all goals.

 Set up a properly operational place of work

 Product Improvements
 Expand into other Barangays
 To be recognized as one of the best sellers
 To satisfy the customers wants and taste

PRICING STRATEGY

Yemazing balls will be price as Cost plus pricing. It is a cost-based method for setting
the prices of goods and services. Under this approach, you add together the direct material cost,
direct labor cost, and overhead costs for a product. The distributor is not concerned with setting
prices to signal luxury or prestige, nor it is attempting to achieve the goals of offsetting low
prices by selling high quantities of products

Table 12 Pricing Strategies

Stages Pricing Strategy Description

The price of the product is

Introductory Stage Marketing Strategy Pricing based on the regular price of the
competitors.

Growth Stage Bonus Pack Pricing “Buy One, Get One Free” will
attract the customers.

Pristine Multi- Purpose marks

Declining Stage Marked Down Price down the price because the
demand of is decreasing.

Table 12 shows the price of the product. The price is set reasonably and competitive against
competitors
DIRECT COMPETITORS

A situation in which two or more businesses offer products or services that are essentially
the same; as such, the businesses are competing for the same potential market. A term that
describes a company that produces a virtually identical good or service that is offered for sale
within the same market as those produced by one or more other companies. Here are the possible
direct competitors of Yemazing balls.

Table 13 Direct Competitors

Competitors Price

Sweet Kuhlet 99

Rodillas Yema Cake 135

Aling Nene’s Sweets and 120

pasalubong
M&M Yema Cake 120

Table 13 shows the direct competitors of Yemazing Balls Cleaner with their
corresponding prices.

PROMOTIONAL STRATEGIES

Promotion for any product or service is essential for any company. It is because only
through promotion people would come to know about the product. It is always used in
marketing. It is to do with finding the appropriate market for a product or service and utilizing all
aspects of the promotion such as advertising and discounts used to promote the product or
service to a particular market. The aim of promotion is to increase awareness, create interest,
generate sales or create brand loyalty.
 Table 14 Promotional Strategies

Promotional Tools Description Quantity Unit Expenses

Cost
Signage is the design 1 300.00 300.00
Signage or use of signs and
symbols to
communicate a
message to a specific
group, usually for the
purpose of marketing
or a kind of advocacy.
It includes company .50 1200.00 50.00
Flyers and product logo and
will be handed to the
target customers
Posters Posters is a piece of 50 50.00
printed paper
designed to be
attached to a wall or
vertical surface.
Typically posters
include both textual
and graphic elements.
Posters are designed
to be both eye-
catching and
informative.
Social Networking Social media are FREE FREE
Sites (Facebook, internet services that
Twitter and let you interact with
Instagram) others and share and
create content through
 online communities.
Social media present
great marketing
opportunities for
businesses of all sizes.
TOTAL 400.00

Table 14 shows the promotional strategy materials that the proponents will use in order to
promote their product.

ADVERTISING STRATEGIES

Advertising is one of the ways to sell or promote a product or a business. There are
various ways and means of advertising, such as using the traditional media and new media. But
because of technology, most of the advertising are done using new media like posting it on
websites, social media sites and blogs. It helps the business to be known and easily seen as its
name is posted by different advertising tools.

Amazing Sweets Company will build its name with the help of this different tools, the
company will use internet advertising/social media which allow everyone to promote for free,
referral, signage, flyers and also posters for the fast way to promote the business as well as its
own product. By the use of this, the company would not be tired of promoting by only using
word-of-mouth.

COMPETITIVE ADVANTAGE

Competitive advantages are conditions that allow a company or country to produce a

good or service at equal value but at a lower price or in a more desirable fashion. These
conditions allow the productive entity to generate more sales or superior margins compared to its
market rivals. Competitive advantages are attributed to a variety of factors including cost
structure, branding, the quality of product offerings, the distribution network, intellectual
property and customer service. A competitive advantage is what makes you better than the
competition in your customers' minds. The term was first applied to businesses.

The proponents will be using strategies which focus on its strengths against competitor’s
weaknesses, since Yemazing Balls is new in the market and has strength and possibility to
bepatronized by the buyers due to affordable prices.

