#RamadanDiTwitter 2021

An opportunity for brands to Connect with the audience on one of the most
important moments in Indonesia while driving mid-to-low funnel conversion

Increased Reach
We have seen more people turn to Twitter to follow
Online shopping behaviour
57% Twitter Users in Indonesia shopped
what’s happening in real time, leading to a 29%
online for something usually buy in physical
rise in mDAU globally where Indonesia is growing
store (vs 43% for non Twitter users)**

above global average*. With a 145% growth in

tweet volume and 124% growth in video
consumption in Indonesia.

Increase in Ramadan
Conversation and shift in topic of
66.1M Monthly Visitors*

Of Indonesian users
interest
+8.3% YoY Growth in conversation on Ramadan 89% purchase products
online in the past 1
topics (26M vs 24M) moving from Bukber and
Mudik topics in 2019, to increased conversation in month
the value of Silaturahmi and sharing virtual
gatherings in 2020.
Email to askindonesia@twitter.com or reach out to
your Client Partner to get started!

Give people a reason to

Product: Spotlight + Promoted Trend
engage with your brand
during Ramadan and be
part of the conversation
during the holy month.
Product: Website Card
Today’s leading brands build phased
approach to #Connect: Immerse,
Hype, Participate and React

Choose the best formats for your KPI

• Awareness: Spotlight Trending
Topic, In-Stream Sponsorship and
Website Card
• Message Association: Amplify In-
Stream, Conversational Card and
Promoted Video
• Intent: Website Card and Promoted
Video

Source: *Global Web Index, Twitter

Visitors in Indonesia Q3’2020

**Consumer reaction to COVID-19, Toluna,
Haris Interactive