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Question 1

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The performance of a product development process can be assessed by:

Select one:
a. development time, cost and capability

b. none of the answers is correct

c. product quality, cost, time and capability

d. product quality and cost

Clear my choice

Question 2

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Which of the following factors is holistically responsible for the economic success of a business?

Select one:
a. marketing

b. manufacturing

c. product development

d. design

Clear my choice

1 of 16 04-Jan-21, 11:07 PM
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Question 3
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A well-defined product development process helps a company to improve its:

Select one:
a. all of the above

b. planning of milestones

c. coordination among team members

d. management quality

Clear my choice

Question 4

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The planning phase is immediately followed by the:

Select one:
a. Testing and Refinement Phase

b. Concept Development Phase

c. Production Ramp-Up Phase

d. System-Level Design Phase

Clear my choice

2 of 16 04-Jan-21, 11:07 PM
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Question 5
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New product platform projects are based on:

Select one:
a. the extension of an existing product platform

b. a new, common platform

c. radically different production technology

d. addition or modification of some features of existing

Question 6
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A product segment map shows:

Select one:
a. perceptual map of products used by the company

b. products that are used in different market segments, as well as those of the competitors

c. product life cycles

d. product performance over the years

Clear my choice

3 of 16 04-Jan-21, 11:07 PM
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Question 7
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Raw data can be gathered from consumers commonly by:

Select one:
a. facilitating focus groups

b. interviewing

c. all of the answers are correct

d. observing the products in use

Clear my choice

Question 8

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Identifying customer need helps the project team to proceed to the next phase of product development, that is _______________

Select one:
a. setting final specification

b. testing product concept

c. establishing target specification

d. selecting  project concept

Clear my choice

4 of 16 04-Jan-21, 11:07 PM
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Question 9
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The final specification does not include the ______.

Select one:
a. value of the metrics 

b. ways how to achieve the metrics

c. units of the metrics

d. description of the metrics

Clear my choice

Question 10

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Before setting final specifications the product development team has to:

Select one:
a. test product concepts

b. generate product concepts

c. select product concepts

d. all of the answers are correct

Clear my choice

5 of 16 04-Jan-21, 11:07 PM
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Question 11
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The first step of the five-step concept generation process is:

Select one:
a. clarify the problem

b. rank the concepts

c. evaluate the concepts

d. select one or more concepts

Clear my choice

Question 12

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A development team may use the option of consulting experts for finding solutions to the subproblems as a part of

Select one:
a. clarification of the problem

b. external search

c. internal search

d. systematic exploration

6 of 16 04-Jan-21, 11:07 PM
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Question 13
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Choosing a concept on the basis of “Product Champion” method means that:

Select one:
a. the team makes a choice based on the group opinion on the strengths and weaknesses of each concept

b. an influential member of the development team chooses a concept based on personal preference

c. the development team rates each concept against pre-specified selection criteria

d. customers or clients help to choose the concepts

Clear my choice

Question 14

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The goal of the concept selection is to:

Select one:
a. test the best concept

b. select the most obvious concept

c. develop an average concept

d. develop the best concept by combining and refining the available concepts

Clear my choice

7 of 16 04-Jan-21, 11:07 PM
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Question 15
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While choosing a survey population, a smaller sample size is favorable if:

Select one:
a. test occurs later in concept development process

b. test occurs early in concept development process

c. test is primarily intended to assess demand quantitatively

d. surveying customers is relatively fast and inexpensive

Clear my choice

Question 16

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Which of the following way of communications is appropriate for the telephone survey format?

Select one:
a. photo or rendering

b. storyboard

c. verbal description

d. sketch

Clear my choice

8 of 16 04-Jan-21, 11:07 PM
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Question 17
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An integral architecture exhibits certain properties, such as:

Select one:
a. chunks implement one or a few functional elements in their entirety

b. none of the answers is correct

c. a single chunk implements many functional elements

d. the interactions between chunks are well defined and are generally fundamental to the primary functions of the product

Clear my choice

Question 18

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The __________architecture allows the firm to _________ the physical changes required to achieve a functional change in a product.