CHANNEL OF DISTRIBUTION
 Fig 6 Channel of Distribution
Figure 6 shows the channel of distribution of Yemazimg Balls. It illustrates how the
product will be indirectly sold to grocery stores and other retail stores within the area of Biñan,
Laguna. Distributors will also be our selling agent to distribute it in firms and companies within
the said area. The firm will be happy to provide the customer with excellent satisfactory service
that will surely make it useful.

DEMAND

Demand is defined as the powerful force that pulls food products through the marketing

channel, is defined as the numerous numbers of a product which consumers will purchase at all

possible prices, all other affecting demand held persistent. Effective demand involves of both a

desire for the product and the aptitude to pay for it. If either desire or ability to pay is absent,

demand will be unproductive in the market place. The proponents conducted survey and gave

flyers in order for them to know if the target customers would appeal to their product.
 Formula:

Number of respondents’ x willing to buy x days per week x weeks per year

Projected Demand of Yemazing Balls

YEAR DEMAND
2018 35,040
2019 38,544
2020 42,398
2021 46,637
2022 51,300
TOTAL 213,919
Table 12 revealed the projected demand of Yemazing Balls with 10% increase on

demand yearly based on the number of proponents projected.

SUPPLY

Supply is the total amount of a good or service available for purchase laterally with

demand. It is one of the two key determinants of price. Supply can relay to the amount available

at a specific price across a range of prices if displayed on a graph. The proponents got the

projected supply of the business through multiplying the quantity of sold that can be rendered

daily.

Projected Supply of Yemazing Balls

YEAR SUPPLY
2018 3,389
2019 3,727
2020 4,100
 2021 4,510
2022 4,961
TOTAL 20,687
Table 13 revealed the projected supply of Yemazing Balls from year 2018 to 2022 with a

10% increase each year.

DEMAND AND SUPPLY ANALYSIS

It is the relationship between the quantity of a commodity that producers wish to sell at

various prices and the quantity that consumers wish to buy. It is the main model of price

determination used in economic theory. The price of a commodity is determined by the

interaction of supply and demand in a market. The proponents need to analyze the demand and

supply to determine whether there is a gap between the two. The demand is higher than the

supply (Demand<Supply) therefore the entry of Pristine Multi- Purpose Cleaner is favorable that

is surely create its way to the market.

Demand and Supply Gap of Yemazing Balls

Year Demand Supply Gap

2018 35,040 3,389 31,651
2019 38,544 3,727 34,816
2020 42,398 4,100 38,297
2021 46,637 4,510 42,127
2022 51,300 4,961 46,339
TOTAL 213,919 20,687 193,230
Table 14 shows the gap of demand and supply of Yemazing Balls from year 2018 to
2022. To get the gap, find the difference of the annual demand for the service from its supply

produced yearly.

SWOT ANALYSIS

The SWOT analysis is a business analysis technique that your organizations can perform
for each of its products, services and markets when deciding on the best way to achieve future
growth. The process involves identifying the strengths and weaknesses of the organization and
opportunities and threats and present in the market that it operates. The SWOT analysis is a
popular and versatile tool, but it involves a lot of subjective decision making at each stage. The
first letter of each of these four factors creates the acronym SWOT

Strengths

• Yemazing Balls is a newly innovated product that is a combination of two desert in one
product. It is a combination of past desert which is Yema and present desert which is Graham
Balls.

• The trend of Graham Balls is in peak.

Weakness

• Too much existing competitors.

• As a newbie in the marketplace Yemazing Balls may encounter difficulties in

introducing and gaining customers.

Opportunities

• The Graham Ball business is in the climax of its carrer right now. Making the trend to
be very appealing for the Filipino market who are easily enticed by current trends in food.

• As a starter Yemazing Balls will have to innovate products with high quality but still
affordable to the customers.

Threats
 • The trend of the Graham Balls and Yema business may decline in a short period of time
so we only have a certain time to set our standards and make ourselves known to the Filipino
market.

• The competitors already existing in the market might be a barrier in promoting

Yemazing Balls but later on it will become a standard.

CHAPTER 3

TECHNICAL ASPECTS

The marketing is important aspect in business since it contributes greatly to the success
of the organizations. Production and distribution depend largely on marketing it is the process of
introducing and promoting the product or service into the market and encourages sales from the
buying public. Since the goal of marketing is to make the product or service wisely known and
recognized to the market, marketers must be creative in their marketing activities.

