Very few companies have unlimited resources, and the ones that don’t

must make the most of the resources they do have. Identify a large public
company that has implemented a new market strategy for its products.
Disucss a brief analysis of the company’s strategy while discussing the
following issues:
1. Identify the company and summarize the new market strategy it
employed;
2. Identify whether the company is meeting its financial and strategic
objectives;
3. Discuss any key indicators of the company’s performance in the industry;
4. Select any three of the key financial ratios found under Player Materials
on the Corporate Lobby menu, and explain what they tell about the
company related to its new market strategy;
5. Discuss any strength and weakness in the company strategy; and
6. Use one or two of the Five Generic Competitive Strategies to define the
company’s target market and whether the company is focused on pursuing
a cost or product differentiation advantage over its competition, and the
advantages and pitfalls of pursuing this strategy.