Competitor Profile Matrix

Pakistan International Airline Air Blue

Weight Score W*S Weight Score W*S
service quality 0.13 2 0.26 0.2 3 0.6
market share 0.15 2 0.3 0.13 2 0.26
advertisement 0.07 4 0.28 0.08 3 0.24
customer expectations 0.2 4 0.8 0.1 3 0.3
safety 0.15 3 0.45 0.1 2 0.2
reliability 0.11 2 0.22 0.17 3 0.51
social responsibility 0.09 2 0.18 0.1 2 0.2
patriotism 0.1 3 0.3 0.12 3 0.36
Total 1 22 2.79 1 21 2.67
Matrix
Emirates Saudi Arabian Airlines
Weight Score W*S Weight Score W*S
0.2 4 0.8 0.2 4 0.8
0.1 2 0.2 0.1 3 0.3
0.15 4 0.6 0.15 3 0.45
0.1 3 0.3 0.1 2 0.2
0.15 3 0.45 0.12 3 0.36
0.1 3 0.3 0.13 3 0.39
0.11 1 0.11 0.1 1 0.1
0.09 0 0 0.1 0 0
1 20 2.76 1 19 2.6
 External factor Evaluation matrix
Key External factors Weights (W) Score (S) Weighted Score (W*S)
Opportunities
Lowered Oil Prices 0.04 4 0.16
Ability to have maximum Fleet and route 0.03 3 0.09
Demand increasing for low costing airlines 0.05 3 0.15
shifting customers trends 0.03 2 0.06
industry recovery predicted 0.03 2 0.06
better recruitement policy 0.06 3 0.18
speed ex can be international 0.05 4 0.2
better training programs 0.03 2 0.06
Threats
high interest rates in pakistan 0.03 3 0.09
5 major accidents 0.04 2 0.08
technical failures 0.04 4 0.16
strong domestic competition by air blue 0.06 3 0.18
dollar to PKR ratio is increasing 0.07 3 0.21
euro 2 standard emission 0.04 3 0.12
privatization 0.08 3 0.24
fluctuating fuel prices 0.08 2 0.16
terrorism 0.06 2 0.12
time consumed by embassy for visa 0.04 2 0.08
open sky and single euro sky policies 0.08 4 0.32
high debt 0.06 4 0.24
Total 1 58 2.96
 Internal factor Evaluation matrix
Key Internal Factors Weights (W) Score (S) Weighted Score (W*S)
Strengths
Monoply 0.07 3 0.21
Financial advantage from GOP 0.02 2 0.04
Huge and young fleet 0.04 4 0.16
huge destination reach 0.04 4 0.16
Brand recognition 0.05 3 0.15
Experience Curve Advantage 0.02 2 0.04
Broader Target Market 0.08 3 0.24
Point to Point Frequency 0.07 3 0.21
Weaknesses
Corruption 0.05 2 0.1
Debt 0.05 1 0.05
Dysfunctional and insufficient Structure 0.04 2 0.08
strong domestic competition by air blue 0.04 1 0.04
Non Professionalism 0.05 2 0.1
Hold of Union 0.04 2 0.08
Inefficient use of resources 0.05 1 0.05
influence of GOP 0.06 2 0.12
overstaffing 0.05 1 0.05
low rewards and appraisals 0.04 2 0.08
high fares in comparison to domestic 0.08 1 0.08
discrimination efect 0.06 2 0.12
Total 1 43 2.16
 Quantitative Strategy Planning Matrix
product development Cost Reduction
Strengths weights(W)
AS TAS=W*AS AS TAS=W*AS
Monoply 0.07 4 0.28 4 0.28
Financial advantage from GOP 0.02 1 0.02 1 0.02
Huge and young fleet 0.04 3 0.12 2 0.08
huge destination reach 0.04 2 0.08 1 0.04
Brand recognition 0.05 3 0.15 2 0.1
Experience Curve Advantage 0.02 3 0.06 4 0.08
Broader Target Market 0.08 2 0.16 4 0.32
Point to Point Frequency 0.07 3 0.21 2 0.14
Weaknesses
Corruption 0.05 1 0.05 4 0.2
Debt 0.05 1 0.05 4 0.2
Dysfunctional and insufficient Structure 0.04 1 0.04 4 0.16
strong domestic competition by air blue 0.04 3 0.12 1 0.04
Non Professionalism 0.05 1 0.05 4 0.2
Hold of Union 0.04 1 0.04 3 0.12
Inefficient use of resources 0.05 1 0.05 3 0.15
influence of GOP 0.06 1 0.06 1 0.06
overstaffing 0.05 1 0.05 3 0.15
low rewards and appraisals 0.04 2 0.08 1 0.04
high fares in comparison to domestic 0.08 3 0.24 1 0.08
discrimination efect 0.06 1 0.06 3 0.18
Total 1 38 1.97 52 2.64
Opportunities
Lowered Oil Prices 0.04 3 0.12 3 0.12
Ability to have maximum Fleet and route 0.03 3 0.09 2 0.06
Demand increasing for low costing airlines 0.05 4 0.2 1 0.05
shifting customers trends 0.03 2 0.06 1 0.03
industry recovery predicted 0.03 2 0.06 3 0.09
better recruitement policy 0.06 1 0.06 4 0.24
speed ex can be international 0.05 4 0.2 1 0.05
better training programs 0.03 1 0.03 3 0.09
Threats
high interest rates in pakistan 0.03 1 0.03 4 0.12
5 major accidents 0.04 0 0 0 0
technical failures 0.04 4 0.16 1 0.04
strong domestic competition by air blue 0.06 4 0.24 4 0.24
dollar to PKR ratio is increasing 0.07 2 0.14 3 0.21
euro 2 standard emission 0.04 4 0.16 2 0.08
privatization 0.08 1 0.08 4 0.32
fluctuating fuel prices 0.08 1 0.08 3 0.24
terrorism 0.06 1 0.06 1 0.06
time consumed by embassy for visa 0.04 0 0 0 0
open sky and single euro sky policies 0.08 4 0.32 1 0.08
high debt 0.06 1 0.06 3 0.18
Total 1 43 2.15 44 2.3
Grand Total 4.12 4.94