Marketing aspect is one of the most useful chapters in the feasibility study. Without
marketing, sales may crash and companies may have to close. The success of the business
depends on how the product is introduced to the potential market. The fact that if the target
market will accept the proposed product is then a determining factor that this project can be
implementable.

The Amazing Sweets Company will employ 5P’s of marketing that compose of
Product, Place, Promotion, People and Price, which will serve as the marketing technique in
order to meet the need and wants of the customer or simply to meet customer satisfaction of the
target market.

The product have a distinct flavor that consumers will look for. It is usually packed in
small sizes. People of all ages, will surely enjoy Yemazing balls. It is a different product that can
give you a satisfying taste and will provide you a new combination of two desserts in one
product. Yemazing balls for amazing taste of yours will be the very first selling graham balls
which has something new, something innovative and something that will astonish our taste buds
around Binan Laguna. The company will offer a reasonable price for a quality product that will
be sell per piece or per box to give a chance for the customers to choose.

Description of the Product

Yemazing balls is a combination of past dessert which is Yema and present dessert which
is Graham balls additionally Yemazing balls is a completely unique business which suits to serve
people on the go and serve people especially who loves and who wants to eat dessert or candy
after eating a heavy meal.

Direct Labor Requirements

The Yemazing Balls will not need much manpower for production; four productive and
effective worker is sufficient. They must be healthy and fit and be able to provide the
management clearance from the different agencies and permit from the local government. They
would be working for at least 8 hours a day and they should observe a good etiquette in working
space.

Uses of the Service

 Yemazing balls is flexible and versatile in serving a dessert or candy in exclusive
locations. The business being new will surely stir the senses of the customers till they’ve come
up to strive it out. The business will sincerely pleasant low priced fee dessert or candy on the
town with an array of high quality serving dessert or candy this is honestly low priced to every
body. Yemazing balls, the whole service and the experience will give the customer much
satisfaction and excellent service. It is perfect for ones individual who loves and want to eat a
dessert after eating a heavy meal this isn’t the same old graham and yema they eat.

A Yemazing balls is not only for well-of people but also for those who have limited
budget as well. Food serving and food taste along with the presentation of serving design are all
indeed done for the customers comfort and convenience. If the customers want to spend time
eating with peers, officemates, family member, special someone will be the great option to spend
anytime they want to.

Service Process

Cooking of Mixing of
Preparing of filling
raw graham ball
materials (Yema) ingredients

Rolling of
Refrigerating graham balls and
Packaging putting of filling
 Figure no. Product Process

 Preparing of raw materials is the first step wherein the ingredients are all in the working
area.
 Second process will be cooking of filling which is the yema so that it will be cool before
the making.
 Third is mixing of graham ball ingredients which is the powder and condensed milk.
 Fourth is rolling of graham balls and putting of filling, it will be made by flatting of the
graham ball mixture then putting on the yema filling and lastly is rolling of the mixture to
make it round.
 The fifth process is refrigerating, wherein the products made will be put inside the
refrigerator.
 Lastly is packaging, the final product will be put in its packaging.

Schedule of Operations

Production hours 12:00nn – 5:00pm

Opening – closing 11:00am – 5:30pm

Days of operation will be

Number of day in a year 365 days

Less: Philippine legal holidays 15 days

Less: Sundays 52 days

 Total numbers of operating days 298 days

Raw Materials

Raw materials determine the quality and cost of producing an item. It is a basic substance
in its natural, modified, or semi-processed state, used as an input to a production process for
subsequent modification or transformation into a finished good also raw materials are the inputs
or resources that a company uses to manufacture its finished products.

