A

“Research Report synopsis”

ON

“A STUDY OF INVESTORS PREFERENCES FOR

INVESTMENTS IN STOCK MARKET”

SUBMITTED FOR

APPROVAL FOR COUNDUCT OF RESEARCH PROJECT REPORT

(MBA 043)
FOR
PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION FROM
U.P. TECHNICAL UNIVERSITY, LUCKNOW
Batch (2008-10)

UNDER THE GUIDENCE OF : SUBMITTED BY:

Mr. Ajay Khandelwal Saurabh Gangwar
(Course Co-ordinator) M.B.A. IV Sem
Roll no.0801670423

SUBMITTED TO:
DEPARTEMENT OF BUSINESS ADMINISTRATION
RAKSHPAL BAHADUR MANAGEMENT INSTITUTE
BAREILLY (U.P.)
 INTRODUCTION

Stocks (share, equity) are traded in stock exchange India has two big stock exchanges (Bombay
Stock Exchange –BSE and National Stock exchange - NSE) .

A stock market is a public market (a loose network of economic transactions not a physical
facility or discrete entity) for the trading of company stock and derivatives at an agreed price;
these are securities listed on a stock exchange as well as those only traded privately. Participants
in the stock market range from small individual stock investors to large hedge fund traders who
can be based anywhere. Their orders usually end up with a professional at a stock exchange, who
executes the order.

It is well recognized now that stock market influences economic activities through creation of
liquidity. Many profitable investments necessitate a long term commitment of capital, but
investor is generally reluctant to part with savings for a very long period. By making investments
relatively less risky, stock market liquidity can also lead to more savings and investments.

One of the many things people always want to know about the stock market is, "How do I make
money investing?" There are many different approaches; two basic methods are classified as
either fundamental analysis or technical analysis. Fundamental analysis refers to analyzing
companies by their financial statements found in SEC Filings, business trends, general economic
conditions, etc. Technical analysis studies price actions in markets through the use of charts and
quantitative techniques to attempt to forecast price trends regardless of the company's financial
prospects.

There are list of online Stock Brokers in India -----:

ICICI Direct, Share khan, India bulls, HDFC Securities, Reliance Money, Religare , Kotak
Securities,

The study will be undertaken to know the preference of the investors towards various investment
avenues in relation to stock market or they can adopt other methods for investments. The study
on investor’s preference in stock market also gives an idea of the investor’s choice based on
returns, risk and their awareness in choosing the stock market.
 Objectives of study

1. To analyse the investment objective of investors.

2. To study the mode of investing in stock market adopted by investors.

3. To analyse the type of stocks preferred by investors.

4. To identify the criterion used by investors for selecting stocks

5. To study the time horizon of investments made by the investors.

 Research methodology

 Research design: Conclusive and Descriptive.

 SAMPLING
All items in the field of inquiry constitute a ‘population’. The respondents selected from the total
population for research purpose constitute a ‘sample’. A sample represents the total population.
There are two different types of sample designs based on the representation basis, they are-

1) PROBABILITY SAMPLING- under this sampling design every item of the universe has an
known and non zero probability of being selected.

2) NON PROBABILITY SAMPLING- it is that sampling procedure which does not afford any
basis for estimating the probability that each item in the population has of being included in the
sample. It is done by convenience sampling method and purposive sampling method.

The sample size for this research project will be 50 and sampling technique used will
be non probability sampling technique using convenience and judgmental sampling method.

 Data collection
1) Primary data: Primary data will be collected through a survey with the help of a
questionnaire.

2) Secondary data: Secondary data will be collected from newspapers, journals,

and websites.
 Chapter scheme

Chapter 1: About the topic

Chapter 2: Objectives of the study

Chapter 3: Introduction of the stock market

Chapter 4: Research methodology

4.1 Research design
4.2 Sampling
4.3 Sample size
4.4 Data collection

Chapter 5: Analysis and data interpretation

Chapter 6: Conclusions and recommendations

7: Limitations of the study

8: Bibliography