Select one:
a. integral; minimize

b. modular; maximize

c. integral; maximize

d. modular; minimize

Clear my choice

9 of 16 04-Jan-21, 11:07 PM
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Question 19
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Industrial designers complete their development process by making ___________ drawings of the final concept

Select one:
a. utility

b. control

c. architectural

d. engineering 

Clear my choice

Question 20

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The core benefit of technology-driven products are based on

Select one:
a. its aesthetic appeal

b. functionality of its interface

c. ease of use

d. its ability to accomplish a specific technical task

Clear my choice

10 of 16 04-Jan-21, 11:07 PM
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Question 21
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The unit manufacturing cost of a product consists costs of:

Select one:
a. components

b. overhead

c. all of the answers are correct

d. assembly

Clear my choice

Question 22

Not yet answered

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Manufacturing cost calculation based on bill of materials does not include:

Select one:
a. transportation cost

b. component assembly cost

c. overhead cost

d. material cost

Clear my choice

11 of 16 04-Jan-21, 11:07 PM
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Question 23
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The development team usually calculates and compares the Net Present Value (NPV) for all possible scenarios, and the scenario with
the_________ NPV would be the one with the ____________ profitability.

Select one:
a. higher; expected

b. higher; greater

c. lower; greater

d. lowest; no

Clear my choice

Question 24

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The development team may want to increase the development time even if the change lowers the net present value (NPV) of the project
since by doing so a _________ quality product with ________ sales volumes can be created.

Select one:
a. better; higher

b. lesser; higher

c. better; lower

d. lesser; lower

Clear my choice

12 of 16 04-Jan-21, 11:07 PM
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Question 25
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A comprehensive physical prototype is more appropriate than a focused physical prototype for:

Select one:
a. integration

b. learning

c. all of the answers are correct

d. communication 

Clear my choice

Question 26

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One prototype may be built for verification for printed goods since they have ______technical risk, and _______cost of building
comprehensive prototype

Select one:
a. high; low

b. low; low

c. low; high

d. high; high

Clear my choice

13 of 16 04-Jan-21, 11:07 PM
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Question 27
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According to the lectures, ____________ and ______________ are used to identify robust setpoints for the design parameters which can be
controlled.

Select one:
a. theoretical models; cost analysis

b. theoretical models; data analysis

c. experiments; cost analysis

d. experiments; data analysis

Clear my choice

Question 28

Not yet answered

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Although it is beneficial to consider product robustness as early as the concept stage, experiments for robust design are used most
frequently during the _________ phase.

Select one:
a. at any development

b. production

c. system level design

d. detail design

Clear my choice

14 of 16 04-Jan-21, 11:07 PM
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Question 29
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As stated in the lectures, Coca-Cola may have the most famous _________ for their beverage formula.

Select one:
a. copyright

b. none of the answers is correct

c. trade secret

d. patent

Clear my choice

Question 30

Not yet answered

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While writing the detailed description of the invention, the patent law required that the application describe the preferred embodiment,
that is the

Select one:
a. list of inventors

b. best way of practicing the invention

c. alternative ways of practicing the invention

d. best way of refining the claim

Clear my choice

15 of 16 04-Jan-21, 11:07 PM
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Question 31
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As described in the text book, the traditional tool for representing the timing of tasks is the:

Select one:
a. PERT (Program Evaluation and Review Technique) chart

b. Gantt chart

c. information-processing view

d. design structure matrix (DSM)

Clear my choice

Question 32

Not yet answered

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The delay in completing tasks _________ results in ____________in project duration.

Select one:
a. on critical path; decease 

b. not on critical path; an increase 

c. not on critical path; a decrease 

d. on critical path; an increase

Clear my choice

◄ Lecture 16 Managing projects MES0015

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16 of 16 04-Jan-21, 11:07 PM

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