Table 18Office Equipment

Items Quantity Unit Cost Amount

Laptop 1 21,000.00 21,000.00

Printer 1 3,500.00 3,500.00

Rechargeable fan 6 150 900.00

Stapler 2 70.00 140.00

TOTAL 25,540

Table 18 shows the equipment needed inside the office with corresponding amount that will cost
Php 25,540.00

Table19Office Supplies

Particulars Quantity Unit of Unit Cost Total Cost

 Measurement
Bond paper 2 Ream 120.00 240.00
Pen 5 Pc. 10.00 50.00
Pencil 5 Pc. 6.00 30.00
Marker 2 Pc. 25.00 50.00
Ink 4 Pc. 750.00 3,000.00
Tape 5 Pc. 8.00 40.00
Record book 1 Pc. 85.00 85.00
Scissor 6 Pc. 20.00 120.00
TOTAL 1,024 3,615

Table 19 shows the office supplies inside the office with corresponding amount that will be used
for one year operation which will cost Php 3,615.00

Table 20 Service Tools

Particulars Quantity Unit Cost Total Cost

Packaging 20 10.00 200
TOTAL 200

Table 20 indicates the supplies needed in the actual operation of the service of the
business with its corresponding unit and total cost

Table 21Service Equipment

Particulars Quantity Unit Cost Total Cost

Laptop 1 21,000.00 21,000.00

Refrigerator 1 5,000.00 5,000.00

Gas tank 1 1,500.00 1,500.00

Gas stove 1 1,000.00 1,000.00

Pan 1 700.00 700.00

Bowl 1 563.00 563.00

Wooden Spatula 1 500.00 500.00

Disposable Plastic Gloves 30 199.00 199.00

Rubber Scrapper 1 393.00 393.00

Can opener 1 249.00 249.00

TOTAL 31,104 31,104

Table 21 shows the equipment needed inside the office with corresponding amount that will cost
Php 25,540.0

UTILITIES

The utilities may be the needs of the company in order to operate and be able to perform
several functions of the business. The utilities of the company will be electricity, water and rent.

ELECTRICITY

Electricity will be provided by Meralco. It will be used in operating the appliances in

producing and making of the product. The usage of the electricity will be minimize, it will only
be used during the production and not for personal purposes.

WATER

Water will be the one of the primary needs in the production area, wherein it will be used
to clean or sanitize the area and the equipment that will be used in production. This will help to
achieve not only the good taste but mostly the cleanliness of the product.

RENT

The company will be having a monthly rentals that will be paid every month for the
commercial space where the food stall will be put in. The space would be with the same size as
the food stall for a cheaper price.
 Table 24Estimated Cost of Utilities

Utilities Expenses Monthly Annually

Electric 1,000.00 12,000.00
Water 500.00 6,000.00
Rent expense 5,000.00 60,000
Total 3,500.00 78,000.00
Table 24 shows the estimated cost for utilities every month and annually.

Raw materials sourcing

Raw materials are basic substances or mixtures of substances in an untreated state except
for extraction and primary processing. Primary raw materials are the product of the primary
production sectors, which encompass the extraction of natural resources from the environment
and their transformation through processing or refining. The obtained raw materials are primary
commodities, the base materials for further manufacturing and consumption processes. The
proponents will buy those

Plant capacity

Plant capacity means the maximum capability, on a short tons per day basis, of a processing or
refining facility to process. Plant capacity means the maximum quantity that can be produced by
time unit in the plant capacity of the store is sufficient to accommodate the target customers and
employees. Equipment can be placed without consuming too much space for employees and
accommodating customers.

Numbers of days

Total numbers of Sundays 365

Less: number of Sunday 52

Holidays 28

Total number of operating days 285

CAPACITY

Operating hrs./day= 8hrs (2) (3)

= 48 hrs.

No. of units produced/day= Operating Hours shifts/processing time

= 48 hrs./38 mins

= 76 units

ANNUAL CAPACITY= (76 units per day) (295 days)

= 22, 420

WASTE DISPOSAL

The worst case is that Yemazing balls might spoil when it left unsold.

In any case that the worst scenario occurs, Yemazing balls will dispose of the graham balls

that are near spoilage but are still safe to ingest by drastically reducing it's price.

Proper hygiene in a business is crucial as well as waste being disposed well. Those wastes might

also reason meals contamination or damage clients that may reason the turning down of
the employer. Yemazing Balls will always keep the environment clean. The disposal plan can
behave 3 classes, biodegradable, non- biodegradable and recyclable. The waste can
be segregated in day by day foundation. This operation will provide a smooth place for the

OFFICE LOCATION

Proper site selection for the business influences whether you succeed or fail in making money.
Determining where to put store, office or even online presence requires careful thought. We have
to see the locations based on many factors, not just population density in a neighborhood. It takes
into account population trends to ensure that the neighborhoods in which they locate their stores
can sustain sales of the bulk-packaged products.

