Hi

Jay O’Hare
2006
2006

Buyers
 2006

Homes Buyers
 2010

Homes Buyers
Shift Happens
Brian Solis
Brian Solis
Circulation per household

Source: Newspaper Association of America

Flickr: SomewhereinAK
 % Response Rate % Break Even

%
 % Response Rate % Break Even
2

1.5

% 1

0.5

2004 2005 2006 2007 2008

 % Response Rate % Break Even
2

1.8
1.5

% 1

0.5

0.4
0

2004 2005 2006 2007 2008

 % Response Rate % Break Even
2

1.8 1.8
1.5

% 1

0.5
0.6
0.4
0

2004 2005 2006 2007 2008

 % Response Rate % Break Even
2

1.8 1.8
1.5
1.5

% 1

0.75
0.5
0.6
0.4
0

2004 2005 2006 2007 2008

 % Response Rate % Break Even
2

1.8 1.8
1.5
1.5

% 1

0.75
1.2

0.75
0.5
0.6
0.4
0

2004 2005 2006 2007 2008

 % Response Rate % Break Even
2

1.8 1.8
1.5
1.5

% 1

0.75
1.2

0.75
0.9
0.75
0.5
0.6
0.4
0

2004 2005 2006 2007 2008

Direct Mail Newspaper Television
Direct Mail Newspaper Television
Direct Mail Newspaper Television

10.6%
Circulation
Source: ABC
Direct Mail Newspaper Television

10.6% 8.6%
Circulation
Viewership
Source: ABC
Direct Mail Newspaper Television

10.6% 8.6%
Circulation
Viewership
Source: ABC
579%Unique Visitors y-o-y
Source: Nielsen

Direct Mail Newspaper Television

10.6% 8.6%
Circulation
Viewership
Source: ABC
579% 82%
Unique Visitors y-o-y
Source: Nielsen
Time Spent y-o-y
Source: Nielsen

Direct Mail Newspaper Television

10.6% 8.6%
Circulation
Viewership
Source: ABC
 Social Media

Time Spent per Month

 Social Media

6:09:13
Time Spent per Month
Good News
Blenders
Tom Dickson - CEO
20%+
 Jay Thompson Sherry Chris
Phoenix Real Estate Guy CEO
Better Homes & Gardens Real Estate

Josh Ferris
 84%
*

Photos Most Important

*NAR Survey 2009
4%
 90%
Start home search online
*NAR Survey 2009
2006 2008 2010
2006 2008 2010
Opportunity
Opportunity
Thank you!

Q&A