The Information System Functions

It uses a Transaction Processing System (TPS) whereby the company’s activities are subdivided
to individual indivisible transaction processes. These processes are;

 Manufacture of beverage solvent and syrups

 Distribution of the concentrates to local and foreign bottlers
 Production of soft drinks through mixing of solvents with carbonated water by bottle
and can operations
 Packaging of finished products
 Distribution to wholesalers and retailers

As a multinational company, it uses high-speed computers networked via the internet for
communication in international offices. This makes communication easy, fast and cheap
enabling the company to make quick decisions.

The company keeps a computerized database of its customers, suppliers and bottling & canning
operations. Over ¾ of its annual marketing expenditure is IT-oriented to provide mobile
connection to customers, social networking sites and loyalty programs.

Organizational Structure of the IS Department

As a world-wide leader in the soft drink and beverage industry, Coca Cola maintains a vast
corporate and industrial structure which serves to run the business as smoothly as possible, and
enhance all around internal performance. To make this happen, and to grow to where Coca Cola
is as a business today, they have amassed a large variety of products, and reached deeply into
the global market with these products.

Some useful stats which help to realize the corporate landscape of The Coca-Cola Company are
as follows: as of 2009 the company employed 92,800 people, featured a line of 3,300+
beverages, boasted 48 consecutive years of increased dividends, and had its products being sold
in over 200 different countries. However, all of this expansion and growth as a business could
not take place without significant internal structuring. The corporate structure of Coca-Cola
utilizes a mix of high end technology and computer systems, collaboration with bottling
companies and retailers which exists on a large and impressive scale, as well as a massive focus
on advertisement that is constantly on the competitive edge and the horizon of social
developments in order to represent their products most efficiently to customers. Customers are
of course, the final and most important link in this chain, and Coca-Cola has excelled at finding
new and creative ways to reach its customers, while at the same time growing and expanding as
a business in order to retain its position as the global leader in its industry.

The company works essentially by producing the syrups, concentrates, and base products used
in Coca-Cola beverages. This is the main purpose of the Coca-Cola Company, along with
advertisement and management. After the syrups and bases are manufactured, they are
shipped to any of the 300 bottling companies, who finish and package the final product. In this
way, Coca-Cola is able to exist on a global level, while still working with local bottling companies.
This is an efficient way to manage such a huge distribution operation, and although corporate
oversight obviously still exists to a certain extent, it breaks the huge process of distribution up
into smaller, more manageable chunks which improve the over-all efficiency of the company.
Bottling partners are for the majority not owned by Coca-Cola, and the company prides itself on
allowing bottling partners to work completely independently in most cases.

As we can see, the importance of these “bottling partners” cannot be underestimated, as it is

their responsibility to manufacture the product and package it to vendors, who are the next key
member in the structure of The Coca-Cola Company. The vendors are less intimately involved
with the workings of the company as a whole but are equally important as it is their job to
actually sell the products to customers. In this way, we see that the organizational structure that
exists from within and without The Coca-Cola Company is elegantly simple, and is prosperous
for bottling companies who are allowed to take part in the company without being owned by it.
This is definitely something that most consumers don’t know about Coca-Cola, but it is a
defining factor that makes the company what it is today. It is obviously important to understand
how this relates to management information systems and in the sense of that term, without
such systems in place the process by which information is gathered that is needed to make
decisions on behalf of 300 independent bottlers as well as retailers would be a much less easily
manageable task. The Coca-Cola Company also has a unique relationship with its retailers and
vendors, the people who actually sell its products.

Through Coca-Cola’s superb information management, they are able to reliably track
information about their products and make adjustments to their business strategy online
accordingly. We see that management information systems are perfectly suited to a task like
this as it allows Coca-Cola to gather bulk data on sales and details on the nature of those sales.
This insight into the market is a big reason why it is possible for Coca-Cola to operate on such a
large level with independent businesses working together in this way. The information gained
through the use of management information systems is utilized by Coca-Cola in several different
levels of the business structure. MIS also enhances job performance throughout an institution.
At the most senior levels, it provides the data and information to help the board and
management make strategic decisions. At other levels, MIS provides the means through which
the institution’s activities are monitored and information is distributed to management,
employees, and customers.

Work Culture of IS Department

They believe that a place work is more than a place you go every day. It should be a place of
exploration, creativity, professional growth and interpersonal relationship. It is about being
inspired and motivated to achieve extraordinary things. The Coca-Cola Company wants their
team to take pride in their work and in building the brand others love. As it is the combined
talents, skills, knowledge, experience and passion of their team that makes them who they are.

The company’s culture is more collaborative. They learn from each market and share those
learning quickly across departments. They work toward ensuring the long-term pillar: consumer
marketing, commercial leadership and franchise leadership.

The Coca-Cola Company gives equal opportunity to all their staffs to grow within the
organisation. They give preference to the local people of the country were they conduct
business. The company maintains a world-class standard for fair and dignified treatment of all
the people who works for the company. They communicate this commitment in the workplace
rights policy and human rights statement.
The workplace rights policy serve to ensure that the company applies a consistent approach to
the workplace rights worldwide, as an integral part of their culture, strategy and day-to-day
operations.

Reference
1. https://phdessay.com/mis-at-coca-cola/
2. https://ivypanda.com/essays/the-process-of-information-system-in-coca-cola/