Vicinity map

Yemazing balls will establish a business in City of Biñan Laguna, Kanluran Street in front of
KFC beside in University of Perpetual Help System. Using this vicinity map it can help the
customers to find our business.
 CHAPTER 4
MANAGEMENT ASPECT

INTRODUCTION

This chapter consist of the plans of all the activities that need to be done. This includes
the study for the personnel that will be needed, the organizational chart, form of ownership as
well as the schedule for the activities wherein the starting point and end of each activity is
indicated and is already planned.

The objective of management aspect is to plan and determine the effectiveness of the
organizational set-up and to increase the efficiency of the people who will make up the business
or organizational set-up.

Management is one of the important aspect that a starting business should have. It will be
compose of the people around a certain business or organization for the effectivity, or simply the
deployment and manipulation of the finite resources for the productivity and efficiency of the
business.

Management includes the processes such as planning, organizing, directing and

controlling wherein the people who are in the business apply this processes for the effectivity of
the organization. The objective must be achieve by the help of the resources which may be a raw
materials or the employees, resources can be human, financial, technological or natural.
FORMS OF BUSINESS ORGANIZATION

An organization is a social unity of people who commits in business structure and thus, managed
them to meet their needs or certain collective goals. It makes a certain business more organized
and makes all the decision from the management flow down to the lowest levels of enterprise.

The business organization of Yemazing Balls will transport under the Corporation form
of organization. The income, losses, deductions and credits pass through the company and
become the direct responsibility of the company's shareholder.

The following are the reasons for choosing Corporation as a form of business
organization:

 A corporation's life is not limited to the life of the shareholders.

 The liability of a shareholder is only up to the extent of his or her capital
contribution.
 A stockholder can easily transfer ownership from one person to another by
selling or giving the stocks.
 A corporation has a lot of options at its disposal if it needs funds.

ARTICLES OF CO-PARTNERSHIP

KNOW ALL MEN BY THESE PRESENT

That we, the undersigned, all of legal age, and residents of the Republic of the Philippines
have agreed to amend a limited partnership under the terms and conditions herein set forth and
subject to the provisions of existing laws of the Republic of the Philippines.

AND WE HEREBY CERTIFY:

That the name of partnership shall be “Amazing Sweets Company”

 That the principal office of the partnership shall be located at Biñan, Laguna, Philippines,
which office may change from time to time upon the agreement of the partners.

That the names, citizenship and residence of the partners are as follows:

NAME CITIZENSHIP RESIDENCE

Joreeca Jane B. Dayao Filipino Sta. Rosa Laguna

Patricia Marie D. Adriatico Filipino Biñan Laguna

William Harry L. Barrun Filipino San Pedro Laguna

Shaina Marie V. Mercado Filipino Biñan Laguna

Marjelyn Z. Zamora Filipino Sta. Rosa Laguna

That the capital of this partnership is fifty-five thousand five hundred fourthy pesos

(55,540) which has been contributed as follows;

NAME AMOUNT CONTRIBUTOR

Joreeca Jane B. Dayao 11,108.2

Patricia Marie D. Adriatico 11,108.2

William Harry L. Barrun 11,108.2

Shaina Marie V. Mercado 11,108.2

 Marjelyn Z. Zamora 11,108.2

The purpose for which said partnership is formed as follows:

1. To offer a very good quality merchandise to a customer.
2. To provide a cheap product in the market.

That the process and losses shall be divided among the all of the partners in the ratio of
twenty-five percent.

IN WITNESS WHEREOF, we have here to unto set our hands this, at Philippines.

Joreeca Jane B. Dayao ___________________________

Patricia Marie D. Adriatico ___________________________

William Harry L. Barrun ___________________________

Shaina Marie V. Mercado ___________________________

Marjelyn Z. Zamora _____________________________

Signed in the presence of:

___________________________ ___________________________

Witness Witness
ORGANIZATIONAL CHART

.
TREASURER
Joreeca Jane Dayao
 PRODUCTION
WORKER
SALES PERSON DELIVERY
Patricia Adriatico
Shai Mercado William Barrun & Marjelyn
Zamora
 Figure 7 Organizational Chart

PERSONNEL REQUIREMENT

This section will show the number of personnel needed for the business as well as the
number of personnel per position.

