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THE

Brand Strategy
Workbook

Create a purposeful brand that tells your story


and connects with your ideal clients.

© AZALEA DESIGN CO.


Contents
The Brand Strategy Workbook

Contents

01 Setting the business foundations


You will identify your business’s mission which will
help you to connect with your ideal client and make deep
connections.

02 The ideal client profile


You will define aspects of your ideal client so that you can
find strategies to attract them to your business.

03 Brand communication style


You will identify and refine the communication style which
you will use in all marketing which will allow you to
attract and create connections with your ideal client.

© AZALEA DESIGN CO. page 2 of 6


01
Setting the business foundations
The Brand Strategy Workbook

Your business mission


A r ea lly im p orta nt stage before identify ing y our ideal
c l ient is ref ining you r business’ s purpose & mission.

B y h a ving a c lea r und erstanding of why you do what you


do , w ill help your id eal clients build a relationship and
c o nnection w ith you that may result in sales & brand
recognition.

What do you do? Who do you help? How do you help them?

What are your strengths and how can this help others? How is your business different than others?

© AZALEA DESIGN CO. page 3 of 6


02
The ideal client profile
The Brand Strategy Workbook

The ideal client profile


T h e m ore sp ecif ic you are about who you want to work
w ith, the ea sier it will be to attract them.

Demographics
Gender:
Age:
Marital Status:
Profession:
Education:
Location:
Income:

List their personality traits

What are their hobbies & interests? How do they spend their free time?

© AZALEA DESIGN CO. page 4 of 6


03
Brand Communication Style
The Brand Strategy Workbook

Brand communication style


N o w tha t you ha ve c larity on who your ideal clients are
an d ex a ctly how you can help them, it is worth focusing
o n the typ e of com m unication sty le y ou will use to best
connect with them.

How do they like to be spoken to? Do they prefer motivational, education, straight forward?

What are turn offs for them? Do they not like long written content? Do they dislike expletives?

© AZALEA DESIGN CO. page 5 of 6


Yay!

Congratulations on making it through the worksheet!


This will help you gain clarity on your brand values and mission so that
you can confidently share your message with the world and start attracting
and building an engaged audience!

To dive deeper into your brand strategy - you can purchase the full version
here and get a special discount.

PURCHASE FULL VERSION!

Get 20% off with speical discount code: DEMO20

The next step is designing a brand that reflects your strategy. If you
would like help designing your newly polished brand, then I’m your girl!

Contact me today and let’s turn your vision into a reality

CONTACT ME!

© AZALEA DESIGN CO. page 6 of 6

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