Position Number of Personnel

Treasurer 1
Salesperson 1
Delivery 1
Production 2
TOTAL 5
The table shows the list of personnel needed in the business, the required position as well
as the number of personnel needed in every position.

Job Description and Requirements

Position Job Description Job Requirements

Treasurer  The treasurer position is  Male/Female,
responsible for  Must possess a
corporate liquidity , bachelor’s/college degree in
investments, and risk finance or accounting
management related to the  With at least 2 years
company's financial experience in related field
activities.  Computer literate.
 Handle receipt, banking and
protection of company
funds, securities and
financial products
 Develop an annual budget
for the company and create
long-term projections based
on departmental needs and
 upcoming capital projects
 Maintain an efficient
system of policies that
adequately control treasury
activities

Salesperson  Greet customers and  Male/Female,

ascertain what each  Must possess a
customer wants or needs. bachelor’s/college degree
 Maintain knowledge of  Customer Service Skills
current sales and  Communication Skills
promotions, policies  Flexibility
regarding payment and
exchanges, and security
practices.

Driver/Maintenance  A person who will be in  Male

charge for the route  At least High school Graduate
operation daily to serve the  Hard working
clients in different places in  Must be knowledge in driving
Binan and with know how in vehicle
 Someone who could be trouble shooting
flexible in work  Must know places in Binan
 Responsible for the proper  With experience in driving all
maintenance of the vehicle kinds of vehicle and have
professional driver’s license.
Production Worker  Assemble goods on  High school diploma/GED
production line required
 Monitor the production  2+ years’ working experience
process  Strong work ethic and
 Carry out basic quality and organizational skills
testing checks
  Store goods and raw
materials properly in our
store
 Pack goods to be shipped
 Maintain work areas and
equipment

Table 33 shows the job description and job requirements for each position in the
business.

STEPS IN HIRING

The following process shall be the basis in the recruitment process of the organization.

1. Outlining the Position

Define the position and define the target candidate. Think about the skills and
requirements a prospective candidate will need to be set up for success. What does someone in
this position need to effectively perform?

2. The Job Description

As we’ve said before, it all starts with the job description. Once you outlined the position
you are filling and the kind of candidate you are looking for it is time to write the job description.
When writing your job description keep in mind all of the information you outlined in step one.
Choose a title that is search engine friendly. Optimizing the job title and using additional
keywords throughout the description will help increase your visibility in search engine results
and job boards. Begin the description with a short, but accurate introduction into the position
within the company, the follow with two lists: job responsibilities and job requirements.

Keep in mind social recruiting and mobile job searching. Crafting a well-optimized,
concise job description will resonate better with mobile and social job seekers.

3. Screening Resumes
 The job description is published to your website, posted to your social profiles, and
perhaps, even reaching job boards. Now, begins the application review and resume screening
phase. Depending on the size of your company, this step is usually handled by human resources
teams and may even have the help of an applicant tracking system (ATS). When screening
applications and resumes, you are looking for matches between your position’s requirements and
the candidates prior experience.

4. Distributing Pre-Interview Assessments

While many businesses opt to forego this stage, pre-interview assessments may help to
narrow down you pool of prospective candidates. Narrowing down the amount of candidates will
create a clearer path to the most qualified few for in-person interviews. Pre-interview
assessments can take many forms, such as phone screens, online personality tests, or work-based
assessments. Although the pre-assessment stage seemingly adds time to the hiring process, it can
save you time and money in the long-run, by helping you avoid making a bad hiring decision.

5. Preparing For Interviews

Just as a candidate would, prepare for the interview. Examine their resume, check out
their LinkedIn page and see what more you can discover before they walk in the door. By doing
this, you will develop a strong list of questions that will teach you the most about the candidate
in question.

6. Conducting An Interview

The interview stage is arguably the most important, as it is an opportunity to truly get to
know the person in front of you. Get to know your candidate. Build a rapport by starting light
conversation that flows right into the interview. Use your strong list of questions from step six
and try your best to avoid expected or stock questions. Instead ask questions the candidates can
speak to and provide examples. That way you’ll get a clearer sense of what the candidate is
capable of through concrete examples.

Consider bringing in a team member or two to join the interview. Multiple people will
bring multiple questions and opinions to better assess the candidate. And will better assessment,
comes a quicker decision.
7. Selecting The Candidate

After the interview stage the next step is to narrow the pool down further and select your
candidate. When selecting your final one or couple of candidates, think about all the steps
leading up. How was their presentation on and offline? Does the candidate have all necessary
skills to perform well? How well did you communicate during the interview? Did you get along?
Not only do you want to bring on the right candidate for the job, but you also want to bring on a
good cultural fit. If there is more than one candidate in mind, the decision may move on to a
second round of interviews.

8. Performing Background Checks

Background checks are incredibly important and shouldn’t be overlooked for the sake of
saving time. A comprehensive background check can reveal a lot of red flags that can stop you
from making a bad hiring decision. The background check is there to insure all things with the
candidate, such as education, professional, and even criminal background, check out. Some
employers even opt to carry out a drug test, although this isn’t necessarily required.

9. Making an offer

Once you have completed the background checks it is time to make the candidate an
offer. Either you or your human resources team will be responsible for drawing up an
employment contract and then negotiating the salary. While many candidates will likely take the
first offer, this isn’t always the case. Be prepared to negotiate and keep in mind how much more
you are willing and able to offer.

10. Onboarding The New Hire

An effective onboarding process is key to ensuring that your new employee adjusts well
to their position and your organization. Prepare an onboarding agenda consisting of an office
tour, shadow sessions, and maybe even an all staff lunch to welcome the new employee. Be sure
to set aside meeting times for the new hire to connect with Human Resources to ensure all
paperwork, benefits summation, and employee handbook presentation is gone through and
complete. Your onboarding process is the first impression your new hire has of the company he
or she just joined.

COMPANY COMPENSATION AND BENEFITS

a. Salaries and Wages

All employees intend to receive their respective salaries or wages as granted in
their Contracts of Employment every 15th and last day of the month. Cut-off for payroll
computation is every 10th and 25th of the month employee may be required to work, be
and their shift even on rest day due to some their work requirements. Every effort should
be made to avoid unnecessary overtime work and to keep work within reasonable limits.
All overtime work should have former written approval from the manager. Every
employee should file their overtime slips within the pay period to be compensated. No
overtime slip, no overtime pay.

b. Cancelled Bay-off/Holiday Pay

Every employee shall be provided with a rest period of twenty-four (24) hours
after every six (6) consecutive normal working days. Work performed on a regular
holiday shall be compensated with an additional compensation equivalent to 100% of his
regular salary. Work performed on an employee’s rest days or a special holiday shall be
paid an additional compensation of 30% of his regular salary.

The following shall be considered as regular holidays:

New Year’s Day – January 01

Maundy Thursday – Movable Date

Good Friday – Movable Date – Movable Date

Araw ng Kagitingan – April 09

Labor Day – May 01

Independence Day – June 12

 National Heroes Day – Last Sunday

of August

Ramadan – Movable Date

Bonifacio Day – November 30

Christmas Day – December 25

Rizal Day – December 30

The following shall be considered as special holidays:

All Saints Day – November 01

Last Day of the year – December 31

c. 13th Month Pay

The 13th month pay of an employee which shall be equivalent to 1/12 of his basic salary
earned within a calendar year shall be given not later than December 24 of each year.

d. Paternity and Maternity Leave

Paternity and maternity leave benefits as provided by law shall be given to every
employee entitled thereto, upon complying with all the requirement of the company and upon
proper verification by the Company’s duty authorized representative.

e. SSS/PHIC/HDMF Benefits

Benefits under SSS/PHIC/HMDF law shall be granted in accordance with applicable

laws. Implementation of procedures relative to establishment of said benefits should be done
in accordance with the regulations to be promulgated by the management.
 f. Hospitalization Plan
Regular employees shall be provided with hospitalization plan with a respectable
Health Maintenance Organization under terms and condition to be solely decided by the
company.

g. Accidental Insurance
Regular employees are enrolled by the company under a highly regarded
insurance Organization. Any accident incurred whether work-related or not shall be
compensated by this insurance firm. This plan shall be on employer- employee
participating basis.

h. Retirement Benefits
Retirement pay benefits as provided by law shall be given to all qualified
employees upon their retirement from the company.

i. Bereavement Assistance
If an proximate family member of a regular employee passed away, he or she
shall be given a financial assistance of Php5,000 upon complying with all the
requirements of the company and verification by its authorized representative.

j. Other Incentives and Awards

Awards and certificates recognition, such as best in attendance, Crew of the
month, Most Punctual Employee, Model Employee of the Year and like shall be given
with the discretion of the management.

COMPANY POLICIES

a. Hygiene And Sanitation

All employees must have the good standard of hygiene and sanitation. Employees must
be well- groomed and continue with their work, clean look and good attire. For this is
needed during working time. A proper haircut, finger nails, a good deodorant if
 necessary and clean hand .For this purpose the term clean and proper attire shall likewise
include new-washed and proper attire. Every T-shirt that they wear in the shop should be
latest trend.
b. Arrival and Departure of Employees
The employees must submit all personal belongings for inspection upon entering
the working place. The paper list shall content all the smallest things to the biggest detail
before working time.
c. Notice of Disciplinary Action
In accordance with the due process of the Labor code as amended, ignorance of
work rules is not an acceptable excuse for violation. It is each employee's responsibility
to know the rules and abide by them. Employees are expected to know and abide by these
rules as well. For violation of work, an employee shall be subject to penalties ranging
from a formal written warning notice up to, and including, discharge.
d. Rules Of Conduct
Maintaining a clear description of the rights and obligations pertaining to
employee conduct is crucial to the operation and success of every business. Each
employee has a right and duty to know what the company deems important, improper,
and illegal with respect to that employee’s conduct, while actually working on behalf of
the company, and while off duty is such conduct materially affects the company.

GANTT CHART

A Gantt chart is a graphical depiction of a project schedule. A Gantt chart is a type of bar
chart that shows the start and finish dates of several elements of a project that include resources,
milestones, tasks and dependencies. Henry Gantt, an American mechanical engineer, designed
the Gantt chart.
GANTT CHART

Activities JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT.
1. Preparation and
analyzing of
business plan.
2. Obtaining
business
licenses and
permits.
3. Developing of
business site.
4. Purchasing of
tools and
equipment’s.
5. Recruiting and
training of
personnel.
6. Operating of
the business.

Table 34 shows the schedule of the activities from preparation to start operating of the
business.
 CHAPTER 5

Financial statements for businesses usually include income statements, balance sheets,
statements of retained earnings and cash flows. It is standard practice for businesses to present
financial statements that adhere to generally accepted accounting principles (GAAP) to maintain
continuity of information and presentation across international borders. Financial statements are
often audited by government agencies, accountants, firms, etc. to ensure accuracy and for tax,
financing or investing purposes.

Major Assumptions

1. The Amazing Sweets Company will be established as a general partnership.

2. Yemazing Balls will be famous in the market and will be one of the customers favorite
desert.
3. Yemazing Balls will bring back the past desert which is Yema with a combination of
present desert which is Graham Balls.
4. Initial total capital amounting to 55, 541 will be contributed by the

partners.

5. The profit or loss sharing is based on the partners’ original capital

contribution.

6. Employees will be given benefits such as SSS, Philhealth, PAGIBIG, and

13th month pay.

7. Rent Expenses are fixed and allocated based on the proportion of square
meters per each department.

Sources of Financing the Company

Partners Profit/Loss Ratio Capital Contribution (Php)

William Barrun 20% 50,000

Patricia Marie Adriatico 20% 50,000
Joreeca Jane Dayao 20% 50,000
Shaina Marie Mercado 20% 50,000
Marjelyn Zamora 20% 50,000

TOTAL INVESTMENT 100% 200,000

EXPENSES

Office Equipment 25,540

Office Supplies 3,615

Service Tools 200

Service Equipment 31,104

Estimated Cost of Utilities 78,000

Capitalization